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Volume 2012, Issue 8

The Chamber Vista A monthly publication of the Sierra Vista Area Chamber

August 2012

Have you signed up for the Home & Business Expo yet? Volume 2012, Issue #8

An Update From Executive Director Amanda Baillie


Women in Business Conference


Member Spotlight on Cherry Creek Radio


Arizona Town Hall


Calendar of Events


Events at a Glance


Website Improvements Increase Member Exposure


Member Page


Board of Directors/ Chamber Staff


“We Mean Business”

More than half of the available booth spaces have already been sold for this premier event, which is ahead of our usual schedule, so we encourage our members to register as soon as possible to avoid disappointment.

In today’s tough economy, promoting your business is extremely important and choosing where to spend your precious marketing dollars can be a hard decision to make.

For less than $28 an hour (if you purchase cited to announce a new Now in its 16th year, the one 8 x 5 space), you get Expo is attracting a lot of addition to this event – a the opportunity to not only attention since we decided food and wine tasting sec- promote your products tion called Forks & Corks. and services, but talk face to move to a new location. You can read more about to face with both existing The Mall at Sierra Vista this below. and prospective clients. will be our host this year So why participate? and we believe this high This price also includes, traffic site will help boost We can’t think of a better for the first time, pipe and attendance numbers and way to reach thousands of draping which exposure for the vendors. potential customers in just See EXPO, Page 6 seven hours. The Chamber is also exForks & Corks

For the first time in its history, the Home & Business Expo will feature local food and wine tastings. Forks & Corks will be a separate event in a 3,700 sq. ft. empty store space at the Mall at Sierra Vista, running from 11 a.m. until 5 p.m.

Space is limited to just 10 food providers, who will offer the public a small taste of what can be found on their menus.

Those restaurants taking part will not only gain valuable exposure for their business, they will also earn revenue through The Chamber is inviting its ing its increasingly popular the ticket sales for this event. member restaurants to parwebsite. ticipant in this exciting new Forks & Corks and its parThere are just a handful of addition to the show, which ticipants will receive publicspaces left, so call the we anticipate will bring in ity through the Sierra Vista Chamber today at 458-6940 extra traffic to the Expo also, Herald advertising, as well to find out how your and will feature wines sup- as other marketing tools utilized by the Chamber, includ- restaurant can participate. plied by Sonoita Winery.

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The Chamber Vista

Chamber Update

“We receive calls virtually on a daily basis from people who are thinking about relocating… employment opportunities, education, healthcare and housing, to name just a few”

by Executive Director Amanda Baillie

One of the articles in this month’s newsletter explains how members can take advantage of free benefits relating to our website. Please take a couple of minutes to review this information and find out how you can increase exposure to your business. Since the start of the year we have been tracking the number of visitors to our website. The reports we receive not only tell us what pages people visited, and for how long, but what part of the country, or even the world, they were in when they jumped on to the site.

The statistics tell us that there are many people interested in learning more about our community, as well as the businesses we have here. We receive calls virtually on a daily basis from people who are thinking about relocating to Sierra Vista. They want to know about the weather, about employment opportunities, education, healthcare and housing, to name just a few. Chambers of Commerce are usually the first place people think of when they are considering a move, as they know we will provide reliable and knowledgeable information. Surveys have also shown that

consumers are more likely to think favorably of a business if they are a member of their local Chamber, which is why we have our member search directory on our home page. If you have not visited our website recently, then we invite you take a look. You may be surprised at the wealth of information you will find. Thanks to our talented Communications Director David Elkins, our website is regularly updated, is relevant and interactive. There is always room for improvement, however, so please give us your feedback if you think there is something new we can add. Our website is

