SYNTESIS BROCHURE 2015

www.synthesis.singidunum.ac.rs

April 16-17, Singidunum University, Belgrade, Serbia

International Scientific Conference of IT and Business-Related Research

www.synthesis.singidunum.ac.rs

April 16-17, Belgrade, Serbia

ABOUT CONFERENCE

Conference topics:

Contemporary business operations rely heavily on the use of information technology in all sectors, from production and services to marketing sector. Web services, mobile technologies, wireless systems and multimedia content together with the security concepts on the Internet, have led to an increase in the volume of transactions and a greater optimization of business processes. Information and communication technologies have triggered business development on a global scale. The aim of the conference is to examine the impact of modern Internet technologies and latest innovations on various forms of doing business.

• • • • • • • • • • • • • • •

The conference will be carried out through different sections, round tables, lectures and presentations. The accompanying conference programme shall include presentations of the leading national and international companies.

The Internet and Development Perspectives Information Security and Cryptographic Applications Applied Informatics and Education Energy Efficiency and Distributed Systems Advanced Engineering Systems Contemporary Business and Management Finance and Banking Tourism and Hospitality Marketing and Trade Geographic Information Systems Modern Forms of Entrepreneurship and Investment Human Resource Management Accounting and Insurance Business Law Language for Specific Purposes (LSP)

www.synthesis.singidunum.ac.rs

April 16-17, Belgrade, Serbia

SCIENTIFIC COMMITTEE • • • • • • • • • • • • • • • • • • • •

Milovan Stanišić, Singidunum University, Serbia Slobodan Unković, Singidunum University, Serbia Mladen Veinović, Singidunum University, Serbia Milan Milosavljević, Singidunum University, Serbia Verka Jovanović, Singidunum University, Serbia Endre Pap, Singidunum University, Serbia Miroslav Dukić, Singidunum University, Serbia Bratislav Milovanović, Singidunum University, Serbia Dragan Cvetković, Singidunum University, Serbia Miroslav Lutovac, Singidunum University, Serbia Predrag Popović, Vinča Institute, Serbia Slobodan Čerović, Singidunum University, Serbia Jovan Popesku, Singidunum University, Serbia Nemanja Stanišić, Singidunum University, Serbia Marija Kostić, Singidunum University, Serbia Lidija Barjaktarović, Singidunum University, Serbia Miloš Stojmenović, Singidunum University, Serbia Petar Spalević, University in Kosovska Mitrovica, Serbia Gordana Dobrijević, Singidunum University, Serbia Aleksandar Jevremović, Singidunum University, Serbia

• • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Riste Temjanovski, Goce Delčev University, Macedonia Hong Qi, Dalian University of Technology, China Jovica V. Milanović, University of Manchester, United Kingdom Duško Lukač, Rheinischen Fachhochschule Köln gGmbH, Germany Dinu Vasile, Bucharest University of Economic Studies, Romania Alexandru Nedelea, Stefan cel Mare University of Suceava, Romania Grzegorz Michalski, Wroclaw University of Economics, Poland Rade Ratković, Fakultet za uslužni biznis, Montenegro Puiu Nistoreanu, The Bucharest Academy of Economic Studies, Romania Georg Christian Steckenbauer, IMC Fachhochschule Krems, Austria Irfan Arikan, IMC Fachhochschule Krems, Austria Gordana Pesaković, Argosy University, USA Slobodan Milojković, University of East Sarajevo, Bosnia and Herzegovina Stanimir Sadinov, Technical University of Gabrovo, Bulgaria Kristofer Neslund, Ashland University, USA Nancy Neslund, Ohio Northern University, USA Đorđe Jovanović, University of Montenegro, Montenegro Mike Dawney, Middlesex University, United Kingdom Mohammed Ismail Elnaggar, The Ohio State University, USA Moe Win, Massachusetts Institute of Technology, USA Snezana Lawrence, Bath Spa University, United Kingdom Diego Andina De la Fuente, Universidad Politecnica de Madrid, Spain Vladimir Terzija, University of Manchester, United Kingdom Lenko Uravić, Faculty of Economics and Tourism, Croatia Vassilis S. Moustakis, Technical University of Crete, Greece Aurora Pedro Bueno, Departamento de Economía Aplicada,Universidad de Valencia, Spain Luis Hernández Gómez, Universidad Politécnica de Madrid, Spain Ivan Bajić, Simon Fraser University, Canada Violeta Grubliene, Klaipeda University, Lithuania

www.synthesis.singidunum.ac.rs

April 16-17, Belgrade, Serbia

IMPORTANT DATES AND PRELIMINARY AGENDA The final agenda with specific information about the oral, poster and virtual presentations will be published on this website during the month of April, 2015.

