Volume 2013, Issue 1
The Chamber Vista A monthly publication of the Sierra Vista Area Chamber
Get Ahead in 2013—Energize, Capitalize, Explore Volume 2013, Issue #1
An Update from Executive Director Amanda Baillie
Aegis Wins Award
Annual Membership Meeting
Business of the Year
The Chamber Calendar
December in Pictures
Your Perfect Marketing Strategy
Board of Directors / Chamber Staff
“We Mean Business”
Following the success of the Home & Business Expo in September, and after a number of requests to hold a second similar event in the Spring, the Chamber is expanding its annual Health Fair. The Health, Wealth & Lifestyle Fair will showcase a wide variety of businesses that can help with wellbeing, personal finances and enjoying the attractions and benefits of living in Southern Arizona. This event will focus on energizing your business and your customers, on helping clients capitalize their assets and exploring all there is to offer in Cochise County. The one-day Fair will take place at The Mall at Sierra Vista, a high traffic location which proved a big hit at the Expo. And the good news is that this event will be low cost to Chamber members—just $125 for an 8’x5’ booth. Once again, the Fair will be open to nonChamber members at a higher rate. With nearly 50 vendors participating last year, we expect that number to increase with the expansion of this event, and
booths will be sold on a first come, first served basis. With the Sierra Vista Herald again acting as a major sponsor, all vendors will receive free recognition through extensive advertising in the lead up to Saturday, March 2—so the sooner you sign up, the more publicity your business will receive. Additionally, the Chamber is offering event sponsor opportunities from as little as $250. This is a fantastic chance to attach your business to a high profile community event and receive ongoing marketing via the media, the Chamber’s website (more than 5,000 page views monthly), Vista newsletter, weekly email blast, and more. The Health, Wealth & Lifestyle Fair takes place on March 2 from 10 a.m. to 4 p.m. Booth space ranges from 8’x5’ to a limited number of 10’x10’ spaces. Chamber members will be given priority if there is a waiting list for booths. Sign up online at sierravistachamber.org For further details on vendor space and sponsorship, call us at 458-6940.
Thank you to these sponsors who have signed up so far...
The Chamber Vista
Chamber Update by Executive Director Amanda Baillie
“With more people learning to live on a tighter budget, local tourism attractions, hotels and restaurants should be marketing to those in their own backyard.”
Wow, where did 2012 go? It has been an incredibly busy 12 months here at the Chamber and we can’t wait to tell you all about it at the Annual Membership Meeting on January 24. You should have received your invites in the mail, so please let us know if you will be attending and register online today, or call us. Please note—this event now starts at noon. We have already hit the ground running this year with our plans for the 2013 Health Fair. As you will have read on the front page, we are excited to be expanding this event to a Health, Wealth & Lifestyle Fair. We received such positive feedback from our Home &
Business Expo, following its move to the Mall at Sierra Vista, we wanted to offer more businesses another chance to market their wares. So many of our vendors reported doing good business, with genuine leads, at the Expo, and we hope this will be repeated at our March 2 event. Health is a subject that affects each and every one of us, no matter the state of the economy, and if you are a part of this industry then you should be considering reaching out to the public via this show. Personal finances are always a concern—more so during a down economy—and there are many out there looking for help in this area. Get ahead of the competition and advertise your financially related business to hundreds
of potential new clients. With more people learning to live on a tighter budget, local tourism attractions, hotels and restaurants should be marketing to those in their own backyard. Staycations are more common these days and Cochise County has much to interest local ‘tourists’. Don’t miss this chance to tell them what you have to offer. We know the majority of our vendors like the fact that our trade shows are just one day, and the Health, Wealth and Lifestyle Fair will be no exception. And the low cost to Chamber members—from just $125— means an investment of less than $21 for every hour the fair will run, if you buy an 8’x5’ booth. We hope you will consider being a part of this high profile event.
Aegis named to "Best and Brightest Companies to Work For in the US" tional customer experience for our internal as well as external customers,” said Sandip Sen, Global CEO of Aegis, which has a location in Sierra Vista. Said Jennifer Kluge, NABR president, Aegis, a leading outsourcing services “Our list of nationally recognized provider and part of the global Essar companies has grown significantly Group, was named one of the Best this year. This exceptional growth is a and Brightest Companies to Work testament to how important this desFor™ in the US by the National Asso- ignation is for companies that want ciation for Business Resources. The to have the best and brightest emprogram is awarded annually to the ployees working for them. We are companies with the highest quality proud to recognize and honor these HR initiatives. winning companies.” “Our rank among the best and bright- The 2012 winning companies were est companies to work for is a testi- assessed by an independent remony of our drive to provide excepsearch firm which reviewed a num-
ber of key measures relative to other nationally recognized winners. They include compensation, benefits and employee solutions; employee enrichment, engagement and retention; employee education and development; recruitment, selection and orientation; employee achievement and recognition; communication and shared vision; diversity and inclusion; work-life balance; community initiatives; and strategic company performance. The companies that have been recognized nationally as a Best and Brightest Company to Work For™ were featured in the December online edition of Corp magazine.
