Side Hustle Artisan Guide

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FALL 2022


artisan guide





Thank you for picking up the first issue of the Side Hustle Artisan Guide! It’s a labour of love filled with unique artists, growers and makers from the Bay of Quinte (BOQ) region. This guide gives you access to our local talent and we hope you will take it with you on your travels throughout the region. We started Side Hustle Market as a pop-up market in 2019 as a way to give these talented folks a place to showcase their incredible work and it has gradually grown with the help of other small businesses and a wildly supportive community. If you’re not familiar with the term, a side hustle is a way of making an income alongside your everyday job. We prefer to say that a side hustle is a way to express one’s talents and creativity. We are grateful to the BOQ businesses who have hosted us, the venues that we’ve worked with and to everyone who has come out to support Side Hustle Market artisans. Special thanks to everyone who contributed to making this guide happen including Bay of Quinte Regional Marketing Board. We believe in this community and we hope to continue bringing you the best vibes, the best buys, and all the local love for years to come. Maybe you’ll be inspired to start your own side hustle too. Heather Case & Kylie Aucoin Side Hustle Co-Founders

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table of contents

tiffany spencer, design @bythebaybranding

Full-service brand agency supporting local makers.

kelsey moniz, content @coffeeandgloss










bath & body





food & drink home decor






paper goods





heather case

jill graves, photos

@cedarsintheshadows Retired photographer + entrepreneur turned chronically ill artist + homeschool mom.


afiya beauty MEET THE MAKER

the cookie mama MEET THE MAKER

colourful courts MEET THE MAKER

27 cedars in the shadows MEET THE MAKER


samson books


gifts under $25


gifts under $50


gifts under $100 FOLLOW SIDE HUSTLE @sidehustle.bellevillemarket

Photo by Cedars in the Shadows



Serial coffee drinker and content creator.



accessories Business: Ruya Creations


heather case

Ruya Creations is focused on sustainability, by recycling old sails and diverting materials from landfill, we are creating bags that are built strong, durable, and with a great unique style. Not just for sailors, these stylish bags will be loved for years to come. Website:

Business Owner: Heather Case

Business: Scrunchie & Go Scrunchie & Go offers hand-made scrunchies, over the collar dog bandanas, lanyards, earrings and headbands. Products are both adorable and high quality, and with new collections being released consistently. Want to match with your furry friend or maybe have a specific design in mind? Reach out for customized orders! Instagram: @scrunchie.go_

Business: Totes & More Totes & More creates eco-friendly bags for all purpose use such as reuseable snack bags, washing cloths, produce bags and several other personal daily accessories as well as custom requests.

Photo by Cedars in the Shadows

Instagram: @ruya.creations

Ever since I graduated from design school, I’ve been making, repairing or altering clothing. But it wasn’t until 2018 that I grew serious about producing a line of clothing. I just knew in my heart that it was time to focus on my love for designing sustainable clothing. I’m passionate about helping to protect the environment and my hope is that when someone buys a garment from me they avoid buying a piece of fast fashion. I want people to feel good wearing Heather Case clothing because it is environmentally friendly and made just for them. I’d love to see my brand reach a broader audience interested in sustainable clothing, maybe even branch into menswear. I’d love to grow to the point of being able to hire a team and have a large studio.

Instagram: @totesbyirene



Business: Madi Customs

Business: Wild Abandon

Madi Customs creates unique snowglobe tumblers and custom designed cups and glasses in fun themes and patterns.

A proudly Canadian small scale silk screener creating unique and original designs.

Instagram: @madi.customs

Website: Instagram: @wildabandonstudio.canada

apparel Business: The Cozy Company

Business: Heather Case Clothing

A sister duo that’s committed to taking you from the sheets to the streets. They’ve created a brand of sweatshirts that represent comfort, style and empowerment. Whether you’re making a trip to the store, staying home, or sipping wine, they’ve got you covered!

Heather Case is a handmade, make-to-order clothing business. Designing stylish and sustainable clothing you feel good wearing is our top priority. The classic, wearable designs are made using environmentally friendly fabrics that are sourced in Canada such as linen, wool and bamboo.



Instagram: @the_cozycompany_

Instagram: @heather_case

Business: Mildred Handmade Mildred is a made to order and one-of-a-kind clothing line. All garments are designed and handmade by Laine in their studio located in the Hasting County area. Laine sources high quality fabric in natural fibres and makes the kind of clothes they love to wear. Mildred garments are made to last and designed to be as versatile as they are beautiful.

