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S I LV I A F R AT TA L I COMMUNICATION DESIGNER


ABOUT ME

2014

SANTERIA SRL Course in Music Marketing, Management and Communication

IZ AN A

A GIN T

PA

I’m both LEFT and RIGHT brained

N IO

2016

M

ON TI

2016

MOVING TO MILAN NABA - ACADEMY OF FINE ARTS Master of Arts in Communication Design Score: 110/110 cum laude

IONA

RITIN

OR G

2013

DAMS - ROMA TRE UNIVERSITY Bachelor’s Degree in Cinema, Music, Media and Performing Arts Score: 110/110 cum laude

SS

G

2010

W

2010

EF U

IMA

HIGH SCHOOL Foreign Languages Studies Score: 90/100

C 2005

AR

TE

BORN IN ROME

L

1991

USIC


THINGS I LIKE

Traveling

I’m definitely not a homebody. I love to visit new places and meet people from different countries and with different habits. Often I take a last minute ticket to visit a city or town o to go for a concert o a festival, even alone. I love to travel by train: I can let my mind flow while looking at the landscape.

Thinking

I love to analyze everything about what I am and what I do and about people and things around me. I love to discover what there is behind people behaviours. I observe everything and I love details. That’s why people often tell me that I should have chosen psychology studies.

Scheduling

I always need to put order in my mind. Things to do, to buy, movies to watch, music to listen, EVERYTHING needs to be scheduled. Maybe in a little bit pathological way... but also methodic. When I have an idea, I see or hear something interesting, I need to write it down immediately.

Music

I love every music genre. I can’t live a single day without listening to music. I like to go to concerts, listen to new songs and discover artists. I really love clubbing and dancing. My biggest desire is to put this passion in my job, working for music shows and cultural events.

Stories

I often spend my time creating stories and dialogues in my mind. I love movies and I define myself a “cinematographic person”: sometimes I like to have dramatic and theatrical moments in my life. I love to write; when I was 16, I started to write my biography.


S K I L L S A N D WA N N A B E INDESIGN

ITALIAN

PHOTOSHOP

ENGLISH

ILLUSTRATOR

SPANISH

PREMIERE

FRENCH

OFFICE

HTML/CSS

Event Management & Planning & Strategy Production

Art & Creative Direction

Branding

Marketing

Trend Watching

Copywriting & Storytelling


A M I C I I N V I AG G I O WAYFINDING EXPERIENCE


PROJECT When & Who

Student project realised from October 2014 to December 2015 for a work experience with NABA and Milano Niguarda Hospital.

Team

30 team members, including the entire NABA Communication Design MA Class.

Concept & Goals

Design of a visual communication coordinated system for the Niguarda Hospital’s new pediatry ward. The project has been possible thanks to Milan and Lombardia administrations and also to Pirelli Foundation. Video at: www.youtube.com/watch?v=I4kIsMBsqsg

Graphics & Design

The area and the experience inside the ward have been redesigned with some creative wayfinding, characters, stories, maps, gadgets, wall illustrations and interactions, developing the idea of friendship as a wayto overcome differences.


MAPPA REPARTO PEDIATRICO


SOCIALIVE TRENDWATCHING & WEB COMMUNITY DESIGN


Socialive

About

Mappa

Italian Connection

Eventi

Iscriviti

Accedi

La prima community dedicata alla musica dal vivo. INIZIA Dicci quali sono le tue preferenze musicali e troveremo per te i perfetti compagni di concerto.

SCOPRI SOCIALIVE

Socialive

About

Mappa

Italian Connection

Eventi

Iscriviti

Accedi

Scegli i tuoi generi preferiti. Oldies

Pop &Dance

Indie italiano

Elettronica Alternative rock

Rap

Trap

Dj set

Socialive

Home

Mappa

Italian Connection

Eventi

Username

Fai amicizie musicali, dal vivo. Socialiver consigliati per te

Matteo, 21

Elisa, 35

Valerio, 29

Giulia, 25

Eventi che potrebbero interessarti

Valerio, 32

Elisa, 35

Alberto, 39

Giulia, 25


Socialive

Home

Mappa

Italian Connection

Eventi

Username

Crea un Socialive

Cambia città

12

17/06/2016

Roll Over @ Puert...V. creato da Alessandro

24 giugno 2016 17da Gabriele creato D. » SCOPRI

Socialive

Bacheca

Mappa

Italian Connection

Eventi

Tame Impala @ Market Sound

Username

Partecipa

Invita

17/06/2016 - creato da Alessandro V. Bacheca

Partecipanti

Location & Info

Chiedi passaggio

Vendi biglietto

Scrivi un post

Alessandro V. 280 punti

Ciao a tutti! Facciamo un incontro pre-concerto per conoscerci? ... leggi tutto» 35 commenti

