Page 1

Vol. 21 No. 7 PO Box 118, Sioux City, Iowa 51102

December 2011


Make Sioux City a


City officials need community feedback

INSIDE THIS MONTH’S ISSUE: Earl May plans new store at site of former garden center PAGE 3

Neb. start-up producing a greener alternative PAGE 6


Siouxland Business Journal, December 2011

Happy Holidays! From the Liberty National Bank Wealth Management Team

New Year’s Resolutions Start Here! JERUS CAMPBELL


Sioux City Area Toll Free:1-800-579-4425


Wealth Management Division



Sioux Falls Area Toll Free:1-888-646-7695

Siouxland Business Journal, December 2011


Earl May to expand at Riverside site Mosher’s garden center closing after 60 years in business BY DAVE DREESZEN

Business Journal editor

SIOUX CITY – Earl May Seed & Nursery plans to open a second Sioux City store at the former Mosher’s garden center. Mosher’s, which has a 60year history in Sioux City, will close at the end of this year, its owner, Aftershock Ventures LCC, recently announced. Earl May, which will lease the complex at 4101 War Eagle Drive from Aftershock, will open its new store in the first quarter of 2012. The Riverside store will

become the second Sioux City location for Earl May, which will keep open its existing store at 4141 Gordon Drive, said Phil Grossman, vice president and director of operations. A Shenandoah, Iowabased chain with 32 stores in four Midwest states, Earl May has operated continuously in Sioux City since 1937. “Sioux City has been a great town for us,” Grossman said. “Hopefully, this will allow us to expand and create more interest.” Grossman said Earl May will offer jobs to the current Mosher’s staff, which includes about a dozen fulltime employees. During the busy spring season, the staff grows to around 25. The Earl May store on Gordon Drive currently has five full-time employees and another eight seasonal workers.

Mosher’s, which features a 9,800-square-foot showroom, multiple greenhouses, and 3.5 acres of shrubs, trees and other nursery products, was built in 1999 by members of the Mosher family, who have worked in the nursery and landscaping business for more than a half-century in Sioux City. The Riverside business was later acquired by Aftershock Ventures, a privately held Sergeant Bluff-based holding company that owns a number of other metro area businesses. The past several years have been “very difficult” for the lawn and garden business, Shawn Emge, Mosher’s general manager, said in a statement. Ongoing construction on West Fourth Street and Interstate 29 at the Riverside exit slowed traffic to the store. The garden center also was hurt by a poor economy,

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Earl May Seed & Nursery HEADQUARTERS: Southwest Iowa town of Shenandoah, where business was founded in 1919 NO. OF STORES: 32 in Iowa, Nebraska, Missouri and Kansas SIOUX CITY HISTORY: First store opened in 1937 CURRENT SIOUX CITY STORE: 4141 Gordon Drive FUTURE SIOUX CITY STORE: 4101 War Eagle Drive

and, most recently, this year’s historic Missouri River flooding, which started during Mosher’s peak season. Mosher’s is holding a clearance sale of 40 percent to 70 percent off until it closes at the end of December.

Journal file photo by Tim Hynds

Shawn Emge, general manager at Mosher’s, displays a Christmas wreath in this Dec. 1, 2010 file photo. Mosher’s, owned by Aftershock Ventures, will close at the end of this year. The Riverside garden center will reopen in the first quarter of 2012 as a Earl May Seed & Nursery store, the two companies announced recently.

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Siouxland Business Journal, December 2011

Group promotes 100 days to healthy living



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Live Healthy Siouxland will once again be participating in Live Healthy Iowa’s 100-day wellness challenge, from Jan. 23 to May 1. The group is encouraging businesses from across Siouxland in Iowa, Nebraska and South Dakota to take part in the Live Healthy Siouxland Wellness Challenge, part of the Healthiest State Initiative. Live Healthy Iowa will help businesses, families, churches and organizations jump-start healthy lifestyle habits for 2012 in a teambased format. What is Live Healthy Iowa?

LHI is a fun, team-based “100-Day Wellness Challenge” designed to promote healthy lifestyle choices such as daily physical activity, healthy eating and weight loss. It’s a nationwide program under Live Healthy America that proactive wellness leaders started in Iowa in 2002. Sponsored by Iowa Health System, St. Luke’s, Hy-Vee, Iowa Department of Public Health and ISU Extension, the program’s goal is to make Iowa the healthiest state in America, improving health and wellness of all Iowans and Americans.

When does the challenge begin?

Registration starts Tuesday, Dec. 20. How does the challenge work?

„„ Build a team of 2-10

Business Know How Erik Nieuwenhuis

people including coworkers, family or friends. Your team may choose to participate in either or both challenges: weight loss or weekly physical activity. „„ Select a team captain, name your team and gather all team members’ email addresses and T-shirt sizes. Registration is $20 per participant. Hy-Vee stores will offer a $5 discount (only one needed per team) available at on Dec. 20 and at participating Hy-Vee stores. „„ From Dec. 20 through Jan. 23, your team captain must register your team at or „„ If the program is a component of your organization’s wellness program and has two or more teams participating, you must register your team with your assigned Group ID. Call 888777-8881, ext. 118, or email for information. The Group ID code must be communicated with all team captains within your company or organization. This will allow you to track other teams

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If you go What: Live Healthy Siouxland “100-Day Wellness Challenge” Kick-Off Event. When: 11:30 a.m.-12:30 p.m., Thursday, Jan. 12. Where: The auxiliary dining room at St. Luke’s Regional Medical Center, 2720 Stone Park Boulevard, Sioux City. More information: 712279-3500 or

involved in the 100-day challenge. „„ Log on to where you will have unlimited access to healthy recipes, videos, workouts and health information. „„ Throughout the challenge, don’t forget to log your weekly progress online every Friday including minutes of physical activity completed and/ or pounds lost each week. LHI incentives are given away to teams whose team members have all submitted information by midnight on Sunday. What’s in it for me?

