volume three THEvolume AUTUMNthree ISSUE the autumn issue
tweentown mostly for tween girls
MADE ENTIRELY BY EDITOR IN CHIEF Anya Nøddebo Jensen ART DIRECTOR Anya Nøddebo Jensen PHOTOGRAPHY & STYLING Anya Nøddebo Jensen INHOUSE TWEENS Audrey Eva Holly Elise MODELS Amelia Andrea Ella If you have any collaborations in mind, questions, suggestions or just fancy a chat, please contact me on ANYA@TWEENTOWN.DK
read it before your
EDGE OF SUMMER editorial
WHAT'S on your desk
WORK IT GIRL editorial
APPLETALES #1 editorial
DOWN BY THE WATER editorial
APPLETALES #2 editorial
MEET A TWEEN someone coolsomeone like you.
BE IN ART Art playground Ordrupgaard
GIRL SQUAD editorial
YOUTUBE Should you let your kids watch?
BOYS something for the boys
AT THE FUNFAIR editorial
MEET MILK & SODA the coolest accessories around
IN YOUR FACE beauty routines to start with
tweentown Welcome to the 2nd issue of Tweentown and thank you so much for the overwhelming reception our first magazine got. We're raising tweens. These kids know what they want, and more certainly what they don't want. Quite frankly - a moody tween can destroy the mood at the drop of a hat, and many parents will succumb to the easy solution to make their tween happy. So what do you do with your tween?? Well - you do your research and meet them on a level where you are both comfortable. Why not explore together. If you seek some inspiration - you never know what you might find and even better - what you might learn! My daughters are tweens now and I know that they are very aware of what is going on in the world - and they know exactly what interests them - so the magazine is for the tweens and their adults to give you a place to come and seek inspiration.We live in Copenhagen so we will give you the coolest tween stuff around - with a Scandinavian twist. In Scandinavia we are famous for our sense of design - and not just when it comes to furniture! Approaching Autumn -we have done our best to find some of the coolest styles around for autumn and the change in seasons. You will find tween clothes and accessories galore, as well as interviews and shopping ideas. There is so much good stuff in here - I can't wait to share it all with you. Welcome, and enjoy!! XOXO
THE EDGE O
SWEATSHIRT 'BABS' SOFT GALLERY
DRESS 'ANEMONE' - SOFT GALLERY
SUNGLASSES 'FELIDAE TORTOISE' GOOSE & DUST
CAT HAT - MILK 'N SODA
SKIRT 'MANDY' SOFT GALLERY
EYE GLASSES 'FELIDAE' - GOOSE & DUST
HAIRBAND: MILK 'N SODA
SHOES - ZARA KIDS
SHOES : NIKE AIR MAX 97 RAINBOW
HAIRBAND 'WRAP' SOFT GALLERY
NECKLACE 'LOVE' - DANDYSTAR
SWEATSHIRT 'BOWIE' SOFT GALLERY SUNGLASSES H&M
r u o y n o s ' t a h W desk!!
Having a workstation in your room where you can relax and get your work done is always a must-have for a tween.
I like having my pretty and personal things displayed on my desk - a few pictures, my stationary, notebooks, and some stuff I care about, like old photographs. All my impor tant stuff - pencils, paper, calculators etc is tucked away in my drawer. Sometimes I just sit here and look at my computer. Sometimes I do my homework. Other times it is a real mess.
T ra i n s p ot te rs. . .
Audrey wears: Jeans 'Anastasia' Molo Coat MarMar Copenhagen Top 'Rain' Molo Shoes Adidas Stan Smiths Satchel Miss Lulu Holly wears: Top 421 Christina Rohde Skir t '202' Christina Rohde Sneaks Adidas Stan Smiths Necklace 'Magic' Dandy Stars Socks Monki Cross body bag DandyStar Glasses 'Por tal' Goose & Dust Brolly SĂ¸strene Grene
WORK IT GIRL!!!