Women in Business Please join the Cochise College Small Business Development Center, the Sierra Vista Area Chamber of Commerce and the Sierra Vista Herald for our annual Women in Business Conference! This will be a FREE event and the topic this year will be "Business Planning". It will take place on Saturday, 8/25/12, from 8:30am-3:00pm on the Sierra Vista campus of Cochise College. The day will start out with presenters going over each section of a business plan and what it should contain. We will then break for lunch (not provided, however the cafeteria will be open) and then come back for a fashion show. We will finish the day with a panel discussion with successful women from our area. Here is a tentative agenda for the day: 8:30am-11:30am: The Business Plan. Library Commons. Each presenter will discuss a key element of the business plan. This quick review will cover valuable information whether you are creating your plan for a new business or reviewing your plan for an existing business. Speakers will be: 1. Table of Contents: Mark Schmitt, Director, Cochise College Small Business

Development Center 2. Executive Summary: Cecilia Rivas Schurmann, International Trade Specialist, Cochise College Small Business Development Center 3. Business Description & Vision: Eric Witt, Financial Advisor and Portfolio Manager, Morgan Stanley Smith Barney 4. Definition of the Market: Margarita Fate, Faculty member, Cochise College 5. Description for Products & Services: Mark Schmitt 6. Organization & Management: Robert Mucci, Business Analyst, Cochise College Small Business Development Center 7. Marketing & Sales Strategy: Becky Bjork, Advertising Director, Sierra Vista Herald 8. Financial Management: Kathleen Wise, Assistant Vice President and Relationship Manager, National Bank of Arizona 9. Appendices: Mark Schmitt 10. Self Care & Time Management: Dr. Dorothy Guy Bonvillain and Dr. Maria

Church, Owners of LBL Consultants 11:30am-1:30pm: Vendor Exhibits, Lunch & Networking. Community Room, Student Union Building. This is your opportunity to network with other women in business and view the vendor exhibits. This part of the event will be anchored by Dillards' pop-up store exhibit and sales area. The cafeteria will offer a variety of lunch items for purchase. 1:30pm-2:00pm: Fashion Show. Library Commons. Presented by Dillard's. 2:00pm-3:00pm: Panel of Successful Women. Library Commons. A moderated panel of area women business owners and managers will give their insight on topics submitted in advance by attendees. The panel will include: Amanda Baillie- Executive Director- Sierra Vista Area Chamber of Commerce, Joanna Johnson-Store ManagerDillard's, Elsie MacMillan-Owner-Sierra Toyota, and Kathleen Bullock– Above Board If you have any questions, concerns or would like to register over the phone, please contact Rachel Norton at 520-5155478 or

Volume 2012, Issue 8

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Member Spotlight on Cherry Creek Radio : For more than half a century Cherry Creek Radio and its predecessors have been filling the airwaves of Cochise County, keeping its residents well informed and entertained. It was in 1958 that KHFH (Historic Fort Huachuca) began broadcasting KTANAM to the local population from a small building on Busby Drive in Sierra Vista. Fifty four years later and three stations, including the original KTAN-AM, transmit from that same location. “One end of the building was actually built as a bomb shelter so that we could continue broadcasting in the event of a bomb blast,” explains General Manager Randy Sueskind. Today, Cherry Creek Radio, which took over the running of the station in 2004, employees 10 people, including the on air personalities, production staff, and admin and sales personnel.

by Executive Director Amanda Baillie

According to Randy, who took on his present role one year ago, Cherry Creek radio provides two services through its three stations, KTAN-AM (news talk), KWCD (country music)

rade and the Chamber’s Holiday Parade and Home & Business Expo, to name a few. As a long time Chamber Ambassador – he was the 2011 Ambassador of the Year – and a current board member, Randy is a strong supporter of this organization and its efforts. “Cherry Creek radio and KZMK (popular music). is a business to business organization “We offer the business community the and the Chamber is a very valuable ability to get their message in front of tool, not only to help the business comthe public and to help them grow. munity, but to get the message out,” he We’re proving a return on investment,” said. said Randy. “For the community, we For further information about Cherry are an information source. We were Creek Radio and its advertising opporthe go to place during the Monument tunities, call 458-4313. Fire last year.” The station also prides itself on its inWould you like your business to be volvement with the community, which featured in the Member Spotlight? Join includes the Bisbee Blues Festival, us at our next Business at Twilight for Back to School Fair, Sierra Vista Fire your chance to win this free benefit Fighters’ Toy Drive, the Veterans’ Pa-