For $20, participants will receive: „„ Live Healthy Iowa training T-shirt; „„ Weekly motivational emails containing healthy tips and recipes; „„ Chance to win monthly team incentives including calendars, photo frames, Subway gift cards and stress balls; „„ Chance to win individual prizes including bikes, iPods or a four-day Caribbean cruise for two; and „„ A one-year subscription to one of ninelifestyle magazines.

Siouxland Business Journal, December 2011

Coach your employees to better health As employers deal with employees who have multiple health risks such as diabetes and heart disease, many companies are turning to health coaching as a researchproven strategy to motivate employees to get healthier. Successful coaching programs require planning and effective communication. Winning coaches in any sport are able to mix fire with function-they’re able to get “inside players’ heads” while explaining each player’s role in pursuing a common goal. The same can be said for companies that provide health coaching in the workplace. That field has grown as employers face the impact that preventable health conditions have on health care costs and productivity.


According to a joint National Business Group on Health/Towers Watson 2010 survey of employer-sponsored health programs, more than 55 percent of employers now offer health coaching. Wellness experts say many employee coaching/counseling initiatives are driven by the results of biometric screenings (blood pressure, lipid profiles) as well as health-risk assessments.

of the benefits from implementing a health coaching program may be less tangible such as more satisfied, productive employees.  Find out how health coaches are trained, credentialed, and supervised. Know what techniques they will use. Motivational interviewing is a goal-oriented method of KIRA OREGON interacting with people to help them change their health behaviors. Basically, it focuses on moving people into behaviors they feel they can change, without being overThese assessments can measure which whelmed. employees have health risks and whether  Communicate the program in multiple they lack a strategy to help themselves. ways. Your wellness program and employee That’s the job of the health coach. Coaching can be provided face-to-face, online, by coaching efforts won’t be recognized-or phone, or by email or in some combination. used for that matter-unless you communicate the benefits in specific ways to But just as sports teams vary in philosoemployees. phy and personnel, health coaching pro Engage employees. Consider giving grams differ widely in structure. It’s wise to thoroughly evaluate the provider and the them incentives to take a health risk assessment. Many employees tie health asprogram and understand your own comsessment participation to health insurance munication responsibilities in making the eligibility. program work:  Collect and analyze data. Use quan Assess potential savings. Ask a health titative and qualitative measures to gauge coaching provider how it plans to save you the success of the health coaching promoney. Look into the exact categories of savings, the number of employees who will vider. Here are four questions to ask: 1. Has there been a reduction in the generate that savings and the timeframe for achieving a return. Keep in mind that some number of risk factors or in the severity of

Home & Office

How do I learn more about Mercy’s Health Coaching?  Kira Oregon, certified wellness coach: 712-274-4261.  Deb Twyford, intrinsic coach: 712-274-4334.  Kim Jorgensen, intrinsic coach: 712-274-4300.

risk per employee? A follow-up HRA and/ or aggregate biometric data can assess this. 2. Is there a difference over time in claims costs of employees involved in coaching versus nonparticipants? Compare claims costs to find out. 3. How do the costs of low-, mediumand high-risk employees compare? Use your insurance data to assess. Your HRA and health coaching partners would have individual data. As the employer, you would only be allowed to see aggregate numbers. 4. Are coaching participants satisfied with the coaching program and feel they are benefitting from it? A simple, anonymous online survey or paper/pencil tool can help you determine the answer to this question. A strong business case can be made for implementing a health coaching program at worksite.


for a memorable 2011

SDN Communications met some incredible milestones in 2011 with support and encouragement from you, our customers. Thank you—and best wishes in 2012. • In July we hit the halfway mark of our Broadband Stimulus project. We’ve touched over 100 sites and connected 126 miles of fiber. • In October we completed 160 miles of fiber in southwest Minnesota. • In November we opened Phase 1 of our new Data Center, which backs up SDN’s main facility and offers co-location suites. Powering Intelligent Networks. Powering a Year of Progress.




Siouxland Business Journal, December 2011


alternative Area plant makes bio-resins for plastics By Dave Dreeszen

Business Journal editor‌

LAUREL, Neb. – A northeast Nebraska start-up company has produced its first batches of an ag-based material that holds great promise for the global plastics industry. Laurel BioComposite LLC recently opened a pilot plant that makes so-called “Bio-Res” pellets from distillers grain, an ethanol byproduct. The product is billed as a lower-cost more environmentallyfriendly substitute for petroleumbased resins manufacturers use in a variety of plastic processes. The first shipments of pellets were recently shipped to seven different customers for tests, said start-up manager Lou Luedte. The pilot plant is currently producing 250 pounds of the bio-material per hour. More than 100 companies have shown interest in the odorless pellets, which can be blended with other resins and materials, raising the renewable content of plastic products by as much as 40 percent. Depending on demand, production could hit 1,000 pounds an hour by the end of the year, Luedke said. In anticipation of rapid growth, the fledgling business plans to build

Why Bio-Res pellets are green „„ Derived from a renewable feedstock called distiller’s grain, the bio-material replaces a portion of traditional oil-based resins used in the manufacturing of plastics. „„ Toxic compounds are not used in manufacturing the Bio-Res pellets. „„ Carbon dioxide, a greenhouse gas, is sequestered during the process

a $17 million commercial-scale plant in Laurel with a capacity of 40 million pounds per year, Luedke said. That would be still be just a fraction of the annual global demand of three billion pounds of thermoplastics. The company said its Bio-Res pellets, which can be inserted directly into injection molders, are particularly suited for such end products as shipping pallets, automotive parts, components in ag machinery, and lawn and garden containers. In addition to curbing America’s oil consumption, company officials say Bio-Res is better for the environment because its manufacturing process avoids toxic compounds, and sequesters carbon dioxide, a

