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M A I L C A L L - ‘W H A T W E D O , H O W W E D O I T , W H O G E T S I T A N D W H O C A N GIVE IT...’ The company name “Mail Call” is drawn from the military practice of the same name where soldiers assemble to receive mail from a designated person, who will call each solder’s name in turn to collect

Our Company Logo spells ‘Mail Call’ in Morse Code which until recently was a primary means of communicating over long distances within the British Military

Why Mail Call? Mail Call was established in May 2009 by 4 ex-military colleagues who were on looking for an online company that could package items that they wanted to send to serving friends and relatives working overseas on operational and non-operational military deployments. Having all served on operational tours between 1990 and 2002 the 4 friends knew the importance of building a company that would work closely with the MOD and in particularly the British Forces Post Office (BFPO) to ensure that packages were being delivered with no compromise to the

supply lines that move essential items such as rations, ammunitions and personnel. From conception through to launch in September 2009 Mail Call held numerous meetings with the Commanding Officers BFPO HQ at RAF Northolt to show complete transparency and willingness to tailor the business in such a way that it fitted with the MOD and BFPO guidelines and conditions for operation as well as delivery to which we believe we are the only company that has done so to this extent.

RESEARCH Mail Call started their research buy utilising the global social network called Facebook (Group name; mailcall.co.uk), this enabled us to reach a large audience relatively quickly with concept ideas, design work and company information, this soon became a 2 way portal with those still serving and those who had served providing ideas for what is needed or required whilst serving away from home and although some of the items suggested may be available locally it was the morale boost and personal lift the receiving gave that made the big difference.

www.mailcall.co.uk Tel: 01386 849 266


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From Private Smith in Afghanistan to Petty Officer Jones on HMS Invincible in the Indian Ocean to Leading Aircraftman McTavish on duty on the Falkland Islands - Mail Call can reach them anywhere

Mail Call delivers direct to the British Forces Post Office (BFPO) twice weekly and coordinates all deliveries with Commercial Receipts to ensure an unhampered handover and delivery.

‘No Un-solicited Mail!’ In November 2009 the MOD put out a cry to the general public to not send un-solicited mail to the troops on operational duties in Afghanistan as this causes delay to personal mail along with the risk of having to move care packages to un-named members of the Armed Forces. Mail Call fully supports these statements and can confirm they do correctly name and address every package that they handle either on behalf of loved ones or those serving wishing to receive our ‘Gifted boxes’

Mail Call talks directly with those serving members of our Armed Forces and explains that if they were to register with us then this will enable them to receive ‘Gifted boxes’ that have been sent by someone they do not know - Mail Call offers a personal service for the donor by enabling them to include a personal message with their ‘Gifted box’ as well as relaying any reply received by that member of the Armed Forces who receives their ‘Gifted box’ - Not every member of the Armed Forces has family or friends who can send them mail and that is where Mail Call fills the gap on their behalf.

Traceability and Security Each order received is instantly given a unique Order number and is assigned a Security Seal tag and number that enables us to track the order from receipt to dispatch and if need be traced direct to the military personnel for whom it is intended. When delivered to the BFPO at RAF Northolt each and every package is signed for and although it is then the responsibility of the BFPO to deliver to all named personnel Mail Call is able to trace its delivery by the unique identifiers with the British Forces Post Office.

www.mailcall.co.uk Tel: 01386 849 266


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W HO GETS IT? The Mail Call service is primarily set up for those members of our Armed Forces serving overseas, however, if they are based in the UK or even a member of the public in the UK or elsewhere would like to purchase for themselves or as a gift then Mail Call is only too happy to accommodate

Where we’ve shipped to date.. • • • • • • • • • • • • • • •

27 Squadron - RAF Regiment 2nd Battalion The Yorkshire Regiment HQ ISAF - Afghanistan Royal Military Police - 1orthern Ireland Royal Signals - Worldwide 1st Battalion Grenadier Guards 3rd Battalion The Rifles 1st Regiment - Royal Horse Artillery Household Cavalry Regiment 857 1aval Air Squadron Helmand Signal Squadron 28 Engineer Regiment 104 Battalion REME 12 Regiment Royal Artillery 170 Pioneer Squadron

