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Site Evaluator - Social Media Optimization What is Social Media Optimization? Social media is another effective marketing strategy that you can use to boost your website traffic. There are various types of social media to consider, including: •

Blogs

Social Networking sites

Wikis, etc.

The social media integration score is based on the presence of social media in your site and the presence of like and share buttons on the site. Incorporating a blog and integrating social networking sites like Facebook, Twitter and Tumbler into your site will boost your websites traffic and elevate your search engine ranking. Make sure your postings are: Up to date and accurate (The same as your physical store, if you have one). •

Do not have broken links.

How is the Social Media Optimization calculated? Social media integration score formula Social media Integration score (%) = •

[Social media score (%) + Social buttons score (%)]/ 2

Social media score (%) = 100* ((Facebook score+ Twitter score+ Social interest score)/30) •

Social buttons score (%) =((100 * (Like (0 if not available and 1 if available) + Share (0 if not available and 1 if available))) / 2) •

Social media integration score (%) Social media integration


>= 70 and <= 100 >= 50 and < 70 <50

Good Could be improved Poor

Following additional details regarding social media integration are also provided with the social media integration score. A. Top of funnel - Social: •

Twitter (Yes/No)

Home Page Tweeted (Yes/No)

Facebook Fans (Yes/No)

Klout Score (Yes/No)

B. Middle of funnel - Social: •

Social Media Links to Home Page (Yes/No)

Replies to Tweets (Yes/No)

Mentioned by Other People (Yes/No)

Tweet Links to Landing Page (Yes/No)

How can you improve your Social Media score? To increase your Social Media score, try any or all of the following: •

Start a weekly or bi-weekly blog.

Post a tweet in Twitter every day.

Converse with your Facebook friends by responding to their comments Create a Facebook company page. •

Reply to tweets (if possible, in real time).

Mention other companies and sites in your website so as to get mentioned by others. •

Invite guest bloggers to post blogs in your site.


Direct email campaigns to send readers to your landing page.

If your website platform doesn’t offer these services, check our Power Site, Fast Track’s fully customizable website solution that includes all of the latest features including a CMS, eCommerce, SEO and more Visit www.site-evaluator.com for more information about Site Evaluator Social Media Optimization Other articles you will find interesting: •

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Site evaluator social media optimization