Photo submitted

Laurel BioComposite employee Clark Maxon positions a belt conveyor at the northeast Nebraska company’s pilot plant, which turns an ethanol byproduct into a bio-friendly product for the plastics industry. The conveyor moves material from the dewatering device to a hopper, which feeds a microwave dryer.

greenhouse gas increasingly blamed for global climate change. “The ability to help manufacturers reduce their environmental footprint and dependence on petroleum-based products continues to be important,” said Tim Bearnes, president of the Laurel BioCompsite board of directors. In another key development, the start-up company has produced evidence that manufacturers could save money by switching from more conventional resins to the bio-material, Luedke said. “For years, people have thought that industry would be willing to pay extra money for green products and that’s just not true,” he said. The seed money for Laurel Biocomposites came from a group of investors in Nebraska and some neighboring states, including a

large number of area farmers. They see their venture as creating a new market for an ag-based commodity. Laurel, located about a halfhour drive west of Sioux City, gets its distillers grain from two nearby ethanol plants – one in Plainview and another in Jackson, Neb. The bio-plant project also would provide a boost to the regional economy, creating 20 new jobs to Laurel, a Cedar County community of about 1,000 people. Engineers, technicians and hourly workers would be hired once the factory is operational, said Bearnes, who has lived in Laurel for 23 years. The pilot plant, located near Coleridge in a machine shed owned by one of the investors, currently employs seven part-time workers. A two-tank batch system is used to make the Bio-Res pellets. Distillers


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grain is fed to the tanks, which sequentially feed a single positive displacement pump that discharges to a decanter. Once the material completes the drying process, it is milled and prepared for shipping. Laurel BioComposite, which has already invested around $2 million, anticipates financing its commercial-scale venture with $10 million in private equity and $7 million of debt. In September the state of Nebraska awarded the city of Laurel $508,000 in federal Community Development Block Grant funds to help support the project. The city will loan the company $150,00 for working capital, while another $350,000 will finance new streets and utility lines in the Laurel Industrial Park, where the company holds an option to purchase five acres.

Siouxland Business Journal, December 2011 7

Short of breath? A test might show why Medication can often hold asthma at bay by reversing the obstruction. Emphysema, on the other hand, is permanent. Alpha 1 anti-trypsin deficiency is an inherited form of emphysema. Children born with it can develop liver and lung problems. Here’s how it happens: When an infection occurs in your lungs, white blood cells travel to the lungs to fight if off. Elastic fibers form, which break up the elastic properties of your airwaves.

By Tim Gallagher

Business Journal staff writer‌

SIOUX CITY – If you find yourself short of breath after walking from room to room, don’t be so quick to chalk it up to the process. So says Cindy Duncan, clinical coordinator of the St. Luke’s College Respiratory Care Program. “We do lose some lung capacity as we age,” Duncan admits. But that natural process shouldn’t be readily noticeable in all cases. “People do think as they get older they should get winded, or become more out of shape. It’s one reason COPD is so under-diagnosed.” COPD is Chronic Obstructive Pulmonary Disease. It includes chronic bronchitis, emphysema and asthma. A national effort called “Drive 4 COPD” asks persons to take a short exam that features five questions. It is suggested you see your doctor to share the results. Questions focus on shortness of breath, coughing, smoking history and age. Unfortunately, it is reported that many patients with COPD have lost up to half their lung function prior to diagnosis. The sooner one is

Normally, Alpha 1 in the body helps smooth out these elastics and block them from causing damage to the lungs. “Someone with Alpha 1 anti-trypsin deficiency is not able to block elastics and damage is done to the liver and the lungs,” Duncan says. How does it reveal itself symptomatically? “It’s like any obstructive lung disease,” Duncan says. “There is shortness of breath, coughing of sputum and not being able to do your

normal activities like walking across a room.” Duncan asks that those with any family history of emphysema be checked for Alpha 1 anti-trypsin deficiency. The testing is easy and can be done at home. Ask your family practice physician for a testing kit from St. Luke’s College in Sioux City or the Alpha Center of Salt Lake City, Utah. The test involves a finger poke and four small drops of blood placed on litmus paper.

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The components for an at-home finger poke and blood draw are shown to complete a test for Alpha 1 anti-trypsin deficiency.

identified, the sooner a plan of attack or management can be implemented. “In the last several years there has been a big push as so many are under-diagnosed,” Duncan repeats. “The quicker you get diagnosed, the quicker you can

get on medications or go through pulmonary rehabilitation or stop smoking.” Asthma, Duncan says, often goes latent for years. It seems to disappear in many individuals with the onset of puberty, only to reappear later in life.

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Siouxland Business Journal, December 2011

Health center’s mission often misunderstood By Joanne Fox

Business Journal staff writer

The Siouxland Community Health Center is a state-of-the art, two-year old facility, providing care to more than 20,000 people a year. That is what supporters want you to know; however, the perception is often far different, they acknowledge. Community health centers were established to provide affordable health services, while improving patient health and creating jobs in the communities they serve. According to the National Association of Community Health Centers, when that care is proactive – rather than reactive – it results in $24 billion in annual savings nationally to the health care system, to taxpayers and private payers. “But we still have misconceptions in the community concerning our mission,” admitted local center CEO Michelle Stephan. “They think there are no costs involved with the care, that we only see the uninsured, that we provide substandard care.” Board member Joan Kelly struggled to keep her emotions under control as she spoke about the center, which opened almost 20 years ago. “The public has no idea of the great service that is provided here,” she stressed. “To see how this clinic has grown is remarkable. I remember when there were 12 employees. Now, there are over 180.” Kelly wasn’t just quoting statistics; she has firsthand knowledge of the changes. “In 1992, I needed to file for disability, but at the same time, my husband was having serious heart problems and my family doctor moved,” she explained.