Schedule of Upcoming Community Outreach Programs How can we: • strengthen our communities? • improve civic education? • increase voter engagement? • improve the way we discuss difficult topics? engage our youth? Learn how the participants of the 100th Arizona Town Hall on Civic Engagement answered these questions by attending one of the outreach programs scheduled in Southern Arizona. You will also receive helpful resources on the topic, and have an opportunity to share your ideas. Visit our website for more information

Sierra Vista Thursday, August 16, 2012 7:30 - 9:00 a.m. 901 N. Columbo Ave Cochise College’s Student Union Building Community Room Cost: $15 for breakfast

PRESENTERS: Amanda Baillie, Executive Director, Sierra Vista Chamber of Commerce Judy Gignac, Independent consultant; Chair, University Medical Center Board; Fmr. President of Arizona Board of Regents; Fmr. Chair, Arizona Town Hall Tara Jackson, President, Arizona Town Hall Patrick McWhortor, President and CEO, Alliance of Arizona Nonprofits Carol Sanger, Southeast Region Director, Arizona Community Foundation Bob Strain, Fmr. Mayor of Sierra Vista; Colonel (Ret.), USAF

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The Chamber Vista

August 2012 Sun



















15 Exec. Club








9 August - Buffalo Wild Wings’ Business at Twilight, 5 pm - 7 pm, 205 S. Hwy 92 16 August - Arizona Town Hall, 7:30 - 9:00 a.m., 901 N. Columbo, Cochise College, Student Union Building, Community Room


17 August - Deadline to Submit Applications for Leadership Sierra Vista, Sierra Vista Chamber


17 August - Habitat for Humanity Restore Ribbon Cutting Ceremony, 11:30 am, 205 S. Hwy 92


17 Deadline


for Leadership

24 August - Chamber101, 11:30 am 1 pm, Sierra Vista Chamber


Dinner 19

7 August - Legislative Affairs Committee Meeting, 8 am - 9 am, Sierra Vista Chamber


LAC 12

Schedule of Events




24 Chamber101


Last Day to Register

Leadership Sierra Vista

25 WIB

25 August - Women in Business, 8:30 am 3 pm, Cochise College 27 August - Flyers are due for September’s Vista. 31 August - Last Day to Register for the Home & Business Expo

Business at Twilight Hosted by:

“Shaping the Sierra Vista Area One Leader at a Time” Buffalo Wild Wings LAST DAY TO SUBMIT APPLICATIONS IS AUGUST 17th. The Leadership Program is limited to 20 participants and anyone can apply. The Leadership Program benefits the individual participant, their employer and the community as a whole. Contact us at 520-458-6940 for more information

August 9th 5:00 pm - 7:00 pm 205 S. Hwy 92 Come out for great networking opportunities, prizes, 50/50 raffles, $.49 wings, and $3 Budweiser.

Volume 2012, Issue 8

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Events at A Glance

Clockwise from Top Left: Ambassadors enjoying lunch at Landmark CafĂŠ during their monthly meeting. Rachel Gray speaking to the Legislative Affairs Committee. Kira, from Mountain Vista Apartments, and John entertaining everyone at the Mountain Vista Apartments Business at Twilight. Business at Twilight attendees cheering for raffle winners. Fred Stickler speaking to the Legislative Affairs Committee. City Council Forum at Buena High School. The Community interacting with Political Candidates at the Candidate Meet & Greet E.F. Edwards Financial, Office Smart, and Above Board

For upcoming events please visit us at Did you know that you can place your business card size ad in the Vista for only $50 per issue or your logo for $25!!! Sign up for 12 issues and save $100 on a business card ad and $50 on a logo placement.