Socialive

Home

Mappa

Italian Connection

Eventi

Username

Be Socialive, ovunque. Crea un Socialive per un festival, un concerto o un club in tutto il mondo.

Festival

17 Sonar, Barcellona 15-18 giugno 2016 creato da te

Concerti

12

17/06/2016 Tomorrowland, Belgio 22-24 luglio 2016 creato da Gabriele D.

9 Glastonbury, UK 24 luglio 2016 creato da Gabriele D.

5 Lollapalooza Berlin 24 luglio 2016 creato da Gabriele D.


Socialive

Socialive

Socialive Fai amicizie musicali, dal vivo.

Roll Over

24 giugno 2016

12

17

PuertoAlegre via Borsi, 9 - Milano 17/06/2016 Roll Over creato da Alessandro V. @ PuertoAlegre

PARTECIPANTI

BACHECA

DETTAGLI

17 12 2016SCOPRI » 24 giugno

ACCEDI

ISCRIVITI Agenda

Crea

Messaggi

ITConnect

Socialive Agenda Community Crea Messaggi Messaggi ITConnect Crea


Socialive

Socialive

Socialive 280 punti

12 5

10

Roll Over @ Puerto... 24 aprile 2016

17/06/2016

12

17

Vai alla mappa

Jeff Mills @ Dude 8 maggio 2016

Barcellona 15-18 giugno 2016

5

Socialivers

5

12 17/06/2016 Tomorrowland, Belgio 22-24 luglio 2016 Sonar, 12

Modifica profilo

5

12 17/06/2016 Lollapalooza Berlin Tomorrowland, Belgio 24 luglio 2016 22-24 luglio 2016 Sonar,

Lollapalooza Berlin Notifiche

Barcellona 24 luglio 2016 15-18 giugno 2016 About

Tame Impala @ Mar... Lollapalooza Berlin 5 luglio 2016 24 luglio 2016

JOIN

Agenda

Crea

Messaggi

ITConnect

Tame Impala @ Mar... Lollapalooza Berlin

Agenda

Crea

Messaggi

JOIN

ITConnect

Agenda

Crea

Messaggi

ITConnect


PROJECT When & Why

Individual thesis project realised from November 2015 to June 2016.

Graphics, Planning & Branding Market analysis Trendwatching Logo Website Mobile app Online/offline communication plan

Concept & Goals

The idea was to design a web community and meeting app for lone concertgoers and music fans. Thanks to an accurate work of trendwatching, I identified web and digital live music platforms trends and I created a market trend-map. Through a specific and focused questionnaire I identified my target’s needs and wishes and then I created a marketing strategy in order to position my community between competitors. I set up all the main functions and I designed a logo, a website and a mobile app. Then I planned some online/offline communication and adv strategies.


