JUMBO Technology at 25: Bridging legacy and innovation in Asia’s digital iGaming evolution
Matthew Busuttil sits down with Jerry Hu and Jim Li Regional Business Development Managers at JUMBO Technology, to explore the company’s 25-year legacy in land-based gaming and its bold new chapter in Asia’s iGaming frontier.
As JUMBO Technology celebrates its 25th anniversary in 2025, the company finds itself at a pivotal juncture, one that sees a seasoned land-based gaming powerhouse confidently entering the iGaming sector with renewed ambition, regional focus, and a vision shaped by decades of industry experience. Speaking to SiGMA, Regional Business Development Managers Jerry Hu and Jim Li offered insight into JUMBO’s digital transformation strategy, its evolving value proposition for operators, and its long-term commitment to shaping the future of entertainment across Asia.
\Marking 25 years of JUMBO
For JUMBO, the 25-year milestone is not simply a retrospective celebration but a forward-looking declaration of intent. “It’s a launchpad for the future,” say Hu and Li. The company has built its reputation on reliability, player-centric design, and hardware innovation in the land-based space. Now, that same DNA is fuelling its move into online entertainment. Internally, this milestone underscores the importance of reinvention, with teams focused on developing more integrated and engaging solutions across channels. Externally, the transition signals JUMBO’s readiness to meet digital demands head-on, taking decades of operational excellence and applying it to the fast-paced world of iGaming.
\Strategic entry into iGaming: why now?
Timing has been critical to JUMBO’s digital debut. With the Philippine government opening its doors to legal online platforms, the company identified a compelling inflexion point. “We’ve had a strong presence in the Philippines for over a decade,” they explain. “The regulatory shift presented a natural opportunity for us to capitalise on our local knowledge and extend our offering digitally.”
Importantly, this transition has not been rushed. Leveraging 25 years of operational insight, JUMBO undertook comprehensive market analysis and invested heavily in platform integrity to ensure regulatory alignment and sustainable scalability from day one.
\Five-year vision: localised, compliant, player-first
JUMBO’s online strategy is underpinned by three core pillars: localisation, compliance, and user satisfaction. “Our vision is to
become a driving force in the Philippine online entertainment sector,” the team affirms. The five-year roadmap includes sustained investment in content tailored to regional preferences, regulatory agility, and a focus on seamless user journeys across devices and channels.
While growth is a priority, leadership, not just scale, is the endgame. JUMBO’s approach is rooted in sustainable operations, ethical conduct, and delivering a user experience that retains the essence of its land-based origins while embracing the convenience of digital.
\Bridging physical and digital play
A standout element of JUMBO’s strategy lies in its omnichannel approach. “With over 25 years in land-based gaming, we understand what players enjoy,” Hu and Li note. This insight is now being repurposed into a connected gaming ecosystem, where the same games can be enjoyed both on the casino floor and online.
This strategic alignment ensures consistency in gameplay, branding, and user expectations, helping JUMBO maintain loyalty across platforms while attracting digital-first demographics. The emphasis is not merely on porting games to mobile screens, but on creating a fluid entertainment experience that respects and enhances player habits.
\The Philippines as the launchpad
While JUMBO’s ambitions extend across Asia, the immediate spotlight remains on the Philippines. Years of groundwork have informed a deep understanding of player preferences, cultural nuances, and regulatory constraints. This regional insight informs everything from game design and promotional campaigns to user interface considerations.
“Our approach is to tailor every aspect of our online proposition to resonate with local audiences,” the company notes. This includes developing content that reflects regional storytelling, festivals, and gaming behaviours, ensuring JUMBO remains contextually relevant and commercially competitive.
\Hardware heritage meets digital agility
JUMBO’s hardware and systems legacy give it a distinct edge in the digital sphere. It's proven jackpot system, widely trusted in land-based operations, has now been adapted for online use, retaining the same levels of reliability, transparency, and user engagement.
The company offers cross-platform features such as shared jackpots and unified player tracking by integrating these backend capabilities with digital frontends. This not only enhances continuity but reinforces the trust that players and operators have placed in JUMBO for decades.
\Partner-first philosophy: collaboration as a differentiator In a crowded iGaming landscape, JUMBO’s approach to partnerships is a defining strength. “We prioritise codevelopment and shared growth,” the team explains. Rather than offering one-size-fits-all solutions, the company works
closely with operators to create tailored platforms that reflect business-specific goals and market realities.
This consultative model, backed by long-standing industry insight, positions JUMBO as more than a supplier; it is a strategic partner offering scalable, adaptive solutions aligned with each client’s trajectory.
\JUMBO’s strategic positioning
JUMBO sees the Asian market continuing its upward trend, driven by increased mobile penetration, evolving consumer behaviours, and regulatory developments. The company is committed to maintaining its leading position in the Philippines while exploring high-growth opportunities in neighbouring markets.
“JUMBO aims to be a key contributor to the evolution of digital entertainment in Asia,” Hu and Li conclude. With a blend of heritage, innovation, and regional acuity, the company is uniquely positioned to define the next chapter of gaming in the region, both online and off.
