Issuu on Google+


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/Editors Note Well, Hello there.

6B Magazine was created to support the talented, hungry and open-minded. For the go-getters, and the ones who want to be in the know. I’m talking from experience here. We all finish school, fall into our degrees, discover the tip of our talents, expose ourselves to the outside world, get damaged, get up and start again with no way of knowing which direction to go in. Many industries are portrayed as glamorous, and the truth is, 99% of the time they’re not. Your first job will start off with you being the office slave, and you’ll mumble under your breath more often than not, “Is this what I studied X amount of years to do?” ego’s bruised, and dreams shattered, persisting seems futile, and you lose your will to create-and-dominate. 6B magazine is here to guide, inform and cut the nonsense for you. With articles from industry pro’s, live question-answer hours, info on colleges relevant to your industry, you now have a wing-man for your career. When we first started this adventure, our intention was always to be 100 % honest and transparent. Although Daine, Danilo and I are all very different, unique people in our creative right, we all have one thing in common, and that is the hunger and need for knowledge, information, being ahead and keeping up with the latest trends. We are definitely not claiming to know it all, nor do we think we are going to be experts anytime soon. We too are here to learn and grow from this magazine. We all have this innate desire to stand out among the rest, to be unique, to be the one that succeeds, and triumphs above all others. It is human nature to want to be recognised for our achievements and hard work. 6B Magazine is your platform to do this. Get recognised by industry pro’s by posting your work on our site, get honest recommendations about companies from the people who have worked there and know what the CEO’s are looking for in an employee for particular industries. We will be doing research on companies, via interviews with the big bosses, and from current and past employees which should make things interestingWe’re mixing it up. We want the honest truth about what goes down behind client briefs. It is time for us to take back the power. Let us be the one’s who determine what we are worth. Know where you stand, know what you deserve, and use this as a base to gain information to back yourself up and boost your confidence! We want people to use this platform to express themselves, to be heard, recognized and appreciated. If you want to share anything with us, whether it be a piece of work you think should be exposed, wisdom you have attained from passed or current experience, or you just want to have a good old rant, send it on to info@sixbmag.com

/ABOUT US: Daine Mawer Age: 23 Position: Editor-In-Chief B.A: Creative Brand Communication daine@sixbmag.com Having been in the nightlife scene for more than 5 years now, playing in and around Cape Town. Daine has an impressive design and branding background. Having graduated from Vega Cape Town in 2009 he boasts a Sound Production certificate from SoulCandi Institute of Music as well. He currently runs a design studio focused on web and social media, as well as playing his part literally in the music and nightlife industry in South Africa. He also lectures multimedia design part-time at the reputable Concept Interactive College. Driven, responsibile and motivated, Daine now heads up 6B Magazine to provide those younger and less fortunate than him, a helping hand in the media industry, something which he feels South Africa has lacked for a long time.

/Contact us

Laura Jane Thomas Age: 23 Position: Editor B.A: Creative Brand Communication - Vega Laura@sixbmag.com An enigmatic character, lover of the written word, avid dreamer, passionate about the gift of life and the endless opportunities being open-minded can bring. Campaign Manager at HaveYouHeard by day, Co-Founder and Editor of 6B Magazine by choice. Her creative side was cultivated and nourished at Vega where she graduated from in 2009. After doing a few internships at some crazy agencies, she began editing a book whilst working full time as a copywriter. She decided to spread her wings, and moved to London where she got offered a job as an Account Executive; Copywriter at a London based agency. On weekends she traveled Europe, and had some of the best experiences of her life. She has since returned to Cape Town, South Africa and is here to stay.

Advertising

Danilo Acquisto danilo@sixbmag.com

Editorial

Laura Jane Thomas laura@sixbmag.com

6B Magazine May 2012

Content

Danilo ANtonio Acquisto Age: 21 Position: Content Editor & PR B.A: Law Student at UNiversIty of cape town Danilo@sixbmag.com Danilo grew up in Johannesburg where he developed a love for the dramatic arts at one of the top schools in the country. He came to Cape Town to study law where he got involved in radio. This career lead him to audition for a part as a presenter on one of South Africa’s largest youth shows, hectic Nine-9. Through presenting for the show, Danilo realised his love for media and his entrepreneurial spirit flourished. Writing and developing a TV series and co-founding 6B magazine are 2 of a few of his projects. Never looking back, Danilo has an adventurous spirit and a drive to always succeed. He is currently living, studying and working in Cape Town.

Danilo Acquisto | Laura Jane Thomas info@sixbmag.com

Art Direction

Enquiries Six B Magazine info@sixbmag.com www.sixbmag.com www.sixbmag.com/home/blog

Daine Mawer daine@sixbmag.com

www.sixbmag.com


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/Contents

launch issue\April 09

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23

This Month

03 |editors note 05 |@Inbox 06 |creative Youngins 09 |DJ Fresh 14 |6B Profile: Lyle Krause 17 |Paul Ward 19 |App Sense 20 |Rock Corps: SA 23 |Sven ruygrok 25 |Coming Soon! Our Blog_www.sixbmag.com/home/Creative Youngins

paul ward 6B Magazine May 2012

Gareth Owen

Sam Wells

6B Archive www.sixbmag.com


@ INBOX

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all the great messages we’ve recieved so far from you guys...

