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FILM 315

image credit: Premshree Pillai


Queen’s University Department of Film & Media Course description: FILM315 is  an  intermediate  survey  of  selected  topics  in  digital   media  theory  and  digital  culture  trends.  We’ll  consider  subjects   including  digital  literacy  and  mobile  technologies,  viral  videos  to   eReading,  Facebook  to  Foursquare,  online  footprints  and  digital   reputations  to  privacy  concerns  in  the  age  of  Google.   We’ll  cover  issues  and  ideas  related  to  eCommerce,  geosocial   networking,  online  friendship,  educational  technology,  the  app   revolution,  word-­‐of-­‐mouth  social  media  marketing,  and  emergent   forms  of  digital  creativity.  The  key  themes  for  this  course  are:   media  convergence,  virtual  identity,  digital  mobilities,  wikinomics,   and  socialnomics. This  course  outline  is  subject  to  revision.

How to Contact the Prof: Sidneyeve Matrix Office  voicemail:   613-­‐533-­‐6000  x78133   voicemail  is  checked   infrequently,  use  email   instead,  expect  email  reply   within  1  business  day

Course website: This document  has  a  NonCommercial  Attribution  Sharealike  Creative  Commons  License:  SidneyeveMatrix  (2011).  Please  share  nicely.

image: SPazzø (flickr)

FILM315 Prerequisites Third-­‐year standing  in  Film  and   Media  or  FILM240  or  instructor’s   permission.  

Digital Skills Permission to  waive  pre-­‐requisites   may  be  granted  to  students  with   adequate  skills  in  digital  media   production  and  use  at  the   instructor’s  discretion. This  course  requires  students  to   complete  assignments   demonstrating  their  proficiency   with  social  and  graphic  design  tools.   However  FILM315  is  a  condensed   course  (12  weeks  of  material   delivered  and  completed  in  6   weeks)  and  is  not  designed  as  an   introductory  course  on  how  to  use   these  tools.  It  is  assumed  students   enter  the  course  with  these  pre-­‐ requisite  digital  research,   communication,  and  creative  skills.  

Participation Agreement The work  you  do  in  FILM315  is  public   text,  posted  on  the  web.  A  pre-­‐ requisite  for  passing  this  course  is   to  read  and  agree  to  the  FILM315   participation  agreement.   The  agreement  confirms  your   understanding  and  acceptance  that   all  of  the  required  assignments   must  be  posted  on  the   site.   Instructions:  Log  into  Moodle AccessFILM315 Click  on  Participation  Agreement Read  it.  Click  “I  accept”  (if  you  do) Only  students  who  have   acknowledged  acceptance  of  the   terms  in  the  Participation   Agreement  are  eligible  to  receive  a   grade  in  FILM315.   page  2

Course Objectives This course  has  two  main  objectives.  The  first  is  to  introduce  key   concepts  in  digital  media  theory  and  to  provide  a  sense  of  the   richness  and  diversity  of  work  in  this  field.  Critical  and  creative   thinking  about  digital  media  and  its  role  in  our  society  is  essential  to   understanding  the  world  in  which  we  live.   The  second  objective  is  to  improve  students’  ability  to  think   critically,  write  clearly,  engage  and  communicate  professionally   online,  and  design  creative  digital  media  texts.  To  that  end,  this   course  will  identify  and  build  upon  students’  existing  knowledge   and  skills,  including  their  ability  to  work  collaboratively.  

Upon successful  completion  of  this  course,  students  will  have: • demonstrated  and  extended  their  digital  literacy  through   reading,  writing,  listening  to  podcasts  and  viewing   presentations  produced  and  sourced  from  both  the  prof  and   their  peers • participated  in  and  added  value  to  an  online  academic   community • constructed  a  variety  of  digital  and  multimedia  creative  works • read  and  responded  to  a  range  of  popular  and  scholarly   writings   • solved  a  number  of  technical  issues  and  overcome  a  range  of   computer  hurdles  to  experiment  with  new  web  tools,  software,   and  social  platforms • engaged  in  critical  self-­‐reflection  concerning  their  own  learning   skills,  styles,  outcomes,  challenges,  preferences  and  processes.

image credit Nisse Bergman (flickr)

A note about the web The FILM315  Wordpress   website  is  running  on  a  server   that  guarantees  99%  uptime.   The  site  itself  is  robust  enough   to  support  several  hundred   simultaneous  users.  Still,  wi-­‐fi   outages  and  web  glitches   happen.  Save  your  work  often.     Do  not  leave  assignments  until   the  11th  hour  before  the   deadline-­‐-­‐-­‐if  website  is  down   for  fewer  than  12  hours  no   extensions  will  be  given.

Course delivery: This course  is  delivered  online.  The  primary  site  for  course  activity  is  the   FILM315  Wordpress  blog.  All  registered  students  will  have  author-­‐access   to  this  site  so  that  they  can  upload  assignments  there.  The  course  also   uses  Moodle,  which  is  a  secure  site  for  the  gradebook.  Communication   between  students  and  the  professor  will  take  place  through  the   comments  on  the  FILM315  blog,  via  email,  and  on  Facebook  and  Twitter   (  the  latter  two  are  optional). Each  week  students  will  have  the  opportunity  to  read  a  selection  of   articles  posted  online,  participate  in  a  live  webconference  (optional-­‐-­‐ these  are  recorded  and  available  on-­‐demand),  listen  to  a  lecture  podcast,   post  their  work  online,  comment  and  engage  with  each  other’s  work.   This  is  not  a  pre-­‐fabricated  course.  It  is  designed  to  be  current,  so  the   lectures  and  podcast  will  be  produced  weekly.  While  students  are   completing  assignments,  the  prof  is  also  working  on  FILM315.  

