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Introduction The norwegian publishing house Aschehoug is losing their young readers to new electronic media. ニ段g. 1 Aschehoug asked us to reverse this trend and make people between 15 - 30 seek cultural influences from other sources than Facebook & JerseyShore. In short; we needed them to rediscover the written word. To rediscover the written word, you need a great reading experience. So how do we give a reading experience to people who normally would never pick up a book? Reading books takes time, so people are most likely to read when they have free time on their hands. The typical young person has a good amount of free time during vacations. So we give them an opportunity to fill this free time with something fun, relaxing and meaningful. In other words; a book.

ニ段g. 1


Our idea:

AND THE DAYS OF THE

ORCHID

It’s a digital book. Kind of.


Aschehoug joins forces with one of their most beloved authors, Jo Nesbø, to create a whole new reading experience. Together they write a story called “(...) and the Days of the Orchid” The book is a written like a classic road novel. The storyline contains adventure, travel, culture, friendship, conflicts and all that other stuff a good road novel should have. But the story takes place where you are. It tells of events you attend. Your friends are playing roles in it. And the best part: You get to be the protagonist.


(...) and the Days of the Orchid. is a novel that works like an app. You download it from the Aschehoug.no, or the app-store. Aschehoug also places billboards with free wi-fi in places where you depart for your holiday. The wifi gives you an instant download. It is free of charge, and works with Ipad, Iphone and other smartphones and tablets.


When you open the app, you sync it with your facebook-profile. Your name appears, and you are asked to to snap or upload a picture for the cover. If you are traveling with friends, you can include them as characters in the story.


J U LY 1 7 T H 2 0 1 1 / 4 : 3 3 P M

Where are you going?

Mallorca Who is going with you?

Add more people.. 1. Anna Friedrich 2. Marte Gray 3. Andrej Bolkonski

SKIP & READ START READING


Through small interactions the readers adjusts the book after their own taste, interests and activities.  The main plot stays the same, but the book lets you keep interacting as you read. You can include and adjust people, places, weather, events, fanpages, time and even songs from your own music library.


CHAPTER ONE

A M A NDA A N D THE DAY S OF THE ORCHID S

AMANDA AND THE DAYS OF THE ORCHIDS

I

’d been poring over maps of Mallorca in Paterson for months, even

shelter. I had to run under some pines to take cover; this did no good; I

reading books about the pioneers and savoring names like Platte

began crying and swearing and socking myself on the head for being

and Cimarron and so on, and on the road-map was one long red line

such a damn fool. I was forty miles north of New York; all the way up

C h a p t e r 1I’d been worried about the fact that on this, my big opening day, I was called Route 6 that led from the tip of Cape Cod clear to Ely, Nevada,

only moving north instead of the so-longed for west. Now I was stuck

Welcome! on my northermost hangup. I ran a quarter-mile to an abandoned cute Ely, I said to myself and confidently started. To get to 6 I had to go up to and there dipped down to Los Angeles. I’ll just stay on all the way to

J Uin LYDenver, 17 T H 2011English-style / 4:33 P Mfilling station and stood under the dripping eaves. High up Bear Mountain. Filled with dreams of what I’d do in Chicago, and then finally in San Fran, I took the Seventh Avenue Subway to the

over my head the great hairy Bear Mountain sent down thunderclaps

end of the line at 242nd Street, and there took a trolley into Yonkers;

that put the fear of God in me. All I could see were smoky trees and dis-

mal wilderness rising to the skies. “What the hell am I doing up here?” in downtown Yonkers I transferred to an outgoing trolley and C went ONNECTED I cursed, I cried for Chicago. “Even now they’re all having a big time, to the city limits on the east bank of the Hudson River. If you drop a they’re doing this, I’m not there, when will I get there!” — and so on. rose in the Hudson River at its mysterious source in the Adirondacks, START READING think of all the places it journeys as it goes to sea forever — think of

Finally a car stopped at the empty filling station; the man and the two

that wonderful Hudson Valley. I started hitching up the thing. Five scat-

women in it wanted to study a map. I stepped right up and gestured in

tered rides took me to the desired Bear Mountain Bridge, where Route

the rain; they consulted; I looked like a maniac, of course, with my hair

6 arched in from New England. It began to rain in torrents when I was

all wet, my shoes sopping. My shoes, damn fool that I am, were Mexican

let off there. It was mountainous. Route 6 came over the river, wound

huaraches, plantlike sieves not fit for the rainly night of America and

around a traffic circle, and disappeared into the wilderness. Not only

the raw road night. But the people let me in and rode me back to New-

was there no traffic but the rain come down in buckets and I had no

burgh, which I accepted as a better alternative than being trapped in the

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The weather and temperature is automatically updated daily and with every check-in. Example:

ÂŤWe packed the furniture in the back off the car and took off, promising to be back in thirty hours. It would be july 2 when we arrived, and it was going to be a tough trip. With blue skies and sunlight, temperatures would probably reach 35 degrees around noonÂť


