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through 100s of websites to find the right clothes at the right price. What was your inspiration? Back in 2009, we (Donna Kelly and Sarah McVittie) were both busy working women (in the technology and media industry) who didn’t have the time to shop but, like all women, definitely wanted to look lovely. And if we bought clothes, it was often from the same brands and not always clothes that looked great on us! We found that all retailers were pushing products but no one was genuinely servicing the customer to help them understand what would be perfect for them.

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Donna Kelly, Co­founder founder of Dressipi says: “We were inspired to build Dressipi because of our own shopping frustrations – not knowing exactly the best shapes and styles that suited us; struggling to find that WOW outfit for a special occasion; and simply not having the time to trawl

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And then – there was the final frustration of having to order two sizes and having the hassle of returning one. We knew that technology was now good enough to solve all these issues –so long as we developed a solution that included domain expertise from the fashion world, in our case a team of stylists.” Sarah McVittie, Co­founder of Dressipi Co remembers: “I was out in New York with an event to go to and walked into a little boutique, the sales assistant took one look at me, ushered me into a changing room and then proceeded to bring 5 outfits, all of which I would never have picked off the shelf but all of which looked amazing – I bought all 5! I thought that if you could find a way to turn that into technology, it would be the most amazing service and that’s what we are building at Dressipi!”

Issue N° 4 sisterMAG  

The Fall/Autumn issue of sisterMAG

Issue N° 4 sisterMAG  

The Fall/Autumn issue of sisterMAG