Business: Bee & Co. Canada


At Bee and Co they work with you from start to finish on your custom orders. With an exensive design library with modern and seasonal designs. The clothing is soft and cozy and will quickly become one of your go to pieces in your closet.

Instagram: @mildredhandmade



Instagram: @beeandco_canada




Business: Winderforest Winderforest strives to capture nature’s magic through silkscreen printing onto upcycled clothing, scarves, cards, wooden panels, and new canvas bags. The bags include market bags, gift bags, treasure keepers, and wine bags. With each purchase of a silkscreened garden scarf or pashmina, 10% of the profits go towards cancer research. Instagram: @winderforest Business: Strawberry Snail Thérèse Cilia is a painter and illustrator whose meticulously detailed work finds a home in art prints, stationery, textiles and publications. Her goal is to create artful, quality, goods for home decor and apparel. You can find original paintings, museum-quality prints, notecards, scarves and more. Website: Instagram: @strawberrysnail

bath & body Business: Wild Acres Soapery At Wild Acres Soapery the artisan and natural soaps are handcrafted in small batches, and made using ingredients that nourishes our skin. Their inspiration comes from nature and a desire to escape the mundane as life is too short for boring soap.

afiya beauty Business owners: Kaltum and Shamsa Hassan We started Afyia Beauty because we are obsessively passionate about skincare. We meticulously source quality ingredients that we blend, mix and infuse into our botanical formulas by hand, intentionally designed to elevate your everyday wellness routine. Our passion was sparked by our Grandmother, Mom and Aunts who passed down ancient beauty rituals from our culture and heritage down to us. Some of the happiest times and most important lessons came from our weekly afternoon pampering sessions with the Matriarchs in our family. When we developed our skincare line, our goal was to share the transformative power of taking a mundane routine into a treasured ritual. Our intention is that you fall madly in love with your skincare ritual, savouring the multi-sensory experience and botanical magic.

Instagram: @wildacressoapery



in the kitchen

Business: Afiya Beauty Two sisters creating holistic skincare with a passion for glow. Their products are handmade in small batches using 100% natural, botanical ingredients. Sourcing ingredients locally as much as possible, to create sustainably-made products. Website:

from Coffee ce a Race P . Co Coffee

Apron from Land & Linen

Instagram: @afiyabeauty

Flowers from Alexis Rose Designs

Business: Wrens Soap Co. Wrens Soaps are made with your skincare needs in mind. Each bar is made with hemp seed oil, kaolin clay and super fatted with jojoba oil. Hemp seed oil helps nourish your skin. All of our soaps are coloured with natural ingredients no micas or dyes! Scented with essential oils or fragrance oils.

Mug from Heasman Ceramics

Website: Instagram: @wrenssoapco

Cookies from The Cookie Mama


Candle from Sunday Morning Candle Co.

Photo by Cedars in the Shadows

Business: Della Natura Della Natura is an all-natural, folk apothecary based in Ontario with a love for magick, plant medicine & community. Owner and Italian Folk Practitioner, Michela Iasenza carefully curates a wide variety of handmade apothecary goods, fine gemstone jewelry and readings and services. Website: Instagram: @_dellanatura


Business: Naked0Waste

Business: The Cookie Mama

Naked is a zero waste, organic and all natural skin, hair and home care company located in Prince Edward County. They strive to have a zero carbon footprint, by using sustainable all natural ingredients and zero waste packaging. They want you to feel great about what goes on your skin and in your body.

The Cookie Mama is home of the skillet cookie. Made in small batches in a wide assortment of fun and unique flavours like The OG (chocolate chip), A Little Piece of Reese, Give Me A Break, Unicorn Child and more!


Instagram: @thecookiemama.pec

Instagram: @naked0waste


Business: Race Pace Coffee Co. Race Pace is a small batch coffee roastery located in Belleville, ON. Inspired by a passion for running & great coffee. Single origin coffee beans roasted to order.

Business: Alexis Rose Designs Alexis Rose Designs provides bespoke florals with passionate, and experienced hands. Find floral workshops, signature dried floral ornaments, hand crafted greenery wreaths, and a selection of floral bouquets available for every season for your enjoyment.

Website: Instagram: @racepacecoffeeco

Instagram: @designsbyalexisrose

food & drink Business: Claire’s Cakes Business: Madame Monette Madame Monette is an artisan business specializing in handmade French macarons. Signature & seasonal flavours are available year round, as well as the option to customize colours & flavours for special occasions such as birthdays, bridal showers, or weddings. Orders can be made gluten or dairy free.


