Issuu on Google+


barcelona house...

takeover


barcelona

Barcelona is one of the world’s leading cities in many things including science and the arts and this helps the tourism industry thrive. People from all over the world flock to Spain to experience the new developments in science, along with the famous Gaudi architecture that can be seen throughout the city. Barcelona was a finalist for the Green Capital Award in October 2012, as it is one of the most walkable cities in Europe and it has over 156km of bike lanes. And, if walking isn’t for you, there are a variety of eco friendly transport methods, such as electric trams and hydrogen buses, all still very much in keeping with the eco friendly city. This forward thinking city has also positioned solar panels on the majority of its new buildings within the past few years. The clear focus that Barcelona

places on sustainable living is something that is extremely appealing to many, as we are all becoming more aware of the tremendous impact of climate change and extreme weather. The city will be the host of the International Conference of Sustainable Building in 2014, accommodating a huge influx of similar minded people into the city and drawing the world’s attention to the citiy’s new sustainable concepts. Along with this, Barcelona is well known for its beautiful architecture and creativity, with the work of Gaudi creating and influencing the structure of this beautiful city. Soho House has a strong connection with the creative industries and as Barcelona is a city renowned for its architecture, fashion and many other creative platforms, the opening of the new Soho House will be an exciting opportunity for not

only the members of the creative industries within Barcelona, but also a fantastic opportunity for creatives worldwide to network with new people within this advanced city. Soho House are extremely excited about the new opening, with Nick Jones CEO saying "Our existing members will soon have homes from home in even more of the world's creative hubs, whilst the diversity of new members that join these future Houses will undoubtedly make a fantastic addition to our international community.”


Barcelona is one of the world’s leading cities in many things including science and the arts and this helps the tourism industry thrive. People from all over the world flock to Spain to experience the new developments in science, along with the famous Gaudi architecture that can be seen throughout the city. Barcelona was a finalist for the Green Capital Award in October 2012, as it is one of the most walkable cities in Europe and it has over 156km of bike lanes. And, if walking isn’t for you, there are a variety of eco friendly transport methods, such as electric trams and hydrogen buses, all still very much in keeping with the eco friendly city. This forward thinking city has also positioned solar panels on the majority of its new buildings within the past few years.

The clear focus that Barcelona places on sustainable living is something that is extremely appealing to many, as we are all becoming more aware of the tremendous impact of climate change and extreme weather. The city will be the host of the International Conference of Sustainable Building in 2014, accommodating a huge influx of similar minded people into the city and drawing the world’s attention to the citiy’s new sustainable concepts. Along with this, Barcelona is well known for its beautiful architecture and creativity, with the work of Gaudi creating and influencing the structure of this beautiful city. Soho House has a strong connection with the creative industries and as Barcelona is a city renowned for its architecture, fashion and many other cre-

ative platforms, the opening of the new Soho House will be an exciting opportunity for not only the members of the creative industries within Barcelona, but also a fantastic opportunity for creatives worldwide to network with new people within this advanced city. Soho House are extremely excited about the new opening, with Nick Jones CEO saying “Our existing members will soon have homes from home in even more of the world’s creative hubs, whilst the diversity of new members that join these future Houses will undoubtedly make a fantastic addition to our international community.”


around the city

Margarita Blue – Mexi-

terranean Cuisine Restaurant and cocktail bar located close to the new Barcelona House building. hosts weekly events such as music, magic and poetry and regularly hosts art exhibitions. Is said to host a ‘young hip’ crowd that is in keeping with the crowd attracted to the Soho House group.

Loft – Cultural Space

A gallery that presents a selec-

tion of Chinese contemporary art. Also works with many different exhibitions and speeches from worldwide artists working in a large variety of media, from photography to sculpture.

amazing views of the harbor. Shops including Jack & Jones, Mango and Felgar.

Harlem Jazz Club

Barcelona’s renowned Jazz club is a great place for wine and Maremagnum shopping dancing. Jam nights take place centre Barcelona on Tuesdays and Wednesdays; Beautiful shopping centre with the house band starts up, folstunning architecture is the place lowed by various performers to go for shopping in the wonwho change throughout the derful city of Barcelona. A short night. Always promising a good walk along the Rambla del Mar time, Harlem Jazz Club is a right on the water, soaking up the busy place and advises arriving


before 10 for guaranteed entry.

