Issuu on Google+

informational flyer FILM240X Fall2011

MEDIA&POPCULTURE

media convergence + digital synergies

image: SPazzø

understanding culture,  commerce  &  communication  technology

This  course  surveys  a  variety  of  mass  media  forms,   and   their  modes  of  production,  distribution,  and   consumption.   We’ll   study   the   impact   of   digitalization   and   current  market   and   consumer   trends  in  Hollywood  movies,  popular  music,  news   and   television,   gaming   and   social   networking,   books,  magazines,  advertising  and  public  relations. The   lectures   bring  together   history,  theory,  and   current   case   studies,   to   understand   the   significance   of   the   mass   media   in   shaping   our     societies,  identities,  choices,  and  imaginations.

In   2011   the   themes   of   this   course   are   media   convergences  and  digital  synergies.  We’ll  examine   how   real-­‐time,   geolocational,   social   and   mobile   computing   influences   how  we   create,   consume,   resist,   understand,   and   participate   in   popular   culture. With   traditional   in-­‐person   lectures   and   online   webinar   options,   this   course   is   designed   for   students  near  and  far,  full-­‐  and  part  time.  Consider   joining   us   in   person  or  online   this   fall.  This   flyer   provides  an  overview  of  what  you  can  expect.  


FILM240XCourseFormat FILM240X MEDIA+POPCULTURE Fall 2011

Description FILM240X  is  offered  at  Queen's  University  each  Fall  term.  Over  one  term  students   earn  3.0  units  toward  degree  completion.  There  are  no  prerequisites  for  FILM240X   beyond  second  year  standing  for  full-­‐time  Queen’s students.      Part-­‐time,  transfer,  and   continuing  education  students  can  quickly  apply  to  take  the  course  online  via  the   form  located  at  http://FILM240X.com/application   The   format   is  an  interactive  weekly   lecture  delivered  live  in-­‐person   at   Duncan   McArthur   auditorium   on   West   campus.   We  film  the  live  lectures  and  publish   highlights  on  the  web.   For  online  students the    lecture  is  delivered  live via   webinars   on     Friday  afternoons.  For   those   who   work   full  time   or   have   other   commitments,   the  same  content   is   redelivered  live  on  Saturday  mornings.  Access  to  the  webinars  is  exclusively  open  to   eStudents  in  Sections  002/003.     Attendance  and  active  participation  in  lectures or     webinars is   assessed  as   part     of  your   final  grade.

Assessment The  mode  of  assessment  is  based  on  a  100  point  schema.  It  involves:    a  final  face-­‐to-­‐ face  exam*  held  during  December  exam  period  (65  points)  composed  of  multiple   choice  questions,  an   online  Moodle   midterm  exam  (15  points),  weekly   lecture   engagement   (5   points)   via  polling  using  clickers  (in-­‐class  students)  or   online  in-­‐ webinar  polls  (for  eStudents),  social  eParticipation  on  Moodle  discussion  forums  (5   points),  and  an  online,  end-­‐of-­‐term  self-­‐assessment  (10  points).   See   Course   Outline  for   details,   rubrics,   deadlines  &   policies.   *Only   section003   Distance  eStudents  can  opt  to  take  the  final  exam  closer  to  home  at  one  of  over  100   exam  centres.  See  http://FILM240X.com/part-­‐time-­‐students  for  the  one  nearest  you.

among the topics we’ll discuss this fall: the  branded  life:  from  status  goods   to  masstige taste  cultures:  Tim’s  to  Starbucks,   H&M  to  D&G,   consumption  &  identity P2P  marketing  &  social  media:  viral   media  &  the  power  of  WOM  buzz gear  envy  &  the  bandwagon  effect:   from  the  iPod  halo   to  the  cult  of  iPhone  &  iPad image: visualpanic

FILM240X Fall2011


LessonHighlights Abstracts of lectures & webinar topics.

Introduction to Mass Communication Introductory  lesson  frames  popular  culture  as  a  form  of  social  glue.  We’ll  cover  the   cultural  model  of   mass  communication  and  the  “big  mac  theory”   of  mass  media   effects,   which  distinguishes  between  low  &  high  cultural  productions.   Introductory   lecture  also  covers  course  policy,  explains  iClickers  and  polling,  social  media  platforms   and  webinars,  and  the  mode  of  assessment.  

Media Effects and Research Methods Lesson  reviews  a  collection  of  theories  about  the  effects  of  mass  media  on  individuals   and   societies,   ranging   from   arguments   about   the   minimal   effects   of   media   consumption  to  moral  panics.  Considers  how  pop  culture  makes  us  smarter  via  the   concept   of   “televisual  intelligence.”   Explains  qualitative  and   quantitative   market   research  methods.

