During the redesign, Stutzman organized his lobby showroom presentation to be more inviting for his customers. The Stutzmans knew they didn’t have the resources to take Al’s Sign Service to the next level, so six years ago, they made the decision to convert the business into FASTSIGNS® Erie (www.fastsigns. com/514). Stutzman already had experience building illuminated sign cabinets and installing channel letters, but as part of the FASTSIGNS family, Stutzman and his team are able to work on a wide variety
of projects (such as vinyl wraps and wallcoverings). Today Stutzman’s store has expanded to nine employees and boasts a professional-looking Web site.
The Conversion Decision Since Al’s Sign Service had been a respected name in the community that had been in business in the same downtown area for over seventy-two years, Stutzman
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was concerned with how his loyal customers were going to react to this professional decision. “But we tripled our business the first year after converting,” he says. After signing the agreement with FASTSIGNS® International, Inc., it took about four months to make the change-over. One thing Stutzman had to undertake during this timeframe was the required décor specs for his store—the front counters, carpeting,
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Sign Builder Illustrated // February 2013
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