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Gallery

Explain in your own words the idea of your company. What are you doing? The GrandArtClub is a curated art platform for the online sale and rental of original artwork. People interested in art, collectors as well as companies can browse a wide range of artworks, find their new favourite, pre-test its effect in a virtual room, rent or buy it securely - even by instalment. What was the inspiration for your idea? We have monitored and analysed the art market already for several years. Thereby we found that the Internet as sales channel for high-quality art has been neglected, even though it has enormous potential and covers an existing need for art buyers. Based on our research we designed the GrandArtClub - as a platform for both art lovers and art vendors. We want to establish the concept of buying art on the Internet and make art attractive for a wide audience. What is according to you the benefit of buying art online vs. in a gallery? First of all the general benefits of an online portal apply: the GrandArtClub is accessible 24/7 worldwide. Art

enthusiasts will find a wide range of artworks from galleries in Germany, Austria and Switzerland, previously rated by art experts. Many art lovers have a certain „fear of the unknown“ when it comes to visiting an art gallery or they are simply too busy to „scour“ different galleries. These problems are solved by our online presence. Moreover, the GrandArtClub provides the ability to upload a picture of your own room, for which a work of art is being sought. In this way the desired work can be tested in its target environment on size and effect without much effort. Furthermore, our Internet platform offers the ability to run a personal wish list, to activate an „Artist Alert“ or to filter by many criteria. This is not possible in this form offline. Which art style is especially asked for at the moment? Contemporary art is very much in demand at the moment. For example the Chinese-Western fusion motifs by Musk Ming or the disc art by Nick Gentry are highly appreciated in the same way as the works of the „classics“ Picasso, Warhol and Richter. How do you finance your company? 04 /1 5

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Issue N° 4 sisterMAG  

The Fall/Autumn issue of sisterMAG

Issue N° 4 sisterMAG  

The Fall/Autumn issue of sisterMAG