A â€˜Flagshipâ€™ Mobile Phone store establishing the companyâ€™s products as market leaders.
A glowing yellow elliptical form will signal the product and the store from the street.
The store will incorporate urban, industrial features but will become more sleek and glamorous in areas used for selecting and buying the phone.
1 -Tunnel Staircase 2 - Window 3 - Entrance 4 - Cash Desk 5 - Perspex Tubes attached to wall
6 - Contract Booths 7 - Glass Floor in between beams 8 - Yellow Mannequin hands, holding phones
9 - Lift 8
Ground Floor Plan (Scale 1:100)
Circular booths are clad in corrugated metal, while the interior is lined with yellow leather tubes. In them customers and staff discuss phones, contracts and make payments.
The ground floor is split by double yellow lines. Areas to the right are for viewing models, and to the left for explanation and purchasing.
An elliptical tunnel links the two floors, clad in hard corrugated metal, while smooth on the interior. Over the two floors circular booths, appear to be stacked on top of each other. These forms derive from the coring out of the staircase tunnel. They provide a visual link between the two levels.
DETAIL of Mannequin hands holding Phones.
The Mannequin hands, made of fibre glass, allow them to be durable while lightweight, coated in a thick layer of glossy yellow paint.
Original Sandstone Wall 12mm Plasterboard
Mobile Phones sitting in hands Sand and cement render applied to plasterboard Glossy Yellow Mannequin Hands
(1:20) SECTION through wall with hands
Industrial materials are combined with more luxurious, polished and expensive ones, creating a comfortable environment, but with an edgy urban vibe. Sand and Cement Render applied to right wall and painted to achieve an aged effect.
Double yellow lines painted on floor and back wall with a thick coat.
Corrugated Iron sheets, nailed to the exterior of the contract booths.
Sand and Cement render 12mm Plasterboard Original Wall
Sand and Cement render Screws screwed through plasterboard into existing wall, attaching bracket to wall Steel Bracket 30 mm Diameter Steel Rod with thread , welded to the bracket Circular cut out in arm, allowing the bracket to fit neatly inside, making it invisible to the eye Internal thread attached inside cut out in arm, allowing the arm to be screwed and cantilevered securely off the wall Mobile phones sit in the hands, connected to a retractable cord inside the hand
1 - Help Desk 2 - Tunnel Staircase 10 9
3 - Contract Booth 4 - Lowered Suspended Ceiling 5 - Slim (Halo Lit) Phone Plinth 6 - Lift 7 - Office 8 - Toilet
9 - Staff Area seating 10 - Kitchen Area 6
3 Flos, Glo Ball S Pendant lights above the help desk. From www.flos.com
Beneath the stairs is a help desk with bar stools.
Basement Floor Plan (Scale 1:100) A
Pedrali Kuadra 4427F bar stool. Finished in genuine yellow leather. From www.pedrali.it
Glacier White corian in a matt finish, glued to MDF below
Steel circular bars welded to tunnel forming a rigid frame
MDF screwed to steel stair frame
Steel beams runs length of room
Timber joists run length of room
Poured white glossy resin
Yellow light washes the smooth walls in the elliptical tunnel creating a slightly eerie environment while building anticipation of what is still to come.
Steel Flange welded to stair structure to allow mdf to be screwed onto it, the screws will be countersunk into the flange
DETAIL of Tunnel Staircase
Existing ground floor Bespoke steel structure split into sections and screwed together, welded to the circular steel bars, acting as main structural support to the frame
Internal steel circular bars, provide extra support to outer panels (acting like ribs)
Glass balustrade Steel frame work, welded to L Beam at top and screwed into floor at bottom Small timber frame used in same way as steel frame for 5 steps outside the tunnel Existing floor
DETAIL of Booths.
20mm Corrugated Metal cladding, screwed to mdf frame 100mm bendy MDF surrounding studwork frame
Table: Glossy Black Veneer on ply
Yellow Leather Tubular padding, surrounding whole of Booth interior
Booths banquette seating
MDF Ribs, support floor
Booth Detail (Scale 1:20)
Black leather upholstered 20mm dense foam, glued to 18mm MDF
18mm MDF Sheet nailed to studwork below. 20mm Shadow Gap
Glossy white veneer on ply
25mm MDF Flooring
Timber framing Bendy MDF Frame
Metal bracket, screwed to Timber and Bendy MDF
Booth Detail (Scale 1:10)
20mm corrugated metal cladding screwed to mdf frame.
Contrasting with the white ground floor, the basement is predominantly black.
Published on Aug 24, 2010
A ‘Flagship’ Mobile Phone store establishing the company’s products as market leaders. The store will incorporate urban, industrial features...