“Suddenly, I had no job, no insurance, no doctor and then my husband died. I thought, ‘How am I going to cope?’” A doctor at a local hospital referred Kelly to the health center. “I wondered what I was stepping into,” she confessed. “I couldn’t believe it. The care they were providing me was beyond care. It was almost like being loved.” “Joan is a great example of what can happen to people,” Stephan pointed out. “Where are you going to go in this type of situation? We want people to know they don’t need to leave Siouxland for quality care.” The Siouxland Community Health Center was founded in 1992 with one doctor and one physician’s assistant who saw patients in a small office on Pierce Street. Three years later, it transferred services to a building at 1021 Nebraska St. T h e h ea l t h ce n te r moved into its $11 million, 61,000-square-foot building in 2009. It is more than twice as big as its former edifice, which had previously served as a grocery store, dance hall and furniture retailer. Current board president Corey Wrenn recalled when the center was making do in a too-small building that was never intended for health care. “It is difficult to believe that what started out as a vision of a few community leaders 20 years ago has morphed into a state-ofthe art medical facility,” he said. “We do a lot of quality control here and 99 percent of our patients indicate they would recommend the center to others.” The new building – with its larger-than-life graphic of a figure holding a globe at the corner of 10th and

Pierce streets – was constructed in space adjacent to the old building – which was razed – and retained the same address, 1021 Nebraska St. The laboratory is at least five times larger. The center also has expanded from 24 to 36 exam rooms and from eight dental exam rooms to 14, with space to add two more. In addition, it now has four consulting rooms, where social workers can meet with clients. The extra space also means the center can now have a triage room where walk-in patients are assessed for needed care and a radiology department. For the first time, patients can get an X-ray there. Formerly, someone with a suspected broken bone had to go to a hospital for an X-ray, then return to the health center for treatment or a cast. “We collaborate a lot with our hospitals,” Wrenn said. “We are always looking for ways to serve people, to keep them out of the ER, if their situation is not an emergency.” The exam rooms, radiology, laboratory and other medical services are on the ground floor. The upper floor houses the pharmacy, dental, social services and the health center’s HIV and Hepatitis C programs. Administrative offices are in the lower level. All of these services at the health center are designed to be delivered in a culturally competent and linguistically appropriate manner. To support this, a team of interpreters are on staff to offer interpretive services for Spanish, French, and Vietnamese languages. “I like to think of us as a one-stop shop,” Kelly said. “We have all of these offerings in one place.” Despite a new building,

Stephan stressed there are still needs for expansion, due to continued growth. “Also, with the re- Joan Kelly cent debates in Congress about federal spending cuts, the health center program has faced threat of funding cuts,” she added. “While health centers are not government agencies, funding supports – grants – to this program are critical to provide services, and for some, they are a lifeline. Ongoing growth and threats to these funding supports make fundraising for us crucial.” Community health centers are nonprofits that serve anyone of any income level, with or without insurance.

Corey Wrenn

Michelle Stephan

“We want people to know they don’t need to leave Siouxland for quality care.”

Charges are made on a sliding scale based on the patient’s income. Stephan, who assumed CEO duties six years ago, stressed the insured are welcome at the Michelle Stephan, health center. “Just because you may CEO Siouxland Community Health Center come into the center uninsured or underinsured does not mean you need to walk out the front door when you get insurance,” she said. “We have many clients who have insurance and chose us, either for our care, a provider or the convenience of our location.”

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Siouxland Business Journal, December 2011





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Siouxland Business Journal, December 2011

Help Siou

City officials wan By Dolly A. Butz and Earl Horlyk Business Journal staff writers‌

Journal file photo by Tim Hynds

In this Oct. 7 photo, Mercy Medical Center-Sioux City employees take to the street in downtown Sioux City as part of the statewide Start Somewhere walk. Sioux City has advanced in its efforts to become one of 10 Blue Zones Project cities in Iowa as part of a health initiative.

SIOUX CITY – Sioux City officials are seeking input in the application process to become one of 10 demonstration sites for the Blue Zones Project, a cornerstone in an initiative to make Iowa the healthiest state in the nation. Derek Carmona, an environmental services analyst with the city Utilities Department, in late November received word that Sioux City’s statement of interest – demographic information about the area – had been approved by Wellmark Blue Cross and Blue Shield of Iowa and Healthways, sponsors of the Blue Zones Project. That means the 84 Iowa communities that expressed interest in the project have been winnowed down, making way for communities such as Sioux City to make it to the second step of the application process. The city must submit a 30-page application by Jan. 4 on why Sioux City should become one of the 10 Iowa cities chosen. Carmona said city officials plan to complete that application by Dec. 25, with the community’s help. A meeting is planned from noon to 1 p.m. Wednesday, Dec. 14, in City Council Chambers at Sioux City Hall, 405 Sixth St. Residents can give input about the effort. People also are encouraged to visit “Sioux City - Make It a Blue Zone” on Facebook, where they can answer five questions. The survey asks them to describe their vision for Sioux City and to discuss steps the city is currently taking or will take to improve health and happiness. “We’re giving different sections (of the application) to different people in the community who would be best to fill it out,” Carmona said. Members of the public are also encouraged to visit and vote for Sioux City, as well as enter groups they belong to in a database at Carmona said all kinds of groups, from coffee and knitting groups to biking groups, are encouraged to identify themselves. “Blue Zones is not necessarily just about being physically healthy, it’s also about being mentally health, emotionally healthy and spiritually healthy,” he said. “We’re looking at it from all different angles.” After the applications are assessed, the next group of finalist communities will be selected to host a site visit between Feb. 27 and Mar. 16. The process will culminate with the selection of the first group of communities in May. Becoming part of the Healthiest State Initiative, a privately led public initiative designed to inspire Iowans to improve their health and happiness, could help Iowa – currently ranked the 19th healthiest state in the nation, according to the Gallup-Healthways Well-Being Index – snag the No. 1 spot by 2016.