How to stay on track? Each Monday  we  start  a  new  topic,  so  check  the  ProfPage  to  see  what   new  materials  have  been  posted  on   Each  week  expect  to  find: • a  new  bundle  of  required  readings  organized  by  topic • a  new  lecture  podcast • a  blog  post  by  the  professor • an  opportunity  to  attend  a  live  web  conference • at  least  one  assignment  deadline

If you  go  to  the  FILM315  blog   site  and  it  is  down,  or  running   intolerably  slow,  please  be   patient,  and  check  back  a  little   later.  Trust  that  behind  the   scenes  we’re  working  to   resolve  issues  quickly.   We  ♥ broken  link  reports:  Thank  you.  

Want reminders and notifications from FILM315? If you  have  an  unlimited   texting  plan  you  might  be   interested  in  opting-­‐in  to   receive  SMS  notifications  for   pending  assignment   deadlines,  office  hour  online   chats,  and/or  web   conferences.  Or  you  can  opt   for  email  reminders.   Interested?   Check  the   ProfPage for  instructions. page  3

Learning Resources

image credit: the tartanpodcast

Readings: No textbook  required  to   purchase.  All  eReadings   linked  from  course   website.

Virtual Bookshelf: Interested in  more  digital   media,  marketing,  and   design  theory?  Check  the   website’s  virtual   bookshelf  stocked  with   key  texts  we’re  using  to   build  the  lectures.­‐ bookshelf

Library: Queen’s University   Library

Tech Support: It’s quite  likely  you’ll  need   some  tech  support  in   FILM315  beyond  what  the   professor  can  supply. If  you  suspect  you  have  a   hardware  or  software   problem,  contact  the   computer  help  desk: call.html Moodle  questions?   Contact MoodleTech  Support: studentfaqs.html Wordpress  questions?  Try   SEM  but  also  check:

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Topic Outline and Schedule Week 1:  eLiteracy  

Week 4:  Virality

Digital divides  and  connectivity   gaps;  web-­‐access  and   participatory  e-­‐citizenship;  digital-­‐   mobile-­‐  social  media-­‐  literacies;   information  literacy;  digital  social/ culture  capital;  socializing  news   media;  generations  online:  digital   natives  (GenY/millennials),  silver   surfers  (Boomers/Seniors),  the   iGeneration.

eSpectatorship in  the  attention   economy;  elements  of  viral  video;   public  relations  and  viral  messaging;   online  celebrity;  voyeurism;  visual   engagement,  mashups  and  clip   culture;  popularity  of    YouTube  and   Vimeo;  mobile  film-­‐making  on   smartphones;  P2P  media  sharing  and   word-­‐of-­‐mouth  online

Week 2:  Social  Friends Topics:  Online  identity  and   networked  communication;  digital   personas  and  platforms;   distributed  relationships;  online   dating;  social  media  and  families;   connection  by  degrees;  social   proof;  social  scoring;  privacy   online;  oversharing.

Week 3:  Mobilities Mobile  privatization;   smartphones;  the  app   revolution;  handheld  gaming;   texting,mLearning;    geosocial   networking;  mobile  marketing;   tablet  takeover;  cellcams;   consumerization  of  mobile   enterprise;  QR  codes;  the   mLife;  ubiquitous  and  ambient   connectivity;  wi-­‐fi  public  spaces.

Week 5:  HR  2.0 Personal  e-­‐branding,  multimedia   resumes  and  e-­‐portfolios;  e-­‐ reputation  management;  career   development  in  the  age  of  Facebook   and  Google;  netiquette;  social  media   at  the  workplace;  impact  of  Gen  Y/ millennials  on  corporate  culture;   employer  e-­‐branding;  social  recruiting;   ethics  of  screening  candidates  online.

Week 6:  Social  Media  &  Social   Good Social  good  footprint;  mobile   fundraising;  digital  philanthropy,   social  media  charity  initiatives;  cyber   protest;  online  activism;  slacktivism   and  hacktivism;  virtual  communities;   CSR  2.0;  crowdsourcing  and   microsponsorship.

Assignments at a glance Core Assignments all are required: Personal Profile Required. 5 points.

Blog Posts

All pieces  of  assessed  work  are  marked  out  of   100  but  weighted  as  noted  below  in  the   calculation  of  your  final  grade.   Your  final  grade  is  calculated  out  of  100  points. 90  of  those  points  are  set.  10  are  more  flexible. Once  your  assignment  is  submitted  and   evaluated,  your  grade  will  appear  in  Moodle.

2 required. 20 points total.


Data visualization. 1 required. 10 points.

Flex Assignments pick 1 from this list:


An extra blog post

Presentation Slides

Live Connect eParticipation

Set of 3 required. 10 points total.

Powerpoint style. 1 required. 15 points.

1 maximum. 10 points.

Web conferencing. 10 points.


Web Video Short

Threaded discussions/ comments. Required. 20 points total.

2 minute video blog. 1 maximum. 10 points.

Self & Course Assessment

Extra eParticipation

Required. 10 points total.

90 points

Your performance  on  these  7   assignments  represents  90  points   of  your  final  grade.

Peer-to-peer feedback. Maximum. 10 points.

10 points

Your performance  on  this  1  assignment   represents  10  points  of  your  final  grade. page  5

Department of Film and Media Grading Guidelines Your final  grade  in  FILm315  will  be  determined  in  accordance  with  the  following  departmental  guidelines.  

