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Brand Values


• Approachable • Innovative • Adaptable


- Feeling confident with who you are. - Enthusiastic about design. - Become inspired by your surroundings. - Forefront of fashion, design and creative thinking. - Forming connections with trendy, fashion conscious youth and professionals. - Flexible and versatile for use on offline and online platforms.


Initial Ideas


Adapting hand sewn techniques into 2D concepts. Experimenting with different ways of showing stitching as drawing to represent the name Threads.


Creating patterns within the word “Threads� to represent some of the clothing products that Threads would sell.


Final Concept


Black and White


Full Colour

Single Colour


RGB: 57, 186, 193 CYMK: 65, 4, 25, 0

RGB: 255, 255, 255 CYMK: 0, 0, 0, 0

RGB: 0, 0, 0 CYMK: 0, 0, 0, 100


Helvetica Neue - Size 20

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ±§!@£$%^&*()_+}{[]|”:;’/.,<>? 0123456789

Helvetica Neue - Size 10 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ±§!@£$%^&*()_+}{[]|”:;’/.,<>? 0123456789


Pattern


Approachable Each pattern represents a brand value for Threads. These patterns can be used throughout Threadâ&#x20AC;&#x2122;s brand identity as promotional material or for use online and social media platforms.


Innovative Each pattern represents a brand value for Threads. These patterns can be used throughout Threadâ&#x20AC;&#x2122;s brand identity as promotional material or for use online and social media platforms.


Adaptable Each pattern represents a brand value for Threads. These patterns can be used throughout Threadâ&#x20AC;&#x2122;s brand identity as promotional material or for use online and social media platforms.


Merchandise


Postcards


Giftcards



Threads