Volume 2013, Issue 1
Same day, new time for Annual Membership Meeting Due to a conflict with the Relinquishment of Command ceremony for Major General Greg Potter, the Chamber’s Annual Membership Meeting will now start at noon on Thursday, January 24. We will aim to finish no later than 1:15 p.m. The Annual Membership Meeting will take a look back at 2012 and how the Chamber has been working on behalf of its members and business community. It will also include a look at upcoming events and programs.
With an average attendance of 180 people, this event also offers a great Thank you to our sponsors: networking opportunity among Sierra Vista’s top business leaders. The meeting will be held on Thursday, January 24, from 12 p.m. until 1:15 p.m. at the Windemere Hotel & Conference Center. The cost is $25 per person, which includes a hot buffet lunch and a copy of the Annual Report. To register and pay, visit sierravistachamber.org or call 458-6940. The Chamber will NOT be accepting payment at the door.
Businesses of the Year—Nominations being sought Nominations are now being sought for the Chamber’s Business of the Year Awards. The awards are open to Chamber members in good standing only and nominations will be accepted in three ways – the nominating committee’s recommendations, nominations from the membership and nominations from the general public. The nominating committee will be include three Chamber Ambassadors, a board member and Executive Direc-
tor Amanda Baillie. None of the businesses represented by nominating committee members are eligible to enter. All nominees who wish to compete for the awards must complete a nomination form. Awards will be given to the Small, Large and Home Based Businesses of the Year and the goal is to have three finalists in each category. Each of the finalists will have their businesses featured in the Sierra
MAC Luncheon—February 6th
Vista Herald and on the Chamber website, and will also receive recognition via the Vista newsletter, Facebook and the weekly email blast. The winners will be announced at the Chamber’s Annual Installation and Awards Dinner on Thursday, April 25, at the Thunder Mountain Activity Center. Nomination forms are available at www.sierravistachamber.org or at the Chamber at 21 E. Wilcox Dr.
Maximize Your Chamber Benefits
January 25, 2013 11:30 am to 12:30
February 6, 2013 • 11:30 a.m. Thunder Mountain Activity Center • Ft. Huachuca MG Potter, Commanding General US Army Intelligence Center of Excellence, Fort Huachuca presents SFC Levi Klingonsmith, Senior Leaders Course (SLC), NCO Academy, a Certificate of Special Congressional Recognition after winning the Instructor of the Quarter (4th QTR FY 2012), during the Military Affairs Committee monthly luncheon held at the Thunder Mountain Activity Center, Fort Huachuca AZ, December 5, 2012.
Lunch: $15 RSVP before February 4th by calling the Chamber at (520) 458-6940 Come and network with business, military and city leaders!
COX Resource Room, Chamber Office Chamber 101 is a comprehensive membership orientation. In a Chamber 101 session you will learn how to maximize the benefits of your Chamber investment. The meeting is open to new and existing members alike.
Lunch is provided. RSVP before January 23rd to John Hargraves, Membership Director Email: email@example.com
The ChamberNewsletter Vista Title
January 2013 Sun
15 Jan. - Ambassadors Committee Meeting, 7:30 a.m. @ Chamber office
16 Jan. - Leadership Committee Meeting
21 Jan. - Ribbon Cutting at Bonanza Cleaners, Noon
Schedule of Events
24 Jan. - Chamber Annual Membership Meeting at Noon, Windemere Hotel 25 Jan. - Chamber 101, 11:30 a.m. at the Chamber office. SAVE THE DATE:
Health, Wealth & Lifestyle Fair
23 Jan. - Military Affairs Committee Meeting, 8 a.m. at the Chamber office
Advertise to 600+ local businesses for about 20 cents each!
2 Mar.- Health, Wealth & Lifestyle Fair, The Mall at Sierra Vista Don’t miss a networking or promotional opportunity for your business.
Business at Twilight by
Reach over 600 businesses in Sierra Vista and surrounding communities Take advantage of this member-only benefit! We insert and mail for you! Super low advertising rates! Members pay only $99. Executive Club Members pay just $49.