Marketing & Advertising Survey   of   classic   and   contemporary   advertising   strategies   and   conventions   of   campaigns   online,   in   print,   outdoors,   on   phones   and   television,   including   the   bandwagon  effect,  the  celebrity  shill,  and  the  plain  folks  pitch.  Discussion  of  marketers   using  sex,  fear,  humour  and  other  emotional  appeals.  Considers  trends  in  permission   marketing,   branding,   consumer   activism,   social  shopping.   Looks  at   advergaming,   product   placement,   event  sponsorship,   brand  ambassadors,   appverts,   gameverts,   and  the  use  of  QR  codes  and  SMS  campaigns.

Public Relations Investigation  into   the   importance  of  earned  media  and  word   of  mouth  buzz.   A   lesson  on  framing  the  message  through  cross-­‐platform  communication  strategies.   Discussion  of  spin  control,  manufacturing  the  news,  pseudo-­‐events,  constructing   credibility,   and   viral   campaigns.   Considers   trends   in   social   media   marketing,   branding,  and  user-­‐generated  content.  Includes  case  studies  of  brand  backlash  and   crisis  communication  strategies.

FILM240X Fall2011


image: kayla casey

LessonHighlights Magazines From   trade  magazines  to   tabloids,   this  lecture  concerns  the  power   of   periodicals  in  shaping  public  opinion  and  the  cultural  imaginary.  Considers   history  of  men’s  and  women’s  titles,  mainstream  and  niche  magazines,  and   the  rise  of   paparazzi   photojournalism.   Tracks  the   migration   of  lifestyle   magazines  online  and  into  television  programming.  Includes  case  studies  of   digital  magazines  and  print  publications  that   are  using  social  and  mobile   technologies  to  link  offline  and  online  engagements.

Books Reviews  the  historical  and  contemporary   role  of  book   clubs  in  shaping   literacy.  Looks  at  blockbuster  YA  series  including  Harry  Potter,  Gossip  Girl,   and  Twilight.  Investigates  the  popularity   of  book  trailers.   Considers  the   impact   of   of   online   retailers   like   Amazon.com   and   Chapters.ca,   the   proliferation  of  digital  reading  trends  and  gadgets  like  Kindles  and  Kobos,   ePublishing,   self-­‐publishing,   eBooks   and   iBooks   on   book-­‐selling,   publication,  reading,  and  sharing.  Includes  focus  on   the  convergence  of   books  and  social  gaming,  and  books  as  mobile  apps.  

Television Introduction   to   television   studies,   reviews   syndication,   franchises,   audience  ratings.  Historical  perspective  on  game  shows,  the  migration  of   episodic  series  programs  (think  soap  opera)  from  daytime  to  primetime,   and  reality  TV  trends.  Traces  shift  from  network  era  to  fragmentation  of   audience  across  niche  cable  channels.  Looks  at  technologies  for  TV  time-­‐ shifting  and  placeshifting  and  the  resulting  impact  on  event  programming.   Covers  how  the  web  is  changing  TV  production,  promotion,  distribution,   and  consumption,  including  on-­‐demand  programming,  torrents,  YouTube,   Netflix  and  livestreaming. These  lecture  descriptions  were  written  in  advance  of  the  2011  lectures-­‐-­‐which  are  refreshed  each  year.  The  actual  lessons  will  build  on  and  deviate  slightly  from  the  abstracts.

FILM240X Fall2011


FILM240XMEDIA+POPCULTURE Fall 2011

in-­‐class  polling  with  iClickers

image: Elemental Mayonnaise

Music Considers  how  we  use,  buy,   and  identify   with  popular   music.  Reviews  concepts   including  taste  cultures,  music  videos  and  trendsetting,  music  and  moral  panic,  and   music   canons.   Discussion   of   mobile  music   trends,   music   sharing,   the   role  of   MySpace  in  promoting  indie  music,  the  importance  of  Napster  and  iTunes  to  the   mainstreaming  of  digital  music  formats,  and  the  effects  of  Walmart,  Amazon.com   and  big-­‐box  retailers  as  well  as  YouTube  on  music  trends,  cultures,  and  sales.

Movies Introduction  to  film  criticism  reviews  basic  elements  of  film  production  including   use   of   sound,   production   design,   cinematography   and   auteurship.   Considers   history  of  the  Production  Code  and  its  impact  on  1940s  film  noir.  Details  birth  of  the   blockbuster  in  70s.  Summary  of  New  Hollywood  Cinema  with  emphasis  on  digital   animation  in  film.  Considers  comic  book  adaptations  on  film  and  3D  film  trends.