Grade range


A+ 90-­‐100  /4.3

This mark  indicates  exceptional  performance  (in  both  form  and  content).  In  addition  to   having  mastered  the  content  of  the  course,  the  student  has  demonstrated  the  ability  to   apply  the  course  material  in  new  and  creative  ways  and/or  has  shown  an  understanding  of   its  wider  context  and  significance.

A 85-­‐89  /4.0

This mark  range  indicates  excellent  performance  demonstrating  thorough  knowledge  of   concepts  and  techniques.  A  high  degree  of  skill  and  originality  in  satisfying  the   requirements  of  an  assignment  or  course  is  evident.    Student  shows  intellectual  and   creative  initiative.

A-­‐ 80-­‐84  /3.7

This mark  range  indicates  notable  performance.  The  student  has  mastered  the  content  of   the  course,  with  a  comprehensive  understanding  of  concepts  and  techniques.

B+ 77-­‐79  /3.3

This mark  range  indicates  thorough  knowledge  of  concepts  and  techniques  with  a  high   degree  of  skill  in  using  them  to  satisfy  the  requirements  of  an  assignment  or  course.

B  73-­‐76  /3.0

This mark  range  indicates  above  average  level  of  knowledge  of  concepts  and  techniques,   together  with  competent  skill  in  using  them  to  satisfy  the  requirements  of  an  assignment   or  course.

B-­‐ 2.7  /70-­‐72

This mark  indicates  a  good  performance.  The  student  has  demonstrated  a  thorough   knowledge  of  the  course  material  and  comprehension  of  its  essential  concepts.

C+ 67-­‐69  /2.3

This mark  range  indicates  acceptable  level  of  knowledge   of  concepts  and  techniques  together  with  some  skill  in   using  them  to  satisfy  the  requirements  of  an  assignment   or  course.

C 63-­‐66/2.0

This mark  range  indicates  performance  at  a  basic   level  of  university  achievement.  Indicates  a  grasp  of   the  essential  elements  of  a  course.

D 50-­‐59  /1-­‐  1.3  

This range  indicates  deficient  but  passing  grade.   indicates  poor  and  marginal  performance.  Student  has   minimally  fulfilled  the  requirements  for  the  course.

F 0-­‐49  /0

This mark  indicates  that  the  student  has  failed  to  meet   the  minimum  requirements  of  the  course  and  has  not   demonstrated  an  adequate  grasp  of  the  material.

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Looking for your grades? Your grades  are  private  and   secured  on  Moodle.  Log  into   FILM315  Digital  Media  Theory   via Grades  are  posted  on  Moodle   as  soon  as  they  are  ready.   Don’t  see  your  grade  but  you   submitted  your  work?  If  it’s   been  more  than  a  week,  send   SEM  an  email  and  we’ll  follow   up.

Required Assignments: Personal Profile Personal Profile 5 points.

The personal  profile  assignment  is  intended  to  humanize  the  online  class  environment  and  increase   community,  connectivity  and  transparency  for  those  enrolled.  It  will  also  give  the  prof  a  chance  to  get   to  know  each  student  a  little  better.  When  you  share  your  work  on  the  blog,  your  name  will  be  linked   to  a  personal  profile.  That  way,  we  can  we  can  put  a  “face”  and  some  biographical  info  to  your  work.     To  complete  your  Personal  Profile  select  one  of  the  following  two  free  virtual  business  card   platforms: • • Create  a  profile  using  one  of  the  above  services  with  the  following  minimum  required  components: • Your  name    (or  the  nickname  you  are  using  to  blog  in  this  course) • An  image  of  you  (a  photo,  a  sketch,  something  abstract-­‐-­‐-­‐see  suggested  editing  tools  below) • 2-­‐3  line  biography • Optional:  links  to  your  social  profiles.   If  you  prefer,  create  a  static  image  of  your  virtual  business  card  in  the  Flavors/  style,  rather   than  a  live/linked  profile.  Include  the  minimum  required  components  above.  For  an  example,  check   the  page.  These  images  must  be  uploaded  to  the  FILM315  blog  via  the   Profile  Survey  form  (see  below). Your  Personal  Profile  is  evaluated  together  with  your  responses  to  the  Profile  Survey.   Deadline:  both  elements  must  be  submitted  to  FILM315  blog  by  6  May  11:59  EDT.

Profile Survey When  your  profile  is  ready  to  share,  complete  and  submit  the  Personal  Profile  Survey  (available  via  and  via  the  ProfPage).   image: Adam Foster - Codefor

Photo editing Some free  creative  photo   editing  tools  worth   exploring:

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Required Assignments: Blogging 2 blog posts required. 10 points each. If you enjoy writing, you can do an extra one eligible for 10 (flex) points.