Important dates

Preliminary agenda

March 01, 2015.

Paper Registration (title, authors and abstract)

09:00 – 09:45 Registration

March 22, 2015.

Deadline for full paper submission for review April 05, 2015.

Notification of paper acceptance April 16-17, 2015.

Conference dates

09:45 – 10:45 Welcome Speech & Plenary Session 10:45 – 13:45 Parallel Sessions 13:45 – 15:00 Lunch break 15:00 – 16:45 Parallel Sessions 16:45 – 17:15 Afternoon Coffee Break 17:15 – 19:00 Poster Sessions

www.synthesis.singidunum.ac.rs

April 16-17, Belgrade, Serbia

PRESENTATION You can present your projects in three modalities: in person (either oral or poster presentation) or virtually (non-attending authors). •

Oral presentation Each presentation will last 10 minutes and will be presented in parallel thematic sessions. We recommend dedicating 7 minutes to the presentation and 3 minutes to open discussion. You will be informed of your session reference and the time of your presentation about 2 weeks before the event. All oral presentations should be done in English, the official language of the event.

This is a good way of inviting and encouraging interaction with your audience. You may also wish to provide copies of a short summary of your presentation for distribution.

The following points should be taken into consideration when preparing your poster presentation: Posters should be printed and brought by each author to the conference.

The poster can be up to 130 cm high x 90 cm wide.

We will provide materials for attaching posters.

Your poster should be readable from a distance of 2 meters.

The following points should be taken into consideration when preparing your oral presentation: Ensure that you are available at least 30 minutes before the session starts on the day of the Conference.

The equipment available will be PC and Data Projector.

The recommended software to be used is PowerPoint and PDF. •

Poster session Your poster will be exhibited during the conference poster session. Poster sessions will provide an opportunity for authors to display the results and conclusions of their papers.

We recommend that you provide small envelopes for distributing your business cards and collecting business cards from those who request additional information.

•

Virtual presentation In addition to the paper submission, virtual authors can submit a PowerPoint presentation. These presentations will be uploaded onto the conference website, in a special virtual section, so that all the conference participants will have access to them during and after the Conference.

www.synthesis.singidunum.ac.rs

April 16-17, Belgrade, Serbia

REGISTRATION FEE Registration fee for this scientific gathering is 50 EUR in RSD counter value according to the middle exchange rate of the National Bank of Serbia on the date of payment.

Payments should be made to the following account number: 160-360188-92, for payment reference number please state: “Sinteza-Paper ID” (ie. Sinteza - 354).

INSTRUCTION FOR CUSTOMER TRANSFERS IN EUR

INSTRUCTION FOR CUSTOMER TRANSFERS IN USD

56: Intermediary: BCITITMM INTESA SANPAOLO SPA MILANO, ITALY

56: Intermediary: BCITUS33 BU LEVAR OSLOBODENJA 76, 21 ODO NOVI SAD, tel + 381 (0) 214887141 ; 4887 305 fax + 381 (0) 21 6624 633 e-mail: loro_doznake@bancaintesabeograd.com www.bancaintesabeograd .com tekuci racun 908-16001-87 INTESA SANPAOLO SPA (FORMERLY BANCA INTESA SPA NEW YORK) NEW YORK,NY, UNITED STATES

57: Account with institution: DBDBRSBG BANCA INTESA AD, BEOGRAD MILENTIJA POPOVICA 78 BEOGRAD, REPUBLIKA SRBIJA 59: Beneficiary: /RS35160005080004017271 UNIVERZITET SINGIDUNUM DANIJELOVA 32 Vozdovac Republic of Serbia

57: Account with institution: DBDBRSBG BANCA INTESA AD, BEOGRAD MILENTIJA POPOVICA 7B BEOGRAD, REPUBLIKA SRBIJA 59: Beneficiary: /RS35160005080004017271 UNIVERZITET SINGIDUNUM DANIJELOVA 32 Vozdovac Republic of Serbia

www.synthesis.singidunum.ac.rs

April 16-17, Belgrade, Serbia

ABOUT SYNTHESIS 2014

companies that supported SYNTHESIS 2014 through theIR workshops

The first international scientific conference Synthesis was organized under the auspices of Singidunum University in Belgrade with the aim to consider integrally the continued impact of the Internet and technological innovations on different ways of doing business.

