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Portfolio NAME SIMON TURAC TELEPHONE +4670 75 33 750 E-MAIL SIMONTURAC@GMAIL.COM EDUCATION UMEÅ INSTITUTE OF DESIGN

Looking for an internship 18/1 - 25/3 2016 (10 weeks)

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Education 3 years - grad 2017 Ume책 Institute of Design 1 year - grad 2014 FIDU, preparatory industrial design program

Work experience Aug - 2014 Semcon, Stockholm - Internship

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Skillset Adobe Photoshop Illustrator Indesign Premiere pro CAD & 3D Maya 3D Rhino 3D Solidworks

Workshop Woodwork Modelbuilding Painting

LANGUAGES First language Swedish Fluent English Fluent Dutch


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clay/form/ brand extension- Course

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VOLVO FOOTWEAR

01 A project I did for the techclay/ brand extension-course at Ume책 Institute of Design. The objective of the project was to analyse the form language of a specific car model, in my case the Volvo XC coupe concept, and then apply it on a footwear product. The focus in this project was on brand extension.

During the project we made form studies in clay parallel to the traditional sketching on paper to enhance our understanding of form development and the three dimensionality of our sketches. I decided to develop a touring skate boot for the bold individual with an active lifestyle.


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“develop a touring skate boot for the bold individual with an active lifestyle.�


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clay/form/ brand extension- Course

form Language The Volvo XC Coupe concept features scandinavian design geared towards an active lifestyle, elegant yet unobtrusive. With a distinct line from the taillights through the doorhandle to the front, reminiscent of the classic Volvo p-1800. The XC also features vibrant orange seatbelts to highlight volvos priority for safety. The back and underseal in matte plastic are wrapped by a metallic body. Simple, angular splitlines, mainly constructed from intersecting trapezoid shapes. The back also features orange inserts stretching up from beneath the car into trapezoid shapes in the front and in the back.


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clay/form/ brand extension- Course

With calm, minimalistic1 forms in typical scandinavian design2 fashion the Volvo XC Coupe promotes an active lifestyle3, unhindered traveling and exploring while still retaining a feeling of premium4 quality and thorough reliability. The vibrant accents5 convey a techy, sporty expression.


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clay/form/ brand extension- Course

SKETCH PROCESS I began the process by doing simple ballpoint thumbnail sketches, gradually defining more details along the way. I then continued sketching in photoshop, defining my ideas further.


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CLAY PROCESS As I sketched in photoshop I simultaneously explored the proportions of my design in clay. I built my clay model on top of a shoe last to get realistic proportions of a foot.


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clay/form/ brand extension- Course


THree quarter view

SIDE view


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BLADE INSERTS


Bottom view

Fastening strap

Flexible Mesh


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COLLABORATION PROJECT WITH ELECTRUM

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CONTROLBOX FOR ELECTRUM

02 A project in collaboration with Electrum Automation, a company whose core business lies within system integration and product development, mostly in electronics and control equipment. Some of their clients include Brokk, Komatsu, Sandvik and Oryx. Electrum Automation are in the process of producing their own line of remote control boxes, intended to control industrial

demolition machines, chranes, and other various industrial equipment depending on the needs of their clients. Our focus in this project was to explore how we could improve the handling and understanding of the product for the user and thereby optimize the user experience.


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“improve the handling and understanding of the product for the user and thereby optimize the user experience.�


COLLABORATION PROJECT WITH ELECTRUM

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We met up with Karl-Olov Wiklund who has been working with demolition machines for the last 15 years. He agreed to let us ask him some questions and watch him work.

Interviewing the user The first thing I noticed when watching Karl-Olov operate his machine was that he would angle the controller box forward, upon asking him why he wasnt using the box as intended, he replied: -The flat upper plane of the remote forces you to keep your wrist completely straight, creating stress in the wrist when operating the box with a precision grip for 8 hours a day.

it does make it hard to distinguish the tactility of the buttons, especially in noisy environments. It can also be hard to accurately press the right button while wearing the gloves as they are quite thick and most controller boxes tend to feature pretty cluttered interfaces. At times i’m forced to work without gloves to get the job done. -Do you have to look down on the panel while operating the machine?

-Nowadays I barely have to look for the buttons, but it took quite some time to get used to it and certain buttons that are tightly -Well, when working outside most of the time i have to, although placed still requires a glance. -Are you able to use the remote while wearing working gloves?


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COLLABORATION PROJECT WITH ELECTRUM

User testing and prototyping After the interview with Karl-Olov I did some user testing with the objective of exploring comfortable arm positiong, preferable relationship between buttons and joystick and layouting of the input panel in general. I asked people of varied anatomical proportions to specify what they experienced as most ergonomical. I also built a few fast mockups to experiment on possible solutions to the problems i encountered during the usertesting. Also trying out different layouts of joysticks and buttons while wearing work gloves.