Instagram: @madame.monette

Claire’s Cakes specializes in making custom cakes, cupcakes, cookies and much more. She loves being a part of your celebrations and being able to make them even more special. Website: Instagram: @claires.cakess


home decor MEET THE MAKER

Business: Sweet Burrow Co. Started by Mother-Daughter duo Brenda and Amber Thompson in Trenton and born of a mutual love for creating a warm and inviting space, their products focus on nursery decor and learning through play. You can find beautiful, functional items for home and nursery, toys for your kiddos, all made from wood, wool and wonder.

the cookie mama

Website: Instagram: @sweetburrowco

Business: Sukandles Sukandles is a family owned business located in Quinte West making carefully assembled scented candles using 100% natural soy wax that are harmless to the ecosystem assets. The light of their cotton wick gives a more secure, cleaner burning. The candles are hand poured, toxic free and labeled by hand. Instagram: @sukandles

Business owner: Larissa Punzalan I began making giant skillet cookies as a birthday cake for my partner during the pandemic. I started recipe testing and bringing cookies to events with family and friends. Then in October 2021, I decided to take the plunge and launch The Cookie Mama. Now my cookies are available at three retail stores and as a part of the dessert menu at a local restaurant.

Business: Land & Linen Inspired by nature and a more sustainable lifestyle, Land & Linen creations are handmade from 100% OEKO-TEX 100 certified linen. The collection of tea towels, napkins and aprons are perfect for use in the kitchen, garden and the art studio. Website: Instagram: @landandlinen


My goal is to have my own store and to eventually grow my business to multiple locations in different cities. I hope my cookies genuinely make people feel happy and excited! I truly believe there is something so wonderful about food and how taking one bite out of my cookies can bring on so many emotions of joy and nostalgia.


Business: Mimico Candle Co. Each candle is made by hand in Belleville using soy wax to ensure a high-quality, clean burning candle. The fragrance oils used in Mimico candles contain no parabens and no phthalates. All candles are made in reusable and recyclable vessels. Website:

Business: Moonbeam Creations Moonbeam Creations specializes in modern hand embroidery, creating one of a kind decor pieces and jewelry. Instagram: @moonbeam_creations

Instagram: @mimicocandleco

Business: Sunday Morning Candle Co. Business: Knots by Felicia

Sunday Morning Candle Co. is focused on creating a safe, clean burning environmentally friendly product. Each candle is meticulously hand-crafted in small batches to ensure quality and attention to detail. These products are made with 100% natural soy wax, phthalate free, and nitro musk free fragrances.

Knots By Felicia creates one of a kind macrame home decor made with love in Prince Edward County. They specialize in wall decor, plant hangers and small gift-ables. Website:



Instagram: @sundaymorning.candleco

Business: Soumak Weavings

Business: Wood & Wooler

Soumak weavings creates one of a kind wall decor using locally sourced natural fibres and acrylics. Custom orders are always welcome for any occasion to fit any budget and style.

Wood and Wooler makes seasonal decor and custom wooden signs for your home, wedding, nursery or small business. Handcrafted in Wooler, ON.

Instagram: @soumak.weavings


Instagram: @woodandwooler



Business: Heasman Ceramics Rebecca Heasman, the owner of Heasman Ceramics, creates everything from planters to watering cans, mugs, and more in her converted barn studio located in Frankford. From wheel throwing to slip casting Rebecca dabbles in everything the wide world of ceramics has to offer. Website: Instagram: @heasmanceramics

Business: Lake Club

Business: EVR LVR EVR LVR creates one of a kind high vibe crystal jewelry designed to enhance your life. Each piece is handmade by jewelry designer Laura van Rompaey. Laura is passionate about the benefits of healing crystals and also reiki infuses each piece with healing energy. Help elevate your vibe with EVR LVR. Instagram: @evrlvrcreations

Lake Club is a seasonal line of gift-ables inspired by our Canadian Heritage and Cottage Living. Lake Club is made up of high-quality handmade items that aim to give you that nostalgia feeling. Taking their love for that Lake Life and turning it into something you are proud to show off.

Business: Valla’s Malas Valla’s Malas is a lifestyle brand motivated to helping individuals find their inner peace. Each piece is hand-crafted and infused with reiki to suit your unique spiritual journey.

Website: Instagram: @lake_club_co

Website: Instagram: @vallasmalas

Business: Hollett’s Haven

Business: Once Upon A Pendant

Hollett’s Haven started from a discovery of a shared love of spending time in the wood shop. As a military member and a teacher, the owners find it therapeutic to create a variety of products, and are constantly trying new things.

