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The Cocktail evolution The smart solution for standardizing the cocktail offering in hotels and restaurants


REINVENTING THE PROFESSIONAL COCKTAIL We dream of different, easy, fun, delectable, evolved cocktails ....profitable ones And we have reinvented them

W H Y ? N E E D S


We want to provide our customers with a complete solution so that their establishments can offer a premium cocktail selection that is tasty, easy, profitable, consistent, measurable and easy to implement. This means not having to suffer from all the usual problems that are repeated over and over.

Current Outlook Which are the current problems and why do we need solutions? HR

90%

Lack of qualified personnel and consistency, high turnover, lengthy training time, problems with speed of service

COST

70%

High cost of specialized personnel and their training, cost of raw ingredients, waste, stock, inventory control, shrinkage

OFFERING

60%

Lack of a differentiated and unique cocktail offering for establishments

HACCP Need to maintain HACCP standards and their proper monitoring. Short shelf life P R O B L E M S

80%


The solution? COCKTAILS 4.5

The

next

step

in

the

evolution of Premixes for cocktails We address all the problems of current Premixes and create a new product that unifies all products in a single solution


The formula

We directly address each of the problems with a single solution

Our

obsession

with

consistency

and

profitability has brought us this far

Standardization of services Without being affected by high staff turnover and without the need for specialized barmen

Agility and speed of service Cocktails in two steps with a more than 200% improvement in speed of service

Standardization of costs Exact costs, elimination of shrinkage, inventory reduction, with more than 65% profit in each cocktail and 0% waste

Identity and personality A proposal of unique cocktails with an identity of their own

Easy implementation & HACCP Ready to go, without affecting personnel qualification or training and simplicity in hazard analysis and critical control points


The product One product addresses all problems

TRANSPORT AND STORAGE 12-month shelf life at room temperature and 25 days refrigerated once opened

Formats 50-cl bottles in 8-bottle boxes and 10-cl single-dose tubes in 8-unit boxes

Accuracy & consistency 5 alcohol-based cocktails or 10 non-alcoholic cocktails per 50-cl bottle

Fixed cost & 0% shrinkage Always the same cost regardless of season, with 0% shrinkage

Flexibility We have 12 different flavours that can be used in different ways: o

With alcohol only: 10cl of Easy Mixers + 5cl of alcohol

o

With a Mixer only (Tonic Water, Ginger Ale or Soda) for no-alcohol cocktails: 5cl of Easy Mixers + a 20-cl bottle of Mixer.

o

As a "Cordial" for more complex recipes and even intermixed


Our numbers The cost for our clients

Cocktails with & without alcohol

2/3 (10cl) of

UNDER THE FIG TREE Cocktail

1/3 (5cl) of basic-range GIN

EASY MIXERS

Cost of Easy Mixers 1.80€

29%

% of Beverage cost

% of Profit margin

71%

Cost of basic-range alcohol 0.71€ Cost of Easy Garnish

UNDER THE FIG TREE 9.00 € Price of cocktail

Net profit

0.16€

6.33 €


Our numbers The cost for our clients

Cocktails with & without alcohol

2/3 (10cl) of

EASY MIXERS

1/3 (5cl) of mid-range WHISKY

Cost of Easy Mixers 1.80€

29%

GOLD MADRÁS Cocktail

% of Beverage cost

% of Profit margin

71%

Cost of mid-rage alcohol 1.43€ Cost of Easy Garnish

Net profit

0.16€

GOLD MADRAS 12.00 € Price of Cocktail

8.53 €


More solutions Complete cocktail solution Glassware and cocktail utensils Dehydrated for decoration Operations handbook Drinks Menu design & printing

E A S Y

T O O L S


Formats Our bottle formats

50-cl Bottle

10-cl Tube

Our main format, a 50-cl bottle yielding 5 cocktails per bottle: light, easy to handle, with built-in dosing unit and standardmeasure neck for pourer.

Our one-shot format, a single 10-cl tube with capacity to make 1 cocktail per tube: light, easy to handle, with built-in dosing unit. It comes in a box of 8 10-cl tubes

It comes in boxes of 8 50-cl bottles Ideal format for large volumes: hotel chains, restaurants and nightclubs

5

C O C K T A I L S

Ideal format for small volumes: hotel chains, restaurants and nightclubs. Also developed for minibars in hotels, trains, cruises and aircraft

S I N G L E - S H O T


VARIETIES EIGHTSENTIAL EDITION: • EASY MIXERS TEA MINE | GREEN TEA & JASMINE •

To combine with White Wine, Gin or Vodka (*)

• EASY MIXERS AMBER | VANILLA & CARAMEL •

To combine with Whisky, Bourbon, Rum or Tequila (*)

• EASY MIXERS RED MALLOW | HIBISCUS & ORANGE •

To combine with Vodka or Tequila (*)

• EASY MIXERS GOLD MADRAS | CURRY MADRAS & MANGO •

To combine with Whiskey, Scotch or dark Rum (*)

• EASY MIXERS IPA RADLER | IPA BEER •

To combine with Oloroso Sherry or Whisky (*)

• EASY MIXERS ORIENT | GREEN & BLACK TEA , COCONUT, FIG AND JASMINE •

To combine with Gin or white Rum (*)

• EASY MIXERS TERROIR | PORTOBELLO & THYME •

To combine with Bourbon or Brandy (*)

• EASY MIXERS ROSEMARY | ROSEMARY & PEAR •

To combine with Vodka or Gin (*)

THE ALCHEMIST EDITION:

• EASY MIXERS MINT ORANGE | MINT & ORANGE •

To combine with Vodka or dark Rum (*)

To combine with Red Wine, dark Rum or Brandy (*)

To combine with Tequila or white Rum (*)

• EASY MIXERS QUEIMADA | COFFEE, CINNAMON & CITRUS • EASY MIXERS SPICY | MATE & CAYENNE

THE BASIX EDITION:

• EASY MIXERS MOJITO • EASY MIXERS BLOODY MARY – coming soon w w w . e a s y m i x e r s . c o m

STABLE PRICES REGARDLESS OF PRODUCT, SEASONALITY AND RAW INGREDIENTS, THROUGHOUT THE YEAR (*) Some serving suggestions


THANK YOU

C O N T A C T

(+34) 951 899 917

hello@easymixers.com

C/ Incosol 2; 29603 – Marbella – Málaga (Spain) www.easymixers.com

EASY MIXERS®

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