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26 of April at the Baron Palace on the

th


the

Motive

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Egyptians never run out of curiosity for new cuisines or food concepts. An Egyptian neighborhood can never have enough restaurants, cafes or bakeries. And while our economic indicators have not been smiling in a while, We’re stunned at the appetite of Egyptians for both food and fun! The one thing that has stayed consistent is our love of food and our capacity to spend on it. Food has always been linked to pleasure so under the umbrella of Cairo Bites, we plan on partnering with you to capitalize on just that!


What is

Cairobites Cairo Bites is Egypt’s first and largest food showcase taking place on the 26th of April at the Baron Palace of Cairo. Cairo Bites is an event of diversified festivities. The warmth of the spring weather, coupled with the overwhelming aura of the Baron Palace will ensure a unique and dynamic experience to all attendees.

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The feel of Cairo Bites is a paradox with the best of both worlds. A modern atmosphere and a youthful crowd, clashing with the authenticity and historic venue This event is efficiently of the Baron Palace. & unconventionally organized to meet specific

1

Bring together the support chain of the culinary industry & trigger it to become bigger & better. 2

Act as a catalyst in the relationship between the business owners, business partners & visitors 3

Treat our visitors to what they love to do best, have fun and eat! 4

A live proof of how fertile Egypt is in that area, encouraging local & foreign food investment


A variety and diversity of local, regional and international eating establishments for an exhibition of products and services. A challenge to our visitors taste buds through endless amount of food sampling & catering in a festive ambiance An expanded exhibition to include the support chain in depth in terms of any business catering to the eating establishments. On-going competition and cook offs to stimulate that attendees and keep everyone on their toes Out of the box entertainment for adults through stand-up comedies & musical shows A business zone where food entrepreneurship is taken to a new level


Who

will bethere

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Eating Establishments A variety of carefully chosen eateries with diverse and endless concepts, offerings and cuisines that hold a strong appeal to our target.

Support chain A Network of high quality contributors that go through cross-functional operations to a produce a common end-product of food

International investors & franchises Egypt has an endless capacity in this area of the hospitality industry. Cairo Bites hopes to become a live simulation of that to any potential parties showing interest.

Community players Initiatives that are concerned with food issues and demolishing hunger in Egypt.

Customers Food & fun loving crowds, catering seekers, food entrepreneurs & potential investors; the value chain is complete with the attendance of 2500 individuals of several interests.


Your presence at Cairo Bites amongst the different channels of the food value chain, is a strong affirmation on how we’re partnered to enhance the customer’s experience.

- B2C -

Cairo Bites is focusing on a guaranteed weapon for you; your business network. Accelerated business opportunities and an expanded support system emerges by building a strong network of relationships with your business partners that exist in your same value chain. Through competition and cooperation, your long term business network will blossom during our event.

- B2B -


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Restaurants Cafeteria Coffee House Bakeries Consumer Goods Fast food Catering Cafes Buffets Patisseries


Network Business networking that result in business opportunities & partnerships Healthy competition Acquisition of new customers & long-term retention of your loyal ones

Exposure Room to demonstrate live how small your competition is next to you Branding recognition and positioning are inevitable gains Give attendance a reason to pursuit your quality of food rather than pursue plain fullness Guaranteed return of investment in terms of orders generated during the event via promotions Acquisition of new customers and long-term retention of your loyal ones Large scale restaurants take advantage of confrontational & face-to-face marketing Customer will be able to map their preference by the

Business Development Room to experiment with new product/service lines Early stage restaurants get to perfect their taste and customer service Food testing and sampling to minimize risks Solutions to challenges faced in daily business transactions through a supporting exhibition


Demographically Our target market is

Aging 18-45 Males & Females

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Geographically Our target market is

Scattered across Cairo

Psychographically Our audience are

Fun, Vibrant Like to explore the ntraditional Like a challenge to their taste buds


Classes A+, A and B+ with adequate incomes that enable them to spend on eating out in leisure time Audience receive marketing messages more pleasantly due to the fun environment Guiding them to get the best value for the best price Assistance in mapping the customers preferences A variety available for catering service seekers


brought to you by the

organizers

of

YourChi l d expo

"This is Egypt's best

child Event" Kidzania, Sponsor

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" Being in a very relaxing mode and a more

of a socializing gathering; We talked with each other. Many initiatives have started here." Exhibitor

"The ingredient was complete.

The recipe was perfect!" Speaker


" One of the best Expo's i've

been to. " Exhibitor

" This has certainly added to my

business." Exhibitor

"It became much easier for me to have all

these options in one place. I found many interesting products and services that I've never heard about before" Attendee

"From day one, from the day you

contacted us, All the e-mails, the personal phone calls and the event were just professional and great!." Exhibitor


www.sirkil.com +2 010 11 055 100 info@sirkil.com 328 Narges Buildings 5th Settlement, New Cairo

Sirkil is a business networking company that aims at becoming an intermediary in today's business world. Through and online platform that easily connects business in a social context and through successive onground events that initiate direct networking in unconvential ways.


Cairo Bites | 26th of April 2014 at Baron Palace