A U D R E Y W E A R S: Workwear - DANDY STARS sunglasses: MILK 'N SODA trainers: NIKE AIR MAX fishnets: PRIMARK H O L LY W E A R S: sweatshir t 'London' DANDY STAR dungarees:'Gemma' THE NEW eye glasses 'Felidae' & 'Por tal' GOOSE & DUST shoes: VANS originals check
Appletales #1- -
Ella wears Dress 'Frida''A Monday' Strawhat 'FrouFrou' shoes 'Zara kids Audrey wears: Dress 'Frida' A Monday' Hairband 'Pico' Boots Doc Mar teens Holly wears: Sweatshir t Sofia' 'A Monday' Skir t 'Flora' A Monday' Wellington boots 'Viking Glasses 'Por tal' Goose & Dust
down by th e wa ter
Audrey wears: Dress no 120 Christina Rohde Shoes Adidas Stan Smiths Hairband Milk & Soda
Holly wears: Top 'Crossstitch' Molo Skir t MarMar Sneaks Adidas Stan Smiths Socks Message Glasses 'Por tal' Goose & Dust
Going green... With the plastic craze, squishies, straws, and the hundreds of toys your tween plays with for like a minute and the fact that the world is literally drowning in plastic - we want to talk about sustainablĂlity and teaching kids to go-green from an early age. And yes - we have plastic toys at home, and yes, the kids do grow out of their clothes relatively fast, but that doesn't mean we can't teach our tweens about picking a greener option and being FAB role models themselves. We have compiled a little list of simple things that you and your tweens can do that will help the planet and teach them about the Ear th and Climate Change.
So let's go green: CLEAN UP In Denmark, where we live, we are proud to say that (almost) everyone here has a sense of responsibility and the place is not covered in trash however - one of the first and easiest ways to help nature is to stop littering, and if you see some trash -pick it up and throw it in the bin. When we go to the beach we always pick up our own litter - as well as a what we can see if it just lies around. Sometimes there are even litter picking events where you take the kids by the hand and a trashbag in the other hand and pick up trash together. Nature loves you for it and it gives a sense of community and pride doing something to help nature.
RECYCLE In Denmark, we have recycled our bottles and cans since forever. You actually pay a bit extra for your canned or bottled drinks and then get that money back when you return it. That's a great incentive for tweens. Get them to find recyclables and that way make some extra cash. Also make sure you collect plastics, cardboard, glass, and paper. All of this can be recycled and used for something else. SELL OR UPCYCLE Sell your old clothes, toys, shoes, furniture, bikes. Either on the flea market or on some of the Apps available. You could even make a 'sellout' page on Insta (with a little help from an adult) and cash in. There is money to make right - so let's get this par ty star ted. If you have a bit of a knack for textile design, you can upcycle your old clothes into new styles. Try it - you may be the talk of the town. TEACH THEM ABOUT NATURE If you know what lives on Ear th - what creatures, plants, and species that inhabit this amazing place, it is easier to know exactly why you should make an effor t to look after the place. So get out, dig in the soil, walk in the woods, feel the breeze on your face, swim in the ocean, and take it all in. This place is remarkable and we should do our best to teach our kids to look after it.
Appletales #2- -
Meettween!! a WHAT DOES A TWEEN LIKE YOU DO WHEN YOU'RE NOT AT SCHOOL? When I am not at school I like to hang out with my friends at the school club. Vi play a lot of ballgames, and go on fun daytrips. DO YOU PLAY ANY SPORTS? Yes, I go to trampoline 2 x per week. I think it is really fun, jumping is something I have enjoyed all my life. When I was little - every time I saw a bouncy castle I just had get on it. I also really love learning new and cool jumps and tricks. HAVE YOU GOT ANY PETS? No, but I would love to have a dog or a pet rabbit. WHAT ARE YOUR FAVE APPS? I really like Musical.ly and Instagram - and I also like YouTube. I can spend a lot of time there - looking at videos. WHAT DO YOU WANT TO WORK WITH WHEN YOU GROW UP? When I grow up I want to be a Fashion Editor of Vogue or Elle magazine. WHAT IS COOL ABOUT BEING A TWEEN? It is cool to get some more freedom, not so many rules anymore. You have reached an age where so much happens in your life, personally and with your body. WHAT TYPE OF CLOTHES DO YOU LIKE? I love edgy clothes, but with a feminine twist. For instance - cool edgy trousers with a pretty pink sweater. I also love accessories - rings, earrings and bracelets. I almost always wear sneakers - with a funky pair of socks.
Every issue we will feature a tween-ager we know. Someone who can inspire you - and has a story to tell!
ella andrea - 11 year s copenhagen
If you fancy being our next 'Meet a tween' please email us on firstname.lastname@example.org
The more you see - the more you'll know. Your mind is open to anything, and you will always form an opinion of everything you see. You might love it, hate it, it may make you laugh, cry or even
This place we're visiting here is called
squirm. But an opinion is formed and
ORDRUPGAARD and it is situated a shor t
you want to see and learn more.
drive nor th of Copenhagen. It has an Ar t playground outside that is free to visit.
