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Introduction to Campaigning


Objectives of this training By the end of this session, you will...  Understand what campaigning is  Understand why and when you may need to campaign as a Course Rep  Understand how to plan a campaign


What is campaigning? • A process designed to bring about change. Campaigning is a process made up of organised actions that seek to influence others in order to bring about change. • You aim to create a positive behavioural change which will lead to a measurable outcome. • Campaigns can take an hour or a year depending on how long it takes to create the change you want to see.


Be inspired! There are 10 quotes about campaigning and activism around the room. • Is there one that stands out to you? • Why did you choose it? • How you think they can be applied to campaigning as a Course Rep?


Why us? What do course reps have to do with campaigning? A student has a problem, issue or suggestion and tells their Course Rep about it

Students give feedback to the Course Rep about the new decisions that have been made

The Course Rep takes the issue to the SSC and it is discussed there

A solution to the issue is found by the SSC, and the Course Rep tells students what is being done


Situation

A student has a problem, issue or suggestion and tells their Course Rep about it

• What is your issue? • Do you have an achievable aim; • Is it widely felt, deeply held and winnable?


Evidence based campaigning • How extensive is the problem? • Why is it important? • Sum up not just what you are against but what you are for.


Activity – Problem Tree 1. Write your problems in the middle of a piece of paper. This is the trunk. 2. Underneath the problem write the causes of the problem. These are the roots. 3. Above the problem write the consequences of the problem. These are the branches. 4. Use a different coloured pen to write solutions to the problem around the consequences. The solutions are the fruit of the problem tree.


Widely felt? • Who are your allies/foes? • How are you going to get others on board? • Can you re-frame the issue so that it appeals to more people?


Activity – Power Analysis • First plot on the graph where you are. • Now plot on the graph where everyone else is. • This will help you to decide who will be most able and willing to help you meet your objectives, and who may need more persuading.


Apathy staircase – deeply held? 4. Action 3. Visioning 2. Injustice Injection 1. Experience


Targets and Tactics • Define your message • Decide on your activities • Get people inspired - Be creative!!


Action plan Target

Actions

Who?

By When?


The Course Rep takes the issue to the SSC and it is discussed there

Timing

A solution to the issue is found by the SSC, and the Course Rep tells students what is being done

• Does action need to happen on it now? • Will it take a while to be put into place? • When will you realistically start seeing a difference? • Are there other things going on you can link with?


Significance and Impact

Students give feedback to the Course Rep about the new decisions that have been made

• Is your objective (now that it has been achieved!) having the impact you expected? • Is it being actioned upon? More importantly… is something concrete in place to ensure consistent change? E.g. change of policy.


What does a successful campaign look like? Attendance Monitoring • Situation – London Met loses licence, University’s start to look into what they can do to ensure it doesn’t happen to them, Newcastle consider introducing biometric options (e.g. fingertip swiping) • Research – motions to Student Council, Referendum to all students, Education Officer fighting with concrete evidence to back her up. • Result – Newcastle University drops the option of introducing biometric attendance monitoring


Successful campaign continued • Who was onside? - NUSU, NUS, students • How was it publicised? - BBC Radio, Newspapers • On going effects - Geography students, UKBA updates advice on attendance monitoring


How can we support you? • NEW – Course Rep campaigns budget – pick up a bid form from me at the end. • If you have any questions, queries or quirky ideas you would like some advice on, please get in touch! Emily Parkin (Campaigns and Democracy Support Worker): Campaigns.support@ncl.ac.uk


Summary • Depending on the issue there are different ways you can campaign as a Course rep. • Plan your actions and determine who is on your side and who you need to convince. • Don’t get disheartened if you can’t change something immediately. • Have fun with it!


Any Questions?


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