Siouxland Business Journal, December 2011 11

ux City become a Blue Zone

nt community feedback on project

Thomas Ritchie photos

Walkers from the Sioux City Journal take part in the statewide Start Somewhere Walk on Friday, Oct. 7, 2011. Sioux City had more than 4,000 people signed up to participate in the walk.


Siouxland Business Journal, December 2011

Defibrillators correct hereditary heart disorder BY JOANNE FOX

Business Journal staff writer

BRONSON, Iowa – Alysha Smith and her brother Alex Smith share a lot of things with their dad Jason. Brown hair. Wide smiles. Implanted defibrillators. The Smiths and some members of their extended family have a hereditary disorder of the heart’s electrical rhythm. A defibrillator has the potential to detect chaotic heart rhythms and shock the heart. Research has discovered they have been particularly effective when implanted in individuals with Long QT Syndrome, a disorder of the heart’s electrical system, which the Smiths have. The different parts of the wave form are designated by the letters P, Q, R, S and T. “The Q to T interval represents the time for electrical activation and inactivation of the ventricles, the lower chambers of the heart,” she continued. “A doctor can measure the time it takes for the Q to

T interval to occur and can tell if it occurs in a normal amount of time. If it takes longer the an normal, it’s called a prolonged QT interval.” The syndrome runs in the Smith family; however, Alysha’s didn’t surface immediately. “I was tested for it when I was born, but the cardiologist who read my EKG said I didn’t have it,” she said. “When I was 3 years old, a group of doctors from the University of Rochester in New York came to do a genetic study on my family and they discovered I did have it.” Alysha pointed out Long QT Syndrome has many types, but Types 1, 2 and 3 are most common. Type 1 seems to be triggered by exercise. Type 2 is the result of intense emotional stress. Type 1 and 2 benefit from beta blockers. It is Type 3 that should generate the most concern because it is not uncommon for a cardiac event to take place, without any warning, even during sleep. There are seven individuals in the Smith family who have Long QT Syndrome. Alysha’s grandfather

Robert, her dad Jason and three of his brothers, Alysha, 17, and Alex, 14. Out of seven grandchildren of Robert and Debra Smith who could have it, only Alysha and Alex have inherited the condition. Their sister Kaylie, 19, did not. “In the beginning, Alysha and Alex were only taking medication, but after an event was recorded on a routine monitoring for Alex at age 6, the cardiologist decided an ICD was needed for him,” said Kristy Smith. “We did Alysha’s as a precaution when she was 12, since Long QT Syndrome doesn’t usually give any notice and sudden death is the result of the first episode for many patients.” Sudden Cardiac Death is caused when the electrical impulses in the heart become rapid, slow or chaotic. The heart, which so many of us take for granted, just stops beating. An Implanted Cardioverter Defibrillator (ICD) will deliver an electrical shock when the heartbeat becomes erratic, causing the normal beating to resume.

Alysha has had one recorded event on her ICD, but her heart recovered on its own before she received a therapeutic shock. “At age 15, I received my second ICD because I outgrew my first system,” she said. “In March of 2009, just six months after receiving my new ICD, I received an inappropriate shock.” What did that feel like? “Like an explosion in my chest,” Alysha recalled. “It was quite frightening because I had never been shocked before and I was unsure of what was going on.” With the defibrillators patients can use microwaves and cell phones and go through airport security detectors. “I can’t play contact sports,” Alysha said. “But I have played basketball, volleyball and softball. I think it’s tougher on Alex.” “I can’t play football and I’d really like to,” Alex echoed. “I could die if I didn’t have it (the defibrilator).” “That’s a challenge of this disease,” Kristy added. “You have to

Journal photo by Tim Hynds

Alysha Smith, 17 and her brother Alex, 14, both have genetic long QT syndrome and have had automatic heart defibrillators implanted. They are shown with Alex’s heart monitoring device which can automatically send electrocardiogram readings to his doctor in Omaha.

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Siouxland Business Journal, December 2011 13

Your Health Advertisement

Personalizing healthy living with Mercy Business Health Physical Therapist Kory Zimney Trying to get to the simple side of complexity with health.

Journal photo by Tim Gallagher

Bakery Manager Dale Olson has personally baked nearly 100,000 Santa sugar cookies the past 23 years for Santa House in Sioux City. He’s used the same cookie cutter for every cookie.

Meet the baker, Santa’s House cookie maker By Tim Gallagher

Business Journal staff writer‌

SIOUX CITY – Twenty-three years ago, Dale Olson was asked to bake sugar cookies for a St. Luke’s Regional Medical Center effort called Santa House. That was at least 96,600 Santa cookies ago. Olson, 48, is the only cookie baker and maker Santa House has ever known. He’s the man behind 8,050 dozen cookies, or some 350 dozen per year. Since its debut in 1989, Santa House has raised gifts to support St. Luke’s Children Medical Network and Sergeant Bluff Kiwanis Youth programs. The site at the Sioux city Art

Center’s Education Building at Third Street and Pierce Street in Sioux City gives children the chance to visit with Santa while their parents take photos or browse for gift ideas at Santa’s Nifty Gift Shop. Santa’s House is open weekends during the holiday season. Cookies have been a staple at Santa’s house since it opened. And Olson, the bakery manager at the Marketplace Hy-Vee Food Store on Hamilton Boulevard, has kept rolling along, a baking force of one. The cookies, shaped in Santa’s image, are decorated by children and sold to benefit the Santa House cause.

