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Leeds College of Art BA (Hons) ILLUSTRATION

Leve l

OUIL505 ILLUSTRATION 2: Applied Illustration

Credi 30 ts


Module Brief Title: Product, Range & Distribution

STUDIO BRIEF 1: Project Proposal Project Rationale What do you intend to do and why? I intend to produce abstracted narratives in response to 6 episodes of the podcast ‘Criminal’ with an editorial approach. I want to represent the standalone stories of the episodes in single images, with the aim to both entice people to listen to the podcast, and give exposure to the real, and often unresolved, criminal cases. I want to use my personal interest in podcasts to inform my work, as well as consider how this could benefit the podcast creators and the subjects of the stories. I intend my work to leave some things left unsaid in order to intrigue the viewers and want them to listen to the stories for further information. Criminal’ is part of the independent podcast network, Radiotopia, which is largely supported by sponsors, grants, and contributions from listeners. I plan to use this support to the advantage of the show by producing images that act as incentives for listeners to donate to the podcast by applying them to products/merchandise. ‘

THEMES / SUBJECTS What Themes/Subjects will form the content of your work for this module? This should include theoretical and non-creative based content and concerns. This section should identify your consideration of the social, cultural, ethical and creative concerns of contemporary Illustration practice. GENERAL THEMES: • Crime • The impact and exposure that can be given to a subject through podcasting

SPECIFIC SUBJECTS: • The subjects of various crimes, some serious, some more lighthearted • The individuals involved in/associated with a crime • The effects and aftermath of crime

PRACTICAL & CONCEPTUAL APPLICATION What areas of Illustration do you intend to investigate in relation to the practical and conceptual, production/ distribution of work in response to selected briefs? SPECIFIC DISCIPLINARY AREA: • Narratives with an abstracted, editorial approach • Merchandising

AUDIENCE/CONTEXTS: • Podcast listeners (predominantly aged 18-34) • Socially aware individuals • Individuals interested in true crime - fans of Making A Murderer and Serial • Internet users

PRODUCTION/DISTRIBUTION METHODS: • Making largely line-based images, using Photoshop to refine them and possibly produce physical screen prints from them. • Creating a range of merchandise to represent and promote the podcast. • Bearing in mind that the podcast is marketed online, I plan to utilise the digital format by producing simple GIFs or animations from my images to serve as engaging and enticing pieces of promotional material.

CONTEXTUAL REFERENCES Identify areas of professional/creative practices that will inform the contextualization of the work that you produce. This should include specific illustrators, studios, practitioners and products as well as broader creative disciplines and methods of Production /Distribution. ILLUSTRATORS / DESIGNERS / STUDIOS: • Mikkel Sommer • HTML Flowers • Patrick Kyle • Dominic Kesterton • Aidan Koch • Masha Krasnova-Shabaeva

CREATIVE SKILLS What practical skills do you intend to further develop and apply during your project? What do you intend to use the skills for? Consider extending the use of skills that you already have in order to deliver work of a higher standard as well as identifying new skills that you will need to develop.

• • • •

Comic/narrative making Refining analogue drawings using Photoshop Producing simple animations/GIFs to make use of the digital distribution method Using digital software to produce mock-ups of merchandise

KEY TEXTS List a selected number of books, articles and texts that are central to your proposed area of practice. These should include a combination of design and non-practice based books, theoretical texts as well as visual publications. You should include a list of relevant websites.

• • • • •

‘Criminal’ podcast Graphic Storytelling and Visual Narrative - Will Eisner Kramers Ergot - Sammy Harkham, Fantagraphics An Anthology of Graphic Fiction, Cartoons, and True Stories - Ivan Brunetti


OUIL 505 - Project Planner 1

Module Briefing • Studio Brief 1 Research & Proposal

Industry/practitioner research


Proposal Planning & Research

Making group presentation Begin researching themes Start proposal

• • •


Proposal Submission/ Studio Development week


Studio Brief 2 - • Development & Production

Roughing, exhaustive drawing and motifs

• • •

Sketchbook development Translating drawings/motifs into narrative Storyboarding of animations

5 Studio Development week

• •

Complete proposal Initial drawings in response to podcast episodes


Progress Tutorials

• •

Bookbinding workshop Roughs of each image ready for group tutorials


Group Feedback

• • •

Use feedback for development Finalise image plans Finalise animation storyboards and begin tests


Studio Brief - 3 Presentation & Evaluation

• •

Production of images Animation tests


Interim Crit

Production (printing?) of images



• •

Blogging Animation






• •

Application of images to merchandise Blogging


Group Feedback

• • •

Application of images to merchandise Use feedback for development and reflection Think about presentation


Assessment Briefing & Final Crit

• •

Presentation of work Evaluation


Module Submission 09/05/2017



Ouil505 proposal 2017  
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