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News and views from the Connected Women team

In our Plugged In story today, reporter Emily Bencic delves into the opportunities for Australian women in the world of online retailing. They are enormous, as research from Netsuite has indicated that Australia is lagging well behind the rest of the world in the take up of this game changing model. But that window of opportunity won’t be open forever and as the adage goes, luck favours the brave. Read more ®

You'll receive valuable info on the latest technology, new products for your home and business, trends and the chance to win great prizes. This morning I’m writing this column from a chilly pavilion within the Melbourne Showgrounds at suburban Ascot Vale. And, I’m doing what is a basic routine for journalists: reporting offsite from a major event. For the past week I have … Read more ®

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By Claire Moffat One of the delights of my job is the opportunity to see new products and technology rolled out first hand. I must admit it’s almost like a drug, waiting for the next ‘new thing” to be released. … Read more ®

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The decision by parenting group Babyology to shut down its Facebook community last week after it was swamped with vicious posts by members was gutsy and absolutely necessary. Read more ®

By Claire Moffat Last week I highlighted the horror of young Indian women being murdered by their fathers for using their mobile phones. On a more hopeful note in our Plugged In feature story today, we relate the positive work … Read more ®

You may be reading this on your smartphone and it’s probable that your young daughter has a phone just like you. Read more ®


Although women have been the early adopters in the social media arena, over in the booming world of app development there is a disconnect between those who create the supply (apps) and those furnishing the demand. This leaves a great … Read more ®

We all know that we live in the year of the device, and I admit that at times the thought of running my business without my smartphone seems impossible. Despite this deep attachment, I also know that I am a much nicer person if I am not glued to a screen 24/7, my creativity is enhanced, my relationships stronger and business seems to tick along finely. So I have to continue to practice restraint and discipline around my use of technology. Read more ®

A wonderful opportunity is opening for women who have been diligent and active within digital media. They have a skillset that is lacking within companies dominated by male board members. Former Coca-Cola chief marketing officer Mary Minnick, told a global … Read more ®

If you are like me then you probably have a ‘love/hate’ relationship with technology. You love how it makes life easier, such as managing your business from your iPhone, but struggle with changes that are made so quickly that you … Read more ®

Did you know that venture-backed companies led by women are less likely to fail and produce higher returns than ones run by men? Or that technology companies with women on their boards also outperform those with all-male board rosters? According … Read more ®

As you have read in our Plugged In story this week, CeBit 2013 opened yesterday and I spent the day ensconced in seminars, workshops and exhibits with a primary focus on connectivity, the customer and social media. Read more ®

Maile Carnegie has taken up the role of Google head of operations for Australia and New Zealand, making her one of the most powerful women in the country (see our story News Extra). Read more ®

Women, who hold up half the sky, are the primary carers for the majority of children wether in the home or at school and are the drivers of small business


start-ups in Australasia, are looking at mixed outcomes in what may be Julia Gillard’s last budget. Read more ®

We all know that we live in the year of the device, and I admit that at times the thought of running my business without my smartphone seems impossible. Read more ®

I often hear marketing executives talking about ‘consumers’ who buy their products, when they actually mean ‘women’ (we can’t get away from the fact that over 80% of women buy all the household products). Read more ®

The blogosphere is often on my mind, not only because it is changing the face of traditional journalism (the world I have inhabited for many decades) but really because it is the most wonderful arena to listen, learn and connect … Read more ®

When I launched www.connectedwomen.net.au in late 2007, there was a dearth of online places where women could be heard and seen. Read more ®

As we all sign off for the year, the team at ConnectedWomen is leaving you with a new look website, newsletter and Facebook site. Read more ®

If you are like me then you probably have a ‘love/hate’ relationship with technology. You love how it makes life easier, such as managing your business from your iPhone, but struggle with changes that are made so quickly that you … Read more ®

Despite our best intentions by posting favourite images online, it seems there is always someone ready to bypass any restrictions and use these for their own gain. Read more ®

Now that we are all back at work, it’s time to lock the year’s networking events into the calendar. Top of my list is the VMware FITT International Women’s Day Luncheon on March 8. Read more ®


When I heard the news last week that an election was scheduled for September 14, I groaned and everyone in the office heard me. As a small businesswoman, I was aghast that today, under uncertain business conditions, (particularly in retail) … Read more ®

Baby boomers and even those a bit younger will remember the status that the television “set” once held in the home. Positioned in the heart of the living room (family rooms hadn’t arrived then) it was extremely heavy and often … Read more ®

Over the past weeks ConnectedWomen has talked a lot about some of the perils of the social media such as cyber bullying and identity theft, but there is another side to this revolutionary channel which is actually making a big … Read more ®

So much of our lives revolve around gender and women particularly understand the acute impact of inequality in their lives. Read more ®

I often hear marketing executives talking about ‘consumers’ who buy their products, when they actually mean ‘women’ (we can’t get away from the fact that over 80% of women buy all the household products).

Australian consumer electronics businesses which are continuing to roll out monocultural marketing strategies will continue to lose sales when they can least afford it, as women now dominate social networks, leading men on Facebook by 58% and Twitter 64%, according … Read more ®

We all know that we live in the year of the device, and I admit that at times the thought of running my business without my smartphone seems impossible.

Wearable computers and women, a great match Published on 27/03/2013 11:16:15 AM I just discovered that there is a wearable computer lab at the University of South Australia, located within the School of Computer and Information Science. Read more ®


Last night I attended the launch of a range of appliances by Samsung Electronics. While this company is mostly in the news for its stoushes with Apple over its Galaxy smartphone, the company is also determined to be one of … Read more ®

Today’s Plugged In story was written by Connected’s reporter Martin Kovacs who is working in Thailand this month, while much of the backend of our websites and newsletters is handled by our production assistant Aly Mohammed based in Hyderabad, India. Read more ®

Late last week I was at the stylish launch the new Asus all-in-one tablet in Sydney and today I will be test driving the new Ford Kuga through the Adelaide countryside. No, I haven’t changed jobs, I’m just at the … Read more ®

While women are the drivers of new business startups in Australia’s we are not usually the builders of enormous companies which grow and expand rapidly. So I thought it might be time for us to look at the success that … Read more ®


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