Cookies, page 14

protein) does each of us need? How many calories should I eat? Are some calories better then other calories? How many times a day do I need to eat? Do I need supplements, if so which ones? And the question list goes on and on. The body is But the simple side is most of us an amazingly need to control portion sizes and be Kory Zimney, PT, DPT wonderfully a more balanced, nutritious eater. complex living Stress organism. As we study and research the body looking for ways There are lots of books you can to improve the health of it, we can buy to help you reduce your stress, very quickly get confused with probably enough that trying to the complexity of all the different decide which one you need stresses systems interacting with each you out!!! But the simple side is other to maximize the efficiency of most of us need to laugh more and the body as it lives. worry less. Also take action to walk the delicate line of hoping for I like that phrase, “Simplicity the best and let positive thoughts lies on the far side of complexity.” and feelings dominate most of our It means you must strive to make emotions, but in the same time be your way through the difficult, uncertain and often confusing part realistic and let a small piece of us before things become clear enough prepare for the worst. to be considered simple. Let’s Overall health apply this thought to a few basic How do you get healthy? This is health principles: the magic question for most of us. Exercise With so many different answers to the same question, how do you We can easily get confused with know what to believe? Everyday research on how often, how long, what types of exercises are best for there is another guru or fad that we hear works for them or others weight loss or muscle production, to get healthier. But the simple side what pace or exertion, high is most of us need to exercise more, intensity versus lower intensity eat better and stress less in a way and debates can go on and on over many of these. But the simple side that works for us and keep working for most us is we need move more. to get better at all of them. Nutrition What percent of each macronutrient (fat, carbohydrate, and

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Siouxland Business Journal, December 2011


Cookies from page 13

Commercial, Industrial Refrigeration

“For 23 years, I’ve made the cookies from scratch,” said Olson, who explained the process of mixing the dough, throwing flour on the bench, throwing dough on the bench and topping it with more flour. “I take the cookie cutter and then cut the cookies,” Olson said. “They must all have the same thickness. Otherwise, you might get some that burn or others that don’t bake all the way through.” Olson has trusted one cookie cutter the whole way. He drove around Sioux City 23 years ago in search of a Santa Claus cookie cutter. He wanted one three to four inches high. He wanted it wide enough to let children let their imaginations run. He didn’t find it here. A friend of Olson’s from Minneapolis suggested he check with a firm that created cookie cutters. Olson did. His Santa cookie cutter was custom made. “That’s the only one I have ever used,” he said. “I went back years later to get a back-up, but I learned the company had gone out of business. If this one ever breaks, I’ll have to find

Journal photo by Tim Gallagher

Several dozen cookies await pick-up at the Hy-Vee Bakery, located within Hy-Vee Food Store at the Marketplace Shopping Centre on Hamilton Boulevard. These cookies will be decorated and sold through Santa’s House, a Christmas effort that raises funds for the St. Luke’s Children’s Miracle Network and Sergeant Bluff Kiwanis Youth programs.

someone to fix it.” The aluminum tool with the wide wooden handle allows Olson to cut a cookie one-eighth-of-an-inch thick and flip the shape into his off hand. He arranges them and places them in a cooler, tens of dozens per bakery box.

Volunteers stopped at the Marketplace Shopping Centre Hy-Vee Food Store on Monday to pick up 51 dozen Santa cookies. Olson sells the cookies to St. Luke’s to cover his material cost. His labor (a labor of love) is donated. So is the icing.



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4301 STONE AVE., SIOUX CITY Managers, above, cut the ribbon to open the chain’s latest store.


LANCELOT LANE AND SINGING HILLS BOULEVARD, SIOUX CITY The new Sertoma Park Pavilion, right, was a joint project between the two Sioux City Sertoma clubs (the Breakfast Club and the Noon Club) and the Sioux City Parks Department. The pavilion was made possible through the generosity of MHRD and a major gift from American Pop Corn.


4400 SERGEANT ROAD World of Perfume, bottom right, celebrates its investment with the Siouxland Chamber with a ribbon cutting ceremony hosted by the Siouxland Chamber ambassadors. World of Perfume Corp. was established in February in Sioux Falls, S.D., and has three locations. World of Perfume strives to bring a fun atmosphere to clients and help find their favorite fragrance and a unique one for their loved ones.

Siouxland Business Journal, December 2011



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411 PEARL ST., SIOUX CITY Owner Kelli Engel, left, and sales associate Jameley Levich open the women’s boutique álainn. The store is in the Historic Pearl District and features paintings by local artist Lisa Soukup, natural skin products from Vanessa Wodtke and jewelry by Chris Graham.

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3100 W. FOURTH ST. Goodwill Industries CEO John Hantla and YouthBuild Director Kari Langel, above, open a new carpentry lab and classroom.

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1411 JACKSON ST., SIOUX CITY Owners Eduardo Torres and Fernando Zuniga cut the ribbon to celebrate their new business, Noobs. The establishment is focused onvideo game tournaments, gaming and cyber. The business also has a restaurant offering hamburgers, tacos, burritos, chicken fingers and more.

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Siouxland Business Journal, December 2011


ChamberNews New Chamber Investors

Chamber Anniversaries


The following businesses and organizations this month are observing anniversaries of five or more years as investors in the Siouxland Chamber of Commerce.

REBECCA MCFARLANE 4301 Sergeant Road, No. 214 Sioux City, IA, 51101 712-224-4676 Children’s boutique


ZACHARY GANSEBOM P.O. Box 2367 Sioux City, IA, 51054 712-271-1262 Finance and insurance


CINDY EULITT 2417 Pierce St. Sioux City, IA, 51104 704-654-4700 Pharmacy and drug


CRAIG ARNOLD 1345 12th Ave. S.W. Le Mars, IA, 51031 712-546-8601


JULIE SCHOENHERR 1024 Historic Fourth St. Sioux City, IA, 51101 712-258-3434 Restaurants


Stream Mike Mahnke 102 Sergant Square Drive Sergeant Bluff, IA, 51054 Synergy HomeCare Kim Kreber 210 N. Deby Lane North Sioux City, SD, 57049 Windows America Amanda Beller 623 Water St., Suite A Sioux City, IA, 51104


