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Myndaskrá Mynd 1: Virðiskeðja sett fram af Hellin og Meijer (2006) ................................ 6 Mynd 2: Virðiskeðja þorsks................................................................................ 7 Mynd 3: Merki Marine Stewardship Council. .................................................. 11 Mynd 4: Merki Iceland Responsible Fisheries. ................................................ 13 Mynd 5: Union, eitt merkja SÍF ........................................................................ 29 Mynd 6: Islandia, eitt merkja SÍF. Mynd frá ISI. ............................................. 30 Mynd 7: Quick frozen Icelandic brand, eitt merkja SH.................................... 30 Mynd 8: Icelandic frozen seafood, eitt merkja SH. .......................................... 30 Mynd 9: Icelandic seafood brand, eitt merkja SH ............................................ 31 Mynd 10: Samband of Iceland brand................................................................ 31 Mynd 11: Merki Unidos. .................................................................................. 32 Mynd 12: Merki Frionor ................................................................................... 32 Mynd 13: Merki NSC. ...................................................................................... 32 Mynd 14: Hlutfallslegt framlag undirgreina til fjármögnunar NSC ................. 35 Mynd 15: Merki skrei og gæðamerki fyrir ferskan þorsk................................. 38 Mynd 16: Merki skrei í þorski á markaði ......................................................... 38 Mynd 17: Spurning 1. ....................................................................................... 45 Mynd 18: Spurning 2. ....................................................................................... 46 Mynd 19: Spurning 3. ....................................................................................... 46 Mynd 20: Spurning 4. ....................................................................................... 47 Mynd 21: Spurning 5. ....................................................................................... 47 Mynd 22: Spurning 6. ....................................................................................... 48 Mynd 23: Spurning 7. ....................................................................................... 48 Mynd 24: Spurning 8. ....................................................................................... 49 Mynd 25: Spurning 9. ....................................................................................... 49 Mynd 26: Spurning 10. ..................................................................................... 50 Mynd 27: Spurning 10. ..................................................................................... 50 Mynd 28: Spurning 12. ..................................................................................... 51 Mynd 29: Spurning 13 ...................................................................................... 51 Mynd 30: Hlutföll afurðaflokka........................................................................ 61

Töfluskrá Tafla 1: Hin fjögur P og dæmi um lykilþætti þeirra. .......................................... 8 Tafla 2: Stærð norsks markaðssjóðs á móti hermdum íslenskum..................... 60

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Sameiginleg markaðssetning í sjávarútvegi  
Sameiginleg markaðssetning í sjávarútvegi  

12 ECTS eininga lokaverkefni til 180 ECTS eininga B.Sc. gráðu í sjávarútvegsfræði frá Háskólanum á Akureyri. Höfundur: Sindri Már Atlason

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