Sponsorship opportunities open to Chamber members. Limited booth space available on a first come, first served basis
March 2nd, 2013 10 a.m.—4 p.m. The Mall at Sierra Vista Call the Chamber at 458-6940
SPECIFICATIONS: Inserts must be on 8.5x11, flat, non-glossy, standard weight (20lb.– black & white, 24/28lb.— color) paper. February NEWSLETTER DEADLINE: Wednesday, January 30, 2013 NOTE: Insert space is limited and is provided on a first come, first serve basis. For information, call the Chamber at 458-6940 or email: firstname.lastname@example.org
COCHISE ONCOLOGY at 5151 E Highway 90 Sierra Vista, AZ Tuesday, February 12th, 5:00 pm These monthly mixers are a great way to learn more about the Chamber, other local businesses and to promote your own! Don't forget your business cards and bring another business owner with you! No RSVP required.
Volume 2013, Issue 1
Events at A Glance
Top four pictures: Sierra Suites hosted the December Business at Twilight, catered by The Landmark CafĂŠ. The Christmas Around The World theme proved to be very popular, with an estimated 100 people attending. Bottom pictures: Members of the Leadership Sierra Vista program heard from Home Based Business of the Year CerendipiTees, and then toured the Sierra Vista Herald, as part of Economic Development Day.
For upcoming events please visit us at www.sierravistachamber.org/events
The Chamber Vista
13 Questions That Will Lead You To Your Perfect Marketing Strategy By Elynn Fish
A marketing strategy is how you plan to use the resources available to you to build an ongoing case that your business, products and services are the obvious choice for a narrowly defined ideal customer.
How will your market become aware of your business? How will your market come to trust that you have the answers?
If you accept this expanded view of marketing strategy then I would suggest you answer the following questions in an attempt to measure where your strategy stands today and where it could go if your understood and integrated it fully as your business model. What about this job, work, or organization are you passionate about? How does this business serve a higher purpose for you and your customers? What value do you really bring that benefits your market in ways that your competitors wouldn’t dream of proposing?
What are the revenue sources that you can tap to grow this business?
What’s the dominant personality trait that you need your customers to associate with your business? What does an ideal client look like? What is the simple 10-word core message that explains and excites?
Can you describe the perfect customer experience throughout your organization? What resource gaps and constraints do you need to overcome to achieve your strategy? What partnerships do you need to create in order to achieve your strategy? What would the result of using this strategy model to run your business look like?
Military Affairs Committee offers opportunity to promote to Fort Huachuca The Chamber’s Military Affairs Committee (MAC) is offering members the opportunity to not only promote their businesses to the military community, but to say thank you to those who help protect our freedom. On February 22, Fort Huachuca will stage its Annual Awards Banquet and local companies are being asked to help fund some of the awards, as well as offer gifts to the worthy winners. The honorees will each receive a sculptured American eagle and your business name could be on one of them as a sponsor for just $100,
which includes the cost of purchasing and engraving each award. MAC is also seeking help with gifts, such as cards or merchandise, for the award winners, who will include Civilian of the Year, Sailor of the Year, Reserve Recruiter of the Year, Active Duty Recruiter of the Year, Marine of the Year, Instructor of the Year, NCO of the Year and Soldier of the Year. Sponsors will receive recognition at this prestigious event. The schedule has also been completed for the regular monthly MAC luncheons, held the first Wednesday of the month at the Thunder Mountain Activity Center on post. There will be eight luncheons during 2013, beginning February 6 at 11:30 a.m. Further opportunities exist for Chamber members to promote their businesses at each of these events by donating gifts of each event’s award
dinners, as well as buying them lunch. During the luncheon honorees receive their gifts from community businesses, which can include gift certificates, gas cards, plaques and assorted small items to be placed in a bag. There are up to four award winners at each luncheon and businesses can donate gifts monthly, or contribute for the entire year. Sponsoring award winners’ lunches costs $150 for the calendar year and must be paid in whole. Both gift and lunch sponsors will receive recognition in the monthly program. The luncheons are regularly attended by senior Fort Huachuca, City of Sierra Vista and business leaders. For more information, call Margaret Dillard at the Chamber at 458-6940.