Does that sound familiar? Well it should do. Because that is something you
This here is the stunning 'Geometry of
should try and include in your tweens'
Innocence' bamboo sculpture- spread-
ing over 100 m2 but reaching more than 20 m into the sky. It is made by moun-
If you give them the oppor tunity to see,
taneers and tied together with their
and feel things they'll also star t imag-
rope. It totally reminded us of the game
ing and using their brains to create sto-
'Pick up sticks or MIKADO'.
The installation is by the acclaimed American ar tists Doug and Mike Starn.
We LOVE visiting ar t museums, gal-
We are huge fans and can thorough-
leries, photographic exhibitions - you
ly recommend a climb to the top - the
name it. Many museums have specific
bamboo walk is literally epic. >>
exhibitions that are made for kids. Other exhibitions welcomes kids too, but ask that you teach them to respect the surroundings they're in.
The first ar twork on the Ar t Playground was the fabulous and intriquing: Olafur Eliassonâ€™s "VĂŚr i vejret"(Weather the weather), which envelopes the park in mist every time the wind changes direction.
Holly wears: Denim spencer Arket Top'Eleonora 'Alerin Glasses 'Por tal' Goose & Dust Headband Milk & soda Shoes - Zara Kids
Audrey wears: Skir t Arket T-shir t 'Love' Dandystar Sunglasses Milk & Soda Shoes - Zara Kids
Semicircular Mirror Labyrinth II by Jeppe Hein.
Ordrupgaard Vilvordevej 110 DK-2920 Charlottenlund
g i r l
s q u a D
Amelia wears: Sweatshir t 'Ismir' The New Skir t 'Ismir ' The New Necklace 'Love' Dandystars Fishnets Primark Sunvisor Primark Shoes 'Adidas 'Superstars' gold
Holly wears: Top '409' Christina Rohde Flared jeans The New Shoes VANS original check Glasses 'Por tal' Goose & Dust
Audrey wears: Stripey Culottes 'The New T-shir t 'Love' Dandystar Headband 'Milk & Soda Fishnets Primark Sunglasses 'Felidae tor toise ' Goose & Dust Shoes Adidas Stan Smith Gold
You can choose to take it or leave it?? But what about your tweens?
So what does this YouTube
media have that makes it soo
interesting for your tween?
routines, girls making shop-
ping hauls - showing off what Why on Ear th is watching hour
they purchased - or got for a
after hour of pointless video-
Bir thday perhaps. You'll find
es special or even enter tain-
makeup tutorials, or how to
ing? The videos are rubbish,
make fluffy slime.
the content is poor and quality even worse. RIGHT?
There are also tutorials on how to play a cer tain video
So what is it that makes your
game, or maybe teach you how
tween tune in as soon as they
to play electric guitar, draw an
have the oppor tunity?
emoji or manga car toons.
YouTube has more than 300
they view is RELATABLE. It
hours of video uploaded every
is made by tweens, kids and
minute and almost 5 billion
even teens who all deal with
videos are watched on You-
the same issues your tween
Tube every day - which makes
is going through. These kids
it almost impossible to control
speak the same language as
what your tween sees.
your kids. That's why they are so popular.
SO WHAT CAN YOU DO TO KEEP YOUR TWEEN SAFE? >>>>>
PHRASES FROM YOUTUBE YOUR TWEEN ALREADY KNOWS:
HAUL: A haul is a video where the YouTuber shows their latest purchases and recommend which ones they love most. CHALLENGE: A challenge is usually set by the followers - and the Youtuber has to take the challenge - or refuse. GIVEAWAY: Where the Youtuber gives something away for free - usually the follower wi ll have to like, follow and tag friends. Often sponsored by a company. PRANK: Prank videos are very popular on YouTube. It is usually fun and playful tricks and jokes played on friends and fami ly. Sometimes things you shouldn't be doi ng at home. TUTORIAL: A video that shows the viewer how to do something - a step-tostep guide - for i nstance how to put on a facial mask, or how to braid your hair. DIY: Do-i t-yourself - basically anything and everything you can do and make yourself: A crochet unicorn, a beaded necklace, DIY soap - the list goes on. VLOG: A video log - basically a video journal that tells the viewer what goes on in the life of the YouTuber. LIFEHACK: Somethi ng that makes your life easier, and solves the dai ly dayto-day problems i n a fast and efficient way - for instance how to remove stains wi th lemon juice.