Want to see your thoughts and opinions here? Well, you can! Need advice? Direction? Or you feel like having it out with us? Send us a mail to: info@sixbmag.com Please, no swearing, hate speech, or anything that hurts peoples feelings...#kthanksbye.

Emails Hi guys I saw Danilo and Laura on hectic nine9 today and I must say I am really glad I did. I am a Capetonian, as well as a first year student at UCT doing a BA degree (Media & Writing and Economics majors). However I have began to question my degree choice as I am not enjoying it at all. My reasons for this combination is that I have always had a business as well as creative mind-set. Thing is I have come to see that media & writing is not what I expected it to be. Its more theory and journalism based than the freelance writing focus that I was hoping for. At the same time I took up Economics for the economical concepts, which still interest me. However its reaching the point where everything has a maths focus and I am finding myself starting to loathe it. What I find myself most passionate about is music - and when I say music I mean MUSIC. I love just about all forms of music, but my passion mainly lies in Jazz and Blues (my play-list tends to shock most). So much so I bought myself a guitar to start learning my own form of the art. I have been teaching myself for little over a year now and although the progress I have made is definitely applauseable - I do not view myself talented enough to form a career out of it. I will be giving my hand at music production in the holidays though. Along with a friend of mine thats been making quite a name for himself in the field of hip hop and rap. We have a goal to bring depth and soul back into the art form. To bring actual instruments back into hip hop. Something that is nearing complete disregard in todays mainstream music industry. I would love to become a music producer as a career. One of the people I have utmost respect for is Randall Abrahams (best known for his work as an idols judge) as he has done a large amount behind the scenes in the field of music. Like me he has the passion but is not looking to be a performer. I am confident that with time I can become a considerable figure in the industry, but i remain unsure of where to find the starting point. How to earn my way into an internship of some sort. This is merely my way of expressing my appreciation for this project you have begun. I am sure that the Six B team wants nothing more than to know that their target market of confused passionate souls does exist somewhere. From what I have gathered encouraging youngsters with a media interest through your magazine seems to be the aim of Six B. Thanking you Ian Kelderman Hi there Ian, Thank you so much for sending us your thoughts and opinions. A lot of us have found ourselves in the same situation that you find yourself in. It is a very difficult space to be in, so we must implore you for speaking your mind, and reaching out to us for help. We are big here on self learning, It is one of the most powerful ways of forming self confidence, and respect from your peers. The good news is that you are on the right track. Our advice to you is always have a back up plan. It’s sad, but sometimes our dreams and passions dont work out how we want them to, for 100’s of reasons beyond our understanding. Don’t stop believing in yourself. We suggest you have a look at SCIM; Soul Candi Institue Of Music, situated in Greenpoint. It’s run by an assortment of audio engineers, music producers and DJ’s with many years experience. If you have anymore questions, send us an email to info@sixbmag.com and we will try help you as much as we can. Good luck! 6B

info@sixbmag.com

TWITTER FEED @ChianoSky @6BMagazine_SA thanks for letting me be a part of the goodness :) @Chris_Taylor_DJ Right tweeps :) check out * @6BMagazine_SA * cc @ CLUBBERSDOMAIN @DJFreshSA @tamarinchananie new magazine for youth interested in media

6B Magazine May 2012

www.sixbmag.com

@amiimead @danilo_acquisto @6BMagazine_SA Woop WOOP!! definite good vibes your way! @iViolately @6BMagazine_SA hopes 2 make shaping careers in media less daunting, media students dont get enough career guidance & we really need it

@6BMagazine_SA

/6BMagazine

@chanelledavids Follow @6BMagazine_SA you won’t be disappointed ;)

@DJLOYD Follow @6BMagazine_SA ::: Trust Me!

@CLUBBERSDOMAIN @6BMagazine_SA So glad to have been told bout you guys :-) big Big up owed to @Chris_Taylor_DJ shot bruvva ;)

@MeisieSasha hey friends follow @6BMagazine_SA nd u life wl change 4 ever 4 better

@sindisajoshua @6BMagazine_SA. This is gna be great. :)

@Pixie_Bomb @6BMagazine_SA launch happening soon,12 more days to go!get AMPED,this is a mag for creatives

www.sixbmag.com


{CREATIVE: YOUNGIN’s Our selection of the talented youngsters in S.A

name: Gareth Owen Occupation: Junior Art Director Age: 21

}

BIO: Gareth graduated from AAA advertising school in 2011. We’ve been following this creative for quite some time now, and his work displayed here is evidence of his talent and brilliant eye for design and photography. Most of his talents are totally self learnt, which we appreciate here at 6B Magazine. Gareth was chosen to display his work at the 2012 Design Indaba in

6B Magazine May 2012

06 Think you got what it takes to be featured? Email your portfolio to: info@sixbmag.com You could be featured here, as well as have your best portfolio piece featured on our website (Portfolio no bigger than 3MB)

Cape Town. A really great achievement for a designer/art director so young to the industry, espcially considering the amount of competition out there. WEB: http://garethowen.co.za BLOG: garethcharlesowen.tumblr. com Twitter: @_Garethowen

ARTWORK 01 | Cape Argus 02 | Rentokil 03 | K-Way 04 | Photography 05 | Sennheiser 06 | D & AD View Artworks Online.