Digital Culture Lecture  looks  at  impact  of  information  and  communication  technologies  on  culture,   including   concepts   of   connectivity,   collaboration,   and   user   generated   media.   Reviews  trends  in  e-­‐commerce,  gaming,  social  networking,  mobile  communication,   and  consumer  adoption  of  mobile  and  social  technologies  and  services.   Considers   reputation   management   online,   impact   of   web   on   personal   and   professional   relationships,  online  activism  and  political  organizing,  and  privacy  issues.

News Media Historical  and  contemporary  review  of  print  and  broadcast  news  media,  including   yellow  journalism,   the  press  as  fourth  estate,  objectivity  in  reportage,  muckraking,   investigative   journalism,   photojournalism,   and   citizen   journalism.   Distinguishes   network  from  niche  newscasts.  Covers  impact  of  digitalization  and  the  social  web  on   news  ad  revenue  and  circulation,  including  the  use  of  paywalls.  Includes  a  look  at   trends  in  news  sharing  and  news  aggregators  from  Google  to  Facebook  and  Twitter.

FILM240X Fall2011


FILM240X MEDIA+POPCULTURE Fall 2011

Flexible enrollment options.

3 Sections

You   can   enroll  for   this  course  opting   for   either   a  traditional   on-­‐campus  meeting   or   an   online   format.   FILM240X   lectures   happen  once  weekly,  face-­‐to-­‐face  in  Duncan   McArthur   auditorium   on   Queen’s   West   campus   in   Kingston   Ontario,   Thursday   evenings   at   6:30pm.   Similarly,   weekly   webinars  for  eStudents  allow  you  to  attend   a  live  lecture  from  the  comfort  of  your  own   laptop   (Friday   2:30pm   with   content   repeated  Saturday  mornings  at  10am).

001

full  -­‐time  Queen’s  students face-­‐to-­‐face  lecture Thurdays  6:30pm 700  seats

002

online  Queen’s  students Friday  webinar  2:30pm 300  eSeats

The   prof   is   available   for   consultations     several   days  a  week   via   face-­‐to-­‐face  and   online  office  hours. Find  out  more  at  http://  FILM240X.com

003

part-­‐time  students   Saturday  webinar  10:00am 100  eSeats   Image: tanakawho

Required Textbook: Media  &  Culture  by  Richard  Campbell.  2011.  Exam  questions  are  drawn  from   8th  edition.  This  textbook  is  available  as  an  eBook. Also   *suggested*   for   all   sections:   subscription   to   the   MassCommClass   website   which   is  a   resource  produced   by   the  textbook   publisher   and   is   automatically   bundled  with  new  textbook/eBook  purchases  from  Queen’s   Bookstore.  If  you  buy  a  used  textbook  you  can  buy  a  standalone  access  code. For  Section  001   students:  an  iClicker   device  for  in-­‐class  polling  is  required.   Sold  separately  or  bundled  with  textbook/eBook  at  Queen’s  Bookstore.

About the Prof Sidneyeve  Matrix  (PhD  Minnesota)   is  Assistant  Professor   and  Queen’s   National  Scholar  of  Media  and  Film.  She  is  a  regular  digital  trends  analyst   appearing  weekly   in  national  media  outlets,  regional  newspapers  and   radio  broadcasts.  She  is  Associate  Editor  (social  media)  for  The  Journal  of   Professional  Communication  and  sits  on  the  advisory  board  for  Marketing   Magazine. Sidneyeve  teaches  courses  on  television  studies,  digital  media  theory  and   film,  as  well  as  classes  on  social  media  marketing  and  communications  for   the   Queen’s   School  of   Business  Executive   Development   Centre  and   Rutgers  University  Center  for   Management  Development.   She  is  a  2011   Educator   in   Residence   at   The   Centre   for   Teaching   and   Learning   at   Queen’s,  and  the  recipient  of   the  2011   OUSA  Award  for  Excellence  in   Teaching  at  Queen’s  University.  Online  at  http://sidneyevematrix.com

Other 2011-2012 courses:

FILM315:  Digital  Media  Theory FILM436:  eBranding FILM110:  Intro  to  Film  &  Media  

FILM240X Fall2011


The  schedule  is  subject  to  revision.  

