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E C N E I R E P X E A H T A G #MYA


#MyAgathaExperience is a destination marketing project conceived and organized by Sicilia Convention Bureau, in partnership with the Municipality of Catania, to promote Catania during the Feast of St. Agatha through the content and visual storytelling made by 8 travel bloggers and international influencers welcomed into the city in order to experience the event through the five senses: sight, touch, hearing, smell, taste. In collaboration with Igers Catania, CITYMAP and La Sicilia Web, #MyAgathaExperience has also become a photo-challenge that has collected the best ‘five senses’ theme shots on Instagram. 25 winning shots, which have been selected by Igers Catania, along with the 5 best shots posted by the international influencers, which has been identified by Sicilia Convention Bureau, and two cover-photos selected by the judges from CITYMAP, are collected to offer a digital memory of a unique experience that has promoted Catania and its event worldwide.

Cover picture by @vittoriomassimo selected by CITYMAP - @citymapsicilia Beyond the noise, the perfect and thundering interlace between the sacred and the profane that animates Catania during the event, a withdrawn and protected flame burns to warm up and symbolize the most intimate faith of a devotee. A unique shot on a key asset: the silent devotion, a prayer to be opened in the mind and an ardent thanks to the Saint. Belief is a small blessed fire that burns and shines, above any profane distraction.


SIGHT The procession of the devotees, who look unique in their typical dress, while the City welcomes the Saint on the Reliquary Float during the parade in the crowd. The glow of the fireworks, the lights of the market booths, the smile of the kids who feel enchanted by the impactful colors of the celebrations.

Picture by @thererumnatura


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Sight

#agata2018

PICTURE BY @CICCIOPIA


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Sight

#agata2018

PICTURE BY @PEPPE_CUMBO


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Sight

#agata2018

PICTURE BY @RICCARDO__TROVATO


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Sight

#agata2018

PICTURE BY @ROMIDD


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Sight

#agata2018

PICTURE BY @GIOVIMIC


SMELL Candles light up the streets and the crowd; the smoke that is released, accompanied by the incense, envelops the city in an intimate cloud of sacredness while the smells of the booths and the city’s markets inebriate the party crowd.

Picture by @atmolex


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Smell

#agata2018

PICTURE BY @VADRIANA87


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Smell

#agata2018

PICTURE BY @ROBERTO_DI_MICELI


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Smell

#agata2018

PICTURE BY @MASSIMOBOTTINOVIDEOMAKER


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Smell

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PICTURE BY @LAWRENCE_SVC


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Smell

#agata2018

PICTURE BY @DALYLUXIA


HEARING The fireworks echo within the baroque walls of Catania and illuminate the sky that silently observes the Feast. The devotees join in chorus to praise their ‘Sant’Aituzza’ and all together celebrate it between prayers and hymns of joy, together with the Sisters from the Via Crociferi who greet the Saint before she leaves the crowd.

Picture by @katia_mi_


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Hearing

#agata2018

PICTURE BY @ILENIARICCITELLI


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Hearing

#agata2018

PICTURE BY @WALTER.ALBA.88


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Hearing

#agata2018

PICTURE BY @MUS_IVA_


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Hearing

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PICTURE BY @BAROCCOVULCANICO


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Hearing

#agata2018

PICTURE BY @BEABUCE


TASTE From the olives to the ‘minnuzze’, the gastronomic flavors and colors of the Feast of St. Agatha that offer sensory emotions to devotees and tourists.

Picture by @mattiabonavida


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Taste

#agata2018

PICTURE BY @BERLINVEGANCAKES


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Taste

#agata2018

PICTURE BY @MASSIMILIANO.TORRE


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Taste

#agata2018

PICTURE BY @CLARASAITTA


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Taste

#agata2018

PICTURE BY @ALESSIA_LEBEFF


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Taste

#agata2018

PICTURE BY @FEDIKY


TOUCH Warm hugs, hands joined in prayer, stretched cords to lull the Saint in the procession through the streets of the city. Candles carried with pride and hope and get up on offer to Agata. A collective touch between feelings of joy, respect, curiosity and devotion.

Picture by @katia_mi


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Touch

#agata2018

PICTURE BY @RLAURENTINI


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Touch

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PICTURE BY @LARONDIBELLA


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Touch

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PICTURE BY @LUISA_MANNINO


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Touch

#agata2018

PICTURE BY @GIORGIOCAPPELLO84


#myagathaexperience @siciliacb - @comunedicatania @igers_catania

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Touch

#agata2018

PICTURE BY @LELENDIPITY


How can you explain to those who are not from Catania the devotion to St. Agatha? It is like falling in love. I do not know how to explain it, but I well know that I could not live without.

Back cover picture by @alerux_photo selected by Giuria CITYMAP - @citymapsicilia What does remain when the lights on the Feast of St. Agatha are turned off and the devotees have gone? A black and white shot, expressing what comes after the show. A road still softly illuminated by lights; wax and prayers still ideally in the air. A shot that shows a city street, a road still warm with invocations to the Saint. A thought of hope floats around it, a soft omen of the sacred celebration of the year and of the upcoming world.


#MyAgathaExperience PhotoBook - EN -  

#MyAgathaExperience is a destination marketing project conceived and organized by Sicilia Convention Bureau, in partnership with the Municip...

#MyAgathaExperience PhotoBook - EN -  

#MyAgathaExperience is a destination marketing project conceived and organized by Sicilia Convention Bureau, in partnership with the Municip...

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