A M A N DA A N D T H E DAY S O F T H E O RC HID S

KAPITTEL 13 CHAPTER 13

Set the scene

ous source in the Adirondacks, think of all the places it journeys as it goes to sea forever — think of that wonderful Hudson Valley. I started hitching up the thing. Five scattered rides took me to the desired Bear

or

Mountain Bridge, where Route 6 arched in from New England. It began to rain in torrents when I was let off there. It was mountainous. Route 6 came over the river, wound around a traffic circle, and disappeared into the wilderness. Not only was there no traffic but the rain come down

M

in buckets and I had no shelter. I had to run under some pines to take allorca in Spain for months, even reading books about the pioneers and savoring names like Platte and Cimarron and so on,

and on the road-map was one long red line called Estrada 6 that led from the tip of Cap Azur clear to Ely, Nelgada, and there dipped down to Palma. I’ll just stay on all the way to Ely, I said to myself and confidently started. To get to 6 I had to go up to Pampa mountain. Filled with dreams of what I’d do in Madrid, in Sevilla, and then finally in Pamplona, I took the Seventh Avenue Subway to the end of the line at 242nd Street, and there took a trolley into Yonkers; in downtown Yonkers I transferred to an outgoing trolley and went to the city limits on the east bank of the ocean. If you drop a rose in the ocean at its mysteri-

cover; this did no good; I began crying and swearing and socking myself on the head for being such a damn fool. I was forty miles north of New York; all the way up I’d been worried about the fact that on this, my big opening day, I was only moving north instead of the so-longed for west. Now I was stuck on my northermost hangup. I ran a quarter-mile to an abandoned cute English-style filling station and stood under the dripping eaves. High up over my head the great hairy Bear Mountain sent down thunderclaps that put the fear of God in me. All I could see were smoky trees and dismal wilderness rising to the skies. “What the hell A M A N DA A N D T H E DAY S O F THE ORCHID S am I doing up here?” I cursed, I cried for Chicago. “Even now they’re all having a big time, they’re doing this, I’m not there, when will I get there!”

the east bank of the ocean. If you drop a rose in the ocean at its mysteri60

ous source in the Adirondacks, think of all the places it journeys as it 61 goes to sea forever — think of that wonderful Hudson Valley. I started hitching up the thing. Five scattered rides took me to the desired Bear Mountain Bridge, where Route 6 arched in from New England. It began to rain in torrents when I was let off there. It was mountainous. Route 6

Los Vallos, Mallorca allorca in Spain for months, even reading books about the pio-

came over the river, wound around a traffic circle, and disappeared into the wilderness. Not only was there no traffic but the rain come down in buckets and I had no shelter. I had to run under some pines to take cover; this did no good; I began crying and swearing and socking myself

Each chapter lets you upload new pictures and tag your location using GPS.


Chapter 4

Met someone interesting? Add more people..

1. Marianne Fredmo

SKIP IT

When new characters are introduced you can include your friends.

DONE

«Wup! wup! look sharp for old Marianne Fredmo there, she may be in Palma by accident this year.” We let out the hobos on this street and proceeded to downtown Palma. Screeching trolleys, newsboys, gals cutting by, the smell of fried food and beer in the air, neons winking–”We’re in the big town, Amanda! Whooee! »


Chapter 4

Doing something special? Add page or event..

1. Mos Def in Malaga 23/7

SKIP IT

And if the characters attend a party, you decide which one.

DONE

«… one night we suddenly went mad together again; we went to see Mos Def in a little Malaga nightclub. Mos Def the kind of artist who makes you forget about place and time. All that matters is the music, the moment and the people you are with. I was…. »


Some scenes in the book describes music being played. If Spotify is playing while you are reading, the app includes the artist being played.

«I was never scared when Marianne drove; she could handle a car under any circumstances. The radio had been fixed and now it was playing an old Rihanna tune to urge us along the night. I didn’t know where all this was leading; I didn´t care. »


Enjoyed reading? Based on your interactions, we picked a few books we think you’ll really like. Tap any book to buy.

Isabel Allende

– THE HOUSE OF THE SPIRITS

Jostein Gaarder

– KABALMYSTERIET

Gabriel Garcia Marquez

– ONE HUNDRED YEARS OF SOLITUDE

Paulo Coelho

– THE ALCHEMIST

The app uses these interactions to map your preferences, at the end of (...) and the Days of the Orchid, The app suggests further reading for you. The further reading includes all of Aschehougs catalogue, and are available for purchase with just a few clicks.


Your interaction with (...) and the Days of the Orchid can of course also be shared with your friends on Facebook. Everything and everyone you include in the book can be posted on your wall and appear in friends´ newsfeeds.  If you include someone as a character, the passage you've included them in can be posted to their wall, and they can download the app and create their own version of (...) and the Days of the Orchid.


When you have created your own story, you can of course order your physical copy of the book you’ve created. By co-operating with a website such as blurb.com, readers can order their physical copy of the book with just a click.  


CHAPTER ONE

THE AMANDA STORY

THE AMANDA STORY

By letting real life interact with the fiction, the reader is not just reading. They are documenting their holiday, communicating with friends, enjoying a good story and sharing their fun. With a little help from Aschehoug, They are actually having a great reading experience.

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Bård & Sindre final exam