Once Upon a Pendant was created by Alex Mills, a children’s school library technician. She creates her pieces using salvaged pages from damaged or discarded books. These pieces are unique and nostalgic, making the perfect gifts. Once Upon a Pendant products are made in Carrying Place, ON.

Instagram: @holletts_haven

Website: Instagram: @onceuponapendant



Business: Delo & Co. Based in Prince Edward County, Delo & Co. makes unique, quality jewelry for everyday style using gold fill and polymer clay. Each piece is handcrafted for you with care whether it’s for a bridal party, a special gift or everyday wear. Website:


colourful courts

Instagram: @deloandco

Business: MMR Creations MMR Creations is a handcrafted polymer clay accessories business owned by local maker Monica Ribble. These lightweight accessories are all hand mixed, cut, baked and packaged in small batches from the comforts of her home. She loves creating trendy, unique and seasonal pieces to represent everyone’s own personal style. 10% of all sales goes to the “Soldier On” program; which contributes to the recovery of injured and ill Canadian Armed Forces members and veterans. Website: Instagram: @m.m.r_creations

Business: Beads by the Bay Co. Beads by the Bay Co. has bracelets for kids to adults in a wide variety of sizes, colours and designs using precious and semi-precious beads. They proudly support a wide variety of local charities. Website:


Instagram: @beadsbythebayco

Business owner: Courtney Reynolds I always wanted to start a jewelry business but I wasn’t fully sure how to go about it. I eventually just decided to start and see where it took me. I picked up some supplies, started an Instagram account and told some friends. Four years later Colourful Courts is still going strong! My passion comes from my love of fashion and accessories, design and of course COLOUR! Every piece I make is with the intention to bring joy, so I hope it brings a cheerful smile to all who wear Colourful Courts. Looking ahead I would like to be able to devote full-time focus on growing my brand.


looking for a gift? Kings Card Co. Individual Cards $6.00

Sukandles 6oz Candles $13.50

Sweet Burrow Daisy Garland $35.00

under $25 Jocie & Crew Earring Pack $20.00

Moonbeam Creations 6” Hand Embroidery Hoop $30.00

under $50

Once Upon a Pendant Bookmark $15.00

Knots by Felicia Donato Air Plant Pod $20.00

Della Natura Apothecary Dream Oil $40.00

Cozy Co. Sweater $45.00

Scrunchie & Go Scrunchies $7.50 Hollett’s Haven Hanger $15.00 Roxella’s Dog Bow Tie $10.00



Wood & Wooler 16” Personalized Sign $95.00

Business: Jocie and Crew Jocie & Crew Clay Jewelry is a small family business that makes hypoallergenic polymer clay jewelry. They specialize in earrings, necklace pendants, keychains and zipper pulls. They have everyday jewelry, seasonal collections and love designing custom orders. Website:

EVRLVR Denditic Pine, Onyx, Clear Quartz, or Sandalwood Mala $98.00

Instagram: @jocieandcrew

Soumak Weavings 10x10” custom weaving $80.00

under $100 Heasman Ceramics 16-18 oz.Mug/Tumbler $76.00

kids Business: Wildflower Atelier Wooden toys, handmade playdough, and sensory play. The toys are made from nature and inspired by nature. They are designed to promote openended free creative play. Website:

Six Plus One Romper Set $55.00

Instagram: Ruya Creations Tote $78.00 Business: Rustic & Birch Handmade goods for you and your family. Modern baby essentials. Website: Instagram: @rusticandbirch




Business: Six Plus One

cedar in the shadows

Six Plus One creates high quality, classic designs for the little ones in your life. Every item is carefully hand-cut and sewn creating heirloom pieces in timeless styles. Website: Instagram: @sixplusoneclothing

Business: Summer J Crochet Business owner: Jill Graves

Crocheting the sweetest stuffed animals and accessories by hand since 2015.

I have always been into creative arts. I find it very easy to look at things and visualize them in my mind, in a more artistic way than they initially appear. This often influences my passion to shoot and create.

Website: SummerJCrochet

When it comes to shooting there are a few things I specifically shoot for: light, movement and emotion. I hope people feel like they are looking at more than just a snapshot and instead see a bit of art. Mastering your craft or niche can take years and there are always ways to grow. These days I have found joy in teaching others and hope to someday be able to produce and share all the digital learning resources I have on my to-do list.