Instead of  an  essay  for  this  course,  students  will  write  blog  posts  on  a  Wordpress  platform.  That   means  your  writing  is  multimedia-­‐enabled,  publicly  accessible,  and  open  for  (moderated)  peer-­‐to-­‐peer   commenting.  Blogging  subjects  should  correspond  to  the  range  of  course  topics  we’re  covering,  and   be  authored  in  a  professional  (non-­‐colloquial)  academic  language  and  tone.  As  part  of  the  blogging   assignment  you  are  expected  to  engage  with  comments  on  your  post  in  a  timely  way.   Blog  post  format  and  content  requirements:  each  blog  entry  is  400  words  minimum,  600  words  max   in  length.  Each  contains  4  (hypertext)  links  minimum  (embedded  in  the  body  of  the  post,  not  tacked   on  at  the  end).  Please  proofread  your  work  carefully  and  check  your  links  to  ensure  they  are  working.   Front-­‐end  your  blog  post  with  an  image  (creative  commons  licensed,  photographer  credit  caption   required).  Suggested  width  for  image  is  500  pixels.  Use  the  same  image  as  a  featured/thumbnail   image. Assign  each  of  your  blog  posts  to  1  category  (categories  are  listed  for  you  in  Wordpress)  and  add  at   least  one  but  preferably  two  keyword  tags.  Maximum  one  blog  post  can  be  published  per  week.   Deadlines  below. Blog  posts  are  evaluated  based  on  a  range  of  criteria  outlined  on  the  next  page,  including  the  level  of   audience  engagement  and  the  quality  and  timeliness  of  author  replies  to  comments.  Points  deducted   for  broken  links/code,  missing  images/tags/titles.  Both  blog  posts  are  graded  but  you’ll  receive   instructor  feedback  on  only  the  first  of  your  blog  posts  within  a  week  (approximately/ideally)  of   publishing  it.  If  there  is  a  problem  with  your  blog  post  it  will  be  removed  by  the  moderator  and  you  will   receive  an  email  inquiry  from  the  professor  to  help  resolve  the  issue.

Deadlines: •last day  to  post  Blog  #1  is   Friday  13  May  at  11:59EDT. •last  day  to  post  Blog  #2  is   Friday  27  May  at  11:59EDT.

Are you opting to write an extra blog post as your flex assignment? •if so...  the  last   day  to  post   (optional)  blog   #3  is  Friday  10   June  11:59EDT. image: workshifting (flickr)

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Blogging evaluation is based on the following criteria: Research & Analysis Topic is  timely  and  relevant  to  the  course  subject  matter.   Blog  post  demonstrates  knowledge  of  the  subject  without  relying  primarily  on  personal   experience.  Clear  indication  that  author  has  read  required  readings  and  reviewed  lectures  and  is   adding  something  new  to  the  topic.  Comprehensive  analysis  provides  context  yet  goes  beyond   generalizations,  backgrounding,  and  cursory  introductions.   Cohesive  and  creative  approach  to  the  topic  results  in  original  insights  and  a  focused  synthesis   of  material  with  appropriate  examples  and  support  from  a  variety  of  sources.  Includes  links  to   online  resources  that  add  to  readers’  understanding  of  the  topic.

Composition & Formatting Consistent use  of  standard  grammar,  punctuation,  and  spelling.  Meets  required  length   (400-­‐600  words)  and  contains  minimum  number  of  links  (4).  Writing  style  is  appropriate  for   intended  audience  (avoids  colloquialisms,  clichés,  and  slang).  Blog  composition  is  appropriately   expressive  to  reflect  a  bit  of  the  author’s  personality,  bringing  the  post  to  life  and  increasing   audience  engagement.   Well  organized,  logical  and  cohesive  sequencing  of  ideas  both  between  and  within  paragraphs.     Functioning  links,  properly  cited  research  well-­‐integrated  as  links  within  body  of  post  (not  at   end).   Illustrated  with  properly  formatted  and  sufficiently  high-­‐quality  Creative  Commons  image  linked   to  photographer’s  page  with  caption  included,  and  affixed  as  feature/thumbnail.    Must  be   properly  tagged  (minimum  1  tag)  and  categorized  (max  1  category)  on  FILM315  blog  site.

Comments & Contribution

Was your blog post removed?

Blog post  is  written  to  support  commentary   and  dialogue  and  is  successful  in  doing  so.  

If your  blog  post  was  removed  from  the  site,   please  do  not  repost  it.  You  will  receive  an   email  from  the  prof  about  it.  You’ll  be  asked  to   correct  the  problem  and  republish  it.

Author responds  promptly  to  comments   received  on  their  blog  posts,  and  their   response  is  consistently  positive,  respectful,   and  provides  a  meaningful  addition  to  the   discussion.

Likely there  was  a  formatting  error,  or  the   content  of  the  blog  was  problematic  in  some   way  (e.g.,  profanity,  inappropriate  or  missing   image).   page  9

image: iCrossing (flickr)

Tools for Infographic Design PowerPoint Keynote Photoshop Illustrator Tableau Inkscape ManyEyes Wordle Google Docs> Presentation

Required Assignments: Infographic Infographic. 1 required. 10 points.

Last day  to  post  infographic  on  FILM315  blog  is  June  3  11:59  EDT

Data visualization  illustrating  an  argument  on  a  topic  relevant  to  the  course.  Infographics  are  like  a  visual   essay,  research  based,  making  sense  of  complex  data.    Pick  your  topic,  do  some  research,  arrive  at  a   thesis,  dig  deeper  into  assembling  and  assessing  data,  then  make  design  choices.   Posted  to  the  blog.  Detailed  assessment  criteria  appear  on  the  next  page.  Examples  of  infographics  are   posted  on   Your  infographic  is  evaluated  together  with  your  Designer’s  statement.  Both  are  required.