September Last  day  to  drop  this   course  without  financial   penalty:  Sept  23

thursday

friday

saturday

15

16

17

Lecture  1:  Introduction 18:30  (6:30pm)

Webinar  1:  Introduction 14:30  (2:30pm)

Webinar 1: Introduction

22

23

24

Lecture  2:  Media  Effects   18:30  (6:30pm)

Webinar  2:  Media  Effects   14:30  (2:30pm)

Webinar  2:  Media  Effects   10:00am

29

30

oct. 1

Webinar  3:    Advertising 14:30  (2:30pm)

Webinar  3:  Advertising 10:00am

Lecture  3:    Advertising 18:30  (6:30pm)

image: Ed Yourdon

10:00am  

You  need  to  attend  one   Lesson  weekly,  the  in-­‐person   lecture  OR  one  of  the   webinars,  depending  on   which  section  you’re   registered  in.

Webinars: http://sidneyeve.webex.com

FILM240X Fall2011


The  schedule  is  subject  to  revision.  

October Online  midterm  exam   worth  15%  of  your  final   grade:  October  20

thursday

friday

6

7

Lecture  4:  Public  Relations 18:30  (6:30pm)

Webinar  4:  Public  Relations 14:30  (2:30pm)

13 Lecture  5:  Magazines 18:30  (6:30pm)

saturday 8 Webinar  4:  Public   Relations  10:00am  

14

15

Webinar  5:  Magazines 14:30  (2:30pm)

Webinar  5:  Magazines 10:00am

20 No  face-­‐to-­‐face  lectures  or  webinars  during  the  week  of  Oct  20-­‐22.  Instead,  the  midterm   online  exam  is  open  on  Moodle  from  08:00  -­‐  23:00  EST  (8am-­‐11pm)  on  October  20th

November Last  day  to  drop  course   without  academic   penalty:  November  4

27

28

29

Lecture  6:  Books   18:30  (6:30pm)

Webinar  6:  Books 14:30  (2:30pm)

Webinar  6:  Books   10:00am  

thursday

friday

3 Lecture  7:  TV   18:30  (6:30pm)

4

saturday 5

Webinar  7:  TV 14:30  (2:30pm)

Webinar  7:  TV   10:00am  

11

12

Webinar  8:  Music 14:30  (2:30pm)

Webinar  8:  Music 10:00am

18

19

Lecture  9:  Movies 18:30  (6:30pm)

Webinar  9:  Movies 14:30  (2:30pm)

Webinar  9:  Movies 10:00am

24

25

26

Webinar  9:  Digital  Culture 14:30  (2:30pm)

Webinar  9:  Digital  Culture 10:00am

10 Lecture  8:  Music 18:30  (6:30pm)

17

Lecture  9:  Digital  Culture 18:30  (6:30pm)

FILM240X Fall2011


December Deadline  to  submit  Social   Media  Participation  Self-­‐ Evaluation  is  December   1st  at  23:00  EST  (11pm)

thursday

friday

saturday

1

2

Lecture  11:  News  Media   18:30  (6:30pm)

Webinar  11:  News  Media 14:30  (2:30pm)

3 Webinar  11:  News  Media 10:00am  

7-21 The  final  exam  is  scheduled  by  the  exams  office  between  December  7  and  21st.  Section   001/002  full-­‐time  Queen’s  students  write  the  exam  face-­‐to-­‐face  during  exam  period. Section  003  distance  eStudents  write  the  exam  closer  to  home  at  one  of  Queen’s  exam   centres-­‐-­‐see  FILM240X.com/part-­‐time-­‐students  page  for  list  of  exam  locations  &  details.

Scan this QR code to get course information on your smartphone.

FILM240X MEDIA+POPCULTURE Fall 2011

BlackBerry  Messenger  5.0:  Scan  a  group  barcode Android  &  iPhone:  try  iNigma  (free)

image: Striaticl

FILM240X Fall2011


FILM240XMEDIA+POPCULTURE Fall 2011

Questions? How to get in touch. Contact the Prof

Visit the Course Websites

Sidneyeve  Matrix Department  of  Film  &  Media matrixs@queensu.ca  (fastest  response) 613.533.6000  x78133  (slowest  response) Office:  160  Stuart  Street  #  207  (by  appointment)

FILM240X.com FILM240X.mobi  (for  smartphones) Facebook.com/FILM240X Twitter.com/FILM240X

Contact Queen’s University Continuing & Distance Studies 68  University  Avenue   F100,  Mackintosh-­‐Corry  Hall Queen's  University   Kingston,  Ontario    K7L  3N6 cds@queensu.ca   613-­‐533-­‐3322

This  flyer  has  a  Creative  Commons  Attribution   Noncommercial  ShareAlike  3.0  License.   Please  share  nicely. cc  2011/2012  Sidneyeve  Matrix

FILM240X Fall2011


FILM240X-eFlyer2011