Instagram: @summerjcrochet

Business: OHSO Designs OHSO Designs is a Trenton based small business and owned by a mom of 3. She specializes in quality made to order children’s clothing in neutral styles and colours from size 3 months to 4 years. Each piece is cut to your desired size and handmade in her home using products from other small Canadian shops. Website: Instagram: @ohsodesigns


paper goods

beauty counter Rose Body Oil from Afiya Beauty

Business: King’s Card Co.

Dish from Heasman Ceramics

The small greeting card company that started by making funny/dirty Valentine’s cards to sell locally. The owner fell in love with other people finding joy in her “punny” creations. Custom cards available.

Coffee Infused Under Eye Serum from Afiya Beauty

White Lava Stone Bracelet from Beads by the Bay Co.

Photo by Cedars in the Shadows

Website: Instagram: @kingscardco

Earrings from Delo & Co.

Rings from Delo & Co.

Mens After Shave from Naked 0 Waste

Business: Stare at Jello Stareatjello (stare•at•jello) offers small batch greeting cards, art prints, notebooks and other paperworks that are thoughtfully designed and printed using wood and metal type.

Dish from Heasman Ceramics Earrings from Delo & Co.

Website: Instagram: @stareatjello


Magnesium Deoderant from Naked 0 Waste

Bohemian Dream Soap Bar from Wrens Soap Co.




samson books Business: RoxElla’s Creations RoxElla’s Creations specializes in fun, and affordable pet accessories! All accessories are handmade and range from bowties and bandanas to collars and paracord leashes. And they didn’t forget the toys. They make catnip pouches and tug toys as well. If you’re looking for something specific, they also welcome custom orders. Instagram: @roxellascreations Business owner: Wendell Taylor After declining to buy a used book store, I realized that an online and mobile model would be more flexible and fun. It’s a joy selecting books and seeing customers discover something of interest at different pop-ups. Business: Kuhl Pup Treats Kuhl Pup Treats makes all natural pet treats that have no preservatives and are always baked fresh! Website: Instagram: @kuhlpuptreats


I hope that customers find unexpected joy at discovering an artifact from the river of time which sustains us. My hope is to continue connecting the right book with the right reader in unusual places. My passion comes from curiosity. There’s so much to experience and to ponder through reading that it’s an endless source of inspiration.


oh baby baby

Wooden Artwork from Hollett’s Haven

Outfit from OHSO Designs

Dress from Six Plus One Toys from Wildflower Atelier


Photos by Cedars in the Shadows

Romper from Six Plus One

Toys from Summer J Crochet

Wooden Artwork from Hollett’s Haven

Romper from OHSO Designs Toys from Wildflower Atelier



pretty pets

Business: Good Finds PEC Good Finds is an Instagram based vintage and second hand store with a focus on kids clothing, toys and books. Instagram: @goodfinds.pec

Sweater from Cozy Company Business: Sediment Apparel This online pre-loved clothing shop focuses on promoting an eco-conscious mindset in the fashion industry. Their goal is to give clothing a second chance at life and create initiatives to make it easier for fashion lovers to do so.

Bandana from Scrunchie + Go

Website: Instagram: @sedimentapparel

This unique van travels around with a curated collection of second-hand books looking for new homes, lead by a semiretired librarian. Instagram: @samsonbooks


Photo by Cedars in the Shadows

Business: Samson Books

Treats from Kuhl Pup Treats

Leash from RoxElla’s Creations


our supporters


fawn over market Co-Founders Alexandra Feswick and Chad Sanders

Bay of Quinte Regional Marketing Board All of our vendors are from the beautiful Bay of Quinte area, and we’re so happy to hold markets in its boundaries. Waterfront, unique artisans and a community full of support. Plan your visit at

Downtown District Business Improvement Area One of our very first supporters and locations was beautiful Downtown Belleville, thanks to the confidence from the Downtown District Business Improvement Area. Plan your visit at

One of the things we love most about Side Hustle Market is the sense of community it creates. It takes a group of like-minded and supportive individuals who feel a sense of belonging and connection to make a community thrive and grow. We are grateful for local businesses like Fawn Over Market who host Side Hustle Market artisans. They provide a place to show off local maker wares, have some fun and be a part of this incredibly talented and thriving community.


Discover Belleville

Located at 22186 Loyalist Parkway, Carrying Place, ON

We love being a part of the community events that are organized by the City of Belleville through the Belleville Chamber of Commerce.

Follow them at @fawnovermarket on Instagram

Plan your visit at