The Gran Teatre del Liceu

This historic opera house located on the famous Las Ramblas runs opera, concerts and dance shows throughout the year. The original design is based on La Scala in Milan and the house can seat just under 4,000. Madama Butterfly and Prage National Theater Ballet are two regular fixtures at the

opera house. Ticket prices are definitely high, but tours of the opera house a must-do.

the ultimate Barcelona atmosphere.

Las Ramblas

Carles Manpel is the man behind the fantastically fancy cakes sold and served at Pastisseria Bubo. Delicacies include cookies, mousse and seasonal specialties. The team at Pastisseria Bubo include designers, investors and pastry chefs. Head to this little gem for a feast for you and your eyes.

Las Ramblas is an ocean-view end street in Barcelona. As well as human statues, street performers also line the street to entertain tourists and locals alike. The street is always bustling with stalls selling fruit and smoothies, paintings of local areas and handpicked flowers. A must visit for culture and

Pastisseria Bub贸


the campaign

Soho House Barcelona is a very exciting movement for Soho House. In the months running up to the Soho House Barcelona opening (later this year), we will be creating an eco-friendly graffiti campaign. Six local graffiti artists will be commissioned to decorate the city with eco friendly graffiti art and include the Soho House Barcelona logo within the artwork. As Barcelona embraces graffiti as artwork as opposed to vandalism, this is the perfect place to use this idea. The artists will be using a variety of eco friendly graffiti

methods, including moss graffiti and reverse graffiti. These methods of graffiti are different and eye catching, especially the moss graffiti. The artworks will be created around the city of Barcelona, near creative and upcoming companies and buildings. We hope to create a strong hype around the opening. 
 If you happen to stumble across one of these artworks, you will notice that along with the Barcelona House logo, there will also be @SHouseBarcelona somewhere in the artwork. So tweet your

photo of the artwork to the Soho House Barcelona twitter page and you will be tweeted back with a link to a mini website and a password that gives you access to more information on the artists involved, membership enquiries and the opening details. Although this hype should attract new members from in and around Barcelona, it is also made to attract the current member. So if you find yourself in Barcelona, look out for said art and get tweeting.


graffiti artists Pez

Mesa

Aryz

Pez, meaning fish in Spanish, be- Spanish born street artist Ma- 22 gan graffiti painting in 1999, living up to his tag by inco-operating it into his graffiti designs. Pez is another graffiti artist Soho House have decided to collaborate with. With his canvas based on industrial walls and abandonded buildings he says he ‘paints with the world.’ Pez and his infectious smiling fish are now a well-known celebrity in Barcelona. his signature work has become a ‘smiling fish’. He expressed his interest in underwater life by creating an entire room painted like it was under the sea in a recent exhibition.

nuel Mesa Delgado is one of the first of six artists we’re collaborating with to comission a design whereby they incorperate the Soho House logo within their own work around the streets of Barcelona, using moss graffiti, clean graffiti and bio-degradable paint. Mesa is one of the few artists amongst us who sees spaces in a different way than most do, he has a fondness of hidden places such as a broken-down truck or a littered car park. He has the ability to take something abandonded and forgotten and turn it into a canvas for his ‘realism’ graffiti. Mesa’s philosophy of art is similiar to the philosophy of the message for the release of Soho House Barcelona.

year old painter, illustrator and graffit artist Aryz is originally based in Barcelona, the huge scale wonder also travels the world from states New York to Germany to transform grey industrial walls outside the city to works of art. He works mainly with spray paint and rollers, and creates varied and colourful figures such as skulls, animals, humans and still life. Soho House decided to collaborate with Aryz because of his ability to create such intricately detailed and stunning works on large canvas’ from scratch.


TV Boy

Zosen

Salvatore Benintende, whose Zosen artist name is TVBOY is an Italian artist and currently lives and works in Barcelona, Spain. TVBOY began creating graffiti and street art when he was 16 and went on to graduate in Industrial Design. He has since had shows in several galleries around Europe, been involved with street events and even collaborated with international brands such as Mini, Nike and Nescafe. TVBOY now runs a design studio in Barcelona, which deals with graphic design, illustration and licensing of art related merchandise.

is originally from Argentina and his reputation in Europe is growing. He lives and works in Barcelona but has also created street art in London and Paris. He was a keen skateboarder while growing up, which shaped his interest in graffiti. Later in life his art work was heavily influenced by punk culture. Zosen’s work consists of abstract symbols and characters that communicate with the city, sometimes without permission. work is bright and eye catching. Has collaborated with other graffiti artists often showing he is open to different ideas.