The conference brought together numerous academic workers and experts from the country and abroad who presented their respective scientific papers related to the field of the Internet and Contemporary Communication Technologies. Namely, the advent of the Internet has led to irreversible social and economic changes in the entire world, including our country. As a global multimedia communication resource, it has contributed to solving the issue of connecting remote organizations and enabled a direct connection between the collaborating organizations, as well as with consumers.

Within the workshop’’ Towards the new IT challenges’’, the representatives of the leading world companies in IT sector has presented their solutions implemented at the global level as well as the solutions developed and applied to the Serbian market. This workshop aims was to enable the participants of the conference to become more conversant with the activities of international companies and their solutions on the territory of the Republic of Serbia, but also to give the opportunity to them to discuss and develop new solutions.

All papers submitted were grouped into 8 thematic fields, as follows: The Use of the Internet and Development Perspectives, Internet and Education, Information Systems in Accounting and Auditing, Data Protection, Cloud Computing, E-business in Tourism and Hospitality Industry, The Use of Computers in Technical Systems and Intelligent Systems. Two workshops were also included in the official conference programme, where participants had the opportunity to attend several lectures held by eminent experts from the leading Serbian and international IT companies and banks.

Within the workshop’’ Alternative Distribution Channels’’, the representatives of the leading companies in the banking sector has presented their solutions. The Internet, along with other technological achievements has brought about the most striking changes in the banking sector. Opinions are divided when it comes to whether the Internet and ebanking distribution channels will replace bank branch offices. The Internet enables banks to introduce a set of services intended for clients-ranging from the simplest ones to those most sophisticated. It also provides clients with vailability, comfort and cost-effectivenss.

As regards statistical data, there were over 280 papers submitted to the conference, of which 205 were awarded note of acceptance. Out of the total number of papers, 12 were listed as invited papers, while student papers were presented within a special session. Our scientific committee comprised 25 reputable professors from 15 countries worldwide. A considerable number of participants and papers submitted, together with their quality and significant scientific contribution to the filed, indicate that the conference was extremely well- received and highly- valued within the academic community in Serbia and worldwide.

www.synthesis.singidunum.ac.rs

April 16-17, Belgrade, Serbia

ABOUT BELGRADE

ACCOMMODATION

Serbia is a relatively small country located in southern Europe in the central part of the Balkan Peninsula. Its largest city and the capital is Belgrade with a population of over 2 million. It is positioned at the confluence of the Sava and Danube rivers and represents one of the oldest cities in Europe and an intersection of the roads of Eastern and Western Europe.

Singidunum University has established successful cooperation with numerous hotels and hostels in Belgrade and can ensure special price rates for the conference participants. Below is the list of hotels offering rooms at the lower conference rates.

Belgrade has a distinctive architecture and boasts numerous impressive monuments and tourist attractions from various historical periods. It is a modern, warm-hearted city with a growing economy, famous for its hospitality and international spirit. Some of the most popular and breath-taking tourist sites in Belgrade are the following: the Danube and Sava Rivers, Belgrade Fortress, Avala Tower, the Square of the Republic, Vuk’s Monuments, Kalemegdan Park, Knez Mihailova St. etc.

The international airport “Nikola Tesla” in Belgrade is around 20 minutes away from the city center. There are different types of transfer available to and from the airport. We suggest choosing a direct mini bus line A1 (takes you to the city center, square Slaviija) or a taxi service. A flat-rate taxi service can be booked in the arrivals hall for approximately 20 Euro. The local currency in Serbia is Serbian dinar (RSD).

You can easily book your preferred hotel by filling in the reservation form for the chosen hotel. Payments have to be arranged directly with the hotel.

All services could be paid using one of the following payment modes: cash (payment in local currency), bank transfer and credit cards (American Express, Diners International, Master Card and Visa).

The exact rates will be subsequently published on the official Conference site.

*** THREE STAR HOTELS

**** FOUR STAR HOTELS

***** FIVE STAR HOTELS

Hotel Park Beograd Hotel Argo

IN Hotel Belgrade Queen’s Astoria Design Hotel Hotel Balkan

Hotel Square Nine

April 16-17, Singidunum University, Belgrade, Serbia

International Scientific Conference of IT and Business-Related Research

www.synthesis.singidunum.ac.rs