BA (Hons.) GRAPHIC DESIGN
DESIGN PRACTICE 2
BRIEF TITLE The Brief To design a product range, based on a self motivated concept. That considers appropriate target audience and methods of distribution.
Considerations T shirt Tags Wrapping Thank you slip Complimentary Paper fold Packaging Branding Website
Concept/Proposition I propose to design a range of themed t shirts, that are packaged and distributed via a online company called Quasak Souza.
Background Quasak souza is a specialised online t shirt company. It sells a whole range of unique designs one range they distribute is animal skeleton, themed t shirts that are available in a variety of sizes and colours.
Target Audience 14 to 30 years old, this is based around the bold designs of the shirts. People between these ages are a lot more open to the idea of making a statement with their clothing. Also
Mandatory Requirements Consider a range distribution and product.
there are a lot of people with disposable income, particularly between the ages of 19 to 30.
Tone of Voice My branding, and product range is young, fun and sophisticated. T shirt to packaging the standard is consistent throughout. Quasak Souza is a high end company selling high end products.
Deliverables Artwork for a range of t shirts, along with an appropriate range of products and packaging.