PROMO
The results confirmed that it is mostly our own inner critic who keep us from seizing new opportunities. The study also showed that those women who accept their inner critic and find a measured way to work with her are generally more content and lead more balanced lives. Balance is the key word and central concept which triggered ACTIVIA’s »Live #InSync« campaign. »At ACTIVIA, we believe in the potential within every woman. And we want to inspire women to follow whatever it is that drives them and find their own way to personal fulfillment,« says Mathias Blume, Danone’s Marketing Director.
for detail and her work comes across in every single word of her account. Awesome women with awesome life stories. The one thing they all have in common: they don’t make a point of stating how accomplished they are in their respective fields... instead, they let their conviction in what they do shine through. They appreciate themselves in an unpretentious and highly likeable manner. And that’s the way to do it!
This isn’t just a snazzy slogan but the tag line of ACTIVIA’s serious commitment to which they have dedicated an entire website exploring the »Live #InSync« theme in the style of a glossy women’s magazine sporting many different articles, personal accounts, tips and ideas for finding your perfect InSync balance. Meet a ballerina sharing the story of her first steps on stage and a photographer whose love
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