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Volume 2014, Issue 4

The Chamber Vista A monthly publication of the Sierra Vista Area Chamber

Volume 2014, Issue #4 Update from Executive Director Deanna La Velle


Ambassador Spotlight




Spotlight It’s Tax Time


Again! Embrace Your Inner Geek!


April Schedule of Events


March Events at a Glance


The Importance of Social Media


Member Page


Board of Directors / Chamber Staff


“We Mean Business”

April 2014

An Evening with the Stars By Rawnie Coquat, Communications Coordinator

Lights. Camera. Action.

and Business Person of the Year.

We are rolling out the red carpet along the Chamber Walk of Fame as the “Stars” of the Sierra Vista Area Chamber and who’s who of Hollywood come together to meet, mingle, do a little bidding, and cheer for their colleagues at the 2014 Annual Awards Gala.

To add festive touches to this year’s “An Evening with the Stars,” businesses can sponsor a “Star” that will be proudly displayed along the red carpet, and let’s not forget the “wine pull” for an opportunity to win a bottle of wine valued up to $100. But “An Evening with the Stars” would not be complete without a silent auction. We have some amazing gifts donated by our business community as well as individuals that stepped up to support our chamber.

Watch our Chamber Board Chairman Mike Benson, as he passes the gavel to our new incoming Chairman Rick Shelley. We will say goodbye to Frank Gonzales, Dee Dee Hoeft and Nathan Williams. Both Frank and Dee Dee were past chairs and on the chamber board for a total of six years. We will also welcome and install our new board members Virginia Cleven, Paul Melo, and Mark Schmitt. Set within a dazzling dinner-party atmosphere, the event will be an evening of spirited camaraderie, glamorous fashion, warm reunions, spontaneous laughter and shared respect.

Then comes a friendly competition of bidding for a chance to take home one of Hollywood’s finest! This is one event you are not going to want to miss. Held at the TMAC on Fort Huachuca, Cocktail hour begins at 5:30, and at 6:30 get ready for an extravagant buffet. Members as well as potential members are welcome! Registration Deadline is April 4, so if you haven’t already done so, call our office today or register online at

The highlight of the evening will be the unveiling of the 2014 Home Based, Small, and Large Business of Thank you for supporting the Sierra the Year, the Ambassador of the Year, Vista Area Chamber of Commerce!

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The Chamber Vista

Chamber Signs on to Support TPA Renewal


and free

trade is highly important for Arizona”

The SVAC Board of Directors voted to support efforts in urging Congress to renew Trade Promotion Authority (TPA).TPA is crucial for the United States to negotiate trade agreements to open new, and foreign markets in order to spur economic growth and create American jobs.

ment, minerals and ores, and machinery. According to the Arizona Chamber of Commerce and Industry, the total of these exports were nearly $20 billion in shipments, while 88 % of the 8,000 Arizona companies that export are small to midsized businesses.

We can’t afford to stand TPA and free trade is aside as foreign governhighly important for Ariments rewrite the rules of zona. Last year alone, Ari- international trade. This zona’s top merchandise would only place American exports included comcompanies at a huge computer and electronic prod- petitive disadvantage in maructs, transportation equip- ket after market, and Ameri-

can workers would be the ones to pay the price. Unfortunately anti-trade groups have been more vocal in their opposition of TPA and the bill is not gaining the needed attention or momentum for its passage. If TPA is not renewed, American workers, and companies will continue to be shut out of lucrative foreign markets. Together with a coalition of Arizona businesses and organizations we can help encourage our congressional delegation to support the renewal of TPA.

Ambassador Spotlight: Randy Sueskind together and share ideas that make each business successful. Having a strong business community is a key to a successful and thriving community. What qualities most contribute to being a great Ambassador? Somebody that is passionate about their business, willing to help connect people who would benefit from knowing each other, and an outgoing personality.

their employees an opportunity to participate in the local chamber of commerce show their commitment to the local business community. This will help the growth of all businesses.