Got a question for Gareth? Mail us and we’ll help out: info@sixbmag.com www.sixbmag.com


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{CREATIVE YOUNGIN’S} 01

name: Sam Wells Occupation: Junior Marketing Assitent at Concept Interactive Age: 23

BIO: A young creative with a passion for print and web design, and a burning desire for adventure. With his passion comes a love for art and the ever growing creative community we have in Cape Town. Sam tries to absorb all of lifes experiences and loves the finer detail in everyday things. He captures these moments in his mind and releases them through his design and photography. He developed these skills whilst achieving his Diploma in Interactive Graphics at Concept Interactive.

02

WEB | http://www.samwells.co.za BLOG | http://www.supermegadeathray.com TWITTER | @iamsamwells

ARTWORK 01 | Design Quote - A self initiated project of an extremely true quote on design by Robin Matthew. 02 | Field Office - A college project to redesign a Cape Town establishments website of our choice.

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03 | Boombox - A self initiated project, playing around with letter forms and flow with the word Boombox. View Artworks Online.

6B Magazine May 2012

www.sixbmag.com


{CREATIVE YOUNGIN’S}

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name: Chloe Ray Thomas Occupation: Junior Art Director at Jupiter Drawing Room Age: 21

My full name is Chloe Ray Thomas and I am an enthusiastic and humorous 20 year old with a burning desire to be a photographer full time! Prior to studying Professional Photography at City Varsity, I did a National Certificate in Graphic Design which is the reason I would like to own a successful photography and design company. Email on Chloe at: chloeraythomas@yahoo.com

6B Magazine May 2012

www.sixbmag.com


09

EXCLUSIVE INTERVIEW

DJ FRESH

We SPeak to 5FM’s DJ Fresh about making it in the music industry


THE BIG DAWG SPEAKS UP...

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Recently 6B got to chat to DJ Fresh regarding his views on how to become a DJ and what advice he had for all the readers who are keen to be as successful as he is.

6B: Having the confidence to perform to crowds, provide an interesting and ever changing radio show and be featured in TV adverts must take talent. Were you a natural at all these things, or did it take hard work and dedication to get them all in the bag? Fresh: Well it all depends man. Let me tell you a story and you can decide. In high school for arguments sake, I was arguably the guy with the lowest self esteem because I was chubby and whatever else. But as soon as I entered into high school I joined the debating society, and that helped me with public speaking. I also joined the drama society which helped me with the performance side. This was, I guess, out of interest and not necessarily to prepare me for broadcasting. In retrospect I realised that those actually helped prepare me for what I do now which is; speak in public and perform in public. So was I a natural? No, probably not. But do you need to study to be good? Probably not either. Let me put it this way - you could have ten degrees in broadcasting, but if you don’t have the knack or the talent, a 16yr old kid who is still in High School could still out perform you on the radio. I’m not saying don’t get educated, or don’t be a professional on paper, but don’t think because you got the paper you’re therefore qualified. It helps to have the knack to do it in the first place. 6B: A lot of young people aspire to be you; live your life, be like you and act like you. Did you ever see yourself as such a powerful role-model in the South African market, and were you prepared for it? Fresh: Since I was 13, all I wanted to do was just play music and have fun. That’s what I signed up for. I didn’t sign up to be a role-model. I didn’t sign up to the pressure that comes with that. Having said that though, I’m not going to be naïve or selfish and deny that as a result of what I do, I end up in a position of influence. As they say, “with great power comes great responsibility”. So I could argue that my radio show is about having fun and nothing else, but it’s also a platform that I have to use responsibly. I didn’t sign up for it, but it comes with the territory.

6B Magazine May 2012

6B: How do you separate your brand from the clutter? Fresh: Offer something different. People always come up to me and say ‘I want to be the next DJ Fresh’ and I always tell them that there’s only one me and there will only ever be one me. The big question is; How can you be the best you? For example; People know that you are the best Sifiso you can be therefore Sifiso is an option because he’s not trying to be a ‘Fresh’. Figure out what’s your unique selling point – what sets you apart. What is it about what you are selling that will appeal to people more than what people are offering so far? If you can answer those questions then you are on the right path. 6B: The Fresh Drive is a family. Has radio moved towards personality DJs or iconic ‘put on’ voices? Why can’t we just listen to our iPods? Fresh: I don’t think it’s a secret anymore. People don’t buy into that shit anymore - where fake radio voices are put on. That’s so 80s and 90s. People buy into who you are, into your personality. I remember when iPods started to be all the rage, there was always this concern that maybe they’ll replace radio. Fortunately an iPod will never replace radio because as much as you might have better music than, for arguments sake, the radio station you’re listening to, your iPod will never keep you company the same way radio can. Your iPod will never have a personality or be able to put that music into a different perspective like your radio would. 6B: How old were you when made your first big break in the Industry? Looking back, did you take it for granted? Fresh: I was 18 turning 19 when I got into radio and in July of that year, my friend sternly told me “You must be in radio” and the rest is history. Did I take it for granted? Not at all dude. I took it seriously the minute I started doing it because I knew that I could make something of it and of myself through it so I took it seriously from day one.