Boys & Girls Home & Family Services Inc. Art Silva 2101 Court St. Sioux City, IA, 51102 Siouxland Community Christian School Jeff Pedersen 6100 Morningside Ave. Sioux City, IA, 51106


Sioux City Wintronic Co. Robert Molstad 1110 Dace Ave. Sioux City, IA, 51102

Campbell affiliates with Goosmann firm Jeana Goosmann, owner of the Goosmann Law Firm, announces the affiliation of Matthew S. Campbell as an Of counsel attorney. Campbell obtained his bachelor of science from Morningside College in 1993 with a double major in economics and political science and a minor Matt in business Campbell administration. He earned his juris doctor, with distinction, from the University of Iowa College of Law and holds a master of laws degree in taxation from Georgetown University. Campbell was an Iowa

candidate for the U.S. House of Representatives in 2010. He previously served as a four-state regional lead for international taxation at BKD, LLPthe nation’s 10th largest accounting firm. He earlier worked at Kalbian Hagerty, LLP in Washington D.C. with whom he remains affiliated, as well as at KPMG LLP in Houston, Atlanta and its Washington national tax office, performing merger and acquisition and international tax consulting services. He can assist in areas including but not limited to privately-held business structuring and succession planning, mergers and acquisitions, like-kind exchange planning, personal tax planning, tax controversies, estate planning, nonprofit tax planning, and international taxation.

Siouxland Business Journal, December 2011

OnTheMove USD Foundation appoints president Steve Brown will become president and CEO of the University of South Dakota Foundation on Jan. 9. A fundraising execut i ve w i t h more than 20 years of experience, Brown succeeds Bryan Benchoff, now at Ohio University. Steve Brown As vice president for development at the Indiana State University Foundation in Terre Haute, Ind., Brown has extensive campaign experience and served as the architect for the school’s first comprehensive campaign. Brown, a native of central Indiana, earned a bachelor of science degree in business administration from Indiana State University. He worked in development for Junior Achievement, Wabash College and Franklin College before returning to his alma mater in 2005. As president and CEO of the USD Foundation, Brown will be responsible for planning, executing and managing all fund-raising activities, including an upcoming fundraising campaign, which is in its planning stages. He will oversee the Foundation’s endowment, worth more than $155 million, a $3.9 million annual budget and staff of 30.

Wells Fargo promotes two executives

He is a board member for Siouxland Unidad Latina. He also serves as corporate John Stoos has been campaign vice chairman for named an assistant vice the United Way of Siouxland. president Stoos and Saylor are based for busiat Wells Fargo’s downtown ness banklocation at 600 Fourth St. ing and Jon Saylor has Jensen named been named imaging director a business relationship Dr. Dan Jensen will been manager for Jon Saylor named director of Imaging Wells Fargo Services at St. Luke’s Rein Sioux City. gional Medical Center. JenStoos, who sen serves as department chair for imaging sciences is now a senior business education at St. Luke’s College, a position he will conrelationship manager, is a tinue to hold along with his 10-year vetnew role. eran of the John Stoos Jensen has more than 25 years of imaging services company. He earned a finance degree from and business management the University of Iowa and is experience. A North Dakoon track to finish his master’s ta native, he has extensive in business administration imaging sciences and businext year. ness management teaching In the community, he experience serving as an serves as treasurer for Down- assistant professor at the town Partners, and is also University of Mary in Fargo, a community impact team N.D., and faculty member volunteer for the United Way at the Minnesota Commuof Siouxland and a commu- nity and Technical College nity enhancement commit- in Detroit Lakes, Minn. tee member for the Siouxland Jensen earned a bachChamber of Commerce. elor of science in radiology Saylor joined Wells Fargo’s management from MinBusiness Banking team after nesota State University in serving as store manager for Moorhead, and a masters the bank’s Morningside and degree in business manSouthern Hills locations. agement and organization Saylor, who is also an assis- leadership-human retant vice president, has an source management at the associate’s degree in busi- University of Mary in Bisness from Kirkwood Com- marck, N.D. Jensen earned munity College and earned his Ph.D in higher education a bank supervisor certificate administration and leaderfrom the American Institute ship from the University of of Banking. North Dakota.

Kiwanis Club announces new officers Mike Bride has been elected 2011-2012 president of the Downtown Sioux City Kiwanis Club. Bride is the CFO of Opportunities Unlimited. Also elected to board positions for the club’s next year is: Ron Kiel, Security National Bank, president-elect; Vicki Kollbaum, ReMax of Siouxland, vice president; Briget Solomon,

Goodwill Industries, secretary; Scott Ernst, Ernst, Swedean & Associates, treasurer; John Lidgett, Edward Jones, director; and Terry Murrell, Western Iowa Tech Community College, past Kiwanis president. Bride will oversee the organization’s many projects to benefit children and the community.

For over forty years, the Siouxland Community Blood Bank has served hospitals and communities in Iowa, Nebraska and South Dakota. Now, as LifeServe Blood Center, your help is needed now more than ever. LifeServe Blood Center is bringing confidence, dedication and a commitment to excellence to almost 100 hospitals throughout the Midwest. Donate blood now…we are depending on you to be there when you are needed the most.

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Siouxland Business Journal, December 2011

Building a community...

InBrief Area banker elected CPA firm has good VP on national board peer review The American Bankers Association has elected Spirit Lake, Iowa, banker Jeff Plagge vice chairman for the 2011-2012 association year. Plagge is president of Northwest Brad Plagge Financial Corp. in Arnolds Park, Iowa. Northwest Financial is a three-bank holding company, owned by Neal and Dwight Conover and their families. The organization includes Northwest Bank of Spencer, First National Bank of Sioux Center, and First National Bank of Creston.

Optometic practice opens in Moville

is like pieces of a puzzle, each one connected to the other, added one at a time until the final piece is laid. Brown Wegher Construction is committed to their community bringing decades of combined experience and innovation into every project that we do, in both residential and commercial construction.

