How We Market Property

Page 1

Simpson & Marwick & You


Marketing your property All costs inclusive of VAT.

Home Report All residential properties that are marketed in Scotland are legally required to have a Home Report which must be prepared prior to the property being put on the market. We have negotiated a very competitive fee scale with several firms of surveyors with whom we have long standing relationships. Home Report pricing £100,000 – £200,000 £200,000 – £300,000 £300,000 – £400,000 £400,000 – £500,000 £500,000 – £600,000 £600,000 – £800,000 £800,000 – £1m £1m – £1.5m £1.5m – £2m £2m+

£414 £510 £606 £698 £798 £858 £978 £1,200 £1,500 £2,000

Photographs, Floorplan & Video Combined Package 1 Bed 2 Bed 3 Bed 4 Bed 5+ Bed* £1m – £1.25m £1.25m+

£288 £318 £378 £450 £540 £594 £714

A location fee of £36 is charged for properties situated outwith the Edinburgh Bypass. Packages including a Matterport 3D Tour are also available. Virtual Staging of properties is available for a fee of £60 per photo. Drone video footage £180. * for properties under £1m.



The Power of ESPC

of all buyers in the Lothians & Fife are from Scotland

• 2.3m visitors to every month.


76% of all buyers of EH postcode properties are local to the area

• 110,000+ registered buyers receiving property alerts.


• 79% of homebuyers use the ESPC for their property search.

from rest of UK


from overseas

• Prominent George Street showroom. On average new properties appear 38,206 times in search results, are viewed 2,586 times, have 65 schedules downloaded and 30 Home Report Requests, all in the first 14 days. We also list your property on

Portal Registration cost £100

ESPC Advertising Pricing

Increased Traffic Receive, on average, 23.7% more traffic than non-exclusive listings.

Double Launch Launch on ESPC then 72 hours later launch on other portals.

ESPC Listing


Feature Property – optional • Web • Magazine Advertisement • Premium • Boost

£89 £100 £180 £25

Exclusive Banner Highlights your property encouraging buyers to act quickly.

Your Property | Our People | SOLD


The Simpson & Marwick Way is our approach to ensure we give you all you need to sell your property. It means putting you at the heart of everything we do. We give you a dedicated Valuer, Sales Negotiator and Solicitor. We listen and treat you as an individual, not a number. And we’re always here with quality, proactive advice at every stage until you’ve successfully sold. Simpson & Marwick & You.


dedicated team We give you a Dedicated Valuer, Sales Negotiator and Solicitor.

Over £236m sold in 2021

We’ve sold over £236 million worth of residential property in the last 12 months and purchased over 200 new properties for clients.

Client login

24-hour access to your own, secure client portal providing masses of up-to-date information on activity on your property.


13 years in a row

We’ve been the No.1 ESPC agent for total £’s of property over £250k sold for the last 13 years (both branches combined). Source: ESPC



properties sold

Our highly effective marketing helped us sell over 500 residential properties in Edinburgh and East Lothian last year.

15 days

Our Average Selling Time in Edinburgh in 2021 was only 15 days. In East Lothian it was 21 days.


No. 1 in region

We sold more property than any other agent in Edinburgh & East Lothian last year on Rightmove (over £300k, excludes new build).


active buyers

We target a database of over 110,000 active buyers through ESPC, together with registered buyers on Rightmove, OnTheMarket and our own website.

8% above HRV

On average in 2021, we achieved sale prices 8% higher than the Home Report Valuation in Edinburgh and in East Lothian. Source: ESPC

Thank you to all at Simpson & Marwick for making the sale of our late parents’ home such a smooth and stress-free process. Not only was it stress free but we were also delighted with the price and such lovely buyers. Both the estate agency and legal teams were incredibly professional throughout. Their friendly, caring and empathetic approach was so refreshing and greatly appreciated. Communication was exceptional and the systems in place are user friendly and informative. The client log in really is amazing. We would certainly recommend Simpson & Marwick to anyone selling a property. — M MacNaughton, Dec 2021

Your Property | Our People | SOLD

Sales overview Instruct Agent Our partnership begins towards a successful sale.

Prepare your property Storage boxes and paint brushes at the ready, it’s time to make your property look its best.

Photos, Video, Floorplans and Home Report Valuer

When you are ready we will instruct the photos, video, floorplan and Home Report.


Prepare Marketing Materials We’ll create the necessary brochure, adverts and online listings for your property.

5-7 days

Approve Marketing Material We’ll ask for your input and approval to make sure that you are happy with everything before going live. LIVE Negotiator

For sale

Live on the Market Your board is up and you are live on the market. We’ll immediately circulate your property to buyers and property finders. We’ll give you feedback on viewings, statistics and negotiate the sale on your behalf.

4-12 weeks


Legal work



The Legal Part We’ll guide you to a binding contract and on to completion.


All costs quoted in this brochure include VAT.

23 Alva Street Edinburgh EH2 4PS

88 High Street North Berwick EH39 4HE

0131 581 5700

01620 892000


Your Property | Our People | SOLD


Brochures Digital Pdf & 30 Printed Copies 2 Pages (Laminated or Matt) 4 Pages (Laminated or Matt) 8 Pages (Laminated or Matt)

£39.20 £52.30 £77.70

Digital Pdf only 2 Pages 4 Pages 8 Pages 2 Page

£20 £25 £30 4 Page

8 Page

Print runs of 50 copies are also available.

Social Media We have active social media accounts and post our properties to Instagram, Facebook, Twitter and LinkedIn. From here, our clients can share their own property further afield if they wish.

Press Advertising (Optional) Scotsman Quarter Page Scotsman Half Page Advert

For Sale Boards Pricing x 1 Board x2 Boards

£27.00 £39.60

Pricing £87 £173

Scotsman/Evening News Media Package £600 – Bespoke article with a guaranteed readership greater than 250 people – 50,000 impressions on to promote the article – 8 Tweets, 4 Facebook posts and 1 LinkedIn post