Volume 2013, Issue 1
A Special Welcome to Our New Members! Jersey Girl Sunless Tanning Scentsy Wickless Candles The Project DJ Courage Inspired The Mahoney Group Security 1 Lending Mighty Organized Life Bare Aesthetics
(520) 220-9401 (520) 508-7971 (520) 678-8248 (520) 471-0445 (520) 784-6672 (520) 458-2800 (520) 335-6977 (520) 803-7640
Golden Rule Jewelry, Antiques and More Bisbee Royale McCraren Compliance Ardent Communications The Morris Team, ERA Four Feathers Realty
Party Cents, LLC Quality Dental Care Cave Creek Ranch
(520) 249-1277 (520) 432-6750 (520-398-4697 (520) 234-4782 (520) 456-4740 (520) 335-6270 (520) 226-0232 (520) 558-2334
Thank You to These Members for Renewing Their Commitment to The Business Community: ABRIO Family Services Aegis Communications Group An Elegant Touch Angelika's German Imports Arizona Ambulance Transport Bedrock Concrete, Inc. Bradley Properties Bread Basket Budget Blinds of Sierra Vista Cafe Margarita Cashway Mini Warehouses Cave Creek Ranch Cenpatico Behavioral Health of Arizona Century Link Communications Clear Channel Outdoor Cochise Cowboy Poetry and Music Gathering Columbian Association aka Knights of Columbus
Daystar Payroll, LLC Dental Village Elegant Weddings by Elaine Embry-Riddle Aeronautical University Galeria de Coronado Signature Rental Homes IHOP Independence Advertising & Public Relations, Inc. Jones-Wilson Insurance & Investments, Inc. Nature Conservancy's Ramsey Canyon Preserve New Frontier Animal Medical Center Petit's Auto Care PuroClean Water, Mold, Fire & Trauma Spec Raytheon Company - Fort Huachuca Field Office RE/MAX HomeStores
RSC Equipment Rental SEACRS Shell Super Stop Sierra Vista Self-Storage & Carwash Sierra Vista United Methodist Church Southeast Arizona Association of Realtors, Inc. Sparks Furniture Spur Western Wear SSVEC/TransWorld Network, Corp. Sterling Pointe Apartments The University of Arizona South Tierra Antigua Realty True Power Effect United Way of Cochise County Valley Imaging Solutions Walgreens Wells Fargo Home Mortgage, Inc.
Executive Club Members American Systems Arizona Water Company BrightStar CACI, Inc. Campstone Transfer, Inc. Castle & Cooke Arizona, Inc. Castle & Cooke Mortgage, LLC CerendipiTees CGI Cherry Creek Radio City of Sierra Vista Coca-Cola Refreshments USA, Inc. Cox Data Systems & Technology, Inc. Dental Village Fairfield Inn & Suites by Marriott Farmers Insurance-Ginny Francis General Dynamics Information Tech. Horizon Moving Systems of Sierra Vista, Inc. Huachuca Mountain Insurance Agency Landmark Cafe, The
Lawley Automotive Center Lawley's Team Ford Life Care Center Long Realty Co. Longhorn Restaurant Mall at Sierra Vista ManTech Telecommunications & Info Systems Mobile Marketing Blueprint Mr. Fix It of Sierra Vista, LLC National Bank of Arizona Navy Federal Credit Union New Frontier Animal Medical Center Northrop Grumman Corporation Patio Pools & Spas Pioneer Title Agency Pueblo del Sol Country Club Rosemont Copper Company Sentrillion Sierra Vista Ace Hardware Sierra Vista Herald & Bisbee Daily Review
Sierra Vista Regional Health Center Southeastern Arizona Contractors Assoc. Southwest Gas Corporation Southwestern Eye Center Specialists in Dermatology Stachel & Associates, P.C. Suburban Extended Stay Hotels Sulphur Springs Valley Electric Coop. Sun Canyon Inn Systems Integration TDY Housing, LLC The Boeing Company TMS - Ty Media Services TownePlace Suites by Marriott University of Phoenix-Sierra Vista Campus Wal-Mart Stores, Inc. Wayland Baptist University Wells Fargo Home Mortgage, Inc. Windemere Hotel & Conference Center
The Chamber Vista is a publication of the Sierra Vista Area Chamber
21 E. Wilcox Drive, Sierra Vista, AZ 85635 (520) 458-6940, Fax: (520) 452-0878 www.sierravistachamber.org
The Sierra Vista Area Chamber promotes business and provides leadership for the improvement of the community.
2012-13 Board of Directors Executive Officers
Chairwoman - Dee Dee Hoeft, Wells Fargo Home Mortgage Past Chairman - Frank Gonzalez, Lawley Automotive Chair Elect - Jean Giuffrida, Long Realty Treasurer - Michael Benson, TDY Housing Secretary - Rick Shelley - Horizon Moving Systems of Sierra Vista
Executive Director Amanda Baillie, email@example.com Membership & Marketing DirectorJohn Hargraves III, firstname.lastname@example.org Communications Director Margaret Dillard, email@example.com
Elsie MacMillan - Sierra Toyota Ken Cecil - Mall at Sierra Vista Phil Vega - Sierra Vista Herald / Bisbee Daily Review Pamela Anderson - Landmark CafĂŠ Jack Blair - Sulphur Springs Valley Electric Cooperative Anita Farrow - National Bank of Arizona Nancy Nash - Stuff â€˜N Baskets Nathan Williams - Nathan Williams, Law Office
Office Manager Toni Rogers, firstname.lastname@example.org Events Coordinator Diane Erwin, email@example.com
Sierra Vista Area Chamber
21 E. Wilcox Dr. Sierra Vista, AZ. 85635
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SVAC Newsletter-February 2012