FILM240XCourseFormat FILM240X MEDIA+POPCULTURE Fall 2011
Description FILM240X is offered at Queen's University each Fall term. Over one term students earn 3.0 units toward degree completion. There are no prerequisites for FILM240X beyond second year standing for full-‐time Queen’s students. Part-‐time, transfer, and continuing education students can quickly apply to take the course online via the form located at http://FILM240X.com/application The format is an interactive weekly lecture delivered live in-‐person at Duncan McArthur auditorium on West campus. We film the live lectures and publish highlights on the web. For online students the lecture is delivered live via webinars on Friday afternoons. For those who work full time or have other commitments, the same content is redelivered live on Saturday mornings. Access to the webinars is exclusively open to eStudents in Sections 002/003. Attendance and active participation in lectures or webinars is assessed as part of your final grade.
Assessment The mode of assessment is based on a 100 point schema. It involves: a final face-‐to-‐ face exam* held during December exam period (65 points) composed of multiple choice questions, an online Moodle midterm exam (15 points), weekly lecture engagement (5 points) via polling using clickers (in-‐class students) or online in-‐ webinar polls (for eStudents), social eParticipation on Moodle discussion forums (5 points), and an online, end-‐of-‐term self-‐assessment (10 points). See Course Outline for details, rubrics, deadlines & policies. *Only section003 Distance eStudents can opt to take the final exam closer to home at one of over 100 exam centres. See http://FILM240X.com/part-‐time-‐students for the one nearest you.
among the topics we’ll discuss this fall: the branded life: from status goods to masstige taste cultures: Tim’s to Starbucks, H&M to D&G, consumption & identity P2P marketing & social media: viral media & the power of WOM buzz gear envy & the bandwagon effect: from the iPod halo to the cult of iPhone & iPad image: visualpanic
Published on Jul 5, 2011