Mobile CRM: Breaking Free from the Confines of the Office! Mobile CRM software designed for mobile devices such as smartphones, tablets, etc. has become essential in a world where technology is a prime driver of business and mobile tech has become ubiquitous. Linking a sales team to customers via mobile CRM allows them to access the customers’ data through the cloud and through the mobile app. Mobile CRM is extremely valuable when the sales force requires real-time data during field visits to meet prospective customers. Today’s competitive business scenario and the advancement of technologies necessitate that sales people have instant and accurate access to customers’ data to make quick and informed decisions related to sales, demand/supply and procurement. They also need to communicate effectively and swiftly with the staff in the office, sending and receiving documents, messages, memos and so on. An on-the-field sales force cannot wait till the end of the day (or the week) when they can get to their desktops to look at the KPI metrics, scorecards and customer concerns. A mobile-enabled CRM system gives them instantaneous access to all the information they need to carry out their jobs effectively. Mobile CRM systems enable the expansion of the boundaries of businesses beyond the four walls of the office to a wider circle of stakeholders, including contractors and partners.
One of the world’s premier and highly integrated mobile CRM solutions, NetSuite’s mobile CRM provides the perfect collaborative tool for efficiency and productivity that goes beyond the workplace. iPhone and Android are the two most popular platforms for mobile devices; NetSuite has CRM and ERP apps designed for both these platforms, covering a majority of mobile telephony users in the world. Additionally, with the help of the SuiteCloud development platform, the apps can be customized according to the business needs.