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ALEXANDER SIEDBAND Contact Information 847.409.9149 ajsmvp13@gmail.com 4250 N. Marine Dr. #1016 Chicago, IL 60613

Work Experience LG Home and Appliances Buffalo Grove, IL Summer 2012 Internship Primary Responsibilities: Use primary and secondary research methods to find opportunity areas in a dishwasher. Then develop three concepts and form presentation. Secondary Responsibilities: Help run focus group studies, ideation sessions, sketching, generate mind-maps, and help create planograms. Software Adobe Creative Suite SolidWorks KeyShot Microsoft Office Google Sketch-up (Basic Understanding) Organizations IDSA (UIUC Student Chapter) Member Fall 2011 – Present University of Illinois Club Bowling Team Member Fall 2011 – Fall 2012

Education University of Illinois at Urbana-Champaign BFA in Industrial Design College of Fine and Applied Arts Expected Graduation May 2014 Honors Dean’s List University of Illinois Chicago Fall 2010- Spring 2011 Academic All-American University of Illinois at Urbana-Champaign Fall 2011- Present Discarded to Precious Challenge First Prize for Oasis Express Spring 2012 Smithsonian Candidate Disability + Relevant Design Spring 2012 UIUC Link Gallery I Dream Design Exhibition Fall 2011

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3


Team Project

EMBLAZE the outdoor torch for entertaining

http://www.youtube.com/watch?v=WOHQhN8rs80&feature=youtu.be EMBLAZE the outdoor torch for entertaining

http://www.youtube.com/watch?v=WOHQhN8rs80&feature=youtu.be


Goal: Redesign the tiki torch and it’s fuel so that it can be attractive, efficient, safe and easy to maintain.

S. W.O. T. analysis of current tiki torch market

STRENGTHS Portable Simple Straightforward Can keep bugs away Gives a nice glow Can easily anchor them

Most oils work with all torches Any lighter/match can light Available in big retail stores Easy to find in store OPPORTUNITIES 5

WEAKNESSES Unstable in ground Heats up Oil gets hot Fire hazard Hard to clean Rusts outside

Have to buy more than one Have to purchase more fuel Sometimes unmatched torches Weather/Outdoor Elements Storage Space THREATS


Target User Female Age 35-50 Own a home Considers herself “well-off� Enjoys entertaining Socialite Wants to show off status Drives a Lexus LS 460 Wears Jones New York Plays tennis, golf, and goes jogging Considered classy and sophisticated

EMBLAZE the outdoor torch for entertaining

http://www.youtube.com/watch?v=WOHQhN8rs80&feature=youtu.be


JONES NEW YORK

Design Cues

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360 Lifestyle

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360 Interview

“...they are utilitarian and can easily keep the mosquitos away...”

Spouse

“...mom uses torches beacuse of the ambient feel and they just look nice...” “...dad puts in citronella to keep the bugs away...”

Daughter

Neighbor

Target User  

Friend

Rela4ve

“...always have the best decorations. Their parties seem to be a lot of fun..”

“...she has a beautiful home and decorations but I don’t see how they are really necessary?”

“...there’s some kind of class to their outdoor gatherings. Everything looks so planned and tactfully placed...”

EMBLAZE the outdoor torch for entertaining

http://www.youtube.com/watch?v=WOHQhN8rs80&feature=youtu.be


Ideation

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Ideation


Mecha Final Design

Elegant design fits target user

Pin to puncture catridge on impact

Carbon dioxide cartridge (can be purchased at any Mechanism to be stored within the hardware store)

Mechanism to be stored with base of the torch. Small vibra due to regular use of the tiki and transformation will not re carbon dioxide because the too dull.

Mechanics

CO2 Mechanism

base of the torch. Small vibrations due to regular Pin usetoofpuncture the tiki torch and catridge transformation will not release carbon on impact dioxide because the pin is too dull.

