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Site Evaluator â&#x20AC;&#x201C; Accessibility What is the Site Accessibility metric? How accessible is your web site to your audience? Can it be viewed on different devices? Is it accessible for those with disabilities? Site Evaluator measures the accessibility of your site. Accessibility measures the degree to which a website is usable even to those with disabilities. Millions of people have disabilities associated with their visual, auditory, speech, cognitive, and neurological functions. These include people with "temporary disabilities" such as a broken arm, and people with diminishing abilities due to aging. In order to be usable to people with disabilities, websites must be designed to allow access to these people. This includes techniques such as providing alternative text descriptions for pictures and allowing the use of a keyboard on the website. Why is it important? Given the large number of people with disabilities, creating and maintaining a website that is not accessible to this significant group is tantamount to writing them off from your market â&#x20AC;&#x201C; and handing them over to a competitor with an accessible site. This is the reason why providing alternative text descriptions and other technologies to aid the disabled are critical in making your website competitive. W3C and alternative text are used for websites that give consideration to those who have permanent or temporary disabilities. It helps them to navigate your website with ease. If you have received a low score in accessibility, your site may not have used either W3C or alternative text. How is the Site Accessibility Score calculated? Accessibility score = Average of 10 x W3C compliance score (ranges between 0-10) + 10 x Alternative Text score (ranges between 0-10) Site Accessibility score formula Accessibility score Site Accessibility >= 70 and <= 100 Good


>= 50 and < 70 < 50

Needs improvement Poor

How can you improve your site accessibility score? For your website to have a good score on site accessibility, you need to follow certain guidelines: • Your website must be accessible to disabled users. • It can be accessed in different kinds of browsers. • It can be accessed in various devices such as mobile devices and tablet PCs. • It should contain minimum coding for easy navigation and faster download speed. Finally, by utilizing these tools, your company benefits from the increased positive attention from adopting the positive perspective of supporting the disabled community. If your website platform doesn’t offer these services, check our Power Site. Fast Track’s fully customizable website solution that includes all of the latest features including a CMS, eCommerce, SEO and more. Visit Site Evaluator for more information about Site Evaluator - Accessibility Other articles you will find interesting: Site Evaluator - Accessibility Site Evaluator - Web Performance Site Evaluator - Social Media Optimization Site Evaluator - Site Availability Site Evaluator - Website Security Site Evaluator - Website Support Site Evaluator - Marketing Metric


Site Evaluator - Search Engine Optimization Site Evaluator - Site Usability


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