Solid Email Marketing Advice That Is Proven! If you own an internet business, there's often curiosity on how to raise profits and increase your customer base. If this is a question you're already asking yourself, email marketing is perfect for you! Keep reading for valuable advice on how to put this to work for you. Only send your emails to clients and people that you know. If you mail unknown recipients, your email may be perceived as spam. They'll consider your email spam, defeating your marketing strategy. This can lead them to just toss your email, which just wasted your time. Proofread your emails before you send them out. Be certain that your newsletters and emails contain no errors. Before you ever hit "send," test your email layout to ensure your satisfaction with the way it looks. In addition, if links are included in your email, ensure that they work properly by testing them. Make your emails rich in content and place helpful information in them as opposed to just placing sales information. Make sure that your subscribers receive special articles that are only available via email. In addition, include an exclusive offer for your products. Send out greetings on holidays, not just when you want sales from them! One marketing email per week should be sufficient to maintain communication with your customers. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. If you are sending too many emails, people will get annoyed and block these messages or unsubscribe from your list. Make subscribing to your mailing list a two-step process. This helps to ensure that the customer is legitimately interested in receiving your emails. It also helps to keep your business emails from being viewed as spam. It is very smart to include an opt-in button for people to sign up with you. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list. To get what feels like a personal touch, occasionally try and mix up what your format is. For example, use plain text if you usually use HTML and vice versa. When done judiciously, it can make your customers feel a personal connection to you and your products. A lot of your customers will be opening your emails on their smartphones or mobile devices. These types of devices don't have as much resolution as computer monitors; therefore, you won't have as much space that you can work with. Learn the constraints associated with small displays, and see to it that your emails can be read on phone-sized screens. Use active and passive forms of feedback to improve your email-based campaigns. Active
feedback can be gained by asking your readers for suggestions. Passive feedback may not even be noticed by the reader. Passive feedback involves the use of various tools that show you which links are being clicked on most often, and which pages are getting the most response from your site visitors. The tried and true techniques of email marketing clearly still have legs. By taking these ideas to heart and staying current on news methods of email marketing, you can make sure that such campaigns produce solid results well into the future.
Published on May 6, 2013