Pare nts GUID E to YOUT UBE WAT C H W I T H Y O U R T W E E N
Why not join them, and see
Encourage your kids to sub-
the content they like to watch,
scribe to their favourite chan-
what Youtubers they enjoy
nels - as subscribers are no-
following, and which channels
tified when a new video is
they follow. Kids are usually
uploaded. All of their channels
happy to share what interest
are then displayed in 'My Sub-
scriptions' making it a lot easier to navigate to the stuff they like - rather than browsing all
WATCH BY YOURSELF
over Youtube. You could also
You can always tune into the
find channels to subscribe to
content they're watching later,
and have a look around their most
see what type of content they watch. If you - or your tween
TURN ON SAFETY MODE
have a Youtube account (all you need is a Gmail address)
If you turn on the safety mode
you can then track what they
it will leave out some (but not
have viewed and see suggest-
all) of the unsuitable stuff for
ed and related content in the
tweens. Simply scroll to the
"watch history"- Even if your
bottom of your YouTube page
tween deletes the watch his-
and select 'ON' on the safety
will all be related to the stuff they've watched.
CREATE A CHANNEL Even
have to be 13 years to have a YouTube channel, many kids have one, so if your tween is keen we suggest you set up a google family account and create your channel. That way you will always be able to see who is tuning in. HAVE A PLAN So your tween wants to be a YouTuber! Quite common these days. One of the first things to discuss is content. What is it she wants to tell? What stories. Who is the audience? What will they gain.? CONTENT When all of that is set in stone - it is then a good idea to discuss what is good to post and especially what should remain private. Remind her of our Social Media safety rules - see more here.
YouTube can be a place full of trolls, haters and, people who have nothing good to say. To avoid horrid or spammy comments, you can either disable comments or choose 'Approve' before the comments are published - that way you can monitor what gets said BE SUPPORTIVE Yes - it is not a quick road to YouTube fame, and it will take a while for your tweens stuff to be viewed, accumulate likes and even subscribers. Perseverance is key posting regularly is key following and commenting on other YouTubers is also key.
Something for the
at the funfair
Andrea wears: Dress Christina Rohde Sunnies H&M Sandals Birkenstocks Glitter clutch Milk & Soda
Holly wears: Dress 'Christin' Molo Hat Milk & Soda Shoes Adidas Superstars Glasses 'Felidae' Goose & Dust Gloves Randers Handsker Fishnets Primark
Audrey wears: Skir t 'Breena black' Molo Shir t MarMar Socks H&M Bag Cross body chain Dandystars Shoes Adidas Stan Smith Gold
Meet and greet with
One of the most innovative and forward thinking accessories brands on the market is M I L K & S O D A. Finally, this brand has hit our Nor thern shores and we can look forward to cooler than cool accessories style - with a grown up attitude. 2 undeniably cool Melbourne based Mums with impeccable taste created this fab brand and we wanted to hear a bit more about how Milk & Soda has managed to make such an impact in the world of accessories. >>>>
WHY DID YOU START DESIGNING ACCESSORIES FOR KIDS? Leah: It was back in 2011 when my eldest boy (now 8) was 12mths old and I was desperately searching for occasional accessories to dress him up for a wedding. I ventured into all major retailers and local boutiques in Melbourne to discover the lack of offering that were to my aesthetics, and realised that there was a gap in the market for fashion forward children's accessories. WHO INSPIRES YOU AND YOUR COLLECTIONS? Without a doubt our kids. They keep our passion alive. We're also inspired by our awesome customers from every corner of the world.
HOW MANY COLLECTIONS DO YOU MAKE A YEAR? We release 2 collections a year - Spring/Summer and Autumn/ Winter. Aside from our in-house Milk & Soda brand, we also design and product develop for global multi-national retailers and independent brands. HAVE YOU GOT KIDS YOURSELF? ARE THEY TWEENS? Yes, we have 2 each! I have 2 boys; Xevi nearly 3 and Bax is 8. Dully has 2 girls; a 14yr old teenager Somin and 6yr old Jimin.
DO YOU HAVE A BACKGROUND IN FASHION? Leah: I spent over a decade working in fashion retail management, Visual Merchandising, Marketing and Creative Concepts with brands like United Colours of Benetton (Australia Division), MARCS, Oroton Group, Seduce Group and DECJUBA. I was for tunate to be mentored by the 'creme of the Australian retail crop' MARCS later founder Marc Keighery and Tania Austin (Owner of DECJUBA), setting the foundations for my business acumens. After studying Fashion Design at RMIT, Dully launched the couture jewellery link JUKO, which was stocked in depar tment stores like Bloomingdales, TSUM Moscow, Henri Bendel's and SAKS FIFTH. She produced women's accessories for middle to high accessories for private labels Alannah Hill, BCBG, Anna Sui and Collette Dinnigan. WHAT TYPE OF KID WEARS YOUR ACCESSORIES? We get asked that question multiple times, but to be honest, there are too many adjectives to describe the Milk & Soda kid. Let's just say, Milk & Soda is for the indescribable kid whose parents are in the fashion know and is up-to-date on the trend repor t.
