Provide a brief background of the selected organization, including its products, services, and customers. Identify the problem or opportunity at the center of the scenario for which the organization must develop and implement its public relations response or campaign. Identify the stakeholders, target audience(s), and ethical implications related to the campaign. Discuss ethical implications related to the PR issues. Discuss the depth and breadth of research that will have to be conducted during the development of the campaign to ensure its effective implementation. ==============================================
MKT 578 Week 2 Project PR Issue (Wounded Warrior)
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Specific Public Relations Issue Impact of the Issue