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Reduce Hardware Maintenance Costs The Company For more than 60 years, the Dairy Queen system's recipe for success has been simple. It's been a combination of hard-working people who own and operate restaurants and great-tasting food and tempting treats served in our establishments. Our phenomenal story began with a 10 cent sale of a then unnamed product on August 4, 1938, in Kankakee, Illinois. A father and son in the mix plant business in Green River, Illinois, had been experimenting with a soft frozen dairy product for some time. They contacted Sherb Noble, a good friend and customer, who agreed to run the "all you can eat" trial sale at his walk-in ice cream store. Within two hours, he dished out more than 1,600 servings of the new dessert. Although much has changed in the world and in the Dairy Queen system through the years, one constant has remained: Dairy Queen stores are still, and always have been, the place to find Little League teams celebrating a victory, business people on their lunch break and families taking time out to enjoy great food and soft serve treats. And, success for the Dairy Queen system is as simple today as it was in 1940. Satisfied customers lead to successful restaurants. Each owner of our independently owned and operated establishments worldwide are committed to nothing less than the slogan "We Treat You Right."

Over the years, Dairy Queen acquired Orange Julius® of America and Karmelkorn® Shoppes, Inc. In January 1998, International Dairy Queen, Inc. and its subsidiary companies were purchased by Berkshire Hathaway Inc. IDQ is a wholly-owned subsidiary of Berkshire Hathaway Inc. Information provided by:

Technology Challenge Prior to Retail Tech’s involvement, IDQ was looking for a way to add an additional cost effective maintenance option to their POSitouch Point of Sale solution. To integrate this successfully, IDQ needed to find a partner who understood their business and the systems currently in place. “In the QSR industry, the POS system is the lifeline to our business. It is what enables us to interact with our customers. When it is down it has a direct impact on our profitability.” -Chuck Eicher, Manager of EPOS Technologies

Retail Tech’s Solution Before selecting Retail Tech for the project, IDQ met with several companies that presented similar services. Retail Tech offered the service IDQ sought and immediately demonstrated their customer relationship focus. POS equipment is a commodity and service companies are easy to come by. IDQ needed a company that

interacted well with a heavily franchised system. Ultimately, IDQ felt that Retail Tech offered the ability to think on a national scale while acting locally. Retail Tech has created an enormous buzz throughout the DQ system. Franchisees are sharing their experiences with other franchisees and it is helping to build traction throughout the DQ systems. Retail Tech Value-Adds According to Chuck Eicher, “Retail Tech provides several value added competencies to the DQ system.� In order to provide depot repair, a reseller must have a vast inventory. Retail Tech offers the unique ability to service equipment that that has been present in the DQ system for the last 15 years. Aside from housing old equipment, DQ systems have a number of brands and models ranging from old Panasonic systems to new IBM terminals. Retail Tech can accommodate both. Eicher believes another value-add Retail Tech provides is extremely fast turn-around time. For a quick service restaurant, like Dairy Queen, having a terminal down for a day can seem like weeks. Retail Tech allows IDQ franchisees to get back up and running with minimal down time. Ultimately, Retail Tech offers IDQ flexibility and options including reliable refurbished equipment, full system diagnostics, customer service support, and capped pricing.

Dairy Queen Case Study  

This study highlights the solution we provide for this Dairy Queen franchisee.

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