Sharing

Offline

Do It Yourself

Online

MARKET TRENDS

Social Music Network

&Meeting

St a

Very Important Fan

y

date Up

Home &Intimate

&B

uy


H OW I T WO R K S

Tastes Matching

Local Fan

Custom Board

Messaging

Event Interaction

Profile & Points


R OA D M A P Mese 1

PRODOTTO

Mese 2 Mese 3 Mese 4 Mese 5 Mese 6 Mese 7 Mese 8 Mese 9 Mese 10 Mese 11 Mese 12

Ideazione piattaforma

MERCATO

Creazione piattaforma

Monitoraggio

Nuove città e funzioni Ottimizzazione

Setup tecnologico

Test gradimento

Ricerca e questionari

Ricerca e test

Feedback

Feedback

Evento di lancio Evento

EVENTI

Evento

Evento

Evento

Evento

Contest

Contest

Contest

Contest

Landing Page

COMUNICAZIONE WEB

Social Teaser

Contest

Contest

AWARENESS

COMUNICAZIONE OFFLINE

ENGAGEMENT

Guerrilla Flyer

Flyer

Flyer

Flyer

Flyer

Flyer


C O M M U N I C AT I O N P L A N

1

3

5

TEASER

FLYER

SOCIAL

Awareness

Awareness

Engagement

GUERRILLA

LAUNCH EVENT

PARTNER EVENTS

2

4

6


O N L I N E /O F F L I N E Socialive Il nostro prossimo evento partner sarà Random, una festa a caso, al Magnolia di Milano il prossimo 25 luglio! Socialive è la prima community dedicata alla musica dal vivo. Trova i tuoi compagni di concerto ideali, crea e partecipa a eventi dove condividere nuove esperienze musicali con nuove persone. Scarica la app qui: bit.ly/1Y35V3S

Socialive

http://www.socialive.it

COMING SOON Tutti i socialivers con almeno 500 punti riceveranno un codice free entry!

Socialive

CIRCOLO MAGNOLIA presenta

La prima community

per la musica dal vivo.

Socialive 25 giugno 2016

24 giugno

FREE ENTRY se ti iscriviti sul sito o scarichi l’app Crea il tuo account e troverai i perfetti compagni di concerto.

www.socialive.it


DJ M AG MAGAZINE RESTYLING


MIA MADRE N O N LO D E V E S A P E R E RADIO SHOW CREATION


Don’t think it’s easy to shock me, I saw the darkest sides of human being. Maybe you have been on my Taxy as well, and you don’t even know... Let me see who you really are and confess me things about yourself, those things even your mom should never know


CONCEPT An obsessively curious Taxy Driver with a mysterious past, tells about the fascinating dark side of the human being, describing manias and vices of VIPs who got in his taxy. Through these stories, he invites listeners to tell their hidden weirdness as well.


PROJECT When & Who

Student project realised from March to July 2015 for a work experience with NABA and Cast 4 Communication Agency.

Team

8 team members, including: Silvia Frattali, Irene Cainarca, Valentina Catalano, Beatrice Cattedra, Valentina Di Rosa, Arianna Ioan, Erica Sartore, Eleonora Valsecchi.

Planning & Design

Radio format structure and development Promotional campaign Pilot Pitch bible presentation

Concept & Goals

The project consisted in realising a new and young radio format with rock music and engaging narration. The team has: - built a concept and a narrative structure for the show - created a specific character/radio host with his story and his own personality - identified a target and a tone of voice - chosen a musical selection - planned every episode - written the pilot - designed a visual communication - created a promotional campaign - presented the work with a pitch bible. The pilot has been also recorded in studio.


COME mi chiamo? non ha importanza... chiamatemi FALCO Instaura un rapporto schietto, informale e giocoso col suo pubblico e lo sfida a raccontare fatti sempre più personali e oscuri. Il tono del conduttore è sfacciato, canzonatorio e sicuro di sé. Il suo personaggio risulta convincente e affidabile nei suoi racconti. *VEDI MR WOLF_DAL FILM “PULP FICTION”


1. CONCEPT E TARGET

La puntata è composta da diverse tipologie di contenuti: le informazioni esposte dal conduttore, i contributi musicali gli interventi del pubblico.

d

F

N

O

G Lo speaker apre il programma con una presentazione di sé e della trasmissione. Segue una breve sigla. Subito dopo il tassista rivela la strana mania del personaggio del giorno attraverso il racconto di un loro incontro in taxi. Lanciando la prima canzone invita gli ascoltatori a raccontarsi, con messaggi vocali o scritti, che restano anonimi e a indovinare chi è il personaggio. Alla fine del contributo musicale ascolta e legge i messaggi, commentandoli in modo ironico ma solidale ed espone un breve recap delle informazioni, aggiungendo nuove curiosità e indizi sul personaggio in questione. Questa struttura si ripete per un altra volta. Infine si arriva alla chiusura, in cui il tassista dà finalmente un nome alla personalità e saluta il pubblico con un invito ad ascoltare la puntata successiva.


format puntata Il tassista inizia a raccontare l’incontro col personaggio e il suo vizio, e invita il pubblico a svelare stranezze simili

Il tassista si presenta

20 sec

2/3 min

SIGLA 10 sec Jingle (Muse:psycho) Voce femminile che presenta il programma.