DO YOU HAVE A MESSAGE TO ALL OF OUR TWEENS OUT THERE? G R O W T H R O U G H W H AT Y O U G O T H R O U G H. L I F E I S A N E V E R E N D I N G L E S S O N.
T hanks Milk & Soda - can't wai t to s ee wha t you come up wi th n ex t XoXo
A U D R E Y W E A R S: 'Ismir' sweatshir t - The New Denim skir t 'Ivilla' - The New Stripey socks - Nørgaard på strøget 'Love' beanie Milk & Soda Converse All Stars H O L LY W E A R S: Denim black flares - The New Velour hoodie -The New Glasses 'Felidae' Goose and Dust Baret Pom - LaLa and pom Vans classic check
IN YOUR FACE Your hormones are about to go a little bit crazy when you become a tween, and that will cause your body to act in the strangest of ways. When you approach puberty - you might find that your skin changes. All of a sudden you could find small pimples, spots or even blackheads. But don't worry. People have been there before you. Other tweens are likely going throught the same things you are, so stop spending hours examining that pimple in the mirror. Instead treat your skin kindly, wash and cleanse - that way you'll do your best to minimise break-outs.
Skin care for tween skin is really about learning to keep your skin clean. There is no need to go further at least for a few more years or if spots and acne is a major concern. If you learn the basic skin care steps and learn to clean and take care of your skin - you'll be on the right path for healthy looking skin even as a teenager. We have collected the best for tween skin - there will defo be something here for you too. And why not show your friends this guide - they may not be as knowledgeable as you are by now.
W A S H C L E A N S E M O I S T U R I Z E P R O T E C T These are our golden rules for tween skin. Find our guide for shopping right there >>
LA ROCHE POSAY 'TOLERIANE': This milky cleanser gently cleanses without over-drying to remove waterproof makeup, dir t and oil on the face and eyes. Ideal for sensitive skin, this cleansing cream can be rinsed off or removed with cotton or tissue.
RUDOLPH CARE 'A C A I C L E A N S I N G F O A M ' Açai Cleansing Foam is a gentle and luxurious cleansing foam that effectively removes impurities, oils and bacteria from your face.
NIP + FAB - teen skin zero shine moisturizer. An advanced formula enriched with purifying Wasabi Extract, sebum-controlling Zinc and mattifying powders, the lightweight cream helps prevent excess oil build-up and breakouts, leaving your complexion smooth and shinefree.
AVÈNE 'LOTION NETTOYANTE PEAUX INTOLÈRANTES'. This gentle, no-rinse cleanser is formulated with minimal ingredients for maximum tolerance. Make-up, oil and impurities are removed without disrupting the skin's delicate moisture balance.
NEUTROGENA 'OIL FREE MOUSTURISER': A complete solution for clearer and healthy looking skin everyday. Hydrates, smoothes and evens out skin tone for clearer and healthy looking skin day after day.
LACTOClear™ When you use the products, the number of outbreaks, spots and impurities will be visibly reduced, and the valuable bacteria flora will be preserved without irritation and dehydration, perfect for sensitive skin.
Our favorite Apps!
LIP syncing has never been bigger, and here you can be your very own super pop, rap, rock or blues star.
It's like your own favorite pinboard - just online, where you PIN everything you love. DIY's, cute kittens, clothes, rooms, food - you name it...
Make your pictures stand out by adding cute stickers, emojis and text. Great for making your pictures shine.
Instagrammers to Follow
@K I R A K I R A D O O D L E S Who doesn't love whimsical gorgeous doodles of kawaii characters - you might even learn how to draw some yourself.
@_M I S S_M A G G I E M A E
@T O F U T O C U T E
Southern belle and the most adorable teacup yorkie on instagram - we want one too....
We just love KAWAIII. And these guys have it all. And we mean IT.ALL :)
Thanks for joining us and reading the brand new TWEENTOWN magazine. We are so happy to share all of the coolest T WEEN stuff with you.
See you sooner than you think.
TWEENTOWN our mini festive magazine wi ll be back for Christmas.