Carbon dioxide cartridge (can be purchased at any hardware store)

Stable base allows for multiple Spring locations of torchloaded

Spring loaded mechanism releases when micro-notches are moved out of place.

mechanism releases when micro-notches are moved out of place.

Mechanism to be stored within the base of the torch. Small vibrations due to regular use of the tiki torch and transformation will not release carbon dioxide because the pin is too dull.

Upon impact, spring is relea pushes carbon dioxide cartr be pierced.

Upon impact, spring is released and pushes carbon dioxide cartridge to be pierced.

Upon impact, spring is released and pushes carbon dioxide cartridge to EMBLAZE be pierced. the outdoor torch for entertaining

http://www.youtube.com/watch?v=WOHQhN8rs80&feature=youtu.be

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Gel Cube Elements for Color: copper chloride - blue borax - light green copper sulfate - green strontium chloride - red potassium chloride - purple lithium chloride - pink sodium chloride - orange magnesium sulfate - white

The cube is made up of two colored parts. As time nears completion of the fuel, the inner color will mix in with the outer color. This will give the flame a beautiful color combination. It’s main function is to notify the user to replace the fuel.

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EMBLAZE the outdoor torch for entertaining

http://www.youtube.com/watch?v=WOHQhN8rs80&feature=youtu.be


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FG Flip Guard Low vision cooking made easy

FG


Problem Statement People with low vision fear cooking on the stove. Many injuries occur such as burns or even fatalities. This leads to many eating outside the house, which causes obesity and an unhealthy lifestyle.

The Facts The cooking area or kitchen is the primary area of origin for residential building fires involving individuals with physical disabilities (38 percent). Cooking (22 percent) is the leading cause of residential building fires where a physical disability is reported as a human factor contributing to ignition.� http://www.usfa.fema.gov/downloads/pdf/statistics/v12i6.pdf

Opportunity Design a safety mechanism that can help prevent burns and fires from everyday stove top use.

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Existing Products/ Concepts

FG


Empathic Modeling

Bumping into things

No awareness of surroundings

Fear of hitting other cars 17

Cooking


Ideation

FG


Product Functions

Pinch extender and handle to strain

Locate pot by using steam

Guide to pot handle

Protects against hand hitting side of pot

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Outcome

The Flip Guard offers people with low vision the opportunity to cook safely, creating a healthier lifestyle, and thus allowing the user to regain their independence.

FG


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RO 2

Repropose Replenish Opportunity Save water, hydrate your body, create an eco-friendlier world

RO 2


Problem

2.5 gallons of water are wasted pre minute, while waiting for a shower to heat up.

Opportunity Reduce amount of wasted water during initial shower warm up.

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This is Tom

San Francisco Male 35-50 Owns a home Middle class Eco friendly Smart and caring Has a wife and 2 children Enjoys going to the beach with his family Has a guys night on Thursday’s Maintains solid fitness

RO 2


Ideation

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Proof of Concept

First a working model was constructed

Next the water was turned on, activating the device

Once the water was captured, it was distributed into the bottle

RO 2


Exploded View Attachment For Showerhead

Removable Lid Shower Pipe Hole

Filter

Water Tank Stand

Water Tank

Retractable Door Example Bottles

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How it Works

Water travels through the shower pipe

Fills up tank, while shower heats up

Passes through filter Distributed to water bottles

RO 2


Filter Textile Pre-Filter Mesh

Polyester Filter

Bead Chamber With Iodine

Carbon Chamber

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Bottle Connector As the filter wears down. Just unscrew from unit. This part can be replaced with a new filter at anytime.

Push water bottle into place

As the bottle rests, a one way valve is opened. This allows the water to then fill the bottle.

RO 2


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Thank You

Alex Siedband University of Illinois at Urbana-Champaign (847)-409-9149 ajsmvp13@gmail.com 32

3rd Year Portfolio  

This is my updated 3rd year Industrial Design portfolio

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