Designer’s Statement. A written  reflection  on  the  process  of  creating  the  infographic.  Length:  200  words  minimum,  400  words   maximum.  Describe  your  goal  or  intent  with  this  piece-­‐-­‐  what  do  you  intend  the  infographic  to  convey?   How  is  it  a  form  of  academic  analysis?  How  do  you  want  the  viewer  to  “read”  it?   Provide  some  background  into  where  you  got  your  inspiration,  how  you  selected  the  subject  and  your   design  choices.  Address  questions  such  as:  Which  tools  did  you  use  to  create  it  (Photoshop?  Powerpoint?   Illustrator?)  Do  you  have  a  design  background-­‐-­‐and  either  way,  did  completing  this  assignment  improve   your  visual  communication  and  creation  skills?  The  Designer’s  statement  is  also  evaluated  for  writing   mechanics.  Proofread  carefully. Your  Designer’s  statement  should  be  submitted  directly  to  professor  via  the  web  form  [found  on  page].  You  are  welcome  (but  not  required)  to  include  any  or  all  of  your   Designer’s  statement  alongside  your  infographic  when  you  post  the  latter  on  the  FILM315  site.   page  10

Infographic evaluation is based on the following criteria: Visual impact Evaluation of  design,  formatting  and  layout.   Flow  of  images  and  text  is  well  organized  and  readable.  Compelling  layout,  uncluttered  -­‐-­‐  aim   for  about  40%  graphics,  20%  text,  40%  white  space.   Effective  compositional  choices  (pleasing  and  coordinated  colour  scheme,  graphics,   typography).   Colour  coding  is  used  effectively  to  visually  separate  content  and  reflect  links  between  ideas,  for   increased  readability.   Uses  high-­‐resolution  images,  and  minimal  amounts  of  text-­‐-­‐but  enough  text  that  relationships   between  graphics  is  clear.   Consistent  use  of  standard  grammar,  punctuation,  and  spelling. Finished  infographic  output  (jpg)  is  sufficiently  high  quality  to  display  well  on  the  FILM315  blog   (no  pixelation,  blurriness).   Must  be  properly  tagged  (minimum  1)  and  categorized  (max  1)  on  FILM315  blog. Must  include  author  identification  on  infographic.  

Research & Analysis Infographic makes  a  convincing  argument  and/or  compelling  social  commentary,  well   supported  by  data.   Topic  is  timely  and  relevant  to  the  course  subject  matter.   Includes  an  informative  title/header. Approach  goes  beyond  generalizations,  cursory  introductions,  and  material  presented  in   lectures  to  provide  insightful  and  original  response  to  topic. Comprehensive  synthesis  of  research  data  into  coherent  visual  narrative,  with  cohesion  (no   tangents).   All  sources  properly  documented  and  attributed.  Information  is  accurate  and  from  a  reliable   source. Organized  and  logical  flow  of  ideas  for  maximum  narrative  impact  (readability).  Overall  clarity   of  concept.   Evidence  of  creative  and  critical  thinking. page  11

image: Ernst Vikne - Flickr

where to find great royalty free images? • • • • • • • • • •

Welcome to  the  iGeneration...defined  by  their  technology  and   media  use,  their  love  of  electronic  communication,  and  their   need  to  multitask.        ~  Larry  D.  Rosen,  Psychology  Today

Required Assignments: Photo-Quotes

Set of  3.  10  points  total Photo-­‐quotes  are  created  by  first  identifying  what  you  feel  is  a  key   insight,  good  question,  or  memorable/noteworthy  statement  from   one  of  the  readings  (required  or  supplementary). Next,  find  a  Creative  Commons  photograph  that  you  feel  illustrates   the  quote  in  some  meaningful  and  interesting  way.  Save  a  copy  and   affix  the  photographer’s  credit. Finally,  place  the  quotation  on  the  image,  including  the  author  and   source  information.   Keep  in  mind  good  graphic  composition  principles.  The  font  must  be   large  enough  to  be  legible.  Select  colors  carefully  for  maximum   contrast  and  readability.  Consider  setting  the  text  on  a  semi-­‐ transparent  shape  (see  example  above)  to  increase  legibility. Photo-­‐quotes  are  assessed  by  evaluating  components  including: • choice  of  quotation • accuracy  of  citations   • relevance  to  course • creative  commons  image  choice   • color  scheme,  font  legibility,  layout   When  you  post  your  Photo-­‐quotes  on  the  FILM315  blog,  be  sure  to   also  include  a  feature/thumbnail  image  so  your  work  will  display   properly. page  12

Deadlines: •last day  to  post   Photoquote  #1  on  the   blog  is  Friday  6  May  at   11:59EDT.   •last  day  to  post   Photoquote  #2  on  the   blog  is  Friday  27  May  at   11:59EDT. •last  day  to  post   Photoquote  #3  on  the   blog  is  Friday  10  June  at   11:59EDT.

Presentation Tools

image: sxu

Software for  making  slides: • PowerPoint   • Keynote   Create  embeddable  slide   presentations  online  with   these  free  tools: • Google  Docs>  Presentation • Empressr • Zoho  Show • ThinkFree  Online Already  have  your  slides  and   need  to  put  them  online?  Try: • • •

Required Assignments: Presentation 1 required.  15  points   Powerpoint-­‐style  presentation  posted  on  the  blog.  Select  a  topic  of   interest  that  relates  to  the  course  and  begin  your  research  and  image   searching.   Your  slides  should  be  designed  as  flip-­‐book  so  they  make  sense  to   readers.  To  tell  a  digital  story  through  a  deck  of  slides,  keep  the   narrative  flowing  and  consistent,  but  don’t  overload  the  slides  with   text.   Presentation  slides  will  be  evaluated  according  to  many  of  the  same   criteria  that  apply  to  the  blogging  and  infographic  assignments  -­‐-­‐   because  the  presentation  task  combines  elements  of  both  textual   blogging  and  information  visualization.   When  creating  your  presentation  consider  how  to  optimize  design   and  layout,  and  demonstrate  quality  of  analysis,  research  breadth/ depth  and  originality,  and  good  writing  mechanics.  Design  a   minimum  of  20  slides,  a  maximum  of  50. Must  be  properly  tagged/categorized  consistently  with  blogging   requirements,  and  include  a  feature  image  (thumbnail).  Last  day  to   post  presentation  slides  on  FILM315  site  is  20  May  11:59  EDT.

