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FY11 COMPETE READINESS TRAINING Project Proposal: Innovation, Training, Readiness, Communications February, 2010

Presented By :

Scott McKeever Sr. Marketing Manager IW Office Compete Team


SIMPLIFY “We need to simplify our messaging and content” Anthony

VOICE

FILTER

“We need to listen to what the field needs … and empower them” -Raul & Shelly

“We need an easier way to ramp up on our key messages and value props” -Mohsen

20 hours of content uploaded to YouTube per minute

QUOTES “We need to let customers sell our products for us” -Stijn

VIDEO “We need to communicate via Video – most downloaded IW content on Arsenal” -Ray

MEMORABLE “We need to stand out from the flood of information” -Scott


Online magazine format provides… 1. 2. 3. 4. 5.

We can have clear objectives of what we want to land in the field.

Linear Journey, Beginning Middle and End Familiar browsing experience People learn from dynamic content Engaging, non-intrusive, enjoyable Sociable

What is the latest compete courses

Specific to our readiness challenges 1. 2. 3. 4. 5.

Minimize the “Noise” Role and region specific Promote field wins, best practices Continual re-enforcement of top tools Detailed consumption stats & metrics

Business alignment 1. 2. 3. 4.

Operations Communications Readiness Promotion Unite compete and solution selling


Simple

Interactive

Simple Layouts

Fun


Highlight case studies from around the world and interview account managers key to the victory

p20

p8


NEW CIE Experience Available March 1st

Oracle Compete

New Win Mobile

Compete Handbooks

New Compete Portal

Highlight case studies from around the world and interview account managers key to the victory


Microsoft Wins Around the World Case studies and how account teams win

Highlight case studies from around the world and interview account managers key to the victory


IW Compete with Chris Cap

Compete Forum

Chris Cap – sit down conversation…


Account Manager

Specialist

Technical

Role Specific Material

Real life obstacles the field is encountering‌role specific issues


BG Lead / CM

Product Marketing Manager

CMSG/CSI

News, Sales Tools, Updates specific to the Marketing Role. Scorecard Data


SMS&P

Education

Highlight case studies from around the world and interview account managers key to the victory

Involve the corp compete community to get involved and unite our work


Highlight case studies from around the world and interview account managers key to the victory

Promote the Team!


What’s Going On

APAC

Involve the CSI, CMSG and SMSGR leads to own their own regional updates.

Canada CEE France Germany Greater China India Japan LATAM

MEA UK Western Europe

• • • •

Regional sales tools Training Events Strategy Updates Get to know your local compete leads


• Compete Readiness Questions • Keep a running tally and hand out awards at the end to the top • Keep a running total of the top scorers


Back Page

RSS feeds Distribution lists Blogs


BMO

FIELD

PMG

SMSGR


Additional creative ideas

1.

Customize by role or segment

2.

Build editor community to own sections

3.

Sell Ad Space to other groups (treat like a real mag!)

4.

Videos, videos, videos formal is not necessary

5.

Expand beyond Compete (eg. Office Labs section, Directions articles)

6.

Many more possibilities!!!



Compete Readiness