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Wa y f i n d i n g / B y J e f f W o o t e n / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

On-Time Signage Arriving at a complete sign package for an airport.

all Photos: sign effectz, inc.

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ix million passengers made their way through General Mitchell International Airport (GMIA) in Milwaukee, Wisconsin last year. That’s a lot of people (both visitors and locals) trying to successfully navigate through the complex to find their destination. And then you have to consider that many of these visitors who are departing inbound flights are also using the airport’s layout and presentation to generate their first impressions of the city. So when GMIA officials wanted to upgrade their airport to a cleaner, more efficient facility, they also knew it was an opportune time to implement a brand new wayfinding sign package (featuring the “latest technologies and effective designs”) throughout it. Over the past year-and-a-half, Sign Effectz, Inc., a full-service, custom sign manufacturer also based in Milwaukee, has built and delivered a diverse sign package for the GMIA, as well as provided installation guidance (after winning an open bidding process). The shop manufactured five different types of non-lit interior ADA signage, four types of interior illuminated signs, and five types of exterior illuminated signage. They also installed six different regulatory signs (stop, pe-

signshop.com

destrian crossing, speed limit, etc.) supplied by safety signage solutions provider TAPCO (www.tapconet.com). Sign Effectz, Inc., had prior working relationships with one of the project’s construction companies, CD Smith Construction of Fond du Lac, Wisconsin, who invited them to bid on the project. The sign company also worked with JCP Construction of Milwaukee on this project. October 2015 // Sign Builder Illustrated

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Profile for Sign Builder Illustrated

Sign Builder Illustrated October 2015  

This issue contains stories on vinyl decals, channel letters, routes, service equipment, EMCs, wayfinding, a steel sculpture, and a special...

Sign Builder Illustrated October 2015  

This issue contains stories on vinyl decals, channel letters, routes, service equipment, EMCs, wayfinding, a steel sculpture, and a special...

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