户满意度。“我们的愿景是成为菲律宾线上娱乐平台的核心推 动力，”团队表示。五年计划包括持续投资于符合区域偏好的内 容、具备监管灵活性的运营机制，以及在不同设备和渠道间实 现无缝用户体验。
虽然增长是重点，但JUMBO追求的并非只是规模，而是行业领 导地位。其战略根植于可持续运营、道德规范，以及在保留实体 基因的同时拥抱数字便利的用户体验。
打通实体与数字的游戏体验
JUMBO战略中的一大亮点是其全渠道方法。“在实体博彩领 域拥有超过25年经验，我们了解玩家喜欢什么，”Jerry Hu 和 Jim Li 表示。这一洞察如今被转化为一个互联的游戏生态系 统——玩家既可以在赌场现场，也可以在线上体验相同的游戏。
这一策略确保了游戏玩法、品牌形象与用户期待的一致性，帮 助JUMBO在不同平台上保持用户忠诚度，同时吸引数字原生 人群。重点不仅是将游戏移植到手机屏幕，而是打造一种流畅 的娱乐体验，尊重并增强玩家习惯。
菲律宾是启动平台
虽然JUMBO的宏图覆盖整个亚洲，但其首要聚焦仍在菲律宾。
Matthew Busuttil 采访了 JUMBO Technology 的区域业务发
展经理 Jerry Hu 和 Jim Li，探讨这家企业在实体博彩领域25 年的传承，以及其在亚洲iGaming新前沿的大胆启程。
2025年，JUMBO Technology迎来成立25周年。带着重新燃起 的雄心、区域聚焦，以及由数十年行业经验塑造的愿景，公司正 处于一个关键的转折点——这家经验丰富的实体博彩强者，正 自信地进军iGaming领域。Jerry Hu 和 Jim Li 在接受 SiGMA 采访时，分享了JUMBO的数字化转型战略、对运营商日益演变 的价值主张，以及致力于塑造亚洲娱乐未来的长期承诺。
JUMBO的25年历程
对于JUMBO而言，25周年不仅仅是对过去的庆祝，更是面向 未来的宣言。“这是迈向未来的跳板，”Jerry Hu 和 Jim Li 表 示。公司在实体领域凭借可靠性、以玩家为中心的设计以及硬 件创新赢得了声誉。如今，这一基因正推动其进军线上娱乐领 域。对内，这一里程碑强调了重塑的重要性，团队专注于开发更 具整合性和吸引力的多渠道解决方案；对外，则显示出JUMBO 已准备好迎接数字挑战，将数十年的运营优势应用于快节奏的 iGaming世界。
战略性进入iGaming：为何是现在？ JUMBO此次数字化转型的时机至关重要。随着菲律宾政府对 合法线上平台开放，JUMBO捕捉到一个极具吸引力的拐点。“
我们在菲律宾已深耕十余年，”他们解释道，“监管环境的转变 为我们提供了一个自然的契机，能利用本地知识将业务拓展至 数字层面。”
重要的是，这一转型并非仓促而为。凭借25年的运营经验，JUMBO进行了全面的市场分析，并在平台稳定性方面投入大 量资源，确保从第一天起便实现合规性和可持续的可扩展性。
五年愿景：本地化、合规、以玩家为本 JUMBO的线上战略基于三大核心支柱：本地化、合规性以及用
多年来的基础建设带来了对玩家偏好、文化差异和监管环境的 深刻理解。这一区域洞察贯穿于游戏设计、营销活动到用户界 面等方方面面。
“我们的做法是让线上产品的每一个细节都能与当地用户产 生共鸣，”公司表示。这包括开发反映本地故事、节日和游戏行 为的内容，确保JUMBO始终保持文化相关性与商业竞争力。 硬件传承与数字敏捷性的融合
JUMBO在硬件和系统方面的传统为其在数字领域赋予了独特 优势。其成熟的大奖系统在实体运营中广受信赖，如今已被改 造用于线上，并保持了同样的可靠性、透明度和用户参与度。 公司通过将后端功能与数字前端整合，提供跨平台特性，如共 享大奖和统一的玩家追踪系统。这不仅增强了用户体验的连贯 性，也进一步巩固了玩家与运营商对JUMBO长久以来的信任。
以合作为本的伙伴策略
在竞争激烈的iGaming市场，JUMBO的合作策略成为一大优 势。“我们优先考虑共同开发与共享成长，”团队解释道。与其提 供通用型解决方案，公司更倾向于与运营商密切合作，共同打 造符合其商业目标与市场实际的平台。
这种咨询式模式结合深厚的行业经验，使JUMBO不仅仅是一 个供应商，更是一个战略合作伙伴，提供可扩展、可适应的解决 方案，以契合客户的发展路径。
JUMBO的战略定位
JUMBO认为，亚洲市场将继续保持增长趋势，这一趋势受到移 动设备普及、消费者行为演变和监管发展的共同驱动。公司致 力于在巩固其在菲律宾领先地位的同时，积极探索周边市场的 高增长机会。
“JUMBO旨在成为推动亚洲数字娱乐演进的关键力量，”Jerry Hu 和 Jim Li 总结道。凭借传统、创新与区域敏锐性的结合， 公司已准备好定义该地区游戏行业的下一个篇章，无论在线上 还是线下。