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The best just got better: Q10 professional tanning solution from Sienna X We have enhanced and improved our professional tanning solution after carefully listening to your feedback. With added nourishment and natural key ingredients, our range of tanning solutions will result in newly-bronzed skin with the additional benefit of being intensely moisturised after a spray tan.

Benefits of new ingredients: • Q10 - Especially moisturising and anti-oxidising co-enzyme • Pomegranate - Powerful antioxidant, moisturises and restores elasticity • Green tea - Powerful anti-oxidant, helps prevent premature ageing and enhances skin tone

Remember to tell your clients about the benefits and how they work to improve the health, look and feel of the skin.

Free adhesive feet with any two litres of solution Call our team on 0800 131 3151 and quote: NEWSFEBSOL

FEBRUARY 2014

TOP TIP Why not mark off the bottle after every tan to see how much solution you are using? Aim to get at least 15 tans from a litre bottle.

James Harknett Sienna X Ambassador

Exhibitions Meet the team, be the first to find out the latest news and take advantage of the best deals. Professional Beauty London Excel 23rd & 24th February Scottish Beauty Highland Centre, Edinburgh 23rd & 24th March

FREE

WORTH £19.95

“My clients and I are always on a search for the perfect tan. Sienna X remains the market leader due to the added skincare benefits that they add to all their formulas. The new Q10 and pomegranate seed make the Sienna X spray tan the ultimate anti-ageing bronzing treatment.”

Group Product Photograph

Beauty UK Birmingham NEC 18th & 19th May Olympia Beauty London Olympia 21st & 22nd September

Valid until 31st March 2014. Terms and conditions apply. One per customer.

Sienna X Sherriff Street, Worcester, Worcestershire WR4 9AB 04

SIENNA X PROFESSIONAL

PROFESSIONAL BEAUTY NEWSLETTER FEBRUARY 2014

Q10 PROFESSIONAL

Professional Beauty North Manchester GMEX 19th & 20th October

www.sienna-x.co.uk

SAV E THE DAT ES

Behind the brand: More than a bottle of tan Be Radiant We are a true professional leader in the tanning industry. We are dedicated to driving the sunless tanning category forward through our wealth of knowledge, experience and technical understanding to ensure your success.

As the leaders of the industry, Sienna X help professionals to achieve real results through exceptional performance, giving confidence in both product and business approach. Running a business can be quite lonely. Friends and family do not always understand the amount of time and brain space your business takes up but we do...

Our founder Nicola Matthews started her business up from her lounge and in just ten years has built it up to a multimillion turnover brand. “Our passion is sharing our successes from the past 10 years.” Nicola Matthews. We can help businesses learn and grow, achieving both professional and personal goals. We are original. We are professional. We are exceptional.

How does a tan make you feel? When a cross section of women were asked how a tan makes them feel, over 90% revealed that they felt more confident. This is why we are proud to inform you of our BRAND NEW photography, which will soon be seen on all of your Sienna X promotional material. We wanted to capture the feeling of confidence by using models that represent your clients, from young through to mature. The confidence a sunless tan gives you is comparable to breaking out of your shell, daring to reveal more. Your clients will be able to relate to our imagery on a personal, emotive level. Look out for the launch of our new photography across the 2014 range of Sienna X posters and marketing materials soon.

TOP TIP Sign up to our e-newsletter to be the first to find out about the launch of the new-look marketing material.

Find us at Sienna X Official SIENNA X PROFESSIONAL

01


BUY DIRECT

S I E N N A X E D U C AT I O N

Becoming original. professional. exceptional.

It’s time to get social

You may have heard the rumours, and seen the discounts. Our founder and CEO Nicola Matthews has been recently interviewed to understand the reasons behind Sienna X’s decision to no longer sell products through wholesalers. Interview by Professional Beauty

FEBRUARY 2014

Interviewer: So, we have heard the news on the grapevine and through your official Facebook page – Sienna X will no longer be available through wholesale, what a bold move... How long have you been planning this? Over the last 12 months. The senior management team at Sienna X have been thinking how to improve our current market position and more importantly how to improve our relationships with our customers.

02

What did the team think? We made sure the team were involved from the beginning. We asked their thoughts, feelings and opinions as part of the process. The team agreed that non-direct Sienna X customers were missing out on what Sienna X had to offer.

