image: kayla casey
LessonHighlights Magazines From trade magazines to tabloids, this lecture concerns the power of periodicals in shaping public opinion and the cultural imaginary. Considers history of men’s and women’s titles, mainstream and niche magazines, and the rise of paparazzi photojournalism. Tracks the migration of lifestyle magazines online and into television programming. Includes case studies of digital magazines and print publications that are using social and mobile technologies to link offline and online engagements.
Books Reviews the historical and contemporary role of book clubs in shaping literacy. Looks at blockbuster YA series including Harry Potter, Gossip Girl, and Twilight. Investigates the popularity of book trailers. Considers the impact of of online retailers like Amazon.com and Chapters.ca, the proliferation of digital reading trends and gadgets like Kindles and Kobos, ePublishing, self-‐publishing, eBooks and iBooks on book-‐selling, publication, reading, and sharing. Includes focus on the convergence of books and social gaming, and books as mobile apps.
Television Introduction to television studies, reviews syndication, franchises, audience ratings. Historical perspective on game shows, the migration of episodic series programs (think soap opera) from daytime to primetime, and reality TV trends. Traces shift from network era to fragmentation of audience across niche cable channels. Looks at technologies for TV time-‐ shifting and placeshifting and the resulting impact on event programming. Covers how the web is changing TV production, promotion, distribution, and consumption, including on-‐demand programming, torrents, YouTube, Netflix and livestreaming. These lecture descriptions were written in advance of the 2011 lectures-‐-‐which are refreshed each year. The actual lessons will build on and deviate slightly from the abstracts.
Published on Jul 5, 2011