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The Chamber Vista

Website Improvements Increase Member Exposure by Communications Director David Elkins Following the re-launch of our website late last year, the Chamber has been tracking the number of visitors to gain a more accurate picture regarding the kind of information people are looking for about our community and its businesses. Since January, we have received more than 44,000 page views, with the most popular areas being our home and member search pages. The current totals have surpassed our previously expected numbers. Our visitors include transferring military personnel, relocating families, vacationers and our local community. We are cognizant that people are more likely to conduct business with Chamber members and we have made a conscious effort to promote our members to the thousands of people visiting our website. We have done this by placing new members, member events, hot deals (a free coupon and specials section available to members only), and member banner advertisements on our home page, where visitors can also search a directory of all Chamber members. We are encouraging our members to fully take advantage of three free areas to help increase their business presence. These include their Chamber Expo

web page, the events page and hot deals.

With your annual membership you are given a webpage that is a part of the Chamber’s website. This gives you the opportunity to promote your business through a site that search engines view as a reliable source for information You can view this webpage as your own personal billboard where you can edit your business information, add pictures and video, along with using keywords that increase your chances of being found by potential customers. This page can also be used to link to your main website and social media pages. Members can also use our events page to broadcast and market their special events. Whether it is a grand opening

or a holiday sale, members have the ability to utilize this system to promote their event. Another free benefit is the hot deals section of our website. Prior to revamping our website, this section was hard to find and had few visitors. However, after the revitalization of our website this area is one the easiest to find and one of the most traveled to sections. Members are able to place a variety of printable coupons on this section that are available to anyone who visits the site. Links to the hot deals sections will begin showing up on all of our major publications. All you have to do is follow the directions in the members hot deal page to create your coupon. Pairing all three of these free member benefits together will give your business added exposure on our growing website and ensures that on our top viewed pages your business is represented. To take advantage of these benefits just give us a call and we will give you your login information. If you need assistance with any of these benefits call David or John at 520-458-6940.

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we have added to give the Expo a more professional and A special thank you to our sponsors: cohesive appearance. It will also give vendors the ability to Diamond hang banners and other items within their booth space and Sulphur Springs Valley Electric Cooperative, Sierra create an eye catching display. Vista Herald, Cherry Creek Radio and Cox. The Expo is a member only benefit that also gains your organization valuable exposure in the run up to the event Silver via the ongoing advertising in the Sierra Herald, so the earSouthwest Gas and Rosemont Copper Company lier you sign up the more publicity you receive. Don’t miss out on this great opportunity to grow your business. Register online today at Bronze The Home and Business Expo will take place on Saturday, Clark Information Systems, Grasshopper Landscaping September 8, at the Mall at Sierra Vista between 10:00 a.m. & Maintenance, KKYZ Radio and – 5:00 p.m. Mr Fix It of Sierra Vista Booths are available on a first come, first served basis.

Volume 2012, Issue 8

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A Special Welcome to Our New Members! 1-2-3 Credit Card Processing - (800) 6681293

Desert Vista Orthodontics - (520) 7328631

ACN Independent Business OwnerMelissa Spica - (520) 235-0460

Dusk till Dawn - (520) 456-9806

Phil McNulty Wealth Management, LP (520) 732-0941

Ernie's Auto Service - (520) 459-3091

Sicilian Pizza and Subs - (563) 299-0721

Lucky Dog Grooming - (520) 458-1814

Sierra Housing Resource Partner - (520) 458-1666

American Family Insurance - Carey Morris - (520) 459-9981 AZ New Beginnings, LLC - 520-678-1938 Daniels Jeweler - (520) 459-3436

Mountain View Koi Fish & Nursery, L.L.C./DBA Pioneer Firewood - 520-3783710

Mr. Shed Inc. - (520) 255-0901

Trail Boss Outfitters, Guns, & Gear (520) 515-0048

Thank You to These Members for Renewing Their Commitment to The Business Community: General Dynamics Information Technology

Sierra Vista Public Schools

Liberty Tax Service

Southwest Association of Buffalo Soldiers, Inc.

Accent Care

USA, Inc.

