The MA&A project (later renamed TRIE X Gestión de Residuos),
launched in 2001, was the result of an initiative developed
by Ana Luisa Arocena and Ruben Martínez, a pair of chemists
concerned about the lack of proper hazardous waste
management in Uruguay. The personal experiences of Ruben
in the sales field and Ana in the pharmaceutical industry
triggered their interest in providing a solution to the problem
from an entrepreneurial point of view.
Part of "Stories about us – How to tell your business narrative", an initiative of Siemens Stiftung.