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11 6B: You’ve been in the media/music industry for a long time now, did you ever have doubts? Ever think of quitting, going into accounting and pushing pencils? Fresh: I don’t think radio is limited. I think it’s as limited as you are lazy. If you can reinvent yourself and stay relevant, you can stay in broadcasting until you die. I mean, Larry King has been in broadcasting for 50 years, dude. Have I ever thought of quitting? Quitting for what though?! It’s what I do so why would I think of quitting? Accountants chose that as a career, I chose this as a career and I’m here to stay! 6B: How do you cope with the pressure and heavy schedule? Any tips or tricks? Fresh: You know I always say, we all have 24 hours in a day and its up to you to manage the 24 hours in your day, and that’s exactly what I do – I make sure that within those 24 hours I schedule all the things that matter. Including (for instance) family time. I mean, I put that in my diary because you know we have this habit of putting into the diary all the important things that we need to remember and sometimes people forget that family is just as important as an appointment. You know what I mean? So I schedule that too. I mean, if I’m spending time with my son or going go-karting, I make sure I put that in my diary so that I know that time is blocked off because I know this is just as much of a priority as the business meeting I need to attend tomorrow morning. It’s about balancing your time dude, there’s no excuse why you can’t do everything you want to do because you didn’t manage the time. 6B: To pick yourself up when you get knocked down. Have you lost count of how many times that has happened, and how did you pull through it? Fresh: Knocked down how? I don’t allow that, dude. I don’t have time for that. I don’t have time to feel sorry for myself. I feel sorry for myself and then what? So if I take criticism personally, am I meant to quit and sulk? You know, when I went to boarding school when I was 13, one of the pearls of wisdom an old man told me and gave me was that you are never ever going to please everyone so don’t waste your time trying. If you want to do this, you will always have what people are now calling ‘haters’. My philosophy is; focus on the ball and not on the negativity - that is what I do. I don’t allow anyone to get in the way or to distract me from what my goal is. For instance, regarding burn out, make sure you rest. I go to gym 5 days a week, and because I go to gym, my body is stronger, my mind is stronger and I can therefore handle even more gruelling a schedule.

6B: What is your opinion on the DJ talent and scene at the moment in South Africa? Fresh: I think its flipping amazing dude. I think its growing from strength to strength and I mean from my radio shows on Yfm and 5fm we’ve always had a DJ slot, so I mean for 15 years I have had DJ slots on my radio shows. I get an opportunity to see it first hand in terms of the talent there is – who’s growing, who’s not, which is an advantage of having appeared on the show or not. I think we have a healthy DJ scene. There are not many countries where you’re not a big name Dj, but you can still make a living from being a DJ. It happens easily in this country. 6B: How would you distinguish between good and great DJs? Fresh: Again, I don’t think there’s a hard and fast rule about what makes one DJ better than another. I always say that if you give ten DJs a few tracks to play. Two will be geniuses at it and eight will be ‘just ok’. So I guess it boils down to how you choose to put your sets down as a DJ and again, how you choose to separate yourself from the clutter. Everyone can be a DJ but not everyone can be a genius at it. 6B: How do you keep your music fresh and unique? Fresh: I guess it’s how I put my sets together. I always try and make sure the music I play and the songs I play that you might have on your iPod or on your CD, are put together differently to how you would own it. This is how I feel you need to make your set special. I have DJ tools and acapelas and instrumentals which makes each track almost completely new songs. This is what you need to do; Make completely new songs as it were. That’s what makes people happy at a party, because it’s a song they already have but they have never heard it like that. 6B: Any last words to young creatives out there? Fresh: Ah flip, I know its clichéd and whatever else, but I am a firm believer in the fact that we all know what our talents are. If it’s a known fact that you can turn your talents into a career and get paid for doing it, then by all means flipping do it guys! Unfortunately not all talents can be turned into such careers but if you have a plan, if your dream is big enough, then turn your talent into a career. Facebook | Twitter | Web

6B Magazine May 2012

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6b magazine

expo 2012 Find out more on our website: http://sixbmag.com/home/6b-expo-2012/ More details to follow | Make sure to follow Facebook & Twitter for information | T’s & C’s Apply


6B Profile | Lyle Krause Name: Lyle Krause Occupation: CEO of ignitesa.com www.ignitesa.com Location: Durban

6B had the pleasure of chatting to the CEO of igniteSA. com, Lyle Krause. His passion is tangible, and just speaking to him inspires us at 6B magazine to want to do more! 6B: Lyle, what made you decide to take the bold step of giving up the security of having a permanent job, and starting your own company? Lyle: The reason behind taking the step many regard as bold was quite simple. I needed a change and I needed it urgently. I am now doing something I am passionate about which has brought a huge sense of balance to my life. I am passionate about people and through igniteSA.com I am able to connect and help people out in a tangible and meaningful way. 6B: Tell us a bit more about igniteSA.com. Lyle: It is a business networking, social media platform with a niche focus on the South African market. We run events around the country in order to create a tangible aspect to our online presence and are involved with the African Renaissance conference which takes place in Durban each year. We have recognised the need to create a platform for the next generation of South Africans to interact with one another, learn from generations current and past, give back to communities and individuals, thus empowering them and themselves. It is important that we equip ourselves to deal with the many opportunities that lie ahead by creating a channel for all South Africans to gain relevant exposure to networking opportunities and information. Our goal is to create an online social media platform for South Africans to network, through an interactive, multi-cultural environment, in which they will be exposed to discussions on the current state and future of South Africa. 6B: Would you consider yourself an entrepeneur? Lyle: Yes, I guess I would consider myself a social entrepreneur trying to make it in a challenging economic climate, using skills obtained through various experiences and ups and downs in my life as well as through the work experience I gained in different industries. I imagine I’m in a similar position to many of you reading this article. 6B: Can you tell our readers how you got to where you are today, and what advice you have as a result for young aspirant South Africans. Lyle: I’ve been asked before about how I got to where I am today and what advice I have for young South Africans, but my answer keeps changing. I really believe that we all 6B Magazine May 2012

