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As a food or beverage manufacturer, you know the importance of the right branding. Consumers buy products they feel comfortable with, that are relevant to them and that have a personality. Sure taste is important, but aside from a demo table, how can you convince people to try your product? Tap into some fresh ideas with silver.


And we’ll manage a cost-efficient, multi-pronged marketing program that will get your product on the shelves and in front of the people most likely to try it.

As your marketing partner, we’ll produce packaging that will jump off the shelf and scream “Take me home!” We’ll help you develop a brand personality that has your target market thinking “Hey, that product’s for me.”

It’s all about mixing our clean, crisp design style with an integrated marketing campaign that has impact. Sometimes that means trade advertising and sales support, other times we go straight to the consumer. It all depends on what your brand needs. Take a look at what we’ve done for some other food and beverage brands...


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DELIVERABLES » Brand Identity » Print Ad Campaign » Tradeshow Booth » In-store Events » Sell Sheets » Package Design » Copywriting » Coupons » Weekly Email Blast » Paid Search Advertising » Illustration

TASTY BITE ethnic food, consumer packaged goods Tasty Bite is the leading Indian food brand in the U.S., selling all-natural, ready-to-eat entrees, pilafs and sauces. silver was hired to help Tasty Bite revitalize their brand and increase sales. Initial work focused on packaging, print advertising, road show events and branded sales support materials.

Results were seen quickly—significant gains in shelf presence along with substantial sales increases in stores nationwide. The success of the brand has also lead to a new major account with a national warehouse store and the launch of the Simmer Sauce product line.

print ad campaign


packaging

packaging

tradeshow booth

e-marketing


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RESURGEX

DELIVERABLES » Naming » Brand Identity » Package Design » Print Ad Campaign » Tradeshow Booth » Product Display » Sell Sheets » Copywriting » Coupons » Product Line Extensions

dietary supplement, consumer packaged goods silver helped Millennium Biotechnologies launch Resurgex and turn it into one of the top nutritional supplements in the healthcare market today. Along the way, we provided a host of marketing and creative services designed to develop the brand and position

it both to healthcare practitioners and consumers. We are now helping them bring a new ready-to-drink formula to market, as well as supporting the multi-million dollar launch of a new sports nutrition beverage.

print ad campaign


brand identity

product display

packaging

brochure


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YOHAY BAKING CO. DELIVERABLES » Brand Identity » Package Design » Print Ad Campaign » Tradeshow Booth » Sell Sheets » Brochures » Copywriting » Coupons » Product Line Extensions

specialty food, consumer packaged goods Yohay Baking Co. came to us several years ago to help update their brand. The new owners were prepared to breathe new life into the product line and expand distribution into gourmet food and specialty shops. silver created a completely new look for the brand, launching a line of gift boxes with print, online and trade materials. Our integrated

marketing approach proved to be a winning formula as Yohay’s products began popping up in department stores, gourmet shops and chains like Home Goods nationwide. More recently silver developed packaging for four new cookie lines to meet the unique demands of Yohay’s key upscale retailers.

print ad campaign


packaging

brochure

web design

tradeshow booth


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DELIVERABLES » Logo Refinement » Print Ad Campaign » Tradeshow Booth » In-store Events » Sell Sheets » Package Design » Copywriting » Coupons » Brochure » Direct Mail » Online Banners » Website Design/Programming

ADORA CALCIUM CHOCOLATES dietary supplement, consumer packaged goods Adora Calcium Chocolates needed to freshen up their brand and develop a more comprehensive marketing program. We helped to create an online marketing campaign designed to generate brand awareness and increase their customer base through a free trial program. The national campaign had three offers—free samples, free shipping and a chance to win a trip to

the Canyon Ranch Spa. silver aided in the selection of media, developed the banners/ emails and maximized response rates by adjusting the program according to campaign results. The program was a success, resulting in a 20% increase in website visitation, as well as thousands of contest entries and free samples shipped across the country. print ad campaign


display design

banner ads

brochure

email


surgex sports supplement

aunt gussie’s gluten free

sollee’s cookies

amino vital sports supplement

afrikya spices by chef Marcus Samuelsson


Call today to start building your brand. 203.855.7705 silvercreativegroup.com

advertising brand development competitive analysis concept development copywriting exhibits in-store displays logos and identity market research

marketing plans naming online marketing packaging positioning portfolio analysis search engine optimization program evaluation web programming

This piece is printed on Mohawk Options, 100% recycled post consumer paper and manufactured entirely with Green-e certified wind-generated electricity.


silver creative group