The over-50s in the UK hold 80% of the country's wealth. And more than three quarters of them spend more on quality, believing in things that last. They like things that are well-made.
The Silver Magazine media pack offers an invaluable insight into the spending habits of the over-fifties. And they have some £175billion to spend.
And boy do they spend!
If you represent a brand in any of these sectors - you need to take notice;
Travel, home improvements, interior decor, property (both in the UK and overseas), fashion, health, beauty, financial products, investment portfolios, cars, art, gadgets, hotels and restaurants, later-life health and financial products, new business... in fact pretty much every sector you can think of. Even baby products or school fees - many grandparents are footing the bills.