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have to walk our own path and that we have to learn from our experiences. I’ve come to realise that I can’t tell anyone how to go about living their lives. I will however tell you that key to my happiness is finding balance in my life. Healthy body, healthy mind is a mantra I live by and if you can find balance between your work, social, and health aspects of your life you will find happiness and success. 6B: Would you say the experiences you have had ( good and bad ) are both equally responsible for your success now? Lyle: Most definitely! Learning from my experiences, good and bad, has been another vital component of finding happiness. Being present in the moment and having the ability to not make the same mistakes twice seems simple in text but is not always so easy. And finally having faith is a prerequisite to dealing with the challenges we all face in our lives every day. I read once that we have to accept that life is difficult before we can be truly happy and faith combined with the ability to stay focused on your goals is something I have only come to terms with in the past year. Laura: What skills do you feel are the key assets to success as an entrepeneur? Lyle: My opinion is that adaptability to change is your key asset. The world is changing so fast with the speed of technology and communication and you guys have the know how through resources such as 6B and igniteSA.com to take advantage of this rapid speed of change. Resourcefulness and Innovation is also key. I think that this generation have an advantage in that you are able to search and make use of the internet better than anyone a generation ahead of you. 6B: Lyle, I am really blown away by your vast knowledge and vision, I am almost embarrassed to ask you for any last thoughts, as you have provided us with so much already! Lyle: [ Haha ] I would chat to you for days if you gave me half a chance Laura! Last words; Define yourself according to how you want to be perceived. A good exercise that I suggest everyone should do, is choosing a couple personality traits to live by. Mine are Honesty, Integrity, Humility and Respect. These are your personal companies foundations and can really assist in your decision making process. Do the things that you’re scared of and make you uncomfortable – This is how you grow as a person and develop self belief. Don’t put off until tomorrow what could and should be done today – Paulo Coelho, the author of The Alchemist said that he learnt early on that the hurt experienced from facing an issue head on was always far less than the pain of putting it off and facing it later. Be crazy enough to believe you can change the world – Steve Jobs was right that it’s the crazy ones who are the game changers, the world beaters and the ones who see things differently. Read his book if you haven’t already, and last but not least; do what you love and love what you do. Want more info? Email us at: info@sixbmag.com

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I AM PAUL WARD Li fe .P h o to g r ap h y. J o l FACE B OOK | T W I T TER | W EB SI T E | B L O G 6B Magazine April 2012

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WE Got the low down from CPT Photographer and fellow creative, Paul Ward. Weapons of Choice: Camera: Camera bodies Canon 5d mk 2; 60d. Lens: 24mm-105mm; 50mm f1/4. PC: Mac Pro & Macbook Pro. Software: A variety of Adobe products. 6B: You’ve created quite an impact on the party goers and creatives in CT, how do you maintain such a profile, does it come naturally? Paul: I guess you referring to marketing and stuff. From the outside it seems a lot more planned and strategic, but basically I just come up with Ideas and do them, and because I’m marketing myself, I am the client I never have anyone shutting me down, not until its to late anyway. I just have fun, and don’t take that part of myself to seriously. 6B: Go through your process when taking a shot. What’s going on in your head?

6B: Whats next for Paul Ward? Any interesting projects coming up? Paul: I’ve been working with a Cape Town Agency called The President quite a lot the the past few months. They’re creating some super fresh stuff under the creative direction of Peet Pienaar, the fashion vision of Richard de Jager, under the watchful eye of Hannerie Visser. They just launched a new magazine called “Paris : a fading childhood memory” which I shot quite a lot of the editorials for. So more of that to come this year. 6B: You studied at Vega, would you say what you learnt there helped you? Have you got any advice for the students who are currently studying there, Or creative/aspiring photographers in general?

Paul: I could write a book on this, depending on how deep you wanna go, but it all depends on the type of shoot it is. Documentary stuff its looking for momments which you have no control over, and then the more commercial stuff is creating specific momments which don’t exist, so the thought process is completely different.

Paul: Vega was actually very helpful even though I never studied photography there, I studied art direction. It certainly gives me differentiation to other photographers who are more purist photographer I guess. And obviously if you gonna work for yourself, know how to brand yourself is vital. Advice? FAIL. Fail hard, fail quick and move on and up. People shouldn’t be scared of failure, failure is inevitable getting back up is what you control.

6B: How did you learn photography? Was it just practice, tutorials or courses?

6B: What is it about Nightlife and festivals that captured your attention in terms of it being a photographic subject?

Paul: I’m still learning photography, don’t think ill ever stop learning, which is why I love it so much. Majority of my knowledge is all self taught; A few books, lots of youtube videos, but most of all just experiment-shooting as much as I can, making as many mistakes as I can as quickly as I can and learning from them.

Paul: I thinks it’s probably just because of the stage of my life that I’m involved in- partying. I think it’s natural to be inspired by it, and there is something beautiful about the freedom of people letting loose when over come by a good night.