What was the wholesale reaction? It was so important to us to make sure we did this right for both Sienna X and the wholesalers. Not ones to shy away from our beliefs and decisions, we felt the best way to tackle this would be face-to-face. The wholesalers thought it was a very bold move, but as business people, they understood.

SIENNA X PROFESSIONAL

You will no doubt be using social networks to promote and create awareness of your sunless tanning treatments. Some of you will be brilliant at it and for those who need help, we can guide you through. We create regular social media posts for you to upload onto your Facebook or Twitter profile.

How did you prepare the business? The Sienna X team were united behind the decision, as it was made based on evidence backed up by a strong rationale. We have launched a Buy Direct campaign to create awareness and communicate the message to all of our trade customers. What does this mean for the brand? We are very proud of who we are and what we represent., We want our customers to be proud too. We are so much more than just a supplier of tanning products. Our team offers excellent customer service support and our educators offer fully accredited training. This goes far beyond the correct spray tanning techniques, helping to shape and grow businesses. We like to think of it as a journey, to ensure the client gets the best products and service from our professionals. What does this mean for your Sienna X customers? Added value and a direct relationship with the Sienna X brand. Guaranteed help and support from experts including marketing and promotional support, alongside ongoing education ensuring that our therapists are the best at their treatment, guaranteeing happy clients who will return and refer. Since the news has broken, what feedback have you had? It has been 99% positive. One or two therapists were worried about their quick access to stock as they could no longer just pop to their

local wholesaler. They felt without the wholesalers as a safety net if they ran out of stock this would mean turning clients away. On explaining our levels of customer service and our next working day delivery, it quickly became apparent that there were no problems. We have the ability to book in reminder stock calls based on product usage levels, meaning that there should never be problems with stock levels, and clients won’t have to be turned away. Finally...

We’d like to take this opportunity to say a huge thank you to our loyal customers for their continued support!

We are so much more than just a supplier of tanning products. Our team offers excellent customer service support and our educators offer fully accredited training. Nicola Matthews Sienna X CEO & Founder

Social media is a simple yet cost effective way to promote your business. Get ahead of local competition, contact a member of our team today to start receiving social media posts, and take your digital presence to the next level.

Make an excellent profit with sunless tanning treatments “ The more that you read, the more things you will know. The more that you learn, the more places you will go.” Dr. Theodor Seuss American Author

Preparation and planning is key to making your business a success.

With the best education, knowledge and exceptional support, a salon or mobile can make an excellent profit. We have tailored our professional education packages to suit you and your business needs. As the UKs Best Tanning Supplier for the last four years, we have played an integral part in helping professionals like you develop and grow successful, profitable businesses. Start your exciting new journey with Sienna X; we’ll provide you with all the equipment, products and support so you can begin offering an award winning treatment and making an excellent profit.

We know how busy your diaries can be, so planning ahead for your business is essential. Our wall planner has been designed to help professionals plan seasonal promotions and stay ahead of the competition. Furthermore, the wall planner is full of top tips and key dates to help your business flourish, Get your FREE Sienna X wall planner today by visiting: sienna-x.co.uk/wallplanner

TOP TIP Education is at the core of a successful tanning career.

Why not take some time out to plan your promotions. Ensure you are equipped with stock and promotional material by calling your Customer Service team on 0800 131 3151.

The Sienna X 2014 Brochure

COMING SOON

COMING SOON

FEBRUARY 2014

Sienna X has once again become an exclusively professional brand. So the question on many lips is, why?

What triggered the decision? We always wanted to be a truly professional brand for the professional tanner, but we needed evidence as to what our professionals wanted and needed from their brand. We undertook thorough research, and the overwhelming response was that our therapists wanted a brand that was not splashed across the high street and could not be accessed by a nonprofessional. The only way we could do this was to bring the brand back in-house and make Sienna X only available directly.

WA L L PLANNER

Facebook and Twitter can significantly enhance your marketing and online presence.

Our fantastic all-new education packages. Sign up at www. sienna-x.co.uk/ education for regular updates.

SIENNA X PROFESSIONAL

03


BUY DIRECT

S I E N N A X E D U C AT I O N

Becoming original. professional. exceptional.

