you build your site's content and titles. This allows you to know what potential visitors are looking up in your category. Keeping this content highlighted helps raise your search engine rankings. Refresh and update your content often with new information. Set a weekly goal for yourself, and make sure to stick to it. Websites with new content will be more attractive to the web crawlers than those with older updates. Those sites with new content posted regularly earn higher page rankings. Make a sitemap for your viewers, and include your keywords a few times. Site maps allow easy navigation through your site, letting users get where they're going in one or two clicks. Search engines use them in order to put websites in a higher position on the search lists, because the ease of access is an important facet in their ratings. If you are trying to make money online, search engine optimization can be an important tool. Put the advice of this article to work for your website today, and see the amazing results. The more you improve it, the more money and traffic your website will generate.