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Customer Decision Journey


Visit: http://www.hotel-design-secret-d

The only design boutique hotel with the unique design style inspired by Paris famous sightseeings and monuments. TARGET CUSTOMERS The main target customers are couples who seek for an exceptional and romantic experience in the city of love. The hotel’s campaigns always emphacize on ‘l’amour de Paris’ (Love of Paris) and the romantic characteristics of the city.


Customer Decision Journey


Why you have selected this journey? Online appearance becomes very important in this time of digital domination. Purchasing decision engages online activities such as information search, brand comparision via reviews and comments and finally the purchasing stage also involves online activities such as booking online or shop online. The journey can be a guideline for Secret De Paris Hotel to see how customers are attracted to the brand. Where do OTAs fit in the journey? Online Travel Agencies have their roles in the stages of Consideration, Intent and Decision (See the customer decision journey plan). OTAs work the most in Decision stage as more customers make their purchases via agencies in order to get the best deals. Sirinapa K. Class: MBA2B Email: mlleskhemasiri@gmail.com

Customer decision journey_ SK  

This online customer journey decision is created for a boutique hotel, Secret De Paris. (Online Business Development for Hospitality)

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