Brown Wegher Construction… Building Communities

MOVILLE, Iowa – Dr. Keith Schrunk and Vision Care Clnic, P.C., a private optometric practice headquartered in Denison, Iowa, has opened a satellite practice in Moville, Iowa. A community requested and partially funded project, the new facility Keith was built at Schrunk 223 Main St. The new clinic, which will be open Monday through Friday, will provide full scope optometric and optical services and house advanced glaucoma and ocular disease testing. Schrunk and his wife currently reside in Anthon. He previously practiced five years in Sioux City and Kingsley, Iowa. Schrunk, who practices in Mapleton and Onawa, is currently accepting new patients in Moville.

Terry Lockie & Associates PC has again successfully completed a peer review of its accounting and auditing practices from the American Institute of Certified Public AcTerry Locke countants. T h e re view, for the year ending May 31, concludes that the firm complies with the high quality control standards set forth by one of the AICPA approved practice-monitoring programs. As a member of the AICPA, the firm must have an independent review of its accounting and auditing practices every three years. The AICPA announces review acceptance after evaluating all review documents and a letter of comments based on the firm’s quality control system, including policies, procedures and compliance.

Diane Sloan

Jim Vanderloo

Chris Hedquist

Priscilla Stokes

Four join Crittenton Center board

Dr.Diane Sloan,Dr.Chris Hedquist, Jim Vanderloo and Priscilla Stokes were recently elected to serve as new members of the Crittenton Center Board of Directors. Sloan, a retired college professor; media/public relations consultant, is a community volunteer. Hedquist is an optometrist at Exact Eye Care. Vanderloo is the director of secondary education for Sioux City ComSnyder attends munity schools. Stokes is president of patient care recreation workshop vice and chief nursing officer at Dawn Snyder, education St. Luke’s Health Systems. program director with Dorothy Pecaut Nature Center, National group was one of 56 members of the honors USD Iowa Association of Naturalists who received scholar- instructor ships to attend a National Association A member of the Univerof Interpresity of South Dakota faculty tation workhas been recognized nationshop last ally for excellence in commonth in St. munication disorders. Liz DeVelder, an instructor in Paul, Minn. the Department of ComPresenters munication Science and and attendDawn Snyder ees shared Disorders, is a 2011 National new ideas, talents and ex- Student Speech Language amples of actions to enhance Hearing Association Chapexisting programs and devel- ter Advisor Honors recipient. op new methods to engage The honors are awarded families, schools and other year by the Executive Coungroups in natural resource cil to the chapter advisor education and recreation. who has provided sustained

Siouxland Business Journal, December 2011


InBrief and exceptional l ea d e rs h i p through their efforts with the local NSSLHA chapter. Stu- Liz DeVelder dents from NSSLHA chapters around the country are eligible to nominate their advisor. DeVelder, who was recognized at the American Speech and Hearing Association convention NSSLHA banquet in San Diego last weekend, received a plaque and a $500 stipend.

State award goes to local insurance representative The National Alliance for Insurance Education & Research has recognized Kathy Miller as the Outstanding

Customer Service Representative of the Year in Nebraska. Miller began her insurance ca- Kathy Miller reer at Great West Casualty Company in South Sioux City in 1994 in the underwriting department. She moved to Joe Morten & Son, Inc. in January 2008, as a customer service representative. To qualify for the top state honor, Miller submitted the winning essay on the topic, “Maintaining and enhancing relationships with clients and/or companies while continuing to utilize and benefit from current technologies.” Miller is one of 40 individuals eligible for the national honor, which carries a $2,000 cash prize and a

scholarship for the recipi- quirements, ent’s employer to any pro- all of which assist them gram offered by alliance. in deliverRadiation therapists ing safe and pareceive certification effective tient care. Andrea Hessenius, liAfter ful- Andrea censed radiation therapist filling the Hessenius at the June E. Nylen Cancer e l i g i b i l i t y Center, has earned her cer- criteria established by the tification as a dosimetrist MDCB, an individual may from the Medical Dosime- apply to take the certificatrists Certification Board, tion examination. The national agency administers based in New Jersey. Prior to joining the June E. the exam once each year. Nylen Cancer Center in 2007 she worked as a Radiation Architects cited for Therapist at the Wendt Cancommunity service cer Center in Dubuque, Iowa. Board certification asThree officials with FEH sures patients that do- Associates have been recsimetrists who conduct ra- ognized by the American diation treatment planning Institute of Architects’ Iowa have completed the pre- Citizen Architect Program for scribed educational prepa- service to their communities. ration, passed the approThis year’s participants priate exam, and pledged to include Matt Basye from abide by stringent ethics re- FEH’s Sioux City office,

bland is a choice

Kevin Eipperle from the Dubuque office, and Karl Kaufman from the Des Moines office. For more than 10 years, Basye has served on various boards for the Sioux City Public Library, including six years on the board of trustees and five years on the Library Foundation Board. Basye is currently assisting the library with renovations at the Wilbur Aalfs Library and has worked on other library projects. In 2004, Eipperle was a founding member of Green Vision Education, an organization that volunteers to work with students and staff at individual schools to help them make their facilities and operations more sustainable and environmentally focused. Eipperle is also involved in Northeast Iowa Council for Boy Scouts of American and Dubuque

Matt Basye

Kevin Eipperle

Community School District Foundation. Kaufman has been involved in the Iowa Architectural Karl Kaufman Foundation for the past three years. The organization develops, organizes and leads architectural walking tours in downtown Des Moines. He also is involved in Track1, a mentorship program for Iowa State University students, and the Greater Des Moines Habitat for Humanity Chapter.

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Siouxland Business Journal, December 2011

Siouxland Business Journal December 2011  
Siouxland Business Journal December 2011  

Make Sioux City a Blue Zone - City officials need community feedback