It’s time to get social

You may have heard the rumours, and seen the discounts. Our founder and CEO Nicola Matthews has been recently interviewed to understand the reasons behind Sienna X’s decision to no longer sell products through wholesalers. Interview by Professional Beauty

FEBRUARY 2014

Interviewer: So, we have heard the news on the grapevine and through your official Facebook page – Sienna X will no longer be available through wholesale, what a bold move... How long have you been planning this? Over the last 12 months. The senior management team at Sienna X have been thinking how to improve our current market position and more importantly how to improve our relationships with our customers.

02

What did the team think? We made sure the team were involved from the beginning. We asked their thoughts, feelings and opinions as part of the process. The team agreed that non-direct Sienna X customers were missing out on what Sienna X had to offer.

What was the wholesale reaction? It was so important to us to make sure we did this right for both Sienna X and the wholesalers. Not ones to shy away from our beliefs and decisions, we felt the best way to tackle this would be face-to-face. The wholesalers thought it was a very bold move, but as business people, they understood.

SIENNA X PROFESSIONAL

You will no doubt be using social networks to promote and create awareness of your sunless tanning treatments. Some of you will be brilliant at it and for those who need help, we can guide you through. We create regular social media posts for you to upload onto your Facebook or Twitter profile.

How did you prepare the business? The Sienna X team were united behind the decision, as it was made based on evidence backed up by a strong rationale. We have launched a Buy Direct campaign to create awareness and communicate the message to all of our trade customers. What does this mean for the brand? We are very proud of who we are and what we represent., We want our customers to be proud too. We are so much more than just a supplier of tanning products. Our team offers excellent customer service support and our educators offer fully accredited training. This goes far beyond the correct spray tanning techniques, helping to shape and grow businesses. We like to think of it as a journey, to ensure the client gets the best products and service from our professionals. What does this mean for your Sienna X customers? Added value and a direct relationship with the Sienna X brand. Guaranteed help and support from experts including marketing and promotional support, alongside ongoing education ensuring that our therapists are the best at their treatment, guaranteeing happy clients who will return and refer. Since the news has broken, what feedback have you had? It has been 99% positive. One or two therapists were worried about their quick access to stock as they could no longer just pop to their

local wholesaler. They felt without the wholesalers as a safety net if they ran out of stock this would mean turning clients away. On explaining our levels of customer service and our next working day delivery, it quickly became apparent that there were no problems. We have the ability to book in reminder stock calls based on product usage levels, meaning that there should never be problems with stock levels, and clients won’t have to be turned away. Finally...

We’d like to take this opportunity to say a huge thank you to our loyal customers for their continued support!

We are so much more than just a supplier of tanning products. Our team offers excellent customer service support and our educators offer fully accredited training. Nicola Matthews Sienna X CEO & Founder

Social media is a simple yet cost effective way to promote your business. Get ahead of local competition, contact a member of our team today to start receiving social media posts, and take your digital presence to the next level.

Make an excellent profit with sunless tanning treatments “ The more that you read, the more things you will know. The more that you learn, the more places you will go.” Dr. Theodor Seuss American Author

Preparation and planning is key to making your business a success.

With the best education, knowledge and exceptional support, a salon or mobile can make an excellent profit. We have tailored our professional education packages to suit you and your business needs. As the UKs Best Tanning Supplier for the last four years, we have played an integral part in helping professionals like you develop and grow successful, profitable businesses. Start your exciting new journey with Sienna X; we’ll provide you with all the equipment, products and support so you can begin offering an award winning treatment and making an excellent profit.

We know how busy your diaries can be, so planning ahead for your business is essential. Our wall planner has been designed to help professionals plan seasonal promotions and stay ahead of the competition. Furthermore, the wall planner is full of top tips and key dates to help your business flourish, Get your FREE Sienna X wall planner today by visiting: sienna-x.co.uk/wallplanner

TOP TIP Education is at the core of a successful tanning career.

Why not take some time out to plan your promotions. Ensure you are equipped with stock and promotional material by calling your Customer Service team on 0800 131 3151.

The Sienna X 2014 Brochure

COMING SOON

COMING SOON

FEBRUARY 2014

Sienna X has once again become an exclusively professional brand. So the question on many lips is, why?