Ascolto/lettura messaggi, commenti, Rivelazione del personaggio e chiusura

Ascolto/lettura messaggi, commenti, recap, nuovo indizio

2/3 min

RACCONTO DEL TASSISTA

INTRO

DUrata puntata: 15 minuti

CANZONE 3 min

2/3 min

INTERVENTO ascoltatori CANzone 3 min

INtervento ascoltatori e rivelazione del personaggio


puntata 0: Johnny depp AUDIO IN: rumore del traffico

SIGLA

voce tassista: Ciao Candidi. Stasera vi racconterò perché ho scelto di guidare un taxi. Nella mia auto salgono molte persone note… Ma meno note sono le loro manie. Io le osservo in silenzio, ma non le giudico. Anche io ho la mia ossessione: sono morbosamente curioso. Come mi chiamo? Non ha importanza… Chiamatemi Falco. Ma tutto questo… Mia madre non lo deve sapere. AUDIO IN: jingle: MUSE-psycho voce femminile: VIRGIN RADIO PRESENTA: MIA MADRE NON LO DEVE SAPERE. AUDIO IN: jingle: MUSE-psycho voce femminile: VIAGGIO IN TAXI TRA I VIZI PIÙ SEGRETI DELLE STAR. AUDIO IN: fine jingle AUDIO FADE su: rumore del traffico


DR. MARTENS LOGO RESTYLING


DR. MARTENS CORE VALUES 1. hard-wearing 2. different 3. dynamic

ORIGINAL LOGO

WORKSHOP TYPOGRAPHY

SILVIA FRATTALI


DR. MARTENS processing

WORKSHOP TYPOGRAPHY

SILVIA FRATTALI


DR. MARTENS final LOGO

WORKSHOP TYPOGRAPHY

SILVIA FRATTALI


DR. MARTENS web page

WORKSHOP TYPOGRAPHY

SILVIA FRATTALI


DR. MARTENS favicon & app icon

WORKSHOP TYPOGRAPHY

SILVIA FRATTALI


S U F F O C AT I N G VIDEO ART MAKING


PROJECT When & Who

Concept & Goals

Team

2) Direction, editing and post-production of a video interview with a cultural mediator in order to discover her life experience related to that painting. Video at: www.dailymotion.com/video/x4ym9uj

Student project realised from October 2014 to June 2015 for a work experience with NABA and GAMeC, Bergamo Modern and Contemporary Arts Gallery.

2 team members, including: Silvia Frattali, Giorgia Spagnolo.

Making of two audio-visual products for the museum. 1) Concept, direction, editing and post-production of a video-art clip inspired by a painting. Video at: www.dailymotion.com/video/x4ym96y

Graphics & Design Video making Video editing


LIKE BIKE AWARENESS CAMPAIGN FOR BIKING


PROJECT When & Who

Student project realised from June to July 2014 to December 2015 for NABA course in Social Advertising.

Team

2 team members, including: Silvia Frattali, Giorgia Spagnolo.

Concept & Goals

Awareness campaign for biking in the city of Rome addressed to young people. We wanted to promote a new mobility culture in a city still full of cars, pushing young people to use a bike for going to school, university or clubs. We transformed biking in a cool and fashion transport with an engaging and fun communication.

Graphics, Planning & Design

Market analysis Logo Flyer with biking benefits Promotional and communcation campaign


C O M M U N I C AT I O N P L A N MEDIA SOCIAL NETWORK: ESEMPIO PAGINA FACEBOOK ESEMPIO RICERCA FOTO HASHTAG INSTAGRAM

FLYERING

Outside schools, universities and young/students city areas

PARTNERSHIP WITH EVENTS & CLUBS

Free drink for each one who arrives in some events or clubs using a bike. Dedicate entrance and bike parking.

FACEBOOK & INSTAGRAM CONTEST

We invite people to post selfies while biking on Instagram with a dedicated hashtag. Best pictures will be chosen for being part of the advertising campaign on Facebook and flyers.


T H A N K YO U !

Portfolio Silvia Frattali  
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