6B: Paul Ward has developed into a very viable brand, how did you come up with the name, does it have significance, and how has it aided your career? Paul: It’s an adaptation of my birth name, but the slight change has allowed me to kind of separate my work persona to my personal persona which is healthy I think. 6B: Where do you draw inspiration from on the web? Any websites that you live on? Paul: Facebook is probably the best if you know how to use it. By liking the right pages you get all the updates on one site. You have to find them first of course , but it’s easier to keep in touch now with social media. Ben Trovato is a wonderful fashion photography site which always makes me smile.

6B Magazine April 2012

6B: Tell us about Bitches Must Know. It has been attracting a lot of attention lately. Is it worth having a blog if you are a creative? Paul: I think having an online presence is a must as a creative. We are the first generation which can self publish. Back in the day you had to wait for someone else to say you were cool enough to get published, now you decide and you put your neck on the line which is rad. BMK is a blog started by Myself, Nicci Bruce, and Hayden Manuel. We started it as part of a competition, based around street culture. We won the comp, and got the $, but it had grown too fast and got too big to think of stopping. It’s been quiet for a while now, but that’s just because we are sorting out the back-end. I promise you it’s just the calm before the storm. Got more questions for Paul? Mail us: info@sixbmag.com

www.sixbmag.com


@app:Sense

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by wesley francis

Utilising social media and apps to build business or simply to share life, has become an integral part of a large portion of the world’s day-to-day activities. More and more businesses and multinational corporations see the value in interacting with these users closely to grow their own brands, sell their products and create exposure to a wider audience. In recent news, it was reported that popular photo-sharing app, Instagram, had been acquired by Facebook for $1 billion. For those of you not familiar with the app, it allows a subscriber to take a photo using their mobile phone, apply one of 16 filters to it and share it across a variety of social networking platforms, including its own. Instagram was less than two years old when it was bought, but it already had well over 30 million subscribers. This easy “edit-and-share” technology is reflective of how instant the sharing of information and images has become. Work and life has become more interactive and if the aim is to stay ahead of the curve, anyone seeking to be a part of this new digital world would need to get their facts straight. The benefit of interactive websites, apps and products is that

iPad 3 In March this year, Apple unveiled the iPad 3, the latest evolution of their popular take on the tablet PC. The iPad 3 boasts a dual-core CPU and quad-core graphics processor, a 9.7-inch high-definition display four times better than the iPad 2, and a 5 megapixel camera with full HD recording. A storage offering of 16GB, 32GB or 64GB is available and Wi-Fi comes standard with 4G an added extra. The iPad 3 definitely opens up the market to more demanding, detailed apps that require power and super connectivity.

the consumer remains engaged and interested, with mobile technology allowing us the opportunity to remain interactive and connected all day. From Facebook to Twitter to Instagram, the online community grows exponentially every second, and to stay involved is key to moving with the times. A strong, multi-dimensional online presence is pivotal to any person or business hoping to make a lasting impression in this new and continuously evolving digital era.

INSTAGRAM Price: Free

OS: Apple | Android

Instagram can be downloaded on Apple’s App Store for iOS and Google Play for Android. No plans to release a BlackBerry version have been confirmed yet. Search for Instagram within your App Store and click download. Instagram is free to download.

Amazon Kindle Fire The Kindle Fire is Amazon’s contribution to the tablet market, strongly integrated with Amazon.com services as well as email and browsing capabilities, it has critics predicting that it may be a strong consumer competitor for the iPad. The Kindle Fire is a 7-inch multitouch tablet running Google Android that delivers easy downloadable content through Amazon’s own App Store, streaming movies and TV shows and ebooks. Equipped with Wi-Fi and 8GB of storage space, it may not pack as much punch as the iPad 3, but it doesn’t fall short on capability.

Samsung Galaxy Tab 2 More of a Kindle Fire competitor than the iPad, the Samsung Galaxy Tab 2 is also a 7-inch Wi-Fi tablet running Google Android. While very similar in appearance to its predecessor, a few notable changes are the dual-core processor and new shape, with curved edges which makes it more aesthetically pleasing. While the Galaxy Tab 2 has more power than the Kindle Fire, it doesn’t have the specific integration that could appeal to a more focused consumer.

Ultimately, it would depend on what appeals more to the consumer at hand. While the iPad is larger and more powerful, the Kindle Fire and Samsung Galaxy Tab 2 are more portable and cost-effective options, but the iPad 3 allows for media creation and consumption which may make it a more useful tool in the long run. Visit http://www.sixbmag.com/home/blog for more reviews 6B Magazine May 2012

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20

GIVE. GET GIVEN

exclusive interview with Matt Karpinski

6B Magazine May 2012

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21 This concept is the epitome of progression within the youth volunteering and music industry. Mention the word ‘volunteer’, and you immediately conjure up images of hideous orange reflective vests, and ill-fitting sweat pants. RockCorps has singlehandedly reinvented this selfless task as something that is both fashionable and cool. 6B has the privilege of being one of the first to know about this global youth movement coming to South Africa. We caught up with Matthew Karpinski, the Managing Director for RockCorps South Africa. 6B: Matt thanks so much for sharing your time with us today. We are so excited to hear all about RockCorps. Please tell us more about it. Matthew: Absolute pleasure Laura. Thank you 6B for this opportunity. I’m super excited about your online magazine! Finally something has been created to help guide and motivate the youth of our country. I am also so stoked that I can be the first to tell you about our awesome global volunteering platform. In a nutshell, RockCorps is about using music to engage youth in their community. We believe youth are one experience away from changing the world. Youth want to engage in the community and in civic life, but often don’t know how or where to begin. RockCorps bridges that gap. Our insight; Nothing mobilizes younger generations more than music. By combining an authentic, trusted passion for music with a new experience, one of service, RockCorps helps youth discover their true power.

