How We Market Property

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Simpson & Marwick & You

Marketing your property

All costs inclusive of VAT.

Home Report

All residential properties that are marketed in Scotland are legally required to have a Home Report which must be prepared prior to the property being put on the market. We have negotiated a very competitive fee scale with several firms of surveyors with whom we have long standing relationships.

Photographs, Floorplan & Video

Combined Package

1 Bed £288

2 Bed £318

3 Bed £378

4 Bed £450

5+ Bed* £540

£1m – £1.25m £594

£1.25m+ £714

A location fee of £36 is charged for properties situated outwith the Edinburgh Bypass.

Packages including a Matterport 3D Tour are also available.

Virtual Staging of properties is available for a fee of £66 per photo.

Drone video footage £180

* for properties under £1m.
Home Report pricing
£400,000 £606
£500,000 £698
– £600,000 £798
– £800,000 £858 £800,000 – £1m £978 £1m – £1.5m £1,200 £1.5m – £2m £1,500 £2m+ £2,000
£100,000 – £200,000
£200,000 – £300,000
£300,000 –
£400,000 –

The Power of ESPC

• 2.25m visitors to every month.

• 220,000+ registered buyers receiving property alerts.

• 79% of homebuyers use the ESPC for their property search.

• Prominent George Street showroom.

On average new properties appear 38,206 times in search results, are viewed 2,586 times, have 65 schedules downloaded and 30 Home Report Requests, all in the first 14 days.

We also list your property on

Portal Registration cost £195

Increased Traffic

Receive, on average, 23.7% more traffic than non-exclusive listings.

Double Launch

Launch on ESPC then 72 hours later launch on other portals.

Exclusive Banner

Highlights your property encouraging buyers to act quickly.

ESPC Listing £310

Feature Property – optional

• Web £89

• Magazine Advertisement £100

Your Property | Our People | SOLD
ESPC Advertising
• Premium £180
• Boost £25
90% Edinburgh of all buyers in the Lothians & Fife are from Scotland 76% of all buyers of EH postcode properties are local to the area 8% from rest of UK 2% from overseas 02


Digital Pdf

2 Pages £30

4 Pages £42

8 Pages £60

2 Page 4 Page 8 Page

For Sale Boards


x 1 Board £29.40

x 2 Boards £44.10

Social Media

We have active social media accounts and post our properties to Instagram, Facebook, Twitter and LinkedIn. From here, our clients can share their own property further afield if they wish.

Press Advertising (Optional)


Scotsman Quarter Page £87

Scotsman Half Page Advert £173

Scotsman/Evening News Media Package £600

– Bespoke article with a guaranteed readership greater than 250 people

– 50,000 impressions on to promote the article

– 8 Tweets, 4 Facebook posts and 1 LinkedIn post 03

The Simpson & Marwick Way is our approach to ensure we give you all you need to sell your property.

It means putting you at the heart of everything we do. We give you a dedicated Valuer, Sales Negotiator and Solicitor. We listen and treat you as an individual, not a number. And we’re always here with quality, proactive advice at every stage until you’ve successfully sold. Simpson & Marwick & You.

One dedicated team

We give you a Dedicated Valuer, Sales Negotiator and Solicitor.

Over430 properties sold

Our highly effective marketing helped us sell over 434 residential properties in Edinburgh and East Lothian last year.

21 days

Our Average Selling Time in Edinburgh and the Lothians in 2022 was 21 days.

Over £210m sold in 2022

We’ve sold over £210 million worth of residential property in 2022 and purchased over 230 new properties for clients.


14 years in a row

We’ve been the No.1 ESPC agent for total £’s of property over £300k sold for the last 14 years (both branches combined).

Source: ESPC

Client login

24-hour access to your own, secure client portal providing masses of up-to-date information on activity on your property.

220k active buyers

We target a database of over 220,000 active buyers through ESPC, together with registered buyers on Rightmove, Zoopla, OnTheMarket and our own website.

No. 1 in region

We sold more property than any other agent in Edinburgh & East Lothian last year on Rightmove (over £300k, excludes new build).

6% above HRV

On average in 2022, we achieved sale prices 6% higher than the Home Report Valuation in Edinburgh and in East Lothian.

Source: ESPC

From the very beginning we knew we had made the right choice in selecting Simpson & Marwick. The whole team worked seamlessly to keep us informed from the initial enquiry, through understanding the process and the contract, and ultimately to guiding us through the viewing and bidding stages. Highly recommended.

I Moss, 2022

Your Property | Our People | SOLD 04

Sales overview

Instruct Agent

Our partnership begins towards a successful sale.

Prepare your property

Storage boxes and paint brushes at the ready, it’s time to make your property look its best.

Photos, Video, Floorplans and Home Report

When you are ready we will instruct the photos, video, floorplan and Home Report.

Prepare Marketing Materials

We’ll create the necessary brochure, adverts and online listings for your property.

Approve Marketing Material

We’ll ask for your input and approval to make sure that you are happy with everything before going live.

Live on the Market

Your board is up and you are live on the market. We’ll immediately circulate your property to buyers and property finders. We’ll give you feedback on viewings, statistics and negotiate the sale on your behalf.

The Legal Part

We’ll guide you to a binding contract and on to completion.

Pre-sale 5-7 days For sale Legal work 6-12 weeks LIVE UNDER OFFER DATE OF ENTRY Valuer Negotiator Solicitor Paralegal Your Property | Our People | SOLD 23 Alva Street Edinburgh EH2 4PS 0131 581 5700 88 High Street North Berwick EH39 4HE 01620 892000 /simpmarproperty /simpsonmarwick All costs quoted in this brochure include VAT.