A sample  flip-­‐book  style   presentation  entitled    “My   Mobile  Self:  Platform  as   Identity”  by  Hayley  Fuller     (a  FILM315  Winter  2011   student  and  now  a  FILM315   Summer  TA)  is  posted  on Presentations It  received  8.500  views  in   one  week  online.

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Collaborative Web conferencing Instructional Design This course  design  was  vastly   improved  by  the  contributions  of   researchers,  testers,   brainstormers,  innovators,   designers,  and  IT  wizards  at   Queen’s  and  beyond,  including  the   FILM315  class  of  Winter  2011,  and   Annalisa  Boccia,  Alina  Kulesh,   Hayley  V  Fuller,  Bobbi  Kerlin,  Dorit   Naaman,  Pete  Wilson,  Niki   Kaloudas,  Marita  Zouraviloff,   Alexandra  Macgregor,  Maria   Cardoso,  Brett  Kopf,  Bev  King,   Jake  Wagman,  and  Brenda   Ravenscroft.   image credit: blurskies (flickr)

Thank you!

Required Assignments: eParticipation 20 points  total Peer  to  peer  engagement  is  a  key  part  of  this  course,  and  correspondingly  your  online  participation   represents  nearly  a  quarter  of  your  grade.  Guidelines  for  collegial  and  value-­‐added  blog  comments   and  online  communication  in  FILM315  are  here:­‐guidelines/  All   registered  students  are  expected  to  be  familiar  with  these  guidelines. Comments  on  your  peers’  blog  posts,  infographics,  presentations,  videos,  and  photo-­‐quotes  are   supported  by  the  Disqus  comment  management  system.  Disqus  allows  the  FILM315  blog  comments   to  be  moderated,  timestamped,  and  threaded.  More  information  is  online:­‐ comment-­‐system   Minimum  number  of  substantial  (more  than  2  sentence)  and  value-­‐added  comments  required  to   achieve  a  pass  on  this  assignment  is  10.  Maximum  number  of  comments  that  can  be  counted  toward   your  grade  on  this  assignment  per  week  is  2.  Plan  to  write  two  comments  on  the  blog  every  week   and  you’ll  be  making  timely  progress. Comments  are  evaluated  cumulatively  according  to  their  overall  level  of  engagement,  collegiality,   coherence,  writing  mechanics,  relevance,  and  whether  they  advance  understanding  of  the  subject.   If  you  use  Twitter  or  Facebook  you  are  welcome  to  engage  in  discussions  related  to  QueensFILM315,   and  that  participation  should  be  noted  in  your  self-­‐evaluation,  but  membership  on  those  sites  is  not   required.  We  have  a  hashtag  for  Twitter:  “#FILM315”  and  a  Facebook  fanpage  “QueensFILM315” Last  day  to  post  comments  for  course  credit  to  FILM315  blog:  10  June  11:59  EDT.

page 14

Optional Assignments: Web Video Short 10 points  (optional)

Do you  have  movie-­‐making  skills?  Create  a  2  minute  (max)  video  about  a  topic  relevant  to  the  course  as   your  optional  (flex)  assignment.     Your  finished  video  must  be  embedded  in  the  blog  site.  To  do  so,  first  post  it  on  Vimeo,   UStream,YouTube,  or  the  like,  then  copy  the  embed  code  to  Wordpress.  Do  not  upload  your  video  directly   to  the  FILM315  blog,  as  this  will  compromise  the  quality  of  the  finished  product.  Tag  and  categorize  your   video  and  add  a  featured  image/thumbnail. Your  video  will  be  assessed  on  the  creativity  and  insightfulness  of  your  work,  the  finished  video’s  relevance   to  course  materials  and  its  demonstrated  connections  to  course  readings,  the  effective  use  of  Creative   Commons  or  Royalty  Free  music/video/  audio  clips,  the  overall  technical/compositional  quality  of  the  audio   and  video,  and  the  originality  of  the  production. Some  suggestions  and  ideas  for  video  types: • an  animated  piece • live  action  narrative • stop  motion  animation • kinetic  typography • voiceover  slides  (example  on In  addition,  you  are  required  to  submit  a  short,  100  word  “Creator’s  Statement”  that  explains  what  you   were  trying  to  do  with  the  piece.  Include  this  statement  with  the  video  when  you  post  it  online.  It  should   inform  viewers  of  your  inspiration  for  the  video,  its  theme,  or  something  about  your  production  process.   Need  more  ideas  for  this  statement?    Refer  to  the  guidelines  for  creating  a  designer’s  statement  for  the   infographic,  which,  while  more  comprehensive,  includes  a  series  of  useful  prompts  you  might  use  for  this   part  of  the  video  assignment. Last  day  to  post  video  on  FILM315  blog  is  3  June  11:59  EDT