Understandably the majority of orders have been placed and sent to units currently serving in Afghanistan and we are sure this trend will continue however there are other locations that are classified as operational that we also send to such as • The Falkland Islands • Naval vessels - Worldwide • Iraq • Kosovo • Bosnia • Oman • Cyprus If personnel register from these areas we will deliver ‘Gifted boxes’ but as it stands Afghanistan receives the most interest. Other deployment areas such as Germany and Northern Ireland will only become inclusive for large business and/or corporate sponsored boxes

“Fate of soldiers in the public heart fluctuates sometimes they are villains and sometimes they are heroes” www.mailcall.co.uk Tel: 01386 849 266


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W HAT DOES THIS MEAN TO ME? Mail Call is setup to the benefit of everyone so whether you are serving, have a friend or family member serving or have no connection to today’s military but want to show your support we have a service for you Serving away from home on operations or roulement tours can be highly stressful and lonely times - even more so if you don't hear from the outside world for some time. Mail Call enables those serving to register their details to receive ‘Gifted boxes’ from the general public and of course they can even use our online shop for themselves to purchase the latest DVD, a favourite magazine or games console to really take their mind away from reality for a short time.

The public recognises that the military deserve its support in whatever form they can give and Mail Call provides the catalyst for that to happen.

Friends and family members can take the stress out of finding the wanted or much needed items to send to their loved ones and can be assured that all items meet the air-freight worthiness and weight restriction rules - if the weight of those chosen items is exceeded then Mail Call will simply make up a new package to ensure swift and unhampered delivery.

Mail Call provides a personal service for two groups of people who don't have any connection the general public who wish to show their support by sending a gift box as a morale boost and the members of the Armed Forces who have registered with us wishing to receive these generous gift boxes. Mail Call enables the giving public to send a gift box of their choice to the military service of their choice be it Army, Navy or RAF they to can provide a personalised message to accompany the box or if they really wish include their own letter or card to accompany the parcel - Mail Call then packages this together, addresses the package and delivers direct to the RAF Northolt for onward delivery. Mail Call also includes a personal letter explaining the service to the receiving member of the Armed Forces and requests that if they have the free time to reply to the sender for which Mail Call will pass on directly.

“Feeling gratitude and not expressing it is like wrapping a present and not giving it - Silent gratitude is no use to anyone” www.mailcall.co.uk Tel: 01386 849 266


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MARKETING YOUR BRAND IN SOME OF THE MOST HOSTILE ENVIRONMENTS T O T HE UK’S MOST LOYAL CUSTOMERS WHY YOUR BUSINESS SHOULD BE INVOLVED WITH MAIL CALL LTD? The members of the British Armed Forces are without a doubt some of the most loyal customers a company or brand could possibly wish for and Mail Call ltd can help you reach that customer base when they need a reminder of home in some of the most hostile places on earth making your brand or product a loyal, supportive and reliable choice that these customers, their friends and families want to be associated with. As we are sure you are aware the power of good marketing opens endless selling opportunities and with the projected client base we propose this marketing campaign is a must to any brand wishing to reach new and loyal clients. As a company who would wish to become involved in this unique marketing opportunity Mail Call are delighted to offer the following information and opportunities available by your sponsor of a Mail Call gift box.

Mail call ltd's projected target customer market 2009/2010) • Over 25,000 British troops deploy to Operational areas each year on 6 month tours • 87% (163,000) of the Armed Forces are now permanently stationed (excluding dependants) in the United Kingdom • 35,000 Territorial Army personnel work alongside the regular armed forces whilst retaining their civilian careers in the UK • 85,000 MOD civil servants work with the regular and territorial armed forces in the UK • There is currently a 130,000 strong cadet force with ties to the armed forces aged 12 - 18 years old along with 25,000 supporting adults. • Friends, Families and the general public supporting serving members of the Armed Forces, no figures can be projected due to the enormity of this support.