What was the best (most fun, most memorable, etc…) project that you have worked on as an ambassador? The most enjoyRandy Sueskind is a Home Mortable thing that I get from being an gage Consultant NMLS#103524 Ambassador is: We have the abilfor Wells Fargo Home Mortgage. How do you benefit from the role? ity to interact with many business How long have you been and community members. To show what motivated you to become an The benefit that I get from being them how they can best help their an Ambassador is being able to Ambassador? I have been a Sibusiness and the whole business erra Vista Chamber of Commerce learn from the success of other communities thrive. businesses. Ambassador since 2005. I believe that in order for local busiHow does your company benefit ness to achieve success and grow from your participation as an Amthe entire community must work bassador? Companies who give

Volume 2014, Issue 4

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Business Spotlight– Daynes Optical Express Dr. Lincoln Daynes, O.D. is a third generation Optometrist whose family has been in the optical business since 1890. He graduated with distinction from the College of Optometry from Pacific University and is an honoree of the Harold Kohn Memorial Award for Best Thesis. Today, Dr. Daynes, his wife Laurie, and their son are 20 year plus residents of Southern Arizona. He, alongside his family and staff, will be celebrating the 20 th Anniversary of Daynes Optical Express on November 1, 2014. Specializing in most aspects of optometry - Low Vision, Vision Training and fitting of various types of contact lenses – Dr. Daynes is registered with the American Optometric Association (AOA), the Arizona Optometric Association (AZOA), and a Charter Member of Volunteer Optometric Services to Humanity Arizona. His ongoing passion for optometry is reflected through his countless contributions to our community, as well as the health and vision welfare of the public. Dr. Daynes has been on many humanitarian missions to Mexico. While on these missions, he contributed to the production of the glasses prescribed, along with providing the equipment and manpower for these missions. His efforts are not only abroad; Dr. Daynes has helped to provide glasses for impoverished children in Sierra Vista, as well as helped to provide scholarships, Boy Scout funding and other community needs. He is actively involved with the local school nurses for screening assistance and provides eye care and glasses to students in need.

Daynes Optical Express 400 W. Fry Blvd. #9 • Sierra Vista, AZ To schedule an appointment, call their office at 520.459.1650

It’s Tax Time Again! Once again, it is that time of the year when your individual income tax return is due! Unless you plan to file for a sixmonth extension, the deadline April 15th, is a mere three weeks away. Failure to file on time or procure the six-month extension could result in steep penalties.

Check out our chamber directory for our list of tax professionals.

Demand Control Pump System Grant Tired of waiting for hot water? Tired of watching water go down the drain while waiting for it to get hot? A Demand Control Hot Water System puts almost instant hot water at your fingertips . Look for this program to start again in April 2014. If you are interested is this program, please checkout The Cochise Water Project at

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The ChamberNewsletter Vista Title

Embrace Your Inner Geek May 9th and 10th Game On! Sierra Vista will kick-off at 6pm Friday, May 9 through Saturday, May 10, at the Murr Community Center, Fort Huachuca. It will feature a variety of gaming activities and displays, from role playing and strategy to video competitions and fantasy board games. In addition, there will be a collectibles component, including comic books and cards. Last year’s Game On! Sierra Vista became a hugely popular event thanks to our business community, along with the presence of Fort Huachuca and it’s thousands of active duty personnel. As well as local businesses, the

Schedule of Events

event has attracted gaming and collectible industry vendors from Tucson and Phoenix! The Chamber is currently accepting applications for vendor spaces, and we also have sponsorship opportunities available as well. Free Admission! Vendors: Members-$175, Potential Members-$195 Sponsors: Premiere-$1,000 Event: $500 Register online: For more information contact John Hargraves at 458-6940

April 9—7:30am Ambassadors Committee Meeting, Sierra Suites April 10 — 5:30pm Awards Gala, Ft. Huachuca TMAC April 16—Leadership Sierra Vista 2013-14 Ft. Huachuca Day April 17—7:30am Chamber Board of Directors Meeting, Chamber Office April 22— 8:00am Military Affairs Committee (MAC) Meeting, Chamber Office April 24—5:00pm Business at Twilight hosted by Wellness Connections April 25—11:30am Chamber 101, Chamber Office

Business at Twilight Hosted by


“WALK OF FAME” $75.00 Star Sponsor April 10 Awards Gala

April 24, 2014 5:00pm– 7:00pm These monthly mixers are a great way to learn more about the Chamber, other local businesses and to promote your own! Come join the fun and don't forget your business cards!