Matthew: RockCorps is a totally unique youth music initiative. You have to earn a ticket! Many of the youth are time rich, money poor. RockCorps levels the playing field between youth that have and youth that have not. Anyone can register to become a RockCorps volunteer. All you need to do is give 4 hours of your time. Who does not have 4 hours to uplift ones community in a controlled, fun and exciting way? These days more and more people are following their passions and stepping up to their responsibilities within day-to-day life as a responsible citizen. They want to give back and earn their lifestyle. RockCorps encapsulates this future lifestyle where one can GIVE and get GET GIVEN. 6B: What do you mean by the phrase ‘GIVE, GET GIVEN’? Matthew: Well for a start, GIVE, GET GIVEN is the RockCorps tag line. In life I believe you have to give to get. Well, brands must GIVE, GET GIVEN too, and I don’t mean deliver a half decent service and expect payment from their customers. In this day and age, brands need to create an engagement platform for their consumers to become one of the brands ‘family’ for life. What better way to engage and mobilize the youth of our country than through their passion points of contribution through volunteering and their love for music.

6B: So you have this amazing concept, what is the next step to getting a ticket? Matthew: We inspire and motivate youth to give 4 hours of their time as a volunteer at a community project in exchange for a ticket to a music concert that money cannot buy. Our concerts combine International and local artists all over the world, and South Africa is our next destination. 6B: Wow Matt, sounds incredible. I can see that you are really passionate about this project. How did it all start? Matthew: RockCorps was started by seven friends who, after September 11, 2001, wanted to find a way to give back. We are all very excited to see the global reception to RockCorps and are looking forward to launching in South Africa. 6B: We are just as excited for the launch of it in South Africa. I guess it is pretty simple to see why you would want to be part of this, but dedicating your life to traveling the world and selling this platform is a pretty daunting thought. What pushed you to make this decision? Matthew: After 15 years of working within the Events, Entertainment, Marketing and Advertising industry, RockCorps presented itself as the platform of all platforms within my various industries as well as my ticket home to South Africa. RockCorps is unlike any other brand marketing, youth music and media platform in the world. It was simply Irresistible. 6B: Could you please elaborate on how it is so different to other music / youth initiatives. 6B Magazine May 2012

6B: Was RockCorps your first volunteering experience? Matthew: Yes, RockCorps was my first taste of volunteering. I had tried to volunteer on a number of occasions, however the process and waiting period to be approved always killed my passion to contribute. RockCorps was effortless and exciting. It was the coolest 4 hours I had ever spent with 99 other people that I had never met before in my life. The experience transformed me and my belief that we can actually make a difference collectively. RockCorps ticked every box in my mind www.sixbmag.com


22 as a company and a concept that was true to the core of its mission and belief. 6B: Can you describe RockCorps as a company in a few key words for us? Matthew: Cool company ethos, passionate staff, exciting, dynamic, ground-breaking, life changing, community upliftment, music, entertainment, ultimate brand marketing. The company is cutting edge and possibly ahead of its time for South Africa, but it is only a matter of time until the youth of this country are exposed to its offering and communityupliftment potential. Once they know and believe the power is in their hands to change the world, the sooner you will see a platform like RockCorps taking off in South Africa. 6B: Do you have a specific vision for RockCorps South Africa? Matthew: I would like youth within our country to have the option on a weekly basis to give of their time to a community project in need. We are looking for the perfect brand partner for RockCorps in South Africa. A brand that will take ownership of the youth volunteering and music industry. 6B: Matthew, this truly sounds like the ultimate youth movement to be part of. Your journey really is an inspiring one. Do you have any advice that you would like to share with our readers? Matthew: In this day and age, things are moving at such a rapid rate, now is the time to learn fast, get up and step up. 6B: Unfortunately I feel that is easier said than done, don’t you think? Many lack the initiative and / or confidence to grab the bull by the horns like you have. How can one get into the habit of having a positive mindset about their future like you do? Matthew: People who have a lack of ambition, direction, confidence and desire, are headed for an almighty universal wake up call. This often happens when we are spoon fed throughout our lives, or have lived on the complete opposite side of life where you have had to fight for everything. Making money without being passionate is comfortable, but also rather mundane in my opinion. We have one life as far as we know for now. We need to seize it with both hands and make of it what we can.