Target market - Posted UK & overseas Servicemen & Women Currently, figures show there are approx. 25,000 Overseas and 163,000 UK serving personnel (not including 25,000 operational figures); we can help your company to reach this market through both our products and distribution, keeping your companies profile high within a reliable cash rich market.

www.mailcall.co.uk Tel: 01386 849 266


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What can Mail Call Ltd do for you? Mail Call are delighted to offer the following opportunities available by your sponsoring of a Mail Call gift box: • Enable your company via Mail Call ltd to reach a relatively untouched market through our direct global marketing venture possible client base of over 330, 000 new customers. • A branded Mail Call Gift box featuring your companies' logo, Marketing Literature or simply a message of goodwill can also be included within each box. • Safe and secure delivery of the gift box containing your brands information and product details donated by your company to a soldier, sailor, airman or women currently serving overseas. • 10% of all profits made by Mail Call Ltd will go to 2 deserving armed forces charities that support and look after serving and served members of the armed forces • Your company logo published on our website highlighted as a sponsoring company ensuring continuation of product promotion and awareness. • Mail Call ltd's aim will also be to market your brand to coincide with troops returning home so we can ensure your brand or product is fresh in their minds and one they want to talk about, thus exposing your company through the power of advertising to a fresh and open ended target market for your brand.

With over 330,000 employees in the Ministry of Defence we are confident that we can make your brand our customer's number one choice and with contracts in place with leading distributors and suppliers, the British Forces Post Office and UK hauliers we can reach any military location on earth - Land, Sea or Air ---------------------------------------------------------If you're a company or organisation, regardless of size, that would like to get involved and experience marketing that not only shows support to British troops but also reaches a customer that is brand hungry then get in touch now to discuss our marketing opportunities.

www.mailcall.co.uk Tel: 01386 849 266


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W HO’S BEEN TALKING? “Advertising is the greatest art form of the twentieth century” Mail Call has successfully since launch spread the word rapidly with regards to its aim of showing support to our Armed Forces serving overseas. Due to the unique, professional and personal service given we have had overwhelming interest about our story as well as about those who also support the troops by using our service YOU!

www.mailcall.co.uk Tel: 01386 849 266


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W HO’S BEEN LISTENING Over the past couple of months we have met some extremely nice and generous people that have shown us support by helping to get the word out about Mail Call, also by going that extra mile to give to members of our Armed Services to whom they have no connection with other then admiration and support - here we say “thank you” to the groups but that also extends to every single person who has been in contact, helped or given Kirkby Monahan Publicity BBC Radio4 - Broadcasting House Evesham Journal Yourindies.com Encription.co.uk Federation of Small Businesses Evesham Lions Sandra Nicholson - Backpass Magazine Army Cadet Force - West Midlands First Tactical - Quality Military Kit Suppliers Best of Evesham - Business Support Royal Signals Association Lickey End First School West Midlands Ambulance Service South West Military Vehicle Trust - Ken Barclay Neil Bucknell Cradley Liberal Club Raider Magazine - Military Interest RAF Families Federation Navy News Magazine Envoy - RAF Magazine

“W HERE THERE IS CHARITY AND W ISDOM THERE IS NEITHER FEAR NOR IGNORANCE” Mail Call is not only committed to showing its support to the British Armed Forces through providing a gift box service that does not hamper operations or impacts on the way the Military carries out its business but we are also committed to donating 10% of our net profits to the Military charities “Help for Heroes” and “SSAFA” so that they can provide continued support to those that need it.

www.mailcall.co.uk Tel: 01386 849 266


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CHRISTMAS GREETINGS TO ALL A gift package of support to boost morale is not just for Christmas and neither is Mail Call. We are here 365 days a year providing a service that is not only needed by our troops but also by the UK public

F OR DELIVERIES T O AF GHANIST AN PLEASE PLACE ORDERS BY 16TH DECEMBER TO ENSURE DELIVERY Thank you on behalf of Mail Call and those who receive your kind gifts of support

www.mailcall.co.uk Tel: 01386 849 266


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