La Casita - 25th Anniversary May 5th (10-10:30am)

Quality Tile & Carpet May 6th (9-9:30am) Come out and celebrate!

Volume 2014, Issue 4

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Top Row: Business at Twilight hosted by Buffalo Wild Wings. Leadership Sierra Vista, Border Issues Day Middle Row: Ribbon Cutting at Taste of India and C-A-L Ranch Bottom Row: SADA-Mission Strong, Health, Wealth, and Lifestyle Fair at the Mall

For upcoming events please visit

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The Chamber Vista

The Importance of Social Media Social media has become the most diverse and influential platform for organizations and marketers in a myriad of ways. Through this powerful, low-cost strategy, businesses are able to promote their sites through multiple media channels—for example, general advertising, direct response, sales promotion, and public relations-that will attract a substantial amount of traffic. Due to the ease of access and use of the Internet, organizations are capable of interacting with their consumers to instill brand awareness and generate conversations with their customers. The ideal goal for social media marketing programs, is to center all efforts in creating content that draws attention and motivates consumers to distribute the knowl-

Host Families Needed! The Host Family Program plays a vital role to the success of The Pecos League Baseball in the Southwest. Host Family Requirements: Provide a home for a player from Mid-May through MidJuly Being a host family presents a unique opportunity to be part of the baseball season unlike any other, by providing a summer home for these young men. For more information on becoming a Host Family contact Andrew Dunn 575.680.2212

edge gained and collaborate on projects online.

alty that is acted upon by new consumers, which compounds through recent advertising developments Social media marketing is a via other social media channels. persuasive method that contributes Capturing your consumer’s attention on Facebook, Twitter, Instagram and/or YouTube has proven the importance and the value of social media channels, and assists with the continuous challenge of trying to keep up with a newfound audience and the existing one. The goal is to “humanize the brand” by to the success of the website and giving brands different faces that most importantly, builds value. consumers, from different cultures Value is the key that enables all across the world, can relate to. companies to maintain existing cusThis serves to shape brands into a tomers and bring in new ones. Esmore relatable image while allowtablishing strong customer relaing consumers to interact within tions builds a solid base of trust their societal comfort levels all and brand loyalty. The growth of a while building a trusting foundation. business is dependent on the loy-

Advertise Your Business With Vista Inserts!

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Take advantage of this memberonly benefit!

Buena High School currently has student internships for the following programs: Auto Collision and Tech, Accounting/Financial Services,

We insert and mail for you!

Super low advertising rates! Members pay only $99. Executive Club Members get 2 free inserts per year!

SPECIFICATIONS: Inserts must be on 8.5x11, flat, non-glossy, standard weight (20lb.– black & white, 24/28lb.— color) paper. NEWSLETTER DEADLINE: Wednesday, April 16, 2014

Culinary, Digital Photography, Film/ TV, Marketing, Software Development and Sport’s Medicine. Contact: Angela K Sedore CTE Outreach Coordinator 520.515.2810

Volume 2014, Issue 4

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A Special Welcome to our New Members! Alesia Ash—City Council Candidate Arbonne Aridus Wine Company Artistic Roofing Systems LLC Codi Z Assistant Services Craig Mount—City Council Candidate Faith Presbyterian Church Kelley’s Creative Cakes

520.226.6317 520.508.4157 520.766.2926 520.458.6781 602-291-2274 832.492.6753 520-378-9400 520.990.9474

Larry Hampton—City Council Candidate PFYC-PartsForYourCar Quality Carpet & Tile Rex Allen Museum Su Casa Builders, Inc. Victoria’s Dental Care William Benning II—City Council Candidate

520-227-5219 425.837.1508 520.378-4422 520.384.4583 520.335.8554 520.220.3477 520.456.7534

Thanks to these members for renewing their commitment to the business community! AAA Fort Storage

McDonalds Hwy 92

Sierra Vista Clean

Au Naturale Natural Health and Wellness Midas Auto Service Experts

Sierra Vista Insurance Agency

CNJ Bookkeeping

Olive Garden

Sierra Vista Volunteer Interfaith Care-

Cochise Floor Covering & Interiors

Pizza Hut Italian Bistro/Wingstreet

giver Program (VICAP)

Cochise Stone, LLC

Prestige Assisted Living

Slumber Parties by Eva C.