Mina Hamada

Mina Hamada is originally

from New Orleans in the United States, but grew up in Japan. She only began creating street art when she moved to Barcelona in 2010 as she was immediately inspired by the decorated streets. Mina’s talents do not stop at graffiti; she makes books, small illustrations and even writes stories. Mina huge array of talents, can see her using her illustration skills to be different to all the others.


new members Agnes Riba

Carles Puig

Oscar Galan

Everything I can show off my career shows up in LinkedIn, so I would rather tell you a story. Once upon a time, there was a curious child who wondered about why everything was the way it was. Once the Internet arrived, she began sleeping way less and typing way more. Over the years she learned how less is actually more if one wishes to avoid drowning in a sea of interesting information. She is now happily working as a strategy planner. She is always smiling, she tries hard to spread it all over the world :) That’s one side of the story, though. Feel free to Google the other one.

Carles always wanted to be an actor. But one day it occurred to him that, as an actor, he’d probably never get to shoot with Martin Scorsese, or dive among a shoal of mermaids in Pinewood or go down the red carpet at Cannes amid applause. Carles didn’t know then that the switch from theater to the art world, then on to interior design and from there to graphic design and advertising, would let him stay in show business. With clients and audiences such as Freixenet, Nestlé, Honda, Dunkin’ Coffee and Amnesty International among many others.

My name is Oscar. When I was a child my family lovingly called me “Osqui”. At school, when my friends wanted to annoy me, they called me “Oscar la Mosca”. When I was 18 I moved to Salamanca to study advertising and my flat mate, from Andalucia, called me “Ohcar”. Then I moved to Barcelona and I began training at BBDO. There, people first called me “Hey Yo” because they didn’t know my name. But they learned it in no time. And 2 years later I found someone there who today calls me “Darling”. She is my girlfriend. In 2005 I moved to Mccann Erickson where my colleagues called me “Oscarino” for 3 years. Since 2008 I’ve been with JWT Barcelona. I’m working for clients like Freixenet, Amnesty International and Dunkin’ Coffee amongst others. Here, people call me differnet names: Mr. Galan, Oscarito, Galante… I call them friends.

https://twitter.com/AgnesRiba

http://es.linkedin.com/pub/ carles-puig/7/515/279

https://www.facebook.com/ oscar.g.camino


Carol Maldonado

Maria Jose Torres

Pol Ubeda

In 2007 I finished my degree in Advertisement and Public Relations; I thought that something was missing in my life, so I decided to find it. After travelling for few months in Europe I decided to stop in Dublin, Ireland, and be there for a while. I found a job in an Irish company working as assistant manager, public relations and doing other tasks. I was attending marketing and communication classes while I was working and studying English. In 2009 I had the great opportunity to be part of JWT’s team in Barcelona, that’s why I decided to moved back to Barcelona. My near-2 year at JWT have been spent working on COTY ASTOR, Rimmel London, Astor, Playboy Fragances, TORRASPAPEL, BAYER, GRANINI and DUNKIN COFFEE.

I was born in Barcelona. Degree in Advertising and Public Relations and qualified in journalism. During my studies I worked as sports editor of the defunct newspaper “El Correo Catalan”. My professional experience in advertising began in 1986 and I joined JWT in 1989. I spent almost my entire career at JWT through the categories of executive, supervisor and the current group account director. In all this time I had the opportunity to work with the key agency clients: Nestlé, CotyAstor, Cadbury, Dunkin ‘Coffee, Generalitat de Catalunya, Pfizer Consumer Healthcare, Grupo Agbar, Adeslas, Applus +, Honda, DeAPlaneta, Data Logic, Torraspapel, Stradivarius, Sportium, Basque Government, Sanyo, Fira de Barcelona, ​​ Ajuntament de Barcelona, Wall Street Institute ... I am currently studying a Brand Community Management postgraduate and a Master course in Social Media Branding & Strategy.

When I was a child I did not know what would I be. Then I realized I used to spend hours making the covers of my school projects. In fact, I used to only do the covers and put white sheets of paper inside to make it look like a finished project..therefore I decided to study graphic design and photograpy.

http://es.linkedin.com/pub/carolina-maldonado-lopez/19/ba2/112

http://twitter.com/mjtorres5

http://twitter.com/polubeda


Barcelona House Magazine