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The Print

Race Installing banners overnight for a historic racing event.

T

all photos: gci digital imaging.

he first-ever indoor Dirt Midget and Outlaw Kart Races, the Bad Boy Indy Invitation, was held on December 12 inside Bankers Life Fieldhouse. The event proved not only historic for the city of Indianapolis, Indiana, but for one sign shop, it provided the perfect opportunity to rev up its reputation in the area. This company dared to combine grand format and small format to not only brand this motorsports event but also themselves. GCI Digital Imaging, a wholesaler to the sign industry located in Cincinnati, Ohio, was asked to produce and install large-sized banners to be used throughout the facility for this event featuring some of the most elite Outlaw Kart racers in the country. The company produced a total of twenty banners up to 20-by-120 feet in size. Using solvent inks, GCI printed the imagery via HP grand format presses onto nine-ounce mesh vinyl. (Note: Their printers are capable of seamlessly producing

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banners up to 16 feet wide and 150 feet long.) Bankers Life Fieldhouse is also home to the NBA’s Indiana Pacers, so GCI had to wait until a game between the Pacers and the Miami Heat was over (and the arena cleared) the previous night before they could begin installing the banners for the Bad Boy Indy Invitational that was slated to begin at five o’clock the following afternoon. (Note: They also had to work around overnight crews putting together a dirt-oval track race using 50 loads of premium dirt and 800 feet of steel barrier and fencing.) The banners were installed in the main arena of the Bankers Life Fieldhouse arena. The banners, in a way, not only branded the event but also served as a kind of shield from the dirt that inevitably flies around during a race. “We used zip-ties and bungee cords to secure each banner in place around the parameter of the arena,” says TJ Bedacht, president of GCI. GCI finds that the most difficult

February 2016 // Sign Builder Illustrated

47

Sign Builder Illustrated February 2016  

This issue features stories on installation, on-premise sign regulations, HDU signs, dimensional signs, laser engraving, CNC routers, magnet...

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