Matthew: [ Haha! ] Spare time? What is that? Entertainment, Marketing, Sales and Advertising of brands have always been my game, however I ended up where I am today with my own Brand Marketing company called Uber Exposure. I love entertaining and being entertained. Within that love, I enjoy finding or targeting brands that want to work within the entertainment activation space to gain uber exposure for their brands through alternative, ground breaking and thought provoking ways. 6B: Although we think you are a smarty-pants, and do not doubt your ability to do things on your own, everyone has to have some sort of guidance in their lives to get them to the next level. What guidance have you received that has helped you get you where you are today? Matthew: Due to my supportive parents, and the way they brought me up, I was lucky to have attended The University of Life which saw me working and travelling around the world for 15 years before finally returning to the land I love and cannot bear to be away from, South Africa. Throughout that time away, I worked with some mega global brands all over the world on projects that blew even my way-out creative mind. I lived and learned and sponged all I could from pioneers and leaders within their industries. I took every opportunity that came my way and decided that the word ‘NO’ did not exist within my vocab. 6B: If you could go back and tell your 18 year old self anything, what would it be? Matthew: I would tell myself to find the best, most successful mentor within my chosen profession and or industry and dedicate my youth to being my mentor’s student. It is important to have a good point of reference when you are still new to the game. I have been around the block, around the world and although I have already lived a full and enjoyable life, l sometimes feel my life begins everyday within the world of business. It is a hard place where only the most determined and focused really succeed. The rest settle within their comfort zones and life goes on with no real substance or sense of achievement. 6B: Any last words for our 6B readers? Matthew: You have all the tools, energy, and mind power within you to reach any goal. Dream it, believe it, you can achieve it!

6B: When did you realise that you were destined to stand out amongst the rest and become an entrepreneur? Matthew: I actually dedicated my life to being an entrepreneur at about the age of 8 without knowing it. I decided to take on the school tuck-shop and sell my own sweets and beverages. The rest of my life up until this very day has all been about taking business risks and following my creative mind, heart and gut around the world. Having a true belief in one’s ability to survive and continue throughout challenging circumstances sets them apart from the pack. We all have a choice, I chose never to give up. 6B: When you’re not jet-setting around the world promoting RockCorps, what have you done with your spare time? 6B Magazine May 2012

If you want to get into contact with Matt, you can reach him via 6B magazine; info@sixbmag.com. You can also check out the RockCorps site for more info: http://www.rockcorps.co.za www.sixbmag.com


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SVen Ruygrok Age: 20 | Profession: Actor |Known for: Rambo in ‘SpuDthe Movie’ Other roles include: G-Dog in the hit U.K TV series ‘Beaver Falls’ Kris in a short film by RoundHous films U.K called ‘Lying in Cloud Cuckoo Land’ 6B Magazine May 2012

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Lights. Camera. Action. Being an Actor in South Africa is Challenging...

6B was lucky enough to catch Sven while on a recent visit to South Africa. You will all recognise him from his most memorable role to date, as Rambo in the movie Spud. Sven gives us the low-down and truth behind the acting scene... “ We have all been fooled by the high rollers and red carpets. I have acted in numerous TV commercials, a South African feature film and a U.K television series. I have travelled overseas to gain perspective, hone my craft and give acting a bash in a bigger pond. However I am in no ways an established actor. Along my journey I have learned some great things, but I would like to share my experiences of Spud the movie as a start. As a young actor starting out and getting the role of Rambo in ‘Spud’ was such an awesome experience. I had an agent at the time (which is imperative for any actor to have) who suggested I audition for ‘Spud’ and advised me to go for one of the older characters. So at first, I auditioned for the role of Pike but received a call back for Rambo. I did the audition and was told I may be too short for the role, so they asked me to read for Boggo aswell. I had just started university at UCT, studying Theatre and Performance when I got the news that I was cast as Rambo. Unfortunately I had to make a choice: Whether to continue to study at UCT or take the film, as the university would not allow me to do both. So I packed my bags, and headed off to shoot for six weeks in Durban. Being on set was one of the most challenging and daunting experiences for me, but at the same time one of the most exciting. Here I was with very little acting experience at all, put together with some of South Africa’s finest acting talent. I learned all about hitting marks, being subtle in my acting choices and the mental and physical focus one needs to maintain on set. Yes, a lot of it is extremely fun, however there is a lot of waiting around and one needs tremendous patience. Making a film is also all about team work! Once I finished filming Spud, it was easy for me to forget who I was and what I was going to do with my life and it was a scary place to be in because there were very few people who could advise me on decisions and choices to make in my field. Many people now ask me if I’m rich. The truth is – NO! Spud was an epic experience. One which has opened many doors for me, and has helped me gain confidence in the industry, but because it was my first movie the money was not quite in the league of Daniel Ratcliff. One acting job is not enough, I will need many more. In the mean time anything else that helps pay the rent is done. In London I worked as an usher in one of the well known theatres, for example. So if I could start again knowing what I know, I would probably make sure of the following: - I have patience; You won’t become an established actor over night. - Remain true to who I am. - Never fall under the illusion of fame. If that is what you are chasing, then you won’t get far. - I am prepared for anything; An actors life is very unpredictable. - Constantly work on your craft. Never get lazy! Lessons learned: - Immerse yourself in the world of acting. - Gain general knowledge on all things. - Have a strong sense of self – The industry is full of rejection and is extremely judgemental. - The harder you work the luckier you become. - Accept all things. That gives you a good attitude. - Deliver excellence all the time. That gives you the best shot at the future. Even though I know there is still more rejection, hard lessons to be learned, mistakes, long dry patches, more menial jobs to pay the rent, hard work, and many years still to go, I would not give it up for the world! ”

6B Magazine May 2012

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Coming nExt...

Next Issue - Available 1st June 2012 | www.sixbmag.com Chiano SKY | Alex McGregor | Rob van Vuuren | GABI ESPOSITO | Dean Fuel www.sixbmag.com

6B Magazine April 2012


6B Magazine_May 2012