Web Video Short Suggested tools  to  use  when   creating  this  video  include:   • iMovie • FinalCut • FinalCutPro • Camtasia Familiarity  with  these  tools  is   a  prerequisite  for  opting-­‐in  to   do  this  assignment,  as  video   production  instruction  is  not   provided  as  part  of  FILM315. image credit: jekert gwapo

page 15

Optional Assignments: Web Conferencing 10 points  (optional)   Each  week  if  your  schedule  allows,  on  Wednesday  at  10:30am    you  can  attend  a  live  45  minute  web   conference  with  slides  and  a  mini  lecture  on  the  weekly  topic.  Those  present  will  be  asked  to  participate   in  opinion  polls  and  a  Q&A  via  chat. After  the  meeting,  attendees  will  be  sent  a  short  questionnaire  about  the  presentation.  Completed   questionnaires  are  submitted  to  SEM  via  email  for  evaluation.   All  registered  students  are  welcome  to  attend  one  or  more  web  conferences.  In  order  to  do  so,  you’ll   need  to  accept  the  emailed  invitation  and  click  on  the  embedded  link.  If  you  plan  to  attend  but  haven’t   received  your  email  invitation  by  Tuesday  afternoon,  please  get  in  touch  so  we  can  sent  it  to  you  and   amend  our  mailing  list. FILM315  web  conferences  are  recorded  and  available  for  later  (re)viewing. Web  conferencing  grades  are  arrived  at  by  assessing  participants’  attendance  frequency,  level  of  live   engagement,  and  the  questionnaire  completeness,  accuracy,  coherence,  and  overall  quality. Students  intending  to  use  web  conferencing  as  their  optional/flex  assignment  (10  points)  must  attend  3   out  of  the  6  events  scheduled,  and  submit  the  questionnaire  adequately  and  on  time. Note:  sometimes  live  events  are  plagued  by  technical  glitches  no  amount  of  planning/testing  could   prevent.  Your  patience  is  appreciated. image: cafemama (flickr)

page 16

image: anitakhart (flickr)

Required Assignments

Office Hours

Self-evaluation & Course-assessment

In lieu  of  on-­‐campus  office   hours,  this  summer  course   includes  live  online  office   hour  chats  every  Tuesday   over  the  lunch-­‐hour.  

1 self  +  1  course  evaluation  required.    5  points  each.   During  the  final  week  of  the  course  we’ll  post  a  link  to  a  self-­‐   assessment  and  course-­‐evaluation  survey.  Your  surveys  are   submitted  online  and  are  confidential.  Each  of  the  surveys  is  worth  5   points  toward  your  final  grade.  They  are  evaluated  according  to  the   following  criteria: • completeness  and  detail • level  of  reflection  and  analysis • writing  mechanics  and  completeness The  self  assessment  survey  asks  for  verification  of  your  participation   and  an  audit  of  your  work  in  the  course.  The  accuracy  of  your   responses  is  also  considered  as  part  of  the  evaluation  of  your  self-­‐ assessment  survey. The  course-­‐evaluation  form  will  ask  you  to  comment  on  the   effectiveness  of  the  course  design  and  delivery.  Your  suggestions  for   improvement  and  feedback  on  all  aspects  of  FILM315  are  also  invited.

You can  participate  by  asking   questions  or  viewing  the  live   chat  on  the   site,  find  it  on  the  ProfPage. Participation  in  office  hours  is   of  course  not  required.  

social networking sites


Deadline to  submit  these  two  evaluations:  Friday  10  June  11:59  EDT.

page 17

May monday





From May  2-­‐6th  you  should  be  working  on:  participation  agreement,  personal  profile,  &  photo-­‐quote  #1  +eParticipation






week 1:  eLiteracy • lecture  slides   posted • readings  posted • Accept  Wordpress   Invitation

• prof podcast  

• web conference  

• prof blog  posted

• last day  to  submit  photo-­‐


• online office  hour  


quote #1

• last day  to  submit  


personal profile

• complete Participation  

Agreement on  Moodle

This week:  between  May  9th  and  May  13th  you  should  be  working  on:  blog  #1  +eParticipation






week 2:  eFriendship • lecture  slides   posted • readings  posted

• prof podcast  

• web conference  

• prof blog  posted

• last day  to  post  blog  #1

posted • online  office  hour   12pm


This week:  between  May  16th  and  May  20th  you  should  be  working  on:  presentation  +eParticipation






week 3:  Mobilities • lecture  slides   posted • readings  posted

• prof podcast  

• web conference  

• prof blog  posted

• last day  to  post  

posted • online  office  hour   12pm



This week:  between  May  23rd  and  May  27th  you  should  be  working  on:  photo-­‐quote  #2  and  blog  #2  +eParticipation






week 4:  Virality • lecture  slides   posted • readings  posted

• prof podcast  

• web conference  

• prof blog  posted

• last day  to  submit  photo-­‐

posted • online  office  hour   12pm


quote #2

• last day  to  post  blog  #2

This week:  between  May  30th  &  June  3rd  you  should  be  working  on:  infographic  &  web  video  (optional)  +eParticipation



week 5:  SocialHR • lecture  slides   posted • readings  posted

• prof podcast  

page 18


• online office  hour  


June monday





Between May  30th  &  June  3rd  you  should  be  working  on:  infographic,  &  web  video  (optional)    +eParticipation




• web conference  

• prof blog  posted

• last day  to  post  



• last day  to  post  web  

video (optional)

Between June  6th-­‐10th  you  should  be  working  on:  photo-­‐quote  #3,  course-­‐  &  self-­‐evaluation,  &  blog  #3  (optional)    +eParticipation






week 6:  SocialGood • lecture  slides   posted • readings  posted

• prof podcast  

• web conference  

• prof blog  posted

• last day  to  submit  photo-­‐

posted • online  office  hour   12pm


Posting Work Early

quote #3

• last day  to  post  blog  #3  


• last day  to  submit  

comments to  the  blog  for   course  credit • last  day  to  post  course-­‐   and  self-­‐evaluation

