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BRAND MANUAL


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WELCOME AMOV A ppar e l wa s f o u n d e d in 2 015 . A MOV aim s to b eco m e a pio n e e r o f ch a n g e i n t h e f a s h i o n indus tr y. A MOV co m bines o r g anic mate r i al s , a n ew r e c yc l i n g s y s tem and am bitio us ’ g iv ing back ’ pr i n ci p l e s i n a u n i qu e c o n c ep t. Available in s elected s to r es fr o m Au gu s t 2 016 . We e nv i si o n a f u t u r e o f a r edef ined f as hio n indus tr y wher e s oci al an d e nv i r o n m e n t a l s u s t a inability will be the f o undatio n o f al l th e ac t i o n . We w i l l s e t t h e exa mp l e o f s uch futur e a nd we will b e the pione e r s o f ch an g e i n t h e f as h i o n ind us tr y. We will s eize the initiati ve an d ke e p ch al l e n g i n g o ur s el ves to f ind the m o s t s us t ainab le s o l u ti o n s f o r o u r c o mp any a nd f o r the indus tr y.


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CONTENT

Logo Ty po gr a phy Co l o r s y s te m Prints I co n s G r i dsy s te m I ns pi r at i o n


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LOGO


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De f i n i t i o n : W h e n eve r yo u u s e the lo g o , it s ho uld be s o ur r o unded w i th c l e ar spac e to e n su r e its v is ibility and impa ct. N o gr ap hic e l e men t s o f any k i n d sh o u l d inva de this zo ne. Co mpu t at i o n : To wo r k o u t t h e clear s p ace t ake the heig ht o f the l o go . I t sh o u l d p r e f e r ab l y ha ve the s am e am o unt o f clear s pace as the l o g o s h e i g h t . B u t at leas t the half o f the lo g o s heig ht.

C l e a r s pa c e = heig ht o f lo g o

C l e a r s pa c e m inim um = heig ht o f lo g o / 2


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T YPOGRAPHY Ty po gr a phy pl a y s a n i mpo r t ant r o le in co m m unicating an all ove r to n e a n d qu al i t y. A c o n s is t a nt us e o f the s am e typo gr a phy r e i n f o r c e s o u r pe r s o n al i t y and ens ur es clair ity a nd har m o ny in al l com m u n i c a t i o n . We h a ve s elcected F UT URA LT ME D IUM and FU TU R A LT H E AV Y wh i ch h e l ps inject ener g y and enthus ia s m into the br an d.

FUTURA LT MEDIUM ABCDEFGHIJKLMNOPQRSTU V W X Y Z Æ Ø Å a b c d e f g h i j k l m n o p q r s t u v w x y z æ ø å 0 1 2 3 4 5 6 7 8 9


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FUTURA LT HEAVY A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Æ Ø Å a b c d e f g h i j k l m n o p q r s t u v w x y z æ ø å 0 1 2 3 4 5 6 7 8 9


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COLOR S Y S TEM LIG HT DU S T B L U E C = 53 M = 31 Y = 27 K = 8

DARK DU S T B L U E C = 73 M = 52 Y = 37 K = 25

D U S T G RE Y C = 68 M = 54 Y = 46 K = 41

DUST C = 28 M = 22 Y = 26 K = 3


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PRINT S


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AMOV BRAND MANUAL  
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