Eco Water

Quality Inn

Stuff’n Baskets

Edward Jones Investments, Gina Lane

Sassy Transport

Tactical Tracking Operations School, Inc

Edward Jones Investments, Jeff Lane

Sierra Evangelical Lutheran Church

Village Meadows Baptist Church

Home Depot

Sierra Vista Chiropractic

Westover Roofing

Executive Club Members Allstate Insurance Company - Pat Meldrum

JR's Food and Spirits

Sierra Vista Ace Hardware

American Southwest Credit Union

KKYZ Radio

Sierra Vista Herald & Bisbee Daily Review

Arizona Water Company

Landmark Cafe, The

Sierra Vista Napa

Baroumes Law Group, PLC

Las Palomas Apartments

Sierra Vista Regional Health

BrightStar HomeCare

Lawley Automotive Center

Sierra Wash-N-Dry

CACI, Inc.

Lawley's Team Ford

Southestern Arizona Contractors Assoc.

Castle & Cooke Arizona, Inc.

LegalShield - Carolyn Weaver

Southwest Gas Corporation

Castle & Cooke Mortgage, LLC

Life Care Center

Southwestern Eye Center

CerendipiTees *Home Based Business of 2012*

Long Realty Co.

Specialists in Dermatology

Longhorn Restaurant

Stachel & Associates, P.C.

Mall at Sierra Vista - Management Office

Sulphur Springs Valley Electric Coop.

ManTech Telecommunications & Info Systems

Sun Canyon Inn

City of Sierra Vista Complete Nutrition

Mr. Fix It of Sierra Vista, LLC


National Bank of Arizona

Dental Village

Navy Federal Credit Union

Fairfield Inn & Suites by Marriott

New Frontier Animal Medical Center

Waddell & Reed Financial Advisors, David Burnett

Garden Terrace Assisted Living Home

Northrop Grumman Corporation

Wal-Mart Stores, Inc.

General Dynamics Information Tech.

Patio Pools & Spas

Wayland Baptist University

Hobby Lobby

Pioneer Title Agency

Wells Fargo Home Mortgage, Inc.

Horizon Moving Systems of Sierra Vista, Inc .

Pueblo del Sol Country Club

Windemere Hotel & Conference Center

CGI *Large Business of the Year 2012* Cherry Creek Radio

Rosemont Copper

Systems Integration University of Phoenix-Sierra Vista Campus Via Elegante Assisted Living, Sierra Vista

The Chamber Vista is a publication of the Sierra Vista Area Chamber 21 E. Wilcox Drive, Sierra Vista, AZ 85635 (520) 458-6940, Fax: (520) 452-0878 Mission Statement The Sierra Vista Area Chamber promotes business and provides leadership for the improvement of the community. 2012-13 Board of Directors Executive Officers Chairman - Michael Benson - TDY Housing Past Chairwoman - Dee Dee Hoeft, Wells Fargo Home Mortgage Chair Elect - Rick Shelley - Horizon Moving Systems Secretary - Jack Blair, SSVEC Treasurer - Anita Farrow, National Bank of Arizona Board Members Frank Gonzalez, - Lawley Automotive Elsie MacMillan - Sierra Toyota Ken Cecil - Mall at Sierra Vista Phil Vega - Sierra Vista Herald / Bisbee Daily Review Nancy Nash - Stuff ‘N Baskets Nathan Williams - Nathan Williams, Law Office Glen Cobb - Sierra Suites Kevin Peterson - CGI Mary Tieman - Southeast Arizona Workforce Connection

Chamber Staff Executive Director Deanna La Velle, Membership & Marketing Director John Hargraves III, Communications CoordinatorRawnie Coquat, Events Coordinator Diane Erwin, Office Manager Ronda Yost,

Jon Galchik—TASC

Sierra Vista Area Chamber


21 E. Wilcox Dr. Sierra Vista, AZ. 85635



The Chamber Vista -April 2014  

Sierra Vista Area Chamber

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