Can you post your work on the blog ahead of the deadlines? If you  like  (or  need)  to  work  in  advance  of  deadlines,  that’s  great.  Many  assignments  can  be  completed   early: • infographic • personal  profile • blog  posts photo-­‐ q uotes • • web  video  (optional) • presentation • self-­‐  &  course  evaluations Please  schedule  publication  so  your  work  does  not  appear  all  at  once  on  the  blog.  Wordpress  allows  you   to  schedule  when  your  work  will  be  published.  Need  help?  Send  us  an  email  []  Note:   there  are  limits  on  the  frequency  of  comments  you  can  post  per  week  for  course  credit  (max  2).   Late  work:  This  course  outline  lists  the  last  days  to  submit  each  assignment  for  course  credit.  Past  those   dates,  late  work  will  not  be  assessed.  If  you  miss  the  last  day  to  post  an  assignment  you  will  forfeit  those   points.  There  are  no  extra  credit  opportunities,  assignment  substitutes,  or  options  to  redo  assignments  in   FILM315.  Deadlines  are  firm,  except  in  the  event  of  documented  medical  or  family  emergency. This  6-­‐week  course  is  condensing  material  and  assignments  normally  covered  over  a  12  week  term.  FILM315  is   scheduled  in  accordance  with  Queen’s  A&S  Academic  Calendar  dates,  and  runs  from  2  May  to  10  June.   Students  do  not  have  the  option  of  starting  late/early  or  ending  late/early  (with  the  exception  of  cases  of   documented  medical  or  family  emergency).    So  for  example,  the  self-­‐assessment  and  course-­‐evaluation   assignment  links  will  not  be  posted  early.  

page 19

Online Participation in FILM315 Some Guidelines “Netiquette” or  network  etiquette,  refers  to  the  evolving  rules  for  considerate  behavior  in  online   communities.  What  follows  is  excerpts  from  the  full  statement  on  guidelines  for  participating  in  the   FILM  315  online  community  which  is  posted  online:­‐guidelines  all  students   registered  in  FILM315  are  expected  to  be  familiar  with  this  document.  

A Course  is  a  Course An  online  classroom  setting  is  very  different  from  a  casual  online  forum  and  it  is  important  to  be  aware   of  the  differences  and  act  accordingly.  Your  classmates  and  instructor  cannot  see  your  facial  expressions   and  they  cannot  hear  your  tone  of  voice,  therefore  you  should  choose  your  words  carefully  and  be   aware  of  the  ways  in  which  your  message  can  be  miscommunicated  and/or  misunderstood.  Before   posting  a  comment,  ask  whether  you  would  be  willing  to  make  the  same  comment  to  a  person’s  face. Your  online  classroom  is  just  that:  a  classroom.  But  Web-­‐based  courses  have  some  added  constraints   not  present  in  other  arenas.  You  are  taking  a  university  class,  therefore  something  that  would  be   inappropriate  in  a  traditional  classroom  is  also  inappropriate  in  an  online  classroom.  

Communication on  Public  Branded  Channels Please  note  that  all  FILM  315  media  platforms,  including  the  blog,  Twitter  stream  and  Facebook  page,   are  branded  public  channels  that  reflect  Queen’s  University.  The  professor  and  moderators  reserve  the   right  to  remove  any  and  all  problematic  content,  including  (but  not  limited  to)  racist,  sexist,  violent  and   homophobic  content,  as  well  as  any  plagiarized  material  and  anything  that  might  incite  hostility  or   discomfort  among  other  students  and  thus  interfere  with  the  learning  process.

Copyright Materials Not  all  material  on  the  internet  may  be  freely  used.  It’s  important  to   understand  copyright  so  you  don’t  violate  the  rights  of  others.  Do  not   use  the  words,  images,  sound,  video,  or  texts  of  others  without   proper  acknowledgment  of  the  source.  Include  links  to  your  research   sources,  and  photographer  credits  on  images  or  as  captions.  Failure  to   do  so  may  result  in  your  work  being  removed  from  the  blog,  and/or   zero  course  credit  for  that  assignment. There  is  no  such  thing  as  “fair  use”  in  lieu  of  acknowledgment  of   authorship  with  regard  to  copyrighted  works  in  this  course— document  ALL  your  sources  and  demonstrate  that  you  are  a  good   researcher  who  understands  copyright  and  licensing  of  digital  content   in  all  its  formats.  When  you  see  “all  rights  reserved,”  you  require   permission  before  you  can  reproduce  material.  If  the  site  uses  a   Creative  Commons  license,  this  means  they  have  granted  you  specific   permission  to  re-­‐use  the  content.  At  minimum,  all  CC-­‐licensed  content   must  be  attributed  to  the  author/creator.   If  you  see  something  online  you  feel  violates  these  participation   guidelines,  let  the  professor  know  [].  If  your   contributions  are  removed  from  one  of  the  platforms,  do  not  re-­‐post   them.  Instead,  expect  to  receive  a  notice  from  the  professor  via  email   to  inquire  into/resolve  the  issue.

Academic Integrity Altering the  time/date   stamps  of  your  online  work,   or  using  copyrighted   materials  without   permission  are  two   examples  of  a  possible   breach  of  academic  integrity   and  will  be  treated  as  such.   For  more  information  about   your  rights  and   responsibilities  regarding   academic  integrity  at   Queen’s  visit: academicintegrity

Contents of  this  document  have  a   NonCommercial  Attribution  Sharealike   Creative  Commons  License.  CC:     Sidneyeve  Matrix  2011

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FILM315 Course Outline  

FILM315 Course Outline Queen's University Summer 2011