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COLLABORATION PROJECT WITH ELECTRUM

For the form of the box I wanted to use big chamfers to convey a sense of robustness. I also intended a minimalistic entirity to restrict the visual pollution and thereby increase the general comprehension of the device.


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COLLABORATION PROJECT WITH ELECTRUM

SKETCH PROCESS With the data I gathered from the user studies and mockup-testing in mind I started to explore different form directions around the hardpoints that I set up.


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COLLABORATION PROJECT WITH ELECTRUM

1:1 Model After having reached a final design direction I created a scale 1:1 model in yellow foam to be able to fully evaluate my concept.


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The remote control box features a vibrant LED that conveys visual feedback upon input in noisy environments or/ and while the user is wearing working gloves where the tactility of the buttons might be lacking. The slots on the input panel of the final concept are arranged in a hierarchy of accesibility where the client gets to arrange the placement of buttons depending on their specific needs. The way they have been separated allows for improved accesibility with work gloves enabling better working conditions for the user. The arrangement of the slots also enables the user to easily locate the various buttons and functions while resting the hand on the joystick. Therefore refraining from any visual distraction while working. Functions that are not supposed to be used while controlling the joysticks can be placed in the slots of the middle plane.


Top view

FEEDBACK UPON INPUT


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Three quarter view

The final concept has a robust, minimal shape, striving to reduce the visual pollution of the product itself and thereby leaving more room for the clients own control components, retaining easy readability. The joysticks of the remote control box are placed on inclined planes for improved ergonomics. The product also features a sturdy ridge, functioning as a handle and protection for the joysticks. Improving the general handling of the box and facilitating the process of putting it on and off. All of the major parts of the final concept are easily produced with injection molding tools and therefore allows for color customization according to a clients specific brand profile.


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One week branding course

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RAY-BAN/AIAIAI HEADPHONES

03 The objective of this one week branding/sketch- course was to create a fusion between the AIAIAI TMA-2 headphones and a pair of Ray Ban Clubmaster glasses. Combining the characteristic classic expression of the glasses with the modern, urban one of the headphones.


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One week branding course

RAY-BAN CLUBMASTERS The Ray-ban clubmasters feature a design inspired from the 50s with an elegant and classic formlanguage. Key features such as the iconic high gloss black browline frame, give the glasses their characteristic graphical impression. Other key features of the clubmasters include the golden detailing and in particular the oval insets on the outside of the frame.


AIAIAI TMA-2 The AIAIAI TMA-2 are a modern looking pair of headphones, with an urban expression. The overall minimalistic design with a solid cap set them apart from other headphones on the market today. With an all matte black finish and durable looking parts they convey a thorough sense of premium quality.


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One week branding course

SKETCH PROCESS After analysing the brand I started sketching various form concepts with ballpoint pen. Trying to retain the classic, retro expression of the clubmasters but in a modern fashion.


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EXTENDED PROCESS After finding a shape that I liked i created a few rough proportional variations in yellow foam to further explore the design of the headphone. After deciding on a form i continued sketching in photoshop.


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One week branding course


Three quarter view


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brand


Short visualisation/ form- project

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CONCEPTUAL FIRE HELMET

04 A short visualisation/ form- project with the aim of creating a conceptual/ futuristic product. The main focus of the project was to enhance our visualisation technique. I decided to work with a concept of a futuristic fireman’s helmet.


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Short visualisation/ form- project

SKETCH PROCESS I started by sketching in ballpoint, exploring various shapes. Eventually i took my favorite concept into photoshop to further experiment with shapes and splitlines.


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Short visualisation/ form- project

EXTENDED FACESHIELD FOR AN ENHANCED FIELD OF VIEW FACESHIELD FEATURING HUD BRIGHT LED, VISIBLE THROUGH SMOKE

DIGITAL SKETCHPROCESS I then continued working in photoshop, defining even more details. I decided to use an extended vvfor the users to be able to spot falling objects even in the periphery of their field of view. I also liked the idea of the helm featuring a strong LED in the back for fellow firemen to be able to spot the user even through thick smoke.


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Short visualisation/ form- project


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Short visualisation/ form- project

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miscellaneous

05 During my free time I enjoy drawing and painting, analogue but also digitally.


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NAME SIMON TURAC TELEPHONE +4670 75 33 750 E-MAIL SIMONTURAC@GMAIL.COM EDUCATION UMEÅ INSTITUTE OF DESIGN

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20151106

Looking for an internship 18/1 - 25/3 2016 (10 weeks)


Simon Turac - Industrial design portfolio 2015