What triggered the decision? We always wanted to be a truly professional brand for the professional tanner, but we needed evidence as to what our professionals wanted and needed from their brand. We undertook thorough research, and the overwhelming response was that our therapists wanted a brand that was not splashed across the high street and could not be accessed by a nonprofessional. The only way we could do this was to bring the brand back in-house and make Sienna X only available directly.

WA L L PLANNER

Facebook and Twitter can significantly enhance your marketing and online presence.

Our fantastic all-new education packages. Sign up at www. sienna-x.co.uk/ education for regular updates.

SIENNA X PROFESSIONAL

03


The best just got better: Q10 professional tanning solution from Sienna X We have enhanced and improved our professional tanning solution after carefully listening to your feedback. With added nourishment and natural key ingredients, our range of tanning solutions will result in newly-bronzed skin with the additional benefit of being intensely moisturised after a spray tan.

Benefits of new ingredients: • Q10 - Especially moisturising and anti-oxidising co-enzyme • Pomegranate - Powerful antioxidant, moisturises and restores elasticity • Green tea - Powerful anti-oxidant, helps prevent premature ageing and enhances skin tone

Remember to tell your clients about the benefits and how they work to improve the health, look and feel of the skin.

Free adhesive feet with any two litres of solution Call our team on 0800 131 3151 and quote: NEWSFEBSOL

FEBRUARY 2014

TOP TIP Why not mark off the bottle after every tan to see how much solution you are using? Aim to get at least 15 tans from a litre bottle.

James Harknett Sienna X Ambassador

Exhibitions Meet the team, be the first to find out the latest news and take advantage of the best deals. Professional Beauty London Excel 23rd & 24th February Scottish Beauty Highland Centre, Edinburgh 23rd & 24th March

FREE

WORTH £19.95

“My clients and I are always on a search for the perfect tan. Sienna X remains the market leader due to the added skincare benefits that they add to all their formulas. The new Q10 and pomegranate seed make the Sienna X spray tan the ultimate anti-ageing bronzing treatment.”

Group Product Photograph

Beauty UK Birmingham NEC 18th & 19th May Olympia Beauty London Olympia 21st & 22nd September

Valid until 31st March 2014. Terms and conditions apply. One per customer.

Sienna X Sherriff Street, Worcester, Worcestershire WR4 9AB 04

SIENNA X PROFESSIONAL

PROFESSIONAL BEAUTY NEWSLETTER FEBRUARY 2014

Q10 PROFESSIONAL

Professional Beauty North Manchester GMEX 19th & 20th October

www.sienna-x.co.uk

SAV E THE DAT ES

Behind the brand: More than a bottle of tan Be Radiant We are a true professional leader in the tanning industry. We are dedicated to driving the sunless tanning category forward through our wealth of knowledge, experience and technical understanding to ensure your success.

As the leaders of the industry, Sienna X help professionals to achieve real results through exceptional performance, giving confidence in both product and business approach. Running a business can be quite lonely. Friends and family do not always understand the amount of time and brain space your business takes up but we do...

Our founder Nicola Matthews started her business up from her lounge and in just ten years has built it up to a multimillion turnover brand. “Our passion is sharing our successes from the past 10 years.” Nicola Matthews. We can help businesses learn and grow, achieving both professional and personal goals. We are original. We are professional. We are exceptional.

How does a tan make you feel? When a cross section of women were asked how a tan makes them feel, over 90% revealed that they felt more confident. This is why we are proud to inform you of our BRAND NEW photography, which will soon be seen on all of your Sienna X promotional material. We wanted to capture the feeling of confidence by using models that represent your clients, from young through to mature. The confidence a sunless tan gives you is comparable to breaking out of your shell, daring to reveal more. Your clients will be able to relate to our imagery on a personal, emotive level. Look out for the launch of our new photography across the 2014 range of Sienna X posters and marketing materials soon.

TOP TIP Sign up to our e-newsletter to be the first to find out about the launch of the new-look marketing material.

Find us at Sienna X Official SIENNA X PROFESSIONAL

01

Sienna X Newsletter #1  

Welcome to the first edition of the revamped Sienna X Newsletter.

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