American Southwest Credit Union

Cox Communications

Arizona Water Company

Desert Star Waste Solutions

Longhorn Restaurant

Better Business Bureau of Southern Arizona

Discount Tire

Overland Financial

Enterprise Rent-A-Car

Beverage Warehouse Big Nose Kate’s Saloon

Farmers Insurance – Ginny Francis

Pueblo del Sol Water Company

Coca-Cola Refreshments

Garcia Development, LLC Sierra Cycles

Banner Printing Center

Curves of Sierra vista

Monty’s Motors, Inc.

Save Our Stairs, Inc.

Southwest Coins, LLC The Place at Savanna Springs University Physicians Healthcare Group Valero Corner Store #1670

Executive Club Members A+ Texture American Family Insurance American Systems Arizona Water Company Best Buy BrightStar CACI, Inc. Campstone Transfer, Inc. Castle & Cooke Arizona, Inc. Castle & Cooke Mortgage, LLC CGI Cherry Creek Radio City of Sierra Vista Coca-Cola Refreshments USA, Inc. Cox Communications Data Systems & Technology, Inc. Dental Village Fairfield Inn & Suites by Marriot Farmers Insurance - Ginny Francis Garden Terrace Assisted Living Home General Dynamics Information Technology Horizon Moving Systems of Sierra Vista, Inc.

Huachuca Mountain Insurance Agency KKYZ Radio Landmark Café Lawley Automotive Center Lawley’s Team Ford Life Care Center Long Realty Co. Longhorn Restaurant Mall at Sierra Vista ManTech Telecommunications & Info Systems Mr. Fix It of Sierra Vista, LLC National Bank of Arizona Netmedix IT Solutions New Frontier Animal Medical Center Northrop Grumman Corporation Patio Pools & Spas Pioneer Title Agency Pueblo del Sol Country Club Restless Wings Photography Rosemont Copper Company Salient Federal Solutions Sentrillion Sierra Vista Ace Hardware

Sierra Vista Herald Bisbee Daily Review Sierra Vista Regional Health Center Southeastern Arizona Contractors Association Southern Arizona Media Productions Southwest Gas Corporation Southwestern Eye Center Stachel & Associates, P.C. STG Inc. Stilwell’s Learning Center, LLC Suburban Extended Stay Hotels Sulpher Springs Valley Electric Coop. Sun Canyon Inn The Boeing Company TMS - Ty Media Services TownePlace Suites by Marriott University of Phoenix -Sierra Vista Campus Wal-Mart Stores, Inc. Wayland Baptist University Wells Fargo Home Mortgage Windemere Hotel & Conference Center

The Chamber Vista is a publication of the Sierra Vista Area Chamber

21 E. Wilcox Drive, Sierra Vista, AZ 85635 (520) 458-6940, Fax: (520) 452-0878

Mission Statement

The Sierra Vista Area Chamber promotes business and provides leadership for the improvement of the community.

2012-13 Board of Directors Executive Officers

Chamber Staff

Chairwoman - Dee Dee Hoeft, Wells Fargo Home Mortgage Past Chairman - Frank Gonzalez, Lawley Automotive Chair Elect - Jean Giuffrida, Long Realty Treasurer - Michael Benson, TDY Housing Secretary - Rick Shelley - Horizon Moving Systems of Sierra Vista

Board Members

Elsie MacMillan - Sierra Toyota Ken Cecil - Mall at Sierra Vista Phil Vega - Sierra Vista Herald / Bisbee Daily Review Randy Sueskind– Cherry Creek Radio Pamela Anderson - Landmark Café Jack Blair - Sulphur Springs Valley Electric Cooperative Anita Farrow - National Bank of Arizona Joe Stroud - Edwards Financial, Inc. Nancy Nash - Stuff ‘N Baskets Nathan Williams - Nathan Williams, Law Office

Executive Director Amanda Baillie, Membership & Marketing DirectorJohn Hargraves III, Communications Director David Elkins, Office Manager Toni Rogers, Events Coordinator Diane Erwin,

Sierra Vista Area Chamber


21 E. Wilcox Dr. Sierra Vista, AZ. 85635